WEBVTT 00:00.210 --> 00:03.420 Now in this video guys we're going to talk about something called the back links. 00:03.420 --> 00:07.950 What are they and how can we use them in order to rank higher in Google search. 00:07.950 --> 00:08.900 Let's dive into it. 00:09.090 --> 00:14.910 Well like some of you may know back links is one of the most important factors when it comes to ranking 00:15.030 --> 00:15.930 on Google. 00:15.960 --> 00:17.430 So what already. 00:17.430 --> 00:24.480 Well first of all back links is basically when you're linking any type of content or website on another 00:24.480 --> 00:25.020 Web site. 00:25.020 --> 00:30.720 So for example you're having somebody within your niche and you're telling them Well I have great content 00:30.750 --> 00:36.300 on my blog and I think that I can support your content that you're having on your blog so please can 00:36.300 --> 00:43.590 you just link my Web site to this article on your blog post and for example that Web site is having 00:43.590 --> 00:49.260 an external link on their Web site from your Web site and you can do the same back and forth but this 00:49.260 --> 00:50.970 is what back linking is. 00:51.030 --> 00:57.180 And before you back linking to any Web sites whatsoever on the Web to do it effectively you would like 00:57.180 --> 00:59.730 to have something called high quality backed links. 00:59.760 --> 01:06.000 Now what do I mean with high quality backed links backed links which comes from high a toy to Web sites. 01:06.000 --> 01:09.200 Now if you're new in the game you just set up your Web site. 01:09.210 --> 01:11.060 You would like to create back links. 01:11.160 --> 01:16.860 That comes from Web sites that are already having some kind of authority and make sure that they are 01:16.860 --> 01:20.770 related to your topic like for example Apple. 01:20.790 --> 01:23.020 They are a high a toy to Web site. 01:23.070 --> 01:24.690 They have a lot of back links. 01:24.690 --> 01:26.400 They have a lot of customers. 01:26.430 --> 01:30.480 They are basically just a huge web site and a huge company. 01:30.480 --> 01:35.880 Now well something that you may think is well they can basically as buckling to any Web sites and that 01:35.880 --> 01:37.800 Web site will move up in rank. 01:37.800 --> 01:39.270 That is not totally correct. 01:39.270 --> 01:44.040 If you look at this for example they could rank two Levi's for example right. 01:44.070 --> 01:48.160 Well Apple is selling like computer stuff or they're selling cell phones et cetera. 01:48.180 --> 01:50.190 Like technical stuff but Levi's. 01:50.200 --> 01:54.480 They're selling jeans and shoes shirts and so on. 01:54.480 --> 01:56.840 So this is not a good option. 01:56.850 --> 02:02.970 You would always like to have back links from Web sites that are within the same category. 02:02.970 --> 02:09.870 So this wouldn't be much better if Apple would basically send back links back and forward with some 02:09.880 --> 02:13.250 so now these are two very higher toward the Web sites. 02:13.300 --> 02:15.630 They're having higher toward the on the web. 02:15.630 --> 02:18.250 So they are already ranking very very good. 02:18.360 --> 02:24.270 But you would like to have back links from related Web site Web sites within the same topic and niche 02:24.270 --> 02:28.770 that you are with him because then we're telling Google that this is great content. 02:28.800 --> 02:30.780 So what can back links do to you. 02:30.780 --> 02:36.450 Well they can improve your organic ranking so let's say that you already are ranking on Google. 02:36.450 --> 02:43.170 Well with a lot of back links from higher to Web site and Web sites that are related to whatever topic 02:43.200 --> 02:47.370 that you are within then you can move up the ranks organically. 02:47.430 --> 02:49.980 And that is exactly what we're off right. 02:49.980 --> 02:55.700 So this can improve your organic ranking when doing back links the right way. 02:55.710 --> 03:01.110 Now you will not only improve organic ranking you will also get found faster. 03:01.110 --> 03:05.190 Now let's say that this is your Web site and you're totally alone on the Internet. 03:05.200 --> 03:07.850 You're creating awesome content that you don't understand. 03:07.860 --> 03:09.630 Why am I not ranking. 03:09.630 --> 03:15.120 Well if you have a couple of friends that are backed linking to your Web site you will definitely get 03:15.120 --> 03:17.260 found even faster. 03:17.310 --> 03:21.200 And then with back links you can also get referral traffic. 03:21.210 --> 03:25.750 Let's say that and Web site within your knees is writing an awesome blog post. 03:25.770 --> 03:31.410 Now if they're linking back linking to your Web site you den will also get referral traffic. 03:31.410 --> 03:37.590 If anybody is clicking on this link within this blog post then you will get referral traffic to your 03:37.590 --> 03:38.190 Web site. 03:38.460 --> 03:39.340 Awesome right. 03:39.360 --> 03:45.650 Because this link is a back link to your Web site maybe to a blog post maybe a video or helpful article. 03:45.930 --> 03:49.560 And therefore you will get more traffic to your Web site. 03:49.560 --> 03:50.040 Awesome. 03:50.040 --> 03:57.420 So by networking in other words back linking back and forward between Web sites within your niche create 03:57.420 --> 04:03.570 this valuable higher toward the back links related back links you den will have a bigger chance on ranking 04:03.600 --> 04:04.420 on Google. 04:04.440 --> 04:10.090 So first of all what is back link back link is when you are linking back and forth between Web sites 04:10.500 --> 04:16.870 high quality backed links is the key here and also related back links within your niche find those Web 04:16.870 --> 04:22.650 sites and then what it does is basically improves your organic ranking you will get found faster on 04:22.650 --> 04:29.010 Google and you will get referral traffic if doing this right now in this entire session we will jump 04:29.010 --> 04:33.990 through step by step on how to create valuable high notoriety back links. 04:33.990 --> 04:36.810 So follow along to the next lecture and I'll see you there.