Now when these two guys we're going to talk about on how to optimize our page title to get the best
SEO possible.
So let's dive into it now the first question that you might have on your mind is what is the page title.
Well the page title is basically the link that is clickable within the search engine.
So why is this so important to optimize.
Well you would like to optimize it because it's appearing not only in the search engines like Google.
It's also appearing on your Web site as you can see on the screen.
It's also appearing in like social media platforms.
If you're linking your content to any other places outside of your Web site.
So the three top tips I have for you is basically right maximum 50 to 60 characters.
So if you look on the screen right now you can see a search result for digital marketing courses and
the first one is OK.
You can see the whole page title of this.
Same goes with the second one.
Same goes with the third one.
But if you look on the fourth one you can see that this actually is casting off.
You can see that this page title is more than 60 characters long which means that I am not sure what
I'm getting with clicking on this.
Of course you can explain in the beginning of what this content is all about.
But anyways this is cutting off in the end maybe you're having some like silly takes there or something
like that.
So be pretty clear and straightforward and keep it at maximum 50 to 60 characters when you're writing
your page title within any blog post or so.
The next step is to give every single page is a unique title.
So if you look on the screen right now this is Pat Flynn's Web site from smart passive income in incredible
nice good looking Web site.
But if you look on the screen right now where you can see that I have a line on their contact his page
is not only called contact or contact page his page is actually called Contact Pat Flynn.
Now there's some NCO in there because if somebody is searching for example on Google contact Pat Flynn
then they can redirect directly to this Web site then Google knows that this Web site or this page rather
is the page to contact Pat Flynn.
The same goes for the next example if you look on the screen right now you can see under courses says
his page is not only called courses when you click into this it's called online business courses and
then it's a line and then Pat Flynn.
So if somebody goes to Google then he has also potential optimize this page title for online business
coaches.
So he eventually or maybe his ranking for online business courses.
Pat Flynn and they can directly click on that link and come to this page.
So he's not only including in this page type courses or something like that.
So this is a small but very handed tape to optimize your page title for Best as CEO and then put keywords
first.
What do I mean with this.
If you look on the screen right now on this little tab up here above the Web site you can see it's small
underline in black.
You can see that there including some keywords here first such as home decor ideas kitchen designs and
paint colors and also House Beautiful.
So they have optimized it.
This is not really the way you would like to go for but you can for example have home decor ideas for
house beautiful and then there you are having the keywords in the beginning.
So for your pages on your Web site optimize them for SVOD by explaining what you will get in these pages
with your keywords so right maximum 50 to 60 characters for your page title which means that all the
pages on your page you would like to have them within that span of 50 to 60 characters.
Also give every single pages of your Web site and unique title.
Make sure that you have done that so that you are helping big search engines such as Google to find
your pages that you would like people to come to.
OK.
And then also put your keywords first in your page title.
Now are you doing home decoration ideas.
Are you doing kitchen designs.
What kind of keywords do you would like to rank for and make sure that you include them in the beginning
of your page title.
OK.
That's it.
Guys good luck with your page title as CEO and I'll see you in the next lecture.