Okay guys in this lecture we're going to be talking about improving the search rankings of your Web
site.
In other words your search engine optimization which is going to be abbreviated as S E.
Oh now I'm going to be talking about this more and more throughout the course and this topic is so big
that there's going to be an entire section dedicated to it.
So what a search engine optimization.
Well basically it is making your website and your content and everything on it as friendly as possible
to the search engines you want to appeal to the search engines so to the Yahoo being and especially
Google it's going to like your Web site imputed high in the ranking.
Let me show you an example.
So I'm at Google and I'm going to drive in my search term in here also known as my keyword.
So I'm going to be searching for a complete digital marketing guide and then hit search.
And now if we have a look at this the first thing that's popping up in the very top here is the complete
digital marketing guide 17 courses in one which is mine and just course on udemy.
So in other words we are ranking at the top for this keyword for this search term complete digital marketing
guide.
And the purpose of improving your S E O is to make sure that you are ranking as high as possible for
the kind of keywords that you're using in Google.
So for example because we have a course and a guide on digital marketing we want to rank as high as
possible for digital marketing guide and using complete because it is a complete guide.
And because we're using to which already have great SEO and because of our landing page because of the
content and of course everything our search engine optimization is great enough to be ranking number
one.
Now however if I remove a couple of words from here like complete and guide and I am only searching
for digital marketing you're going to notice that we are not popping up in the top at all.
We're not gonna be anywhere to be found whatsoever because we don't have good enough SEO to rank for
digital marketing.
But we're ranking for complete digital marketing and guide.
So this is what SEO is and how it works.
And your mission is going to be to rank as high as possible with your SEO for your keywords.
These are the keywords the search terms.
Let's head back.
Okay guys so we're back.
So search engine optimization is such a big topic we're going to dedicate an entire section to it.
So you don't have to understand everything right now but you need to understand the basics.
And also we're going to get a plug in this basically going to do and help me with most of the FCO features
so additional it's a ranking high.
What's the benefit of a CEO.
Well having great NCO first and foremost is going to get you traffic now even if you have the greatest
Web site in the world the greatest products the great services blog whatever it might be.
Unless you have traffic you're not going to have anyone that buys anything and you're not going to have
a business.
So you need the traffic.
So by having great SEO you're always going to be having a flow of traffic coming to your sites for free.
You could advertise of course but this is free automated traffic always coming in to your Web site.
Now even if people aren't coming to your Web site just because you're ranking high for certain keywords
your brand is going to be appearing.
So this is also a great and free way of building brand awareness.
So is SEO is one of the most important part when it comes to building your audience getting awareness
and creating your business.
So we're going to get a plug in for this.
And of course I have one in mind.
I'm going to show it but if you want to do your own research these are the three most vital things that
you need in a SVOD plug in.
No one is having a site map so you want a plug in that's going to create a site map for your Web site
a site map is basically when the plug in decodes your Web site into a map and explains to this search
engine what your website is about which you rails means towards where you have your navigation how often
it's updated how important certain content is for example you want your home page to have a higher SEO
because you want people to land there generally or at your blog et cetera.
So a site map is going to make it easier for the search engines to understand your site and the better
they understand your site the more likely they are to rank you high.
So this is by far the most important feature of all you need to make sure that the search engines enjoy
your site.
The second thing you want to plug into have is the ability to improve your content.
Now there are some plugins for SEO that's going to help you with the site map but it's not going to
be helping you write great content with high SEO value.
So you're gonna want a plug in that's going to help you with that and make sure that everything you
produce is search engine friendly.
Remember we're creating a business here.
And since we're having a business we need to rank high when we rank high.
We get traffic and then the circle is completed.
Okay.
This is how business works.
So you want to have a plug in that helps you improve your content.
Unless you're an expert of course but I personally want that help.
And then the third and final is a toolset.
Now you want a plugin that's going to have a multitude of features.
For example you want a plug in that's going to make sure that you don't have duplicate your rails because
that's going to give you a Google penalty meaning they're going to rank you lower because they think
you're trying to cheat the search engines.
You want a plug in that's going to help you with canonical Urals.
That means making authority you add rails so that the search engine thinks that you are an authority
on your subject.
And of course authorities needs to be ranked higher.
So you want a plugin that's going to do as much as SEO value for you as possible.
In other words an entire tool set.
Okay guys so this is a quick run through of SC over gonna go much more in-depth than it in a course
later on in the course.
Let's go ahead and install the plugin to improve your search ranking improve your SEO.
Okay so here we are at the back end of our Web site.
I've gone to plugins add new.
Now I'm gonna search for plugins and what you want to search for is Yost y o a s t Yost.
Okay so this is gonna bring up the by far most popular and in my experience effective plug in.
Now check this out is a super high rating super many reviewers 5 million plus active installations compatible.
Recently updated this plug in is huge.
I strongly recommend this one.
It's by far the most effective I've used.
So we're gonna go ahead and install it and then we're gonna click on activate.
So there we go it's installed and it's activated now.
The first thing we want to do is that we want to configure it so that it's activated properly and effective
for your website.
Okay so the first thing we're gonna do is move up to the Y up here and click on configuration wizard
and then we're gonna get started and configured the user as ACL so click on configure it used.
And now we're gonna get a couple of questions.
Which is gonna help the plug in optimize it for our site.
Now the first one is please specify if your site is under construction or already active.
We wanted to be option a my site this live and ready to be indexed next because that's going to make
sure that you show up in the Google being and Yahoo search rankings and then is what does this site
represent.
Now this is going to be representing me and Jasper so that's a corporation.
Robin and Jesper LTTE and then we're gonna go next.
And of course you pick the options that fits you.
I'm only here to guide you through what they are and what they mean and how this setup works and we
represent a company and then we're gonna write the name of the company which is Robin and Jasper LTE.
D Now you can also provide an image of it if you want to but it's not mandatory.
It's not going to improve your SEO if you do so and then we'll click on Next.
And then for the social profiles you really want to set all of these off.
These are really important for your as or for your navigation and when you are hyper linking so that
the search engines can recognize between your for example Facebook fan page or Facebook company page
and your website.
But to save us some time I'm not gonna do that.
I'm gonna go ahead and click on next but you should set this up.
And then it's a search and invisibility search ensued show posted search results.
Yes show pages my template in my library.
Yes.
You want to show everything in the search results right.
We want to be as visible as possible the more and the higher we rank the better to just leave them at
YES and click on Next.
Does your site have multiple authors.
No.
Next.
And now we're gonna go ahead and verify and integrate with the Google search console which is something
that's gonna show the health of our website.
This is really a big boost when it comes to SCA and it's quick and fast to do.
So what we're gonna do is that we are gonna go and click on get Google authorization code so we can
connect Google with Yost.
We're going to log in to our account here and then we're gonna click on allow and all we need to do
is go ahead and copy this code click on this square there and now it's copied and then we're gonna go
back here and we're gonna paste it in there is the code and click on authenticate and then we're gonna
go ahead and click on next and then we have this part the web website name.
And this is important because the Web site name is going to be showing what is going to be looking like
in Google.
So we could have our website name here for example and then we could add a title separator.
So what we're gonna want to do in here is decide which kind of separator we want to use.
And the question is what is a separator.
Well if you go ahead and you go to Google and you make a search for example I have search for digital
marketing article in here.
You're going to notice that there is a bunch of different results and what these results have is that
they're showing the name of their blog post at first here and then they have a separator.
This is the separator and then we have the name of the Web sites.
And similarly they're also using a dash that had the name of the page of the article a separator and
then Marketo and these guys eMarketer they're using a long dash and some are going to be using a wall
as well if we scroll down here we have one we have ten reasons you need digital marketing strategy and
then a wall and then smart insight which is the name of their website and their business.
So what we're gonna want to do in here is write our website name which is Robin and Jasper and then
decide on our separator.
And I really like the wall.
I think it's a clean look.
We're gonna choose the wall and click on Next.
And then if you want their newsletter you can go ahead and sign up.
I actually think the newsletter is pretty good.
They have some decent tips and tricks with MCO but for now we're not gonna do that we're going to click
on it next and then they have a bunch of additional features here they want to sell you something if
you want to of course you can go ahead and do that but you don't need any of this.
You only need this free version of the plugin which is perfect.
We're going to scroll down and click on next and then we're all done and we can go ahead and click on
close.
The setup is complete.
OK guys.
Now it's installed the plugin is up and running.
But if you notice during the install when we authenticate the Google search console we got a no profiles
warning.
So if you check your notification we have something that says Don't miss your crawl errors connect with
Google Search console here because we didn't have a profile for that.
Now if you followed along the steps and you did have a profile and you connected with it great then
you can skip the next lecture but if you don't have a profile there either then you're going gonna want
to go ahead and authenticated and set up your Google search console account.
So follow me onto the next lecture if I already have it skip the next lecture and I'll see you in the
next next lecture.
See you guys.