WEBVTT 00:00.210 --> 00:04.340 In this video guys we're going to talk about something called a method description. 00:04.470 --> 00:10.670 What it is and also how you can write data so you can eventually get more traffic to web site. 00:10.680 --> 00:14.910 So let's dive into it now first of all what is the method description. 00:14.910 --> 00:22.530 Well if I go for a search for example for best carry on bag here on Google I scroll down beneath the 00:22.530 --> 00:28.980 header or also called the title as you can see here we're having that website link here and then we're 00:28.980 --> 00:31.230 having this text here. 00:31.230 --> 00:37.290 This text is what it's supposed to describe whatever content I'm having within this link. 00:37.290 --> 00:41.440 This Web site and this is called the meta description. 00:41.460 --> 00:48.360 This is something that appears in the search engines and will explain what type of content that is within 00:48.360 --> 00:49.340 this post. 00:49.350 --> 00:56.040 Now if we look on the screen right now on the part where I have marked here we can easily see Briggs 00:56.070 --> 00:59.310 and Riley international carry on Amazon Basics. 00:59.310 --> 01:00.200 Carry on. 01:00.210 --> 01:02.580 This text is terrible. 01:02.580 --> 01:06.540 Guys this text don't want me to click into this. 01:06.540 --> 01:13.470 Well the headline here or the title here could be very compelling and very very clickable but on the 01:13.470 --> 01:19.620 other hand if I'm looking for additional information and I do not want to enter this website without 01:19.620 --> 01:22.920 having some more information about its content this is hideous. 01:22.920 --> 01:30.150 This is just too bad because this meta description is only telling me some feature about different types 01:30.240 --> 01:31.530 of bags. 01:31.590 --> 01:33.450 You do want to write this. 01:33.480 --> 01:37.590 So people eventually would like to click into your post. 01:37.590 --> 01:43.020 Well if your rank in the top of Google you have written a great clickable headline which we already 01:43.020 --> 01:49.770 went through you also would like to write a great meta description also called snippet to grab their 01:49.770 --> 01:52.620 attention and to drag them into your website. 01:52.620 --> 01:54.440 So this is a bad example. 01:54.540 --> 02:00.540 If I'm scrolling down we can see some more examples would like sizes of the bags et cetera which are 02:00.660 --> 02:02.680 features you would like to write. 02:02.680 --> 02:09.210 Benefits why they should go into this post and read this post at the first see if I'm scrolling down 02:09.210 --> 02:16.500 it is a 21 inches inches and so on this is just features guys scrolling down a little bit more we can 02:16.500 --> 02:23.760 see here that first of all Editor's Choice Award Best new carry on luggage 2018 for example. 02:23.760 --> 02:26.770 Then we can also read out some good information here. 02:26.790 --> 02:36.000 We put nine new suitcases through Ridge's road test to discover the best carry on luggage 2018. 02:36.000 --> 02:38.880 Here are the winners and finalists. 02:38.880 --> 02:39.590 Awesome. 02:39.600 --> 02:41.770 Of course I do want to click into this. 02:41.790 --> 02:45.000 So this is why metal description is so important. 02:45.000 --> 02:51.630 Now Google have stated that this is not a ranking factor but of course it's a ranking factor if people 02:51.630 --> 02:58.610 are clicking through on your link because if people are clicking then we're telling Google hey hello 02:58.650 --> 03:00.720 my content is valuable. 03:00.720 --> 03:03.540 Let's rank it ranked higher in your search engine. 03:03.570 --> 03:07.770 So that is why medal descriptions are so important too right. 03:08.070 --> 03:14.550 And if you're having like an WordPress Web site for example you go in log into a backend of your WordPress 03:14.550 --> 03:17.230 Web site and you scrolling down all the way. 03:17.310 --> 03:23.040 If you're having just installed Jose set NCO tool which we already went through in this course as well 03:23.580 --> 03:27.240 then you can see this little part where it says snippet preview. 03:27.240 --> 03:32.050 Now this is that text that is going to appear in the search engines here. 03:32.070 --> 03:36.330 So if I'm going here I can just click on this little snippet here. 03:36.510 --> 03:40.140 And here is where I'm writing this method description. 03:40.440 --> 03:47.280 So go into any of your blog posts click edit scroll down all the way down to the Yost CEO click on this 03:47.280 --> 03:52.520 or just click on edit snippet and here's the part where you want to grab the attention from whomever 03:52.530 --> 03:57.600 is seeing your post and your link on Google for example. 03:57.600 --> 04:04.170 So here you writing some text that is really attention grabbing and that can be text from like if you're 04:04.170 --> 04:11.460 having a part in your article that you're really liking and that you feel is really representing and 04:11.460 --> 04:14.070 promoting this post in a good way. 04:14.070 --> 04:18.870 Mike in this post we're going to do this and this and that or this is the biggest benefit by clicking 04:18.870 --> 04:20.640 into this post or anything like that. 04:20.700 --> 04:23.870 What you can do is just copied that piece of text in here. 04:23.970 --> 04:29.040 You just copied it and you scroll down all the way down here to the mental description and you paste 04:29.040 --> 04:33.180 that in and then you can see that you have almost filled out. 04:33.180 --> 04:34.190 You see the green line here. 04:34.200 --> 04:39.840 You can see that you almost had field out with all the words you don't want your mental description 04:39.990 --> 04:44.770 to look something like this for example like cop off like this. 04:44.820 --> 04:47.070 This is not a good method description. 04:47.070 --> 04:53.790 So therefore you do want to make sure that you're only writing between hundred and thirty five hundred 04:53.850 --> 05:00.640 and sixty words in your method description and you can go in and customize your mental description afterwards 05:00.670 --> 05:06.700 when you have posted like old post you can go in and just customize them to get a better click through 05:06.700 --> 05:12.820 rate people to click on your link to come to Web site and see what you have written on the website. 05:12.850 --> 05:14.650 So method description. 05:14.650 --> 05:21.520 Bad things to write is the feature such as like decisis of everything and scholars et cetera. 05:21.550 --> 05:24.310 What you would like to do is write the benefits. 05:24.310 --> 05:30.980 Why should they click right some attention grabbing piece of text in your method description within 05:31.000 --> 05:37.530 your post because people are much more likely to click your link if you're presenting the benefits. 05:37.630 --> 05:39.130 Why clicking this link. 05:39.130 --> 05:45.790 Writing all these kinds of features won't do it but if you write like this post is about this and this 05:45.790 --> 05:52.000 and that and we will discover why this post is all about this and this and that and so on. 05:52.000 --> 05:55.470 It's so much better to write the benefits than the features. 05:55.480 --> 05:58.210 So go into you if you're having a wordpress website. 05:58.210 --> 06:04.090 I assume it looks pretty much the same on its website or anything else that you might have if you installed 06:04.120 --> 06:06.010 just as SEO go down. 06:06.010 --> 06:11.530 Click on edit snippet and then either go into your blog post to paste in some kind of piece of text 06:11.530 --> 06:16.420 here which you think that are really percent in this blog post or article really really well for you 06:16.750 --> 06:21.820 and then you just paste it in here in the method description part and you just click on close snippet 06:21.820 --> 06:28.720 editor and you're good to go then it will appear in the Google search or in other search engines like 06:28.720 --> 06:35.080 this for example and people cannot only read your clickable title here and that is from your website. 06:35.080 --> 06:41.020 They're also able to get a grasp of what you've written with in your article or blog post. 06:41.020 --> 06:42.310 So now it's your turn. 06:42.430 --> 06:50.170 Go into your blog post articles or post on your website and make sure to write attention grabbing method 06:50.170 --> 06:51.100 descriptions. 06:51.100 --> 06:53.910 Good luck now guys and I'll see you in the next video.