WEBVTT 00:00.180 --> 00:04.860 Hi and welcome to the optimisation section of the course. 00:04.860 --> 00:12.630 Now this is a super important section where we're going to talk about things such as page loading speed. 00:12.630 --> 00:19.440 Now if you're page loading speed is too slow your visitors aren't even going to stick around to experience 00:19.440 --> 00:23.410 your Web site so it doesn't matter how well you have designed it. 00:23.610 --> 00:30.240 And now similarly if you have a really fast loading speed but you have a terrible design visitors aren't 00:30.240 --> 00:32.230 going to be staying anyhow. 00:32.340 --> 00:38.850 So the important part is to optimize everything and find that wonderful balance to make sure that everything 00:38.910 --> 00:40.140 works. 00:40.140 --> 00:45.690 So in this lecture we're going to go ahead and go through some really important acronyms. 00:45.690 --> 00:52.320 What they are how to use them and how to relate to these expressions and keep them in mind while you 00:52.320 --> 00:55.110 are designing your website overall. 00:55.150 --> 00:55.780 Right. 00:55.800 --> 00:57.990 So so far we have done the home page. 00:57.990 --> 01:03.180 Now we're going to optimize it and these optimizations we're going to keep in mind throughout the rest 01:03.180 --> 01:03.690 of the course. 01:03.690 --> 01:07.870 So we always know what's important and what to focus on. 01:07.920 --> 01:09.170 So let's get started. 01:09.270 --> 01:15.060 Now one expression that you're going to hear a lot as you do your research and as you continue to develop 01:15.060 --> 01:20.930 your website and your Web site editing and designing skills is something called you. 01:20.940 --> 01:29.050 I also known as user interface so user interface is basically what we have been doing. 01:29.070 --> 01:30.630 It's the designing. 01:30.630 --> 01:36.780 So if we have a look at our Web site right now a part of the user interface is all of this that we are 01:36.780 --> 01:43.950 looking at such as the background in here for example such as the font that we're using the colors that 01:43.950 --> 01:52.050 we're using the fact that we made these sticky menu and gave it a shadow the colors on here the fact 01:52.050 --> 01:58.810 that we've been thought about having this dark having this light and then doing this a little bit dark 01:58.820 --> 02:03.300 you're doing this a little bit later this is all a part of the design how it's going to look and how 02:03.300 --> 02:08.980 it is experienced with the different colors and that is a part of the user interface. 02:09.090 --> 02:14.510 So we could summarize the user interface as a part of the aesthetics right. 02:14.520 --> 02:17.100 How the Web site looks. 02:17.100 --> 02:19.040 But then there's also something else. 02:19.050 --> 02:25.390 There's something that's called user experience that's usually acronym that's you x. 02:25.470 --> 02:26.120 Right. 02:26.130 --> 02:27.780 We can see those in the bold. 02:27.780 --> 02:32.930 So the user experience is basically how your Web site operates. 02:32.940 --> 02:33.450 Right. 02:33.450 --> 02:39.000 So a part of the user experience is for example what happens when they come to the home page. 02:39.000 --> 02:43.820 What is the next step that they're going to do if there's such ad that we have the learn more button 02:43.860 --> 02:50.970 that's going to take them to the Start Here page the order of these pages the fact that we have a sticky 02:50.970 --> 02:51.660 menu. 02:51.660 --> 02:56.510 So whenever they are scrolling down they can instantly access these pages. 02:56.580 --> 03:03.360 That is all a part of the user experience how the Web site operates and how they can access different 03:03.360 --> 03:03.970 things. 03:03.970 --> 03:10.890 Basically how the Web site feels and also part of the user experience is does your Web site feel laggy. 03:10.890 --> 03:12.530 Does it load slowly. 03:12.540 --> 03:15.510 For example if I scroll up do things get blurry. 03:15.510 --> 03:18.710 Does it take too long for this caller to appear. 03:18.990 --> 03:21.680 All of this is a part of their experience. 03:21.690 --> 03:28.590 Now if this feels clunky for example or lag it that's really going to downplay the experience of the 03:28.590 --> 03:29.300 Web site. 03:29.310 --> 03:29.870 Right. 03:29.880 --> 03:35.840 If we have a slow loading speed that's going to downplay a big part of the user experience of this Web 03:35.840 --> 03:36.450 site. 03:36.450 --> 03:44.910 So we could summarize the user experience as how the Web site operates how the pages are laid out why 03:44.910 --> 03:50.610 they are laid out that way the search function the way to where put the sections why we have put the 03:50.610 --> 03:51.960 sections that way. 03:51.960 --> 03:58.470 So we realize that user interface and user experience they kind of blend together but they're not the 03:58.470 --> 03:59.240 same. 03:59.250 --> 04:02.850 So is user interface is about the design itself. 04:02.850 --> 04:10.320 User experience also has a part of the design but it's more about how it also operates so that it operates 04:10.320 --> 04:17.490 quickly effortlessly and in a thought out manner for example that we had the learn more button that 04:17.490 --> 04:22.440 it takes then to the start here page that we have a sticky menu et cetera. 04:22.440 --> 04:24.810 That is all a part of how the Web site operates. 04:24.810 --> 04:33.000 And therefore a part of the user experience and then we also have something that is acronym see X also 04:33.000 --> 04:40.470 known as customer experience and the customer experience that is much more about your business how people 04:40.470 --> 04:43.500 are perceiving your business right. 04:43.500 --> 04:50.370 So for example if you have such things such as you have an e-mail opt in or you have a lead generation 04:50.670 --> 04:56.610 or perhaps you're offering free things on your Web site they're getting a really good feeling from the 04:56.610 --> 05:02.710 whole experience on your Web site from your business that is a part of the customer experience. 05:02.720 --> 05:10.820 Now we could summarize this as being the sum of the user interface the user experience together with 05:10.820 --> 05:12.480 your business right. 05:12.500 --> 05:18.410 So if you have a really good looking website you have a great user experience on that website and your 05:18.410 --> 05:22.250 business is offering a great solution to their problem. 05:22.340 --> 05:26.940 Then you are going to have a very high customer experience right. 05:26.960 --> 05:33.770 So we could summarize that as the overall business experience that your customers that your visitors 05:33.770 --> 05:40.730 are having off your business and that your business is of course represented by your website. 05:40.730 --> 05:47.780 Now we're gonna go ahead and focus on the user interface and the user experience because this is a wordpress 05:47.880 --> 05:49.250 masterclass course. 05:49.270 --> 05:50.000 Right. 05:50.090 --> 05:56.000 The customer experience is going to come naturally as you start developing your business because different 05:56.000 --> 05:59.320 business is going to have different tools different needs. 05:59.510 --> 06:04.580 But we're going to make sure that the Web site fulfills everything with the design and everything with 06:04.580 --> 06:11.330 the user experience the way that we just have and will continue to do so now the result of optimizing 06:11.330 --> 06:18.770 everything will be for example that we are going to have improved S E O so when our pages are loading 06:18.770 --> 06:19.660 quicker. 06:19.700 --> 06:22.220 That also means that the search engines are going to be happy. 06:22.220 --> 06:23.740 You're going to rank higher. 06:23.780 --> 06:27.700 It also means that customers are going to stay on your Web site. 06:27.730 --> 06:32.780 Now that is called retention and when you have a high retention in other words customers are staying 06:32.780 --> 06:34.360 for a long time on your Web site. 06:34.370 --> 06:37.070 Search engines are going to like you even more. 06:37.070 --> 06:41.110 And that means you are going to rank higher and rank higher and rank higher. 06:41.150 --> 06:46.160 You're going to get more and more and more visitors and that is what this is all about. 06:46.160 --> 06:53.990 And finally once you have a great user interface great user experience and finally the customer experience 06:54.020 --> 06:58.730 really peaks then you are going to have conversions. 06:58.730 --> 07:00.020 Now conversions. 07:00.110 --> 07:04.340 That is just a word that literally means change. 07:04.340 --> 07:10.120 So a conversion for a blog could be that you have a visitor turn into a reader. 07:10.130 --> 07:15.800 Now if you have an e-commerce that could mean that you have a visitor turn into a buyer or you could 07:15.800 --> 07:25.430 have for example a visitor turn into a lead et cetera et cetera depending on what you want them to changing 07:25.490 --> 07:30.070 to convert into that is going to be the result. 07:30.080 --> 07:30.730 Right. 07:30.740 --> 07:35.590 That is what we've been talking about the purpose of the website of the home page and everything. 07:35.660 --> 07:41.580 And because we are doing courses we want to have people come to our Web site get accustomed to us and 07:41.590 --> 07:43.840 get warm and buy our courses. 07:43.840 --> 07:49.670 So when someone buys one of our courses that is going to be a conversion for us. 07:49.670 --> 07:56.510 And in order to get that we need to nail the user interface UI the user experience you X and the customer 07:56.510 --> 07:58.680 experience to see X.. 07:58.730 --> 08:04.310 So guys now when we know this we're going to move on to the next lecture and because we have been doing 08:04.310 --> 08:11.480 so much user interface the deciding in other words we're going to start off by improving the user experience 08:11.510 --> 08:16.850 and looking at how our Web site is performing with the loading speed for example. 08:16.850 --> 08:19.580 So this is super important. 08:19.570 --> 08:25.510 See you in the next lecture where we're going to optimize the uniques and then go deeper into DUI. 08:25.580 --> 08:26.090 See you there.