WEBVTT 00:00.240 --> 00:06.090 Now in these videos we're going to talk about why you should consider to write longer content. 00:06.090 --> 00:07.320 Let's dive into it. 00:07.320 --> 00:14.550 Well the first and foremost biggest reason why you should write longer content is because long content 00:14.670 --> 00:15.730 ranks better. 00:15.750 --> 00:21.360 If you look on the screen right now you can see that the average content length for the top 10 results 00:21.450 --> 00:29.280 in Google is has been made studies on this that the fact is that longer content is ranking better on 00:29.280 --> 00:30.120 Google. 00:30.120 --> 00:35.220 So if you look on the screen right now that with the arrows pointing out this is that no tenth result 00:35.310 --> 00:41.730 in Google search and the tenth result is having an average about two thousand words two thousand and 00:41.730 --> 00:43.980 fifty words around there somewhere. 00:43.980 --> 00:49.950 If you look on the screen right now while the top 1 result is having approximately about two thousand 00:49.980 --> 00:53.660 and four hundred and fifty or two thousand five hundred words. 00:53.700 --> 01:01.080 So this is the biggest reason why you should write longer content that is because longer content is 01:01.080 --> 01:03.770 ranking better in Google's search engine. 01:03.780 --> 01:11.010 The second reason why you would like to write even longer content is because of long content gets more 01:11.010 --> 01:11.830 back links. 01:11.850 --> 01:18.570 Look on the screen once again as you can see the word count versus average linking domains which means 01:18.570 --> 01:26.010 back links is showing us that longer content get more back links from other Web sites. 01:26.010 --> 01:32.970 And as you already know back links is a huge factor in ranking any type of content on Google. 01:32.970 --> 01:40.200 This is one way for us to tell Google that we have valuable information you can see that other Web sites 01:40.230 --> 01:46.290 are actually linking to our Web site which means that we are having valuable information. 01:46.290 --> 01:51.460 You Google you would like to rank our content in the top of Google search. 01:51.540 --> 01:57.480 The number three reason why you would like to write even longer content is because long content gets 01:57.480 --> 01:59.340 more social shares. 01:59.340 --> 02:05.730 Yes this is statistics on this as well as you can see on the screen right now word counts versus average 02:05.730 --> 02:07.050 social shares. 02:07.050 --> 02:14.130 It's a huge one here as well as you can see content that is included more than 2500 words is getting 02:14.130 --> 02:17.680 more social shares and this is statistics guys. 02:17.700 --> 02:19.800 Statistics don't lie. 02:19.920 --> 02:26.790 So this is one reason why you also would like to write even longer content because long content equals 02:26.790 --> 02:32.850 more social shares on platforms such as Facebook Twitter YouTube et cetera. 02:32.910 --> 02:38.430 And a fourth reason why you would like to write even longer content is because it's easier for you to 02:38.430 --> 02:40.650 rank for related keywords. 02:40.710 --> 02:47.010 So if you go to Google and you go for a search for a certain keyword you scroll down all the way in 02:47.010 --> 02:49.760 the bottom and you can see related keywords in there. 02:49.830 --> 02:56.010 And when you're writing about a certain topic it's more likely that you are including more related keywords 02:56.250 --> 03:01.060 long tail keywords in your copy in your text in your article in your blog posts. 03:01.140 --> 03:08.190 And therefore it's more likely that you can rank for even more words like related keywords for your 03:08.190 --> 03:09.750 copy in Google. 03:10.080 --> 03:17.010 So because you're including more words with in your blog post and article you're more likely to include 03:17.010 --> 03:23.610 those related keywords so you can rank content for different types of keywords on Google. 03:23.600 --> 03:24.210 Awesome right. 03:24.300 --> 03:31.470 But when you're sitting there and writing your content make sure that you cut out all your filters don't 03:31.530 --> 03:38.970 just keyword stuff or you just don't stuff your articles on useful content because you would like to 03:38.970 --> 03:40.950 write your articles longer. 03:40.950 --> 03:46.110 Make sure that you're having a lot of valuable information because one ranking factor as you already 03:46.110 --> 03:48.810 know is time spent on a Web site. 03:48.810 --> 03:54.870 So if people are reading your blog post and they're stopping at like this third sentence for example 03:54.900 --> 03:59.730 and they're bouncing out of your Web site and go to Google once again then you're telling Google or 03:59.730 --> 04:05.790 this is telling Google then this is giving a signal to Google that this is not helpful information. 04:05.850 --> 04:11.640 So cut out all your fillers you just feel your content with valuable information that would help the 04:11.640 --> 04:18.540 end user but you would like to include images and videos within your content. 04:18.630 --> 04:22.310 Because this is much more engaging if you look on the screen right now. 04:22.350 --> 04:28.710 We have written and blog post here and we have both included actually a YouTube video you can just simply 04:28.710 --> 04:35.190 embed a video with in your blog post and this will automatically keep your audience more engaged and 04:35.370 --> 04:41.760 actually to stay on your Web site for a longer period of time which is an ranking factor as you already 04:41.760 --> 04:49.620 know and also include some images because this also makes it easier for your traffic to get more engaged 04:49.620 --> 04:56.160 with your content because some people they are imaginary like they are reading a text and they can come 04:56.160 --> 04:57.810 up with some images themself. 04:57.900 --> 05:04.900 But if we're helping everybody out here we would like to include videos and or images. 05:04.930 --> 05:07.900 OK so why should you write longer content. 05:07.900 --> 05:09.240 Well it's pretty clear right now. 05:09.250 --> 05:09.550 Right. 05:09.910 --> 05:13.120 So long content ranks better on Google. 05:13.120 --> 05:16.390 That is a fact long content get more back links. 05:16.390 --> 05:24.060 That is also a fact long content get more social shares also a fact easier to rank for related keywords. 05:24.070 --> 05:29.980 This is also a fact because if you're including more words with within your blog post and articles then 05:29.980 --> 05:34.770 it's more likely for you to rank for related keywords long tail keywords. 05:34.780 --> 05:41.260 So somebody is going for a search on Google for one word and another one is going for a related keywords. 05:41.260 --> 05:46.480 Now if you're having that related keywords within your copy you're more likely to rank on Google for 05:46.480 --> 05:53.440 more diversified keywords and make sure that you're cutting out all fillers just putting valuable information 05:53.650 --> 05:59.280 so that people who is reading your content is staying on your Web site for a longer period of time than 05:59.290 --> 06:05.860 you will get better SEO and then include images and videos with in your copy and you're good to go. 06:05.860 --> 06:13.090 Now it's your turn to write longer content better information so that you rank even better on Google 06:13.270 --> 06:16.750 and in the bigger search engines for your keywords. 06:16.750 --> 06:18.900 Good luck now and I'll see you in the next lecture.