In this video guys we're gonna talk about what subheadings is and also how to rank better using them
the right way.
On the biggest search engine.
So let's dive into it.
Now why are we using subheadings when we're writing our blog posts and articles.
Well that is firstly to break up the page.
If you look on the screen right now where the arrow is pointing at.
This is a subheading This is something that breaks up the text within your article and blog post and
also summarize a section of the article.
Now if you look on the screen once again you already know what a subheading is and how it looks within
a blog post or and an article but this is what summarized the text beneath.
So if somebody is coming to a Web site they are reading your blog post they would like to find fast
information.
Information is very very valuable for them.
Now this could be a part of your article.
Now if you have used in subheading that is summarize what all sections of your article is all about.
They can easily skim through and find that piece of information on your website and that is why we would
like to use subheadings to break up the text and to summarize a section of the article because the goal
is to improve the readability of the user on your Web site.
As I already said some people just go to Web pages and tried to find one piece of information.
Maybe you have written like two thousand or 4000 words.
Now if you're not using sub headers Can you imagine the user experience on your Web site.
I would definitely asked bones back to Google and tried to find some article or blog post that is using
sub headers so that I find information that I am looking for much easier within another article.
Now when you are writing your blog post or article you would like to make sure that you have the differences
between a header.
I also called a title which we already went through in earlier lectures and a sub header so if you look
on the screen right now when you're writing your article you would like to make sure that the title
The header is of H two.
That is the format and then you would like to make sure that the subheading is of H two.
Now why is this.
Because of the reason that Google is skimming through all kinds of articles within the keywords for
like any keywords if you'd tried to rank for let's say horses or something like that then Google is
skimming through all kinds of articles related to that keyword.
Now if you have used subheadings the right way we are telling Google hey this type of content is very
helpful for D keywords so they are more likely to rank us if we're doing this right.
So make sure to do using age 2 as the format of your subheading within your blog post and you can just
easily go to your WordPress Web site for example and look for yourself.
You're having the option of H2 H3 H for H five.
I also think that it's actually age 6 as well but always always always for your subheadings used to
formatting H two.
Okay that is good for the ranking.
And then also include your keywords and related keywords within your copy.
Now if you look on the screen right now for example if we were trying to rank for success in four steps
then we also would like to make sure that in our subheadings we're having four steps to success.
For example this is related keywords.
You can see what I mean here.
But we also including success in four steps in two different ways.
And make sure that you're having both your headings also called titles and your subheadings related
to one in order so that we are telling the biggest search engines hey this is helpful information and
content related to these types of keywords.
So this is what you would like to do with your subheadings but let's go to internet and have a look
at one bad and one good example of how to use subheadings.
So ones on internet.
This is the bad example of using sub headers or this article is not even using submitters actually if
you look on the screen right now.
This is an ad like in the middle of the article just looks terrible.
If I'm scrolling down you can see that we're having nothing that is really breaking off.
This text is just a bunch of text.
Yes they're using some kind of spaces here and there but this is not what I would like to read.
Would you like to read this article.
You have no sub headers you have no like context about what anything is really about here.
You only have to header here.
The title here you have nothing that really tells me what anything here is all about.
So you definitely would like to do something this if we go to this blog post for example I'm scrolling
down you can see seven totally legitimate ways to make passive income for our blog.
If I'm scrolling down I will be met by a subheading here.
As you can see cell resource resources and template.
Then I know what this section is all about.
This blog post also includes good infographics like this as you can see.
We'd like some arrows pointing at whatever I'm looking for and if I'm scrolling down even further I
can see.
Also here's one more subheading.
And as you can see these are using the H to formatting the both of them.
So always go with a h to formatting but this is what you would like to do.
You would like to use an H to formatting as a sub header that explains what kind of content that is
coming here.
What is this text all about and then scrolling down if you're having another section you definitely
would like to go with an H to formatted sub header for the next one that is explaining what this type
of content is all about so this is the good way guys.
Which is to break up the text a little bit so it's more readable for the user on our Web site.
You don't want to just throw in a bunch of text like this and some ads in between.
So really think about this as from the user's point of view when reading and text.
So what we learn about subheading is why we're using it is to break up to pages and to make that page
more readable.
Right.
And then always use the H to formatting when doing and is sub headers because we're telling the search
engines that we're having valuable information.
And for some reason Google tends to rank sites that are using H1 and H2 in this way included the keywords
and related keywords in an upcoming video we're gonna talk much more about the related keywords so I'll
see you there.
And good luck with your subheadings.