Okay guys.
So by now in the general section of your post where we are there should be no special notifications.
Google search console should be all set up.
You should be ready and running.
Perfect.
Now in this lecture we're going to be talking about how to use your post to improve the search rankings
of your posts.
Now the amazing thing with this plugin is that it gives you an additional bunch of features.
Let me show you what I mean.
So if you go to the left here and we go to post and just click There we can see that there are a couple
of additional things added onto the right here.
Now first off we have the number of outgoing internal links in the posts which are going to be collected
for all of your posts and then we have the FCO score for each of your posts and then we have the readability
score for each of your posts.
It's going to show the title method description and key phrase.
Now if you think this is too much clutter again these options are added in the screen options you can
just go ahead and turn them off.
So what do all of these mean.
Well we're going to go ahead and find out so click on the POS that you have created and let's go into
it.
So now if we scroll down from the post that we made earlier on our blog or article or however you wish
to use it we have added in a snippet here a piece used SVOD directly into our Post editor.
So the first thing we get here is this snippet preview.
So this is the way that is going to be looking when someone is finding you out on Google.
So first you have the the title which is digital marketing success in four steps.
And then we got that wall remember that we customize.
And if you haven't you can go back to your post down here and click on Search appearance and set that
up.
And then we've got this wall and Dennis's Robin and Jesper.
So this is how we're looking at the search engines by now.
And below there we have our slug.
In other words this post is that Robin and just poor dot com forward slash digital dash marketing dash
success dash in dash for Dash steps.
And then we have our method description which we right now don't have one.
So what we can do is we can go ahead and customize these.
Now I think this title is perfect already but I would like to do is edit this snippet so all I need
to do is just click on it here and I get this Ed where I can edit everything.
So the first thing you're gonna notice is that there is a bar down below here.
Now if this bar is green that means that everything is going to be visible for the search engines when
it pops up.
If it's red it means that there's too much text and everything isn't going to be visible.
So the title looks great.
This slug I would like to shorten it down because the words that I want to rank for is this digital
marketing success.
For example if I had a key word that I wanted to rank for and that was digital marketing success formula
I would go ahead and add a dash and write formula.
Now this is going to improve our c o score is going to make the search engines like us more for this
search term.
So depending on what your key phrase is you're going to want to edit your slug after that and then we
have the matter description.
So what we can do here is that we can write our own text is going to summarize our post so we could
write in here.
You'll find the formula for digits on marketing success in just four seem less steps.
Are you making any of these mistakes come in and find out.
So what I have done in here is that I have written a snippet so that people who are considering clicking
on our link clicking on this post from google to our site they're going to get an incentive of what
it is and why they should click.
Now should I write too much text in here.
And I would write blah blah blah blah blah.
You notice this this one goes orange.
Now what that means is that if we were Google like this and we had been searching for something then
this takes wouldn't be fitting in here.
Do you notice these three dots that generally means that there are more takes following and you might
not want that you might want to learn the mean with curiosity what comes next.
But generally you want to do just like they have done here.
You want to finish this snippet make sure that it gets to the point making sure that it is attractive
and alerts in your visitors or potential visitors rather.
So let's go back.
So I'm gonna remove all of the blah blah blah.
It's green it's perfect and then we can click on close snippet.
So that's the first thing we have in here.
It's this snippet preview and then we have something here called Readability analysis.
So if I click on here it's going to give me an analysis of how my post looks like this editor is also
added to the pages.
You get the exact same thing for pages and posts.
Now the first thing we can see that there are the consecutive sentences the text contains four consecutive
sentence starting with the same word.
Try to mix things up so they're giving us an analysis of what I have written so far and how I can improve
it for visitors but also first and foremost for the search engines.
You don't want to be too repetitive you can get a penalty for that.
So if there is something here that you don't understand like transition words it does not have the center
contain transition words.
All you need to do is go ahead and click on it and you're gonna be taken to their page which explains
exactly what it is what it means and why it is important.
So not only does it analyze everything you do and have.
It also teaches you why it's important why you need and how to get it.
This is such an amazing tool to have in your repertoire.
And then we get the good result which is always great news.
The flesh reading E's passive voice subheading distribution etc. So this is the readability analysis.
Now if I close this If I collapse it and I click on focus key phrase we haven't written anything in
here but if you remember what I spoke about in the first video before we install this plugin that is
about a key phrase where do you want to rank.
Now I search when I showed you this example I saw for digital marketing success right.
So if I want to rank for the search phrase or this key word that is also called I would write in here.
Digital Ma.
Getting success because that would be the word that I wanted to rank for.
And then I'm gonna get a couple of tips down here in how to improve what I currently have and how to
rank better for this keyword.
Now the first thing we have this that there is no outbound links to appear on this page.
Outbound links means that there's no links for example to some other website to our own social media.
There's no internal links nothing linking to our other pages etc. and all of these things we're going
to go more in-depth then when we get to the SC O.S. remember Gates is a huge huge topic so we're gonna
be talking much more about this how to use it effectively and how to do it properly step by step.
But for now Yost is gonna teach you so much it's gonna help you greatly along the way.
There's something you don't know what it is.
Just click on it.
And then again we have what we can improve.
And then the good results.
So the final tip I want to give you here is remember each time you write a post or you create a new
page.
Go ahead and write in your focus key phrase no which focus key phrase that you want to use.
If you don't know what you're good from bad.
Key phrase right now.
Don't worry about that we're gonna learn about keyword research in the SEO section later on in the course.
But for now use what you want to rank for what you think might be good to rank 4 and then make sure
that you have this focus key phrase in the title in the slug.
And also in the meta description in the snippet in here so use used.
Use it properly.
Go through the analysis make sure that it's all green.
Click on the links of the things you don't understand and then don't worry too much about this because
again guys SEO is a huge topic and we are going to go through it properly in its own section.
But for now let's continue with the plugins and move onto the next one.
See in the next lecture guys.