WEBVTT 00:00.180 --> 00:05.550 In this video guys were gonna discover five different things that can improve your own page as CEO. 00:05.550 --> 00:07.050 So let's dive into it now. 00:07.080 --> 00:14.020 On page SVOD the things that we are in control of the things that we can do in the back end of our website. 00:14.040 --> 00:15.670 We can optimize things. 00:15.750 --> 00:21.630 And the first thing that we really would like to go in and optimize is that you are L on our pages and 00:21.630 --> 00:22.440 posts. 00:22.440 --> 00:28.530 Now if we're going to our website for example and go into Robert S dot com for much less blog you can 00:28.530 --> 00:31.090 read all of our blog post there right. 00:31.110 --> 00:36.450 So we're telling Google Yahoo being and cetera that this is Robin and yes his blog. 00:36.450 --> 00:43.560 Now this is one key where we would like to put in more keywords related to which pages and or post that 00:43.560 --> 00:48.940 we have written so that every page and post are having our unique you URL. 00:49.140 --> 00:53.770 Now if I go into any of our blog posts for example you can see that it says Robin. 00:53.780 --> 00:58.290 Yes but dot com is less digital marketing success in four steps. 00:58.320 --> 01:01.190 Now it is pretty clear here for the search engines. 01:01.230 --> 01:03.830 What this content and the page is all about. 01:04.080 --> 01:09.540 You would like to optimize your your URL with keywords that you would like to rank for to tell the search 01:09.540 --> 01:12.290 engines what this content is all about. 01:12.360 --> 01:19.080 And you can do that manually by just going in to any page or post on your blog or any article that you 01:19.080 --> 01:19.930 have written. 01:20.040 --> 01:25.560 You can go in there and just manually optimize that you URL with whichever keywords that you would like 01:25.560 --> 01:26.850 to rank for. 01:26.850 --> 01:30.820 So that is the first step optimizing your you are well. 01:30.840 --> 01:33.510 Next step is to use related keywords. 01:33.510 --> 01:34.890 What do I mean with that. 01:34.890 --> 01:42.000 Well if you look on the screen right now we go to Google and we do a search for modern wood house design. 01:42.000 --> 01:46.260 Now we would like to rank for this because we have created a blog post about this. 01:46.260 --> 01:52.050 Now what you would like to do with in this blog post with in this article is to use not only modern 01:52.050 --> 01:52.990 wood house. 01:53.100 --> 01:59.630 You would also would like to use related keywords when you're writing a post such as would or wouldn't 01:59.640 --> 02:00.810 luxury villas. 02:01.110 --> 02:05.540 So that we are telling Google Yahoo being and other big search engines out there. 02:05.760 --> 02:10.140 What topic that this article or blog post is all about. 02:10.140 --> 02:12.270 So we would like to use related keywords. 02:12.270 --> 02:17.940 Now how do we find related keywords that we can include in a blog posts and article. 02:17.940 --> 02:23.430 Well simply as go to Google and at the bottom scroll all the way down to the bottom and you can see 02:23.430 --> 02:30.190 searches related to modern good house design and you can see modern wood and House interior design. 02:30.190 --> 02:33.710 We are having simple wooden house design and so on. 02:33.810 --> 02:40.470 So we know what kind of phrases and keywords that we would like to include in our copy in our blog post 02:40.530 --> 02:47.310 and in our article to easily get found for our keywords on Google for example. 02:47.310 --> 02:51.900 So use related keywords include them in your blog posts and articles. 02:51.900 --> 02:57.030 And that is one way also that we can optimize our on page SEO for ranked. 02:57.030 --> 03:03.990 Next up we're having right long content now there's studies on this presented that writing long content 03:04.200 --> 03:06.310 longer more in-depth content. 03:06.360 --> 03:12.750 Not only are we telling Google with our related keywords within our great blog post an article that 03:12.750 --> 03:19.500 this topic is around well the subject these keywords et cetera so that it's easier for the search engines 03:19.650 --> 03:21.120 to rank our content. 03:21.120 --> 03:28.260 No there's only studies shown that on the first page of Google articles and blog posts that is included 03:28.320 --> 03:32.900 around 2000 words or more is ranking better. 03:32.910 --> 03:40.260 So if I go to Google for example I'm searching for passive income then I find this article made by Pat 03:40.260 --> 03:46.470 Flynn on smart passive income and what I can read out of this is that this article which ranks I think 03:46.560 --> 03:53.490 on the third page on Google for passive income it's included four thousand eight hundred and sixty six 03:53.490 --> 03:54.080 words. 03:54.150 --> 04:00.290 And the next article includes five thousand two hundred and twenty two words which means that if write 04:00.300 --> 04:06.750 being longer content with more details more related keywords and we're optimizing that for keyword research 04:06.810 --> 04:11.970 by writing longer content we are more likely to rank on Google. 04:11.970 --> 04:12.600 Awesome right. 04:12.600 --> 04:19.530 So that is the third tip the fourth tip is include keywords in the title of course include your targeted 04:19.530 --> 04:25.170 keywords we have used most for this to determine which keywords that we are able to rank for. 04:25.410 --> 04:30.540 So by including our keywords what we can see on the screen right now happening is also a pattern of 04:30.540 --> 04:37.890 not only including keywords but also including numbers in the title as you can see on every single one 04:37.890 --> 04:44.790 of these that I have marked E including numbers and I'm searching for passive income on Google and you 04:44.790 --> 04:51.180 can see 23 passive income ideas 10 legit ways to make money and passive income online you're having 04:51.180 --> 04:57.390 make seventy two hundred dollars a month we're having 10 ways we're in third doing one passive income 04:57.390 --> 05:04.540 ideas so you see using numbers with in your title for the keywords that you would like to rank for is 05:04.540 --> 05:11.050 very very effective when trying to rank on the big search engines and also you can also use brackets 05:11.080 --> 05:13.630 as you can see on the screen right now in the top right corner. 05:13.630 --> 05:15.190 Make money 24/7. 05:15.190 --> 05:20.800 We're having one more here as you can see the middle video of the screen five away so you can use brackets 05:20.830 --> 05:26.920 and use numbers and make sure that you're including your keywords in the title when you're trying to 05:26.920 --> 05:29.690 rank for anything on the big search engines. 05:29.740 --> 05:34.600 And the last one is include internal and external links. 05:34.600 --> 05:35.800 What do I mean with that. 05:35.800 --> 05:39.970 If you have a look on the screen right now you can see that this is internal links. 05:39.970 --> 05:45.290 We would like to have people on a website for as many minutes or hours as we possibly can. 05:45.340 --> 05:48.270 Then we're telling Google hey this is a great Web site. 05:48.280 --> 05:53.320 People are actually spending time on this Web site and maybe they're engaging with the content as well 05:53.620 --> 05:59.290 because they're clicking on links internal links to other blog posts so if you're writing a blog about 05:59.410 --> 06:06.820 let's say horses and you you're writing a blog post also about like horse tools to maybe clean horses 06:06.820 --> 06:12.250 or something like that in that first blog post you can actually link to the second blog post. 06:12.250 --> 06:18.400 This is an internal link and then you might have a chance of that particular person who's coming to 06:18.400 --> 06:21.580 your first blog post to click into your second blog post. 06:21.700 --> 06:27.600 Which means that you are more likely to have that person on your blog in your articles on your website 06:27.670 --> 06:29.520 for a longer period of time. 06:29.530 --> 06:31.570 So use internal links for this. 06:31.600 --> 06:36.100 You would also like to use external links if you look on the screen right now in the bottom of this 06:36.100 --> 06:36.660 picture. 06:36.760 --> 06:38.650 You can see a link appearing there. 06:38.650 --> 06:45.070 This is actually an external link meaning that we are linking on our blog post or in our article to 06:45.100 --> 06:52.390 another website with networking with people and Web sites within our niche which is awesome to start 06:52.390 --> 06:54.280 creating more back links. 06:54.280 --> 06:58.570 Link back and forward between Web sites and getting better ranking on Google. 06:58.570 --> 07:06.740 So this is the way you would like to do on page SEO to rank even better on Google Yahoo being etc.. 07:06.760 --> 07:09.190 First of all optimize your you URL. 07:09.250 --> 07:15.670 Actually the name of your pages and name of your posts then you would like to use related keywords so 07:15.670 --> 07:19.000 that we're helping search engines to find you even better. 07:19.060 --> 07:24.670 And then we would like to write longer in more in-depth content using related keywords. 07:24.760 --> 07:31.480 Then include the keywords in the title and use numbers and brackets to even get better click through 07:31.480 --> 07:31.850 rate. 07:31.850 --> 07:39.070 So when somebody is seeing you on Google they're seeing that 10 ways to five ways to five things two 07:39.190 --> 07:40.040 et cetera. 07:40.040 --> 07:41.640 They're more likely to click. 07:41.650 --> 07:48.820 I think there's about 36 or was it the thirty eight percent better click through rate C TR when somebody 07:48.820 --> 07:51.330 is using numbers which is insane. 07:51.370 --> 07:57.940 And then lastly include internal and external links within your blog post and article and you will be 07:57.940 --> 07:58.400 great. 07:58.420 --> 08:02.620 So that is how you do on page MCO that really works. 08:02.620 --> 08:06.730 So now it's your turn to do some on page SEO and I'll see you in the next lecture.