WEBVTT 00:00.300 --> 00:06.840 Okay guys in this lecture you're gonna learn how to shorten and track your links. 00:06.870 --> 00:10.850 Now the reason you're gonna want to do this is twofold. 00:10.860 --> 00:18.420 Number one you're gonna want to track your links in order to know what works when you know what works 00:18.420 --> 00:20.720 what your visitors are clicking on. 00:20.730 --> 00:28.380 You can simply do more of that material and also if you're into affiliate marketing in other words you're 00:28.380 --> 00:33.090 referring some want to a product or service and then getting a commission for it. 00:33.100 --> 00:35.760 You're going to want to track those links. 00:35.760 --> 00:41.190 Now the second reason you're going to want to track and shorten your links is because you look more 00:41.190 --> 00:42.210 professional. 00:42.360 --> 00:48.960 Now when you are linking something for example to a YouTube video you don't want to display that YouTube 00:48.960 --> 00:49.500 link. 00:49.680 --> 00:56.790 Rather for us we're going to want to say for example Robin and desperate dot.com forward slash digital 00:56.790 --> 01:00.780 marketing tutorial rather than going to you to dot come forward slash. 01:00.780 --> 01:02.690 And then a bunch of numbers. 01:02.730 --> 01:10.350 Now you have definitely seen a link Shorten before the most popular being the bit link Shorten and now 01:10.350 --> 01:14.280 I have created a bit link care for Robin and Jasper dot com. 01:14.280 --> 01:21.900 So if anyone would go into this link between dot com forward slash to UK and then just a code then they 01:21.900 --> 01:26.340 would end up Robin and just be dot com and the recent people are doing this to cloak their links so 01:26.340 --> 01:30.030 they don't know all of the values and information that is in there. 01:30.030 --> 01:33.920 For example if you affiliate marketing and you want to hide it. 01:33.960 --> 01:38.520 The problem with this is that a lot of spammers are using bitterly. 01:38.820 --> 01:43.470 So no one really trust clicking into a bitter link because you don't know where you're gonna end up. 01:43.470 --> 01:44.790 Me included. 01:44.790 --> 01:50.280 So we're going to solve this simply by using a plug in there's a plug in for everything guys. 01:50.280 --> 01:56.220 So we're going to go through the back end of our website and we are going to search for pretty links 01:56.400 --> 01:56.700 now. 01:56.700 --> 02:00.360 These are by far the biggest plug in when it comes to links shortening. 02:00.360 --> 02:01.500 I use it all the time. 02:01.500 --> 02:03.340 I think it's just great. 02:03.510 --> 02:09.120 And here it is short links by pretty links and this is best WordPress link tracking plug in and I'm 02:09.120 --> 02:14.370 gonna have to agree I think they've been around for 6 7 years already really stood the test of time 02:14.730 --> 02:19.070 so we're going to click on install now and then we're gonna click on activate. 02:19.130 --> 02:19.620 Great. 02:19.620 --> 02:22.350 So plug in activated we can see this here. 02:22.410 --> 02:27.390 Now we're going to go to the left here and down below we're going to have its own sections for pretty 02:27.390 --> 02:27.690 links. 02:27.690 --> 02:32.850 I'm just gonna go ahead and click there and in here you're gonna see all of the links that you have 02:32.850 --> 02:33.800 created. 02:33.840 --> 02:36.000 You're going to see the amount of clicks they have. 02:36.000 --> 02:40.530 If you have group them when they've been created and what the link is and of course the name you're 02:40.530 --> 02:41.100 gonna give it. 02:41.100 --> 02:45.720 So let me show you how this works and how to use this properly. 02:45.720 --> 02:51.460 So what we're gonna do is we're gonna click on Add pretty link and the first option we have is the redirection 02:51.460 --> 02:52.960 now the redirection. 02:52.980 --> 02:58.260 They're just numbers and might seem odd but they're quite important to know because they affect the 02:58.260 --> 02:59.780 search engines. 02:59.850 --> 03:07.680 Now the 3 0 7 redirection means that you are redirecting people to a nod there you are and that this 03:07.680 --> 03:09.150 is temporary. 03:09.150 --> 03:12.810 This is super important to know because it's temporary. 03:12.810 --> 03:18.600 That means that this search engines are not going to be ranking up that link because if they did and 03:18.600 --> 03:23.070 they find out that is temporary you get a penalty and your ranking is lowered. 03:23.070 --> 03:28.500 So if it is temporary we need to put it as temporary so that we don't get too much juice if you will 03:28.650 --> 03:33.980 for R S E O then we have 3 0 2 which is basically the same. 03:33.980 --> 03:39.430 There's a slight difference that it may it's more vague that may be more permanent but I never used 03:39.430 --> 03:39.630 this. 03:39.630 --> 03:44.700 I don't think you should care about it either but the three year one is much more interesting because 03:44.700 --> 03:49.260 this means that it is a permanent redirection with permanent redirection. 03:49.260 --> 03:52.550 I mean that this link is going to stay like this. 03:52.590 --> 03:54.450 This is going to be the new original link. 03:54.450 --> 03:56.770 We're not going to reverse it back again. 03:56.820 --> 04:01.820 So if you're going to keep it like this and you know that we you need to put it as through your one 04:01.830 --> 04:07.080 because then you can rank it up and we're gonna keep it a 3 or want to have the ability to change that 04:07.080 --> 04:11.160 link and I'm going to explain to you why this is important in just a bit. 04:11.370 --> 04:13.050 And then we have the target the dual role. 04:13.350 --> 04:20.640 So for example let's say that I wanted to link to r digital marketing branding video that we made a 04:20.640 --> 04:29.220 blog post about then I would go ahead go to that video and I would go ahead and copy this your URL go 04:29.220 --> 04:31.410 back and I'm gonna paste this in. 04:31.410 --> 04:37.370 Ask the targeted euro and then I get to decide how I want this link to be displayed. 04:37.410 --> 04:42.330 Now this is the difference between bitterly and using a plug in as you can see the link is going to 04:42.330 --> 04:44.730 be Robin and just Brit dot com forward slash. 04:45.060 --> 04:47.130 And then we get to decide the name. 04:47.130 --> 04:56.130 So we could say for example digital marketing success because this is going to help our FCO remember 04:56.130 --> 04:59.030 that was the focus keyword when we did the blog post. 04:59.070 --> 05:04.390 This is going to help this FCO is going to help with looking more professional and being more direct 05:05.020 --> 05:07.530 showing exactly what it is about. 05:07.690 --> 05:13.870 So rather than having this when they click on the link or hover over they're going to get this instead 05:14.500 --> 05:20.920 looking much much much better and helping with your FCO then we're gonna give it a title and this title 05:20.920 --> 05:21.580 is internal. 05:21.580 --> 05:30.700 This is for your eyes only so we're gonna write for example digital marketing branding YouTube video 05:31.000 --> 05:36.700 and then we could put some notes and the notes are especially hard if you are doing any form of affiliate 05:36.760 --> 05:38.840 marketing for example. 05:38.970 --> 05:39.440 OK. 05:39.460 --> 05:42.250 And then we have some advanced options as well. 05:42.310 --> 05:48.160 And now the first one would be if you would want to add them into a group for example it might be valuable 05:48.160 --> 05:54.360 to have a group for affiliate links might be valuable to have a group for YouTube videos et cetera et 05:54.370 --> 05:56.340 cetera for your own eyes. 05:56.500 --> 05:59.770 And then we have the no follow and the no follow is also important. 05:59.770 --> 06:07.540 It goes hand in hand with the redirect then no follow make sure that Google and other search engines 06:07.750 --> 06:13.660 doesn't follow the link and rank it higher when people click on it because the more people click on 06:13.660 --> 06:14.410 it the better. 06:14.430 --> 06:16.170 Our CEO is now. 06:16.180 --> 06:22.960 If we put this as a permanent link change then we could go ahead and remove the no follow and then we 06:22.960 --> 06:25.120 would have a site called do follow. 06:25.120 --> 06:30.250 Meaning we want the search engines to follow the link and rank it up because this link is going to stay 06:30.250 --> 06:30.790 permanent. 06:30.790 --> 06:36.430 It's not going to change but for us we don't have to worry about this we're gonna keep it simple on 06:36.430 --> 06:40.840 temporary and then no follow is automatically checked in. 06:40.870 --> 06:45.420 We also have something called param meta forwarding and this is advanced feature. 06:45.430 --> 06:48.220 I just want explained to you what it is but we're not going to use it. 06:48.220 --> 06:53.530 It basically means that if you have values did you want to add into the link for example your affiliate 06:53.530 --> 06:59.020 marketing and you want to add in what you affiliate name is what the affiliate product is the affiliate 06:59.020 --> 07:01.220 website and you want to change those values. 07:01.270 --> 07:04.160 You could add in your own values to the link. 07:04.210 --> 07:05.710 No need for us to do that. 07:05.890 --> 07:11.350 If you're not an advanced user don't bother with this one and then we have the tracking and we want 07:11.380 --> 07:13.270 to have the tracking. 07:13.270 --> 07:16.400 There are also pro options but you're gonna need to buy it for these. 07:16.400 --> 07:19.380 And honestly I have never used the pro options. 07:19.380 --> 07:21.430 I have only used a light version. 07:21.430 --> 07:25.000 The free version and I think it works amazingly well. 07:25.000 --> 07:28.600 So there we go and then we're just gonna go ahead and create it. 07:28.600 --> 07:31.600 So now we have our first link in here. 07:31.600 --> 07:36.060 Now the beautiful thing like I showed you earlier we get to see the link click if we have a group. 07:36.070 --> 07:43.090 When it was created and the way that link looks like now the amazing feature with this is that once 07:43.090 --> 07:49.480 you started using this link in a bunch of different posts for example and you noticed that well all 07:49.480 --> 07:54.910 of the links to this certain video I want to update this video but I don't want to go through you know 07:55.090 --> 07:57.880 200 posts and change all the links manually. 07:57.880 --> 08:06.670 You can go over here where it says edits click on it and then you can change the target and you RL Which 08:06.670 --> 08:12.940 means that you will have changed the video for all of those posts using this link and that's an amazing 08:12.940 --> 08:18.790 feature that's going to save you so much time and hassle so you get to track your links. 08:18.820 --> 08:22.420 The link looks much better much more professional and trustworthy. 08:22.600 --> 08:27.200 And you have the bulk option later on to manage them all at once. 08:27.220 --> 08:32.260 If you want to update something now remember this could be a YouTube video affiliate link an article 08:32.260 --> 08:38.240 could be anything that you over time want to update in that post you get to update them all at once. 08:38.260 --> 08:45.790 So for us personally what we would like to do is to go back and create a new pretty link and then add 08:45.910 --> 08:50.330 targeted you are all to our for example digital marketing course. 08:50.350 --> 08:54.400 Now we want the links to be looking like this. 08:54.460 --> 08:55.740 That is the targeted euro. 08:55.960 --> 09:03.430 And then Robin just before we slash digital dash marketing it's important that you use a dash here when 09:03.430 --> 09:05.620 you are working with the links not the success. 09:05.620 --> 09:06.550 There we go. 09:06.580 --> 09:12.160 So we wanted to look like this when they are being linked to our course because we don't want to give 09:12.160 --> 09:13.990 out you do Miss links. 09:13.990 --> 09:18.880 We want to give out our own links to look much more professional than we are directing and also improve 09:18.880 --> 09:20.230 our S E O. 09:20.530 --> 09:22.390 So that is for us personally. 09:22.420 --> 09:27.670 Now have a look at what you are linking your service your product and download pretty link. 09:27.760 --> 09:31.900 Start customizing them so that you later on can use them. 09:31.900 --> 09:33.670 Okay guys great job. 09:33.670 --> 09:34.700 Download this plugin. 09:34.720 --> 09:37.990 It's super useful and I see you in the next lecture.