Now in these videos we're going to talk about why you should consider to write longer content.
Let's dive into it.
Well the first and foremost biggest reason why you should write longer content is because long content
ranks better.
If you look on the screen right now you can see that the average content length for the top 10 results
in Google is has been made studies on this that the fact is that longer content is ranking better on
Google.
So if you look on the screen right now that with the arrows pointing out this is that no tenth result
in Google search and the tenth result is having an average about two thousand words two thousand and
fifty words around there somewhere.
If you look on the screen right now while the top 1 result is having approximately about two thousand
and four hundred and fifty or two thousand five hundred words.
So this is the biggest reason why you should write longer content that is because longer content is
ranking better in Google's search engine.
The second reason why you would like to write even longer content is because of long content gets more
back links.
Look on the screen once again as you can see the word count versus average linking domains which means
back links is showing us that longer content get more back links from other Web sites.
And as you already know back links is a huge factor in ranking any type of content on Google.
This is one way for us to tell Google that we have valuable information you can see that other Web sites
are actually linking to our Web site which means that we are having valuable information.
You Google you would like to rank our content in the top of Google search.
The number three reason why you would like to write even longer content is because long content gets
more social shares.
Yes this is statistics on this as well as you can see on the screen right now word counts versus average
social shares.
It's a huge one here as well as you can see content that is included more than 2500 words is getting
more social shares and this is statistics guys.
Statistics don't lie.
So this is one reason why you also would like to write even longer content because long content equals
more social shares on platforms such as Facebook Twitter YouTube et cetera.
And a fourth reason why you would like to write even longer content is because it's easier for you to
rank for related keywords.
So if you go to Google and you go for a search for a certain keyword you scroll down all the way in
the bottom and you can see related keywords in there.
And when you're writing about a certain topic it's more likely that you are including more related keywords
long tail keywords in your copy in your text in your article in your blog posts.
And therefore it's more likely that you can rank for even more words like related keywords for your
copy in Google.
So because you're including more words with in your blog post and article you're more likely to include
those related keywords so you can rank content for different types of keywords on Google.
Awesome right.
But when you're sitting there and writing your content make sure that you cut out all your filters don't
just keyword stuff or you just don't stuff your articles on useful content because you would like to
write your articles longer.
Make sure that you're having a lot of valuable information because one ranking factor as you already
know is time spent on a Web site.
So if people are reading your blog post and they're stopping at like this third sentence for example
and they're bouncing out of your Web site and go to Google once again then you're telling Google or
this is telling Google then this is giving a signal to Google that this is not helpful information.
So cut out all your fillers you just feel your content with valuable information that would help the
end user but you would like to include images and videos within your content.
Because this is much more engaging if you look on the screen right now.
We have written and blog post here and we have both included actually a YouTube video you can just simply
embed a video with in your blog post and this will automatically keep your audience more engaged and
actually to stay on your Web site for a longer period of time which is an ranking factor as you already
know and also include some images because this also makes it easier for your traffic to get more engaged
with your content because some people they are imaginary like they are reading a text and they can come
up with some images themself.
But if we're helping everybody out here we would like to include videos and or images.
OK so why should you write longer content.
Well it's pretty clear right now.
Right.
So long content ranks better on Google.
That is a fact long content get more back links.
That is also a fact long content get more social shares also a fact easier to rank for related keywords.
This is also a fact because if you're including more words with within your blog post and articles then
it's more likely for you to rank for related keywords long tail keywords.
So somebody is going for a search on Google for one word and another one is going for a related keywords.
Now if you're having that related keywords within your copy you're more likely to rank on Google for
more diversified keywords and make sure that you're cutting out all fillers just putting valuable information
so that people who is reading your content is staying on your Web site for a longer period of time than
you will get better SEO and then include images and videos with in your copy and you're good to go.
Now it's your turn to write longer content better information so that you rank even better on Google
and in the bigger search engines for your keywords.
Good luck now and I'll see you in the next lecture.