WEBVTT 00:00.240 --> 00:06.600 In this video guys we're gonna talk about what subheadings is and also how to rank better using them 00:06.600 --> 00:07.580 the right way. 00:07.620 --> 00:09.400 On the biggest search engine. 00:09.430 --> 00:10.710 So let's dive into it. 00:10.770 --> 00:15.870 Now why are we using subheadings when we're writing our blog posts and articles. 00:15.870 --> 00:18.860 Well that is firstly to break up the page. 00:18.870 --> 00:22.070 If you look on the screen right now where the arrow is pointing at. 00:22.350 --> 00:28.650 This is a subheading This is something that breaks up the text within your article and blog post and 00:28.740 --> 00:32.480 also summarize a section of the article. 00:32.490 --> 00:37.230 Now if you look on the screen once again you already know what a subheading is and how it looks within 00:37.230 --> 00:43.350 a blog post or and an article but this is what summarized the text beneath. 00:43.350 --> 00:48.870 So if somebody is coming to a Web site they are reading your blog post they would like to find fast 00:48.930 --> 00:49.760 information. 00:49.770 --> 00:53.170 Information is very very valuable for them. 00:53.220 --> 00:56.120 Now this could be a part of your article. 00:56.190 --> 01:04.060 Now if you have used in subheading that is summarize what all sections of your article is all about. 01:04.080 --> 01:10.770 They can easily skim through and find that piece of information on your website and that is why we would 01:10.770 --> 01:16.710 like to use subheadings to break up the text and to summarize a section of the article because the goal 01:16.800 --> 01:21.140 is to improve the readability of the user on your Web site. 01:21.150 --> 01:27.060 As I already said some people just go to Web pages and tried to find one piece of information. 01:27.150 --> 01:31.150 Maybe you have written like two thousand or 4000 words. 01:31.200 --> 01:37.480 Now if you're not using sub headers Can you imagine the user experience on your Web site. 01:37.500 --> 01:44.340 I would definitely asked bones back to Google and tried to find some article or blog post that is using 01:44.340 --> 01:51.630 sub headers so that I find information that I am looking for much easier within another article. 01:51.630 --> 01:58.380 Now when you are writing your blog post or article you would like to make sure that you have the differences 01:58.380 --> 01:59.670 between a header. 01:59.860 --> 02:06.540 I also called a title which we already went through in earlier lectures and a sub header so if you look 02:06.540 --> 02:12.120 on the screen right now when you're writing your article you would like to make sure that the title 02:12.180 --> 02:15.630 The header is of H two. 02:15.660 --> 02:22.230 That is the format and then you would like to make sure that the subheading is of H two. 02:22.230 --> 02:23.370 Now why is this. 02:23.730 --> 02:29.520 Because of the reason that Google is skimming through all kinds of articles within the keywords for 02:29.610 --> 02:34.710 like any keywords if you'd tried to rank for let's say horses or something like that then Google is 02:34.710 --> 02:38.370 skimming through all kinds of articles related to that keyword. 02:38.370 --> 02:44.010 Now if you have used subheadings the right way we are telling Google hey this type of content is very 02:44.010 --> 02:49.570 helpful for D keywords so they are more likely to rank us if we're doing this right. 02:49.590 --> 02:55.620 So make sure to do using age 2 as the format of your subheading within your blog post and you can just 02:55.650 --> 02:59.470 easily go to your WordPress Web site for example and look for yourself. 02:59.570 --> 03:03.660 You're having the option of H2 H3 H for H five. 03:03.810 --> 03:11.070 I also think that it's actually age 6 as well but always always always for your subheadings used to 03:11.070 --> 03:13.130 formatting H two. 03:13.180 --> 03:15.490 Okay that is good for the ranking. 03:15.720 --> 03:21.930 And then also include your keywords and related keywords within your copy. 03:21.930 --> 03:28.800 Now if you look on the screen right now for example if we were trying to rank for success in four steps 03:29.040 --> 03:35.910 then we also would like to make sure that in our subheadings we're having four steps to success. 03:35.910 --> 03:38.780 For example this is related keywords. 03:38.810 --> 03:40.300 You can see what I mean here. 03:40.410 --> 03:44.930 But we also including success in four steps in two different ways. 03:44.940 --> 03:51.990 And make sure that you're having both your headings also called titles and your subheadings related 03:51.990 --> 03:58.230 to one in order so that we are telling the biggest search engines hey this is helpful information and 03:58.230 --> 04:02.110 content related to these types of keywords. 04:02.160 --> 04:07.590 So this is what you would like to do with your subheadings but let's go to internet and have a look 04:07.590 --> 04:12.770 at one bad and one good example of how to use subheadings. 04:12.810 --> 04:13.830 So ones on internet. 04:13.830 --> 04:21.150 This is the bad example of using sub headers or this article is not even using submitters actually if 04:21.150 --> 04:22.240 you look on the screen right now. 04:22.260 --> 04:28.560 This is an ad like in the middle of the article just looks terrible. 04:28.560 --> 04:33.350 If I'm scrolling down you can see that we're having nothing that is really breaking off. 04:33.350 --> 04:35.490 This text is just a bunch of text. 04:35.790 --> 04:42.120 Yes they're using some kind of spaces here and there but this is not what I would like to read. 04:42.120 --> 04:43.950 Would you like to read this article. 04:43.980 --> 04:49.920 You have no sub headers you have no like context about what anything is really about here. 04:49.980 --> 04:51.840 You only have to header here. 04:51.840 --> 04:57.220 The title here you have nothing that really tells me what anything here is all about. 04:57.240 --> 05:02.980 So you definitely would like to do something this if we go to this blog post for example I'm scrolling 05:02.980 --> 05:08.260 down you can see seven totally legitimate ways to make passive income for our blog. 05:08.260 --> 05:11.700 If I'm scrolling down I will be met by a subheading here. 05:11.710 --> 05:14.080 As you can see cell resource resources and template. 05:14.080 --> 05:17.340 Then I know what this section is all about. 05:17.350 --> 05:22.360 This blog post also includes good infographics like this as you can see. 05:22.420 --> 05:27.880 We'd like some arrows pointing at whatever I'm looking for and if I'm scrolling down even further I 05:27.880 --> 05:28.410 can see. 05:28.410 --> 05:30.710 Also here's one more subheading. 05:30.730 --> 05:37.090 And as you can see these are using the H to formatting the both of them. 05:37.090 --> 05:41.390 So always go with a h to formatting but this is what you would like to do. 05:41.410 --> 05:49.000 You would like to use an H to formatting as a sub header that explains what kind of content that is 05:49.000 --> 05:49.750 coming here. 05:49.750 --> 05:56.590 What is this text all about and then scrolling down if you're having another section you definitely 05:56.590 --> 06:03.640 would like to go with an H to formatted sub header for the next one that is explaining what this type 06:03.640 --> 06:07.120 of content is all about so this is the good way guys. 06:07.120 --> 06:13.270 Which is to break up the text a little bit so it's more readable for the user on our Web site. 06:13.270 --> 06:18.610 You don't want to just throw in a bunch of text like this and some ads in between. 06:18.640 --> 06:25.350 So really think about this as from the user's point of view when reading and text. 06:25.420 --> 06:32.080 So what we learn about subheading is why we're using it is to break up to pages and to make that page 06:32.080 --> 06:33.100 more readable. 06:33.100 --> 06:33.900 Right. 06:33.970 --> 06:40.570 And then always use the H to formatting when doing and is sub headers because we're telling the search 06:40.570 --> 06:43.270 engines that we're having valuable information. 06:43.270 --> 06:52.600 And for some reason Google tends to rank sites that are using H1 and H2 in this way included the keywords 06:52.630 --> 06:58.390 and related keywords in an upcoming video we're gonna talk much more about the related keywords so I'll 06:58.390 --> 06:59.020 see you there. 06:59.020 --> 07:00.730 And good luck with your subheadings.