WEBVTT 00:00.300 --> 00:02.460 All right guys welcome back. 00:02.460 --> 00:05.270 Now we've come quite far already. 00:05.340 --> 00:11.880 By now we have taken the time to optimize all of our images to save a plenty of size. 00:11.880 --> 00:17.850 We've also gone ahead and eliminated our render blocking javascript and see a source for the above the 00:17.850 --> 00:19.240 fold content. 00:19.290 --> 00:23.580 Now next up as you can see is reducing the server response time. 00:23.580 --> 00:27.270 Now these are put in a hierarchy meaning they want this on top. 00:27.270 --> 00:32.400 Further to the left does the one with the biggest priority the biggest issue if you will. 00:32.400 --> 00:36.810 So currently we're not having a very good server response time. 00:36.810 --> 00:41.230 If we click on it we can see that it is at zero point seventy eight. 00:41.310 --> 00:45.960 And of course this is also going to depend on where you are trying it from. 00:45.990 --> 00:47.820 Right now we're trying it from London. 00:48.180 --> 00:53.400 And if we go back and we tried the earlier one and would check out this is our very first test a lot 00:53.400 --> 00:58.340 has happened since then we can see that it took off towards one point one second. 00:58.350 --> 01:05.650 Now that's a long time to wait to even get your server going or rather to have a response from the server. 01:05.670 --> 01:10.650 So let's go more in depth to what this actually means and what we can do about it. 01:10.680 --> 01:11.850 So let's get started. 01:11.970 --> 01:14.310 So what is you server response time. 01:14.580 --> 01:18.810 Well in order to know what it is we need to know how it is measured. 01:18.810 --> 01:25.820 Now a server response time is measured by something called Titi FRB time to first bite. 01:25.830 --> 01:26.540 Right. 01:26.550 --> 01:32.310 So whenever your user is coming to your Web site it's going to measure how long it takes before they 01:32.310 --> 01:35.970 receive their first byte their first information. 01:36.120 --> 01:41.020 Right then you know it goes from byte kilobytes megabytes gigabytes et cetera. 01:41.100 --> 01:48.270 So when they receive their first bytes that is when the server has considered giving a response. 01:48.450 --> 01:51.450 And for us right now it takes zero point eight seconds. 01:51.600 --> 01:57.090 And we've had up towards one point one second before the user even gets any response we get to download 01:57.090 --> 01:59.660 anything and that's a long time guys. 01:59.670 --> 02:03.720 So let's go through why this is and what we can do about it. 02:03.960 --> 02:10.500 So the most common issue that we see and the easiest way to resolve it is by having a look at the host 02:10.560 --> 02:12.120 server resources. 02:12.120 --> 02:12.860 Right. 02:12.870 --> 02:19.600 So a host is going to have several different servers from where you put all of the stuff from your Web 02:19.600 --> 02:25.710 sites on and the more space you have on that server the more you can be using for example demanding 02:25.760 --> 02:29.770 plugins adding more of your items et cetera et cetera. 02:29.850 --> 02:33.040 And that is going to dictate how long the response time is. 02:33.060 --> 02:35.540 Now we're using blue hosts right. 02:35.550 --> 02:40.860 And if we have a look at their Web sites we can see that up here who go to hosting. 02:40.890 --> 02:43.440 There are three different sections going on. 02:43.450 --> 02:49.830 Now we are using shared hosting right now and I'm going to explain the difference between these three 02:50.130 --> 02:54.360 and why they matter and I'm going to explain it in a way that I learned in and I think it's really really 02:54.360 --> 02:54.850 handy. 02:55.290 --> 03:01.620 So a shared hosting is basically like having an apartment right now the more people that there is in 03:01.620 --> 03:08.190 the apartment the less space you get because you're all sharing that same space shared hosting is the 03:08.190 --> 03:09.260 same way. 03:09.270 --> 03:14.560 So you basically have a server and they're just going to put a bunch of people into that server and 03:14.550 --> 03:17.690 the less people there is the more space there is for you and your Web site. 03:17.790 --> 03:23.190 The more people there is the less space is for you and the slower the response time is going to be. 03:23.190 --> 03:24.930 And then we have the VPN. 03:24.960 --> 03:31.290 Now Pierce is like living in a dorm you're going to have your own room your own space and it's up to 03:31.290 --> 03:35.970 you how much you decide to use that space but you're always going to have a certain amount of space 03:35.970 --> 03:36.900 available. 03:36.930 --> 03:41.550 Now this is very similar to be -- because you have a server and you're gonna have a certain amount 03:41.550 --> 03:46.320 of sleep you a certain amount of RAM and it's going to be up to you how much you use of it then there's 03:46.320 --> 03:51.390 going to be a limit but you're not dependent on someone else using it. 03:51.390 --> 03:57.760 So it doesn't matter how many people is actually in the house because you still have your own space. 03:57.810 --> 04:03.830 And finally we have the dedicated hosting and that is basically like owning the entire house yourself 04:03.840 --> 04:04.440 right. 04:04.440 --> 04:09.090 It's all you there's no one else there you get all the space you get all the availability for yourself 04:09.120 --> 04:14.190 but as you can imagine as with any house there's mortgages there's rent et cetera et cetera. 04:14.190 --> 04:19.620 And similarly when you own the entire server there's going to be more costs. 04:19.620 --> 04:25.890 So there is a hierarchy for how much these three costs and shared hosting of course being the cheapest 04:26.130 --> 04:32.160 because you're all sharing the space being more expensive and dedicated hosting being the by far most 04:32.160 --> 04:33.130 expensive. 04:33.150 --> 04:36.570 Now these are usually only needed the VIPs and dedicated. 04:36.570 --> 04:41.580 If you have a lot of traffic going on and dedicated it's mostly if you have an extreme amount of traffic 04:41.580 --> 04:47.200 going on you imagine these huge e-commerce website they might need the dedicated hosting. 04:47.730 --> 04:53.160 And also if we're going to the shared hosting which we have right now we can see that there are upgrades 04:53.190 --> 05:00.910 now even with the pro upgrade we get a high performance going on meaning if we hover over here it says 05:00.910 --> 05:02.550 lower service density. 05:02.560 --> 05:07.870 So your website has more resources available and that's really what it is about the available resources 05:07.870 --> 05:09.370 for you and your website. 05:09.370 --> 05:11.640 That's going to dictate the server speed. 05:11.640 --> 05:12.170 OK. 05:12.280 --> 05:16.870 So this is what matters the most when it comes to your server response time. 05:16.930 --> 05:20.650 But of course we're not only limited to the horse's plenty of things we can go through. 05:20.830 --> 05:23.810 But let me go through and go deeper into why this is. 05:23.830 --> 05:25.760 And also what we can do about it. 05:25.810 --> 05:31.900 Now the reason this is the way it is is because Blue Hose is a part of something called the E IGAD endurance 05:31.900 --> 05:33.120 International Group. 05:33.190 --> 05:39.250 And basically that's a big big big company that owns a lot of hosting company like host gator et cetera 05:39.250 --> 05:39.990 et cetera. 05:40.030 --> 05:42.460 If you ever look at their Wikipedia site you can see that they own. 05:42.460 --> 05:46.180 I think it was like 83 different hosting companies right now. 05:46.600 --> 05:47.620 And that is huge. 05:47.680 --> 05:54.310 But it also means that there's a lot of people that is being packed into quite small servers which is 05:54.310 --> 05:55.590 what they are doing. 05:55.690 --> 06:00.300 But we have to know that there are huge benefits to Blu hosts. 06:00.310 --> 06:04.840 I'm going to show you how to optimize the blue host servers further with what we have. 06:04.930 --> 06:09.220 And then you're going to get to see what the other benefits of blu hosts are. 06:09.220 --> 06:12.390 Now I love Blu host I've been using Blue House for a while. 06:12.400 --> 06:17.980 Even Pat Flynn which we've been mimicking so far and been learning from he's using blue host and that 06:17.980 --> 06:21.950 is because they have so many more advantages not all about the speed guys. 06:22.050 --> 06:27.640 So the other thing we also can go ahead and do which we already have done is optimizations such as fixing 06:27.640 --> 06:28.220 our catch. 06:28.420 --> 06:34.510 Meaning we're putting all of our stuff into a catch and then putting it to the user's computer so that 06:34.630 --> 06:40.720 they don't have to download for example our header our images our buttons our designs etc. Each time 06:41.050 --> 06:43.250 rather is going to be on their computer. 06:43.390 --> 06:49.600 So the loading speed is increased also making the images smaller compressions et cetera just making 06:49.600 --> 06:51.520 your website more lightweight. 06:51.550 --> 06:51.930 Okay. 06:52.090 --> 06:57.640 But perhaps the biggest thing and most important thing that we can do to speed up the response time 06:57.640 --> 07:01.530 of fast server is to move our server closer to the user. 07:01.660 --> 07:06.520 And we're gonna do that through something called C the N content delivery network. 07:06.520 --> 07:13.240 Now for the content delivery network you might know about this already but they are so also important 07:13.600 --> 07:16.740 and there are three major wants that I want you to know about. 07:16.810 --> 07:23.080 Now if you're using Blue Hose like we are you're gonna have something called site looks see the N already 07:23.080 --> 07:25.650 available to you in the Blue Hose panels. 07:25.660 --> 07:27.910 I'm going to show you how to activate that. 07:28.060 --> 07:33.580 What an SSL is how SSL works is that in the next lecture but that is one thing that we're going to show 07:33.580 --> 07:41.770 you how to activate now perhaps the biggest one when it comes to a free CDM is CloudFlare. 07:41.800 --> 07:47.800 So in the upcoming election I'm going to show you how to use CloudFlare as well if you want to use that 07:47.800 --> 07:52.650 service which you're probably going to want to and I'm going to explain why in a little bit. 07:52.690 --> 07:58.030 And then finally we have Max CDM which might be the most popular sedan of the mall I believe they have 07:58.030 --> 08:02.680 the most dedicated servers around but they also cost. 08:02.680 --> 08:07.540 But I want you to know that if you're planning on spending money on this I recommend Max CDM. 08:07.540 --> 08:13.090 So in other words by having this different content delivery networks we're gonna put our Web site into 08:13.090 --> 08:15.160 different servers around the world. 08:15.160 --> 08:21.400 So if you have someone who is from a certain part of Asia for example going into your website then they're 08:21.400 --> 08:26.770 going to load your Web site from that Asian server which is going to be so much faster than loading 08:26.770 --> 08:32.460 it from for example Utah I believe blue host is situated in Utah in America. 08:32.680 --> 08:37.520 And this is how we're going to speed up our Web site by using all of these different servers. 08:37.570 --> 08:42.850 So it goes without saying that the more dedicated service they are the higher the content delivery networks 08:43.120 --> 08:44.860 the better it usually is. 08:44.860 --> 08:52.450 CloudFlare has by far the most when it comes to a free CDM and Maxi design has by far the most I believe 08:52.480 --> 08:54.210 just end end of the story. 08:54.430 --> 08:56.200 But they also cost. 08:56.290 --> 09:00.370 So we're gonna go ahead and set that up in the upcoming elections and that is severely going to improve 09:00.370 --> 09:02.630 our server response time. 09:02.650 --> 09:07.930 Now there's one more thing that we're gonna go ahead and check out that is so important and often overlooked 09:08.410 --> 09:15.850 and that is our home and site you are L and what I mean with that specifically is how we write it out. 09:15.850 --> 09:22.840 So for example we might have our ETP and then we have the colon forest at Forest Lodge Robin and Jasper 09:22.870 --> 09:24.150 dot com. 09:24.310 --> 09:32.200 But if we are using on SSL which we will because it's so so important for MCO and also for security 09:32.740 --> 09:39.860 it's gonna look like this is going to look like ETP s cool and call a forward slash forward slash Robin 09:39.880 --> 09:41.740 and Jasper dot com. 09:41.740 --> 09:49.120 But that also means that if someone goes to the regular ETP site they first need to be redirected to 09:49.120 --> 09:51.760 the H TTP s site. 09:51.760 --> 09:52.550 Right. 09:52.600 --> 09:59.960 And this redirection is going to cost us valuable server response time and we don't want that so whenever 09:59.960 --> 10:05.000 we are riding out our website and putting it on the Web we need to make sure that we are putting out 10:05.000 --> 10:12.830 the proper you are L K and what a TTP is and ATP as we're going to go more into the next lecture. 10:12.920 --> 10:18.590 But EDP as I can say I can talk a little bit about because that is gonna be about the security of your 10:18.590 --> 10:19.100 website. 10:19.100 --> 10:26.630 You need that security for a SEO for obvious security reasons and it stands for the s actually stands 10:26.630 --> 10:29.210 for Security and comes from the SSL. 10:29.210 --> 10:36.500 More about that in the upcoming lecture but we also have more things such as if you are using w w w 10:36.530 --> 10:39.140 dot Robin ingests Broadcom or is going to be. 10:39.140 --> 10:47.960 W w w dot your website dot com but you have actually set your website to just simply Robin and Jasper 10:48.020 --> 10:49.120 dot com. 10:49.160 --> 10:50.810 It's the same thing here. 10:50.810 --> 10:56.750 That means that if someone goes into your website using the double use they first need to be directed 10:56.960 --> 10:59.650 to the U or L without the WS. 10:59.650 --> 11:03.320 And that is also going to cost server response time. 11:03.320 --> 11:08.510 So to reduce these what we need to do is make sure that we are giving out the correct yourself. 11:08.510 --> 11:14.090 For example if we are linking from our Facebook if we are linking our content on different websites 11:14.140 --> 11:20.120 etc. and make sure that if we are ranking with the correct your else and we're gonna go through how 11:20.120 --> 11:22.490 to do this in an upcoming lecture. 11:22.490 --> 11:28.910 So in the next lecture I'm gonna show you how to get the H TTP s which you probably have already but 11:28.910 --> 11:34.340 if nothing then I'll show you how to get it and also how to activate the site LOC CDM. 11:34.430 --> 11:36.740 Okay so see in the next lecture guys.