In this video guys we're going to talk about something called a method description.
What it is and also how you can write data so you can eventually get more traffic to web site.
So let's dive into it now first of all what is the method description.
Well if I go for a search for example for best carry on bag here on Google I scroll down beneath the
header or also called the title as you can see here we're having that website link here and then we're
having this text here.
This text is what it's supposed to describe whatever content I'm having within this link.
This Web site and this is called the meta description.
This is something that appears in the search engines and will explain what type of content that is within
this post.
Now if we look on the screen right now on the part where I have marked here we can easily see Briggs
and Riley international carry on Amazon Basics.
Carry on.
This text is terrible.
Guys this text don't want me to click into this.
Well the headline here or the title here could be very compelling and very very clickable but on the
other hand if I'm looking for additional information and I do not want to enter this website without
having some more information about its content this is hideous.
This is just too bad because this meta description is only telling me some feature about different types
of bags.
You do want to write this.
So people eventually would like to click into your post.
Well if your rank in the top of Google you have written a great clickable headline which we already
went through you also would like to write a great meta description also called snippet to grab their
attention and to drag them into your website.
So this is a bad example.
If I'm scrolling down we can see some more examples would like sizes of the bags et cetera which are
features you would like to write.
Benefits why they should go into this post and read this post at the first see if I'm scrolling down
it is a 21 inches inches and so on this is just features guys scrolling down a little bit more we can
see here that first of all Editor's Choice Award Best new carry on luggage 2018 for example.
Then we can also read out some good information here.
We put nine new suitcases through Ridge's road test to discover the best carry on luggage 2018.
Here are the winners and finalists.
Awesome.
Of course I do want to click into this.
So this is why metal description is so important.
Now Google have stated that this is not a ranking factor but of course it's a ranking factor if people
are clicking through on your link because if people are clicking then we're telling Google hey hello
my content is valuable.
Let's rank it ranked higher in your search engine.
So that is why medal descriptions are so important too right.
And if you're having like an WordPress Web site for example you go in log into a backend of your WordPress
Web site and you scrolling down all the way.
If you're having just installed Jose set NCO tool which we already went through in this course as well
then you can see this little part where it says snippet preview.
Now this is that text that is going to appear in the search engines here.
So if I'm going here I can just click on this little snippet here.
And here is where I'm writing this method description.
So go into any of your blog posts click edit scroll down all the way down to the Yost CEO click on this
or just click on edit snippet and here's the part where you want to grab the attention from whomever
is seeing your post and your link on Google for example.
So here you writing some text that is really attention grabbing and that can be text from like if you're
having a part in your article that you're really liking and that you feel is really representing and
promoting this post in a good way.
Mike in this post we're going to do this and this and that or this is the biggest benefit by clicking
into this post or anything like that.
What you can do is just copied that piece of text in here.
You just copied it and you scroll down all the way down here to the mental description and you paste
that in and then you can see that you have almost filled out.
You see the green line here.
You can see that you almost had field out with all the words you don't want your mental description
to look something like this for example like cop off like this.
This is not a good method description.
So therefore you do want to make sure that you're only writing between hundred and thirty five hundred
and sixty words in your method description and you can go in and customize your mental description afterwards
when you have posted like old post you can go in and just customize them to get a better click through
rate people to click on your link to come to Web site and see what you have written on the website.
So method description.
Bad things to write is the feature such as like decisis of everything and scholars et cetera.
What you would like to do is write the benefits.
Why should they click right some attention grabbing piece of text in your method description within
your post because people are much more likely to click your link if you're presenting the benefits.
Why clicking this link.
Writing all these kinds of features won't do it but if you write like this post is about this and this
and that and we will discover why this post is all about this and this and that and so on.
It's so much better to write the benefits than the features.
So go into you if you're having a wordpress website.
I assume it looks pretty much the same on its website or anything else that you might have if you installed
just as SEO go down.
Click on edit snippet and then either go into your blog post to paste in some kind of piece of text
here which you think that are really percent in this blog post or article really really well for you
and then you just paste it in here in the method description part and you just click on close snippet
editor and you're good to go then it will appear in the Google search or in other search engines like
this for example and people cannot only read your clickable title here and that is from your website.
They're also able to get a grasp of what you've written with in your article or blog post.
So now it's your turn.
Go into your blog post articles or post on your website and make sure to write attention grabbing method
descriptions.
Good luck now guys and I'll see you in the next video.