WEBVTT 00:00.150 --> 00:06.270 Now when these two guys we're going to talk about on how to optimize our page title to get the best 00:06.470 --> 00:07.860 SEO possible. 00:07.890 --> 00:14.770 So let's dive into it now the first question that you might have on your mind is what is the page title. 00:14.790 --> 00:20.620 Well the page title is basically the link that is clickable within the search engine. 00:20.620 --> 00:24.090 So why is this so important to optimize. 00:24.420 --> 00:30.450 Well you would like to optimize it because it's appearing not only in the search engines like Google. 00:30.450 --> 00:33.630 It's also appearing on your Web site as you can see on the screen. 00:33.690 --> 00:38.610 It's also appearing in like social media platforms. 00:38.610 --> 00:43.440 If you're linking your content to any other places outside of your Web site. 00:43.470 --> 00:50.590 So the three top tips I have for you is basically right maximum 50 to 60 characters. 00:50.610 --> 00:56.220 So if you look on the screen right now you can see a search result for digital marketing courses and 00:56.220 --> 00:57.540 the first one is OK. 00:57.540 --> 01:00.560 You can see the whole page title of this. 01:00.630 --> 01:02.280 Same goes with the second one. 01:02.280 --> 01:03.700 Same goes with the third one. 01:03.750 --> 01:09.440 But if you look on the fourth one you can see that this actually is casting off. 01:09.480 --> 01:16.620 You can see that this page title is more than 60 characters long which means that I am not sure what 01:16.620 --> 01:18.760 I'm getting with clicking on this. 01:18.870 --> 01:23.460 Of course you can explain in the beginning of what this content is all about. 01:23.520 --> 01:28.770 But anyways this is cutting off in the end maybe you're having some like silly takes there or something 01:28.770 --> 01:29.410 like that. 01:29.430 --> 01:36.780 So be pretty clear and straightforward and keep it at maximum 50 to 60 characters when you're writing 01:36.780 --> 01:40.470 your page title within any blog post or so. 01:40.500 --> 01:45.590 The next step is to give every single page is a unique title. 01:45.630 --> 01:51.570 So if you look on the screen right now this is Pat Flynn's Web site from smart passive income in incredible 01:51.660 --> 01:53.630 nice good looking Web site. 01:53.700 --> 01:59.130 But if you look on the screen right now where you can see that I have a line on their contact his page 01:59.160 --> 02:06.890 is not only called contact or contact page his page is actually called Contact Pat Flynn. 02:07.020 --> 02:12.690 Now there's some NCO in there because if somebody is searching for example on Google contact Pat Flynn 02:12.990 --> 02:19.890 then they can redirect directly to this Web site then Google knows that this Web site or this page rather 02:20.190 --> 02:22.560 is the page to contact Pat Flynn. 02:22.560 --> 02:27.670 The same goes for the next example if you look on the screen right now you can see under courses says 02:27.900 --> 02:34.290 his page is not only called courses when you click into this it's called online business courses and 02:34.290 --> 02:36.360 then it's a line and then Pat Flynn. 02:36.360 --> 02:43.920 So if somebody goes to Google then he has also potential optimize this page title for online business 02:43.920 --> 02:44.640 coaches. 02:44.640 --> 02:49.440 So he eventually or maybe his ranking for online business courses. 02:49.440 --> 02:54.430 Pat Flynn and they can directly click on that link and come to this page. 02:54.450 --> 02:59.890 So he's not only including in this page type courses or something like that. 02:59.910 --> 03:07.440 So this is a small but very handed tape to optimize your page title for Best as CEO and then put keywords 03:07.470 --> 03:07.930 first. 03:07.980 --> 03:08.980 What do I mean with this. 03:09.060 --> 03:15.720 If you look on the screen right now on this little tab up here above the Web site you can see it's small 03:15.750 --> 03:17.160 underline in black. 03:17.160 --> 03:24.030 You can see that there including some keywords here first such as home decor ideas kitchen designs and 03:24.030 --> 03:27.150 paint colors and also House Beautiful. 03:27.330 --> 03:28.760 So they have optimized it. 03:28.860 --> 03:35.130 This is not really the way you would like to go for but you can for example have home decor ideas for 03:35.190 --> 03:39.900 house beautiful and then there you are having the keywords in the beginning. 03:39.900 --> 03:47.820 So for your pages on your Web site optimize them for SVOD by explaining what you will get in these pages 03:48.030 --> 03:56.550 with your keywords so right maximum 50 to 60 characters for your page title which means that all the 03:56.550 --> 04:03.300 pages on your page you would like to have them within that span of 50 to 60 characters. 04:03.300 --> 04:08.880 Also give every single pages of your Web site and unique title. 04:08.880 --> 04:15.030 Make sure that you have done that so that you are helping big search engines such as Google to find 04:15.030 --> 04:18.180 your pages that you would like people to come to. 04:18.180 --> 04:18.880 OK. 04:18.900 --> 04:22.580 And then also put your keywords first in your page title. 04:22.590 --> 04:25.740 Now are you doing home decoration ideas. 04:25.800 --> 04:27.460 Are you doing kitchen designs. 04:27.480 --> 04:33.030 What kind of keywords do you would like to rank for and make sure that you include them in the beginning 04:33.090 --> 04:34.560 of your page title. 04:34.650 --> 04:35.130 OK. 04:35.250 --> 04:35.760 That's it. 04:35.760 --> 04:39.480 Guys good luck with your page title as CEO and I'll see you in the next lecture.