In this video guys were gonna discover five different things that can improve your own page as CEO.
So let's dive into it now.
On page SVOD the things that we are in control of the things that we can do in the back end of our website.
We can optimize things.
And the first thing that we really would like to go in and optimize is that you are L on our pages and
posts.
Now if we're going to our website for example and go into Robert S dot com for much less blog you can
read all of our blog post there right.
So we're telling Google Yahoo being and cetera that this is Robin and yes his blog.
Now this is one key where we would like to put in more keywords related to which pages and or post that
we have written so that every page and post are having our unique you URL.
Now if I go into any of our blog posts for example you can see that it says Robin.
Yes but dot com is less digital marketing success in four steps.
Now it is pretty clear here for the search engines.
What this content and the page is all about.
You would like to optimize your your URL with keywords that you would like to rank for to tell the search
engines what this content is all about.
And you can do that manually by just going in to any page or post on your blog or any article that you
have written.
You can go in there and just manually optimize that you URL with whichever keywords that you would like
to rank for.
So that is the first step optimizing your you are well.
Next step is to use related keywords.
What do I mean with that.
Well if you look on the screen right now we go to Google and we do a search for modern wood house design.
Now we would like to rank for this because we have created a blog post about this.
Now what you would like to do with in this blog post with in this article is to use not only modern
wood house.
You would also would like to use related keywords when you're writing a post such as would or wouldn't
luxury villas.
So that we are telling Google Yahoo being and other big search engines out there.
What topic that this article or blog post is all about.
So we would like to use related keywords.
Now how do we find related keywords that we can include in a blog posts and article.
Well simply as go to Google and at the bottom scroll all the way down to the bottom and you can see
searches related to modern good house design and you can see modern wood and House interior design.
We are having simple wooden house design and so on.
So we know what kind of phrases and keywords that we would like to include in our copy in our blog post
and in our article to easily get found for our keywords on Google for example.
So use related keywords include them in your blog posts and articles.
And that is one way also that we can optimize our on page SEO for ranked.
Next up we're having right long content now there's studies on this presented that writing long content
longer more in-depth content.
Not only are we telling Google with our related keywords within our great blog post an article that
this topic is around well the subject these keywords et cetera so that it's easier for the search engines
to rank our content.
No there's only studies shown that on the first page of Google articles and blog posts that is included
around 2000 words or more is ranking better.
So if I go to Google for example I'm searching for passive income then I find this article made by Pat
Flynn on smart passive income and what I can read out of this is that this article which ranks I think
on the third page on Google for passive income it's included four thousand eight hundred and sixty six
words.
And the next article includes five thousand two hundred and twenty two words which means that if write
being longer content with more details more related keywords and we're optimizing that for keyword research
by writing longer content we are more likely to rank on Google.
Awesome right.
So that is the third tip the fourth tip is include keywords in the title of course include your targeted
keywords we have used most for this to determine which keywords that we are able to rank for.
So by including our keywords what we can see on the screen right now happening is also a pattern of
not only including keywords but also including numbers in the title as you can see on every single one
of these that I have marked E including numbers and I'm searching for passive income on Google and you
can see 23 passive income ideas 10 legit ways to make money and passive income online you're having
make seventy two hundred dollars a month we're having 10 ways we're in third doing one passive income
ideas so you see using numbers with in your title for the keywords that you would like to rank for is
very very effective when trying to rank on the big search engines and also you can also use brackets
as you can see on the screen right now in the top right corner.
Make money 24/7.
We're having one more here as you can see the middle video of the screen five away so you can use brackets
and use numbers and make sure that you're including your keywords in the title when you're trying to
rank for anything on the big search engines.
And the last one is include internal and external links.
What do I mean with that.
If you have a look on the screen right now you can see that this is internal links.
We would like to have people on a website for as many minutes or hours as we possibly can.
Then we're telling Google hey this is a great Web site.
People are actually spending time on this Web site and maybe they're engaging with the content as well
because they're clicking on links internal links to other blog posts so if you're writing a blog about
let's say horses and you you're writing a blog post also about like horse tools to maybe clean horses
or something like that in that first blog post you can actually link to the second blog post.
This is an internal link and then you might have a chance of that particular person who's coming to
your first blog post to click into your second blog post.
Which means that you are more likely to have that person on your blog in your articles on your website
for a longer period of time.
So use internal links for this.
You would also like to use external links if you look on the screen right now in the bottom of this
picture.
You can see a link appearing there.
This is actually an external link meaning that we are linking on our blog post or in our article to
another website with networking with people and Web sites within our niche which is awesome to start
creating more back links.
Link back and forward between Web sites and getting better ranking on Google.
So this is the way you would like to do on page SEO to rank even better on Google Yahoo being etc..
First of all optimize your you URL.
Actually the name of your pages and name of your posts then you would like to use related keywords so
that we're helping search engines to find you even better.
And then we would like to write longer in more in-depth content using related keywords.
Then include the keywords in the title and use numbers and brackets to even get better click through
rate.
So when somebody is seeing you on Google they're seeing that 10 ways to five ways to five things two
et cetera.
They're more likely to click.
I think there's about 36 or was it the thirty eight percent better click through rate C TR when somebody
is using numbers which is insane.
And then lastly include internal and external links within your blog post and article and you will be
great.
So that is how you do on page MCO that really works.
So now it's your turn to do some on page SEO and I'll see you in the next lecture.