Hi and welcome to the optimisation section of the course.
Now this is a super important section where we're going to talk about things such as page loading speed.
Now if you're page loading speed is too slow your visitors aren't even going to stick around to experience
your Web site so it doesn't matter how well you have designed it.
And now similarly if you have a really fast loading speed but you have a terrible design visitors aren't
going to be staying anyhow.
So the important part is to optimize everything and find that wonderful balance to make sure that everything
works.
So in this lecture we're going to go ahead and go through some really important acronyms.
What they are how to use them and how to relate to these expressions and keep them in mind while you
are designing your website overall.
Right.
So so far we have done the home page.
Now we're going to optimize it and these optimizations we're going to keep in mind throughout the rest
of the course.
So we always know what's important and what to focus on.
So let's get started.
Now one expression that you're going to hear a lot as you do your research and as you continue to develop
your website and your Web site editing and designing skills is something called you.
I also known as user interface so user interface is basically what we have been doing.
It's the designing.
So if we have a look at our Web site right now a part of the user interface is all of this that we are
looking at such as the background in here for example such as the font that we're using the colors that
we're using the fact that we made these sticky menu and gave it a shadow the colors on here the fact
that we've been thought about having this dark having this light and then doing this a little bit dark
you're doing this a little bit later this is all a part of the design how it's going to look and how
it is experienced with the different colors and that is a part of the user interface.
So we could summarize the user interface as a part of the aesthetics right.
How the Web site looks.
But then there's also something else.
There's something that's called user experience that's usually acronym that's you x.
Right.
We can see those in the bold.
So the user experience is basically how your Web site operates.
Right.
So a part of the user experience is for example what happens when they come to the home page.
What is the next step that they're going to do if there's such ad that we have the learn more button
that's going to take them to the Start Here page the order of these pages the fact that we have a sticky
menu.
So whenever they are scrolling down they can instantly access these pages.
That is all a part of the user experience how the Web site operates and how they can access different
things.
Basically how the Web site feels and also part of the user experience is does your Web site feel laggy.
Does it load slowly.
For example if I scroll up do things get blurry.
Does it take too long for this caller to appear.
All of this is a part of their experience.
Now if this feels clunky for example or lag it that's really going to downplay the experience of the
Web site.
Right.
If we have a slow loading speed that's going to downplay a big part of the user experience of this Web
site.
So we could summarize the user experience as how the Web site operates how the pages are laid out why
they are laid out that way the search function the way to where put the sections why we have put the
sections that way.
So we realize that user interface and user experience they kind of blend together but they're not the
same.
So is user interface is about the design itself.
User experience also has a part of the design but it's more about how it also operates so that it operates
quickly effortlessly and in a thought out manner for example that we had the learn more button that
it takes then to the start here page that we have a sticky menu et cetera.
That is all a part of how the Web site operates.
And therefore a part of the user experience and then we also have something that is acronym see X also
known as customer experience and the customer experience that is much more about your business how people
are perceiving your business right.
So for example if you have such things such as you have an e-mail opt in or you have a lead generation
or perhaps you're offering free things on your Web site they're getting a really good feeling from the
whole experience on your Web site from your business that is a part of the customer experience.
Now we could summarize this as being the sum of the user interface the user experience together with
your business right.
So if you have a really good looking website you have a great user experience on that website and your
business is offering a great solution to their problem.
Then you are going to have a very high customer experience right.
So we could summarize that as the overall business experience that your customers that your visitors
are having off your business and that your business is of course represented by your website.
Now we're gonna go ahead and focus on the user interface and the user experience because this is a wordpress
masterclass course.
Right.
The customer experience is going to come naturally as you start developing your business because different
business is going to have different tools different needs.
But we're going to make sure that the Web site fulfills everything with the design and everything with
the user experience the way that we just have and will continue to do so now the result of optimizing
everything will be for example that we are going to have improved S E O so when our pages are loading
quicker.
That also means that the search engines are going to be happy.
You're going to rank higher.
It also means that customers are going to stay on your Web site.
Now that is called retention and when you have a high retention in other words customers are staying
for a long time on your Web site.
Search engines are going to like you even more.
And that means you are going to rank higher and rank higher and rank higher.
You're going to get more and more and more visitors and that is what this is all about.
And finally once you have a great user interface great user experience and finally the customer experience
really peaks then you are going to have conversions.
Now conversions.
That is just a word that literally means change.
So a conversion for a blog could be that you have a visitor turn into a reader.
Now if you have an e-commerce that could mean that you have a visitor turn into a buyer or you could
have for example a visitor turn into a lead et cetera et cetera depending on what you want them to changing
to convert into that is going to be the result.
Right.
That is what we've been talking about the purpose of the website of the home page and everything.
And because we are doing courses we want to have people come to our Web site get accustomed to us and
get warm and buy our courses.
So when someone buys one of our courses that is going to be a conversion for us.
And in order to get that we need to nail the user interface UI the user experience you X and the customer
experience to see X..
So guys now when we know this we're going to move on to the next lecture and because we have been doing
so much user interface the deciding in other words we're going to start off by improving the user experience
and looking at how our Web site is performing with the loading speed for example.
So this is super important.
See you in the next lecture where we're going to optimize the uniques and then go deeper into DUI.
See you there.