WEBVTT 00:00.120 --> 00:05.130 In this video guys I'm gonna give you five different reasons on why you would like to have your content 00:05.280 --> 00:07.110 up to date at any time. 00:07.110 --> 00:08.570 So let's dive into it. 00:08.580 --> 00:14.250 So the first reason why you would like to update your content is simply because it gives you better 00:14.350 --> 00:17.480 s.t. are better and click through rate. 00:17.490 --> 00:22.980 If you look on the screen right now and you make a searching google for make pancakes then you can clearly 00:22.980 --> 00:27.900 see that in the top of Google search we're having the latest content up there. 00:28.620 --> 00:34.860 And in the bottom in the third place we're having and content that is more outdated. 00:34.860 --> 00:40.320 So if you go to Google and you see that this piece of content is more up to date you're more likely 00:40.320 --> 00:42.060 to click that content right. 00:42.060 --> 00:45.110 Also statistics backs this up. 00:45.270 --> 00:48.660 Then Google favors fresh content. 00:48.690 --> 00:54.060 If you look on the screen right now you can see that this content is getting the most clicks. 00:54.060 --> 01:00.300 That is one of the reasons why it's ranking in the top results for make pancakes for example. 01:00.300 --> 01:02.600 So Google favors fresh content. 01:02.610 --> 01:05.700 That is why you would like to keep your content updated. 01:05.700 --> 01:12.240 You also want to keep your content updated because it improves that user experience when somebody is 01:12.240 --> 01:18.720 clicking on your link on Google for example come to your blog post and they see that your content dates 01:18.870 --> 01:23.310 up to date they're more likely to engage in that piece of content. 01:23.310 --> 01:29.850 Now if this would say for example two thousand and seventeen people are actually less likely to read 01:29.850 --> 01:31.310 your content. 01:31.350 --> 01:38.160 So this is why you would like to have your content up to date because this improves that user experience 01:38.250 --> 01:44.910 when you're updating your content you're able to link to a new or better resources for example to any 01:44.910 --> 01:52.110 of your newer blog posts or maybe to another Web site that you are networking with and sending back 01:52.110 --> 01:59.310 links back and forward with you are able to go into your content and update your links you're able actually 01:59.310 --> 02:06.510 to go into your piece of content and just update the links within that post to get people to spend more 02:06.510 --> 02:12.930 time on your Web site and also to send them outside of your Web site to helpful resources so that people 02:12.930 --> 02:15.580 know that your Web site is trust worthy. 02:15.870 --> 02:21.570 And then lastly this might be the biggest one of them all you would like to update your content because 02:22.020 --> 02:25.800 you can optimize your content for the right keywords. 02:25.800 --> 02:31.470 Now if you have written a blog post for example and you didn't really know when you wrote that blog 02:31.470 --> 02:37.710 post on how to really find good keywords to rank for on Google for example and you've written your blog 02:37.710 --> 02:43.380 post you can actually go into that blog post and you can read write some keywords within this. 02:43.410 --> 02:48.750 So if you know now which keywords that you would like to target you just can go in and you can rewrite 02:48.900 --> 02:52.920 keywords that you would like to rank for which is very very helpful. 02:52.920 --> 02:58.950 So the biggest reason why you would like to keep your content updated is because it gives you better 02:58.950 --> 03:02.540 click through rate Google favors fresh content. 03:02.580 --> 03:09.210 It will also improve the user experience because you can update your content with newer images and also 03:09.210 --> 03:16.920 with newer more helpful content links et cetera and then you can go in and you can optimize your content 03:17.010 --> 03:22.250 for the right keywords that you would like to rank for in Google search. 03:22.260 --> 03:29.010 So now it's your turn if you're having a lot of old blog posts and articles you can now go in and update 03:29.010 --> 03:36.900 that piece of content to rank better in google and to make sure that the users on your Web site is getting 03:36.900 --> 03:39.960 the best possible experience on your Web site. 03:39.990 --> 03:42.780 So without further ado I'll see you in the next video.