WEBVTT 00:00.120 --> 00:01.010 Okay guys. 00:01.020 --> 00:07.940 So by now in the general section of your post where we are there should be no special notifications. 00:07.950 --> 00:10.560 Google search console should be all set up. 00:10.560 --> 00:12.840 You should be ready and running. 00:12.870 --> 00:13.890 Perfect. 00:13.920 --> 00:20.010 Now in this lecture we're going to be talking about how to use your post to improve the search rankings 00:20.070 --> 00:21.690 of your posts. 00:21.690 --> 00:27.060 Now the amazing thing with this plugin is that it gives you an additional bunch of features. 00:27.060 --> 00:28.840 Let me show you what I mean. 00:28.890 --> 00:34.500 So if you go to the left here and we go to post and just click There we can see that there are a couple 00:34.500 --> 00:37.540 of additional things added onto the right here. 00:37.560 --> 00:42.510 Now first off we have the number of outgoing internal links in the posts which are going to be collected 00:42.510 --> 00:49.560 for all of your posts and then we have the FCO score for each of your posts and then we have the readability 00:49.560 --> 00:51.100 score for each of your posts. 00:51.170 --> 00:54.810 It's going to show the title method description and key phrase. 00:54.840 --> 01:00.960 Now if you think this is too much clutter again these options are added in the screen options you can 01:00.960 --> 01:02.990 just go ahead and turn them off. 01:03.060 --> 01:04.830 So what do all of these mean. 01:04.830 --> 01:10.500 Well we're going to go ahead and find out so click on the POS that you have created and let's go into 01:10.500 --> 01:10.920 it. 01:10.920 --> 01:16.920 So now if we scroll down from the post that we made earlier on our blog or article or however you wish 01:16.920 --> 01:24.000 to use it we have added in a snippet here a piece used SVOD directly into our Post editor. 01:24.000 --> 01:28.460 So the first thing we get here is this snippet preview. 01:28.470 --> 01:34.470 So this is the way that is going to be looking when someone is finding you out on Google. 01:34.470 --> 01:39.510 So first you have the the title which is digital marketing success in four steps. 01:39.810 --> 01:43.210 And then we got that wall remember that we customize. 01:43.230 --> 01:49.350 And if you haven't you can go back to your post down here and click on Search appearance and set that 01:49.350 --> 01:49.890 up. 01:50.040 --> 01:52.960 And then we've got this wall and Dennis's Robin and Jesper. 01:52.980 --> 01:56.130 So this is how we're looking at the search engines by now. 01:56.130 --> 01:58.850 And below there we have our slug. 01:58.860 --> 02:05.070 In other words this post is that Robin and just poor dot com forward slash digital dash marketing dash 02:05.130 --> 02:09.110 success dash in dash for Dash steps. 02:09.270 --> 02:14.120 And then we have our method description which we right now don't have one. 02:14.130 --> 02:17.020 So what we can do is we can go ahead and customize these. 02:17.040 --> 02:23.640 Now I think this title is perfect already but I would like to do is edit this snippet so all I need 02:23.640 --> 02:28.460 to do is just click on it here and I get this Ed where I can edit everything. 02:28.500 --> 02:33.260 So the first thing you're gonna notice is that there is a bar down below here. 02:33.270 --> 02:38.820 Now if this bar is green that means that everything is going to be visible for the search engines when 02:38.820 --> 02:39.640 it pops up. 02:39.720 --> 02:44.840 If it's red it means that there's too much text and everything isn't going to be visible. 02:44.850 --> 02:46.440 So the title looks great. 02:46.500 --> 02:51.840 This slug I would like to shorten it down because the words that I want to rank for is this digital 02:51.840 --> 02:53.830 marketing success. 02:53.940 --> 03:00.870 For example if I had a key word that I wanted to rank for and that was digital marketing success formula 03:01.260 --> 03:04.740 I would go ahead and add a dash and write formula. 03:04.740 --> 03:11.610 Now this is going to improve our c o score is going to make the search engines like us more for this 03:11.670 --> 03:13.100 search term. 03:13.200 --> 03:20.790 So depending on what your key phrase is you're going to want to edit your slug after that and then we 03:20.790 --> 03:22.100 have the matter description. 03:22.110 --> 03:27.630 So what we can do here is that we can write our own text is going to summarize our post so we could 03:27.630 --> 03:29.790 write in here. 03:29.910 --> 03:41.100 You'll find the formula for digits on marketing success in just four seem less steps. 03:41.100 --> 03:48.630 Are you making any of these mistakes come in and find out. 03:48.630 --> 03:54.510 So what I have done in here is that I have written a snippet so that people who are considering clicking 03:54.510 --> 04:01.860 on our link clicking on this post from google to our site they're going to get an incentive of what 04:01.860 --> 04:03.760 it is and why they should click. 04:03.780 --> 04:06.210 Now should I write too much text in here. 04:06.570 --> 04:08.880 And I would write blah blah blah blah blah. 04:08.940 --> 04:11.160 You notice this this one goes orange. 04:11.220 --> 04:17.550 Now what that means is that if we were Google like this and we had been searching for something then 04:17.610 --> 04:20.050 this takes wouldn't be fitting in here. 04:20.070 --> 04:25.350 Do you notice these three dots that generally means that there are more takes following and you might 04:25.350 --> 04:29.370 not want that you might want to learn the mean with curiosity what comes next. 04:29.610 --> 04:32.700 But generally you want to do just like they have done here. 04:32.700 --> 04:38.400 You want to finish this snippet make sure that it gets to the point making sure that it is attractive 04:38.430 --> 04:42.720 and alerts in your visitors or potential visitors rather. 04:42.720 --> 04:43.800 So let's go back. 04:43.800 --> 04:46.260 So I'm gonna remove all of the blah blah blah. 04:46.470 --> 04:50.350 It's green it's perfect and then we can click on close snippet. 04:50.400 --> 04:51.860 So that's the first thing we have in here. 04:51.930 --> 04:57.720 It's this snippet preview and then we have something here called Readability analysis. 04:57.780 --> 05:04.740 So if I click on here it's going to give me an analysis of how my post looks like this editor is also 05:04.740 --> 05:06.270 added to the pages. 05:06.270 --> 05:09.410 You get the exact same thing for pages and posts. 05:09.440 --> 05:15.000 Now the first thing we can see that there are the consecutive sentences the text contains four consecutive 05:15.000 --> 05:16.540 sentence starting with the same word. 05:16.800 --> 05:22.920 Try to mix things up so they're giving us an analysis of what I have written so far and how I can improve 05:22.920 --> 05:27.430 it for visitors but also first and foremost for the search engines. 05:27.450 --> 05:31.190 You don't want to be too repetitive you can get a penalty for that. 05:31.260 --> 05:36.410 So if there is something here that you don't understand like transition words it does not have the center 05:36.460 --> 05:38.030 contain transition words. 05:38.160 --> 05:44.100 All you need to do is go ahead and click on it and you're gonna be taken to their page which explains 05:44.100 --> 05:47.450 exactly what it is what it means and why it is important. 05:47.490 --> 05:50.300 So not only does it analyze everything you do and have. 05:50.370 --> 05:55.160 It also teaches you why it's important why you need and how to get it. 05:55.170 --> 05:58.230 This is such an amazing tool to have in your repertoire. 05:58.410 --> 06:01.200 And then we get the good result which is always great news. 06:01.270 --> 06:08.250 The flesh reading E's passive voice subheading distribution etc. So this is the readability analysis. 06:08.250 --> 06:14.280 Now if I close this If I collapse it and I click on focus key phrase we haven't written anything in 06:14.280 --> 06:20.250 here but if you remember what I spoke about in the first video before we install this plugin that is 06:20.250 --> 06:24.520 about a key phrase where do you want to rank. 06:24.540 --> 06:29.740 Now I search when I showed you this example I saw for digital marketing success right. 06:29.850 --> 06:36.660 So if I want to rank for the search phrase or this key word that is also called I would write in here. 06:36.660 --> 06:38.190 Digital Ma. 06:38.310 --> 06:43.560 Getting success because that would be the word that I wanted to rank for. 06:43.800 --> 06:49.740 And then I'm gonna get a couple of tips down here in how to improve what I currently have and how to 06:49.770 --> 06:52.520 rank better for this keyword. 06:52.560 --> 06:56.850 Now the first thing we have this that there is no outbound links to appear on this page. 06:56.850 --> 07:02.790 Outbound links means that there's no links for example to some other website to our own social media. 07:02.790 --> 07:08.200 There's no internal links nothing linking to our other pages etc. and all of these things we're going 07:08.210 --> 07:15.620 to go more in-depth then when we get to the SC O.S. remember Gates is a huge huge topic so we're gonna 07:15.630 --> 07:21.790 be talking much more about this how to use it effectively and how to do it properly step by step. 07:21.870 --> 07:28.080 But for now Yost is gonna teach you so much it's gonna help you greatly along the way. 07:28.170 --> 07:29.700 There's something you don't know what it is. 07:29.700 --> 07:31.170 Just click on it. 07:31.350 --> 07:33.980 And then again we have what we can improve. 07:34.110 --> 07:35.880 And then the good results. 07:35.910 --> 07:42.240 So the final tip I want to give you here is remember each time you write a post or you create a new 07:42.240 --> 07:42.970 page. 07:43.050 --> 07:48.440 Go ahead and write in your focus key phrase no which focus key phrase that you want to use. 07:48.780 --> 07:50.910 If you don't know what you're good from bad. 07:50.910 --> 07:52.200 Key phrase right now. 07:52.200 --> 07:58.980 Don't worry about that we're gonna learn about keyword research in the SEO section later on in the course. 07:59.100 --> 08:04.980 But for now use what you want to rank for what you think might be good to rank 4 and then make sure 08:05.130 --> 08:09.750 that you have this focus key phrase in the title in the slug. 08:09.930 --> 08:15.330 And also in the meta description in the snippet in here so use used. 08:15.340 --> 08:16.680 Use it properly. 08:16.680 --> 08:20.160 Go through the analysis make sure that it's all green. 08:20.310 --> 08:25.230 Click on the links of the things you don't understand and then don't worry too much about this because 08:25.290 --> 08:33.030 again guys SEO is a huge topic and we are going to go through it properly in its own section. 08:33.030 --> 08:36.750 But for now let's continue with the plugins and move onto the next one. 08:36.750 --> 08:37.920 See in the next lecture guys.