WEBVTT 00:00.270 --> 00:07.520 Okay guys in this lecture we're going to be talking about improving the search rankings of your Web 00:07.520 --> 00:08.270 site. 00:08.280 --> 00:15.780 In other words your search engine optimization which is going to be abbreviated as S E. 00:15.790 --> 00:22.050 Oh now I'm going to be talking about this more and more throughout the course and this topic is so big 00:22.320 --> 00:26.350 that there's going to be an entire section dedicated to it. 00:26.370 --> 00:29.280 So what a search engine optimization. 00:29.280 --> 00:36.480 Well basically it is making your website and your content and everything on it as friendly as possible 00:36.690 --> 00:43.620 to the search engines you want to appeal to the search engines so to the Yahoo being and especially 00:43.620 --> 00:48.690 Google it's going to like your Web site imputed high in the ranking. 00:48.690 --> 00:50.300 Let me show you an example. 00:50.340 --> 00:57.280 So I'm at Google and I'm going to drive in my search term in here also known as my keyword. 00:57.300 --> 01:05.210 So I'm going to be searching for a complete digital marketing guide and then hit search. 01:05.280 --> 01:11.490 And now if we have a look at this the first thing that's popping up in the very top here is the complete 01:11.520 --> 01:17.310 digital marketing guide 17 courses in one which is mine and just course on udemy. 01:17.310 --> 01:25.290 So in other words we are ranking at the top for this keyword for this search term complete digital marketing 01:25.290 --> 01:26.340 guide. 01:26.340 --> 01:33.930 And the purpose of improving your S E O is to make sure that you are ranking as high as possible for 01:33.930 --> 01:37.980 the kind of keywords that you're using in Google. 01:37.980 --> 01:44.490 So for example because we have a course and a guide on digital marketing we want to rank as high as 01:44.490 --> 01:50.910 possible for digital marketing guide and using complete because it is a complete guide. 01:50.910 --> 01:56.700 And because we're using to which already have great SEO and because of our landing page because of the 01:56.700 --> 02:02.790 content and of course everything our search engine optimization is great enough to be ranking number 02:02.790 --> 02:03.660 one. 02:03.660 --> 02:10.230 Now however if I remove a couple of words from here like complete and guide and I am only searching 02:10.230 --> 02:15.540 for digital marketing you're going to notice that we are not popping up in the top at all. 02:15.540 --> 02:22.020 We're not gonna be anywhere to be found whatsoever because we don't have good enough SEO to rank for 02:22.080 --> 02:23.510 digital marketing. 02:23.610 --> 02:27.280 But we're ranking for complete digital marketing and guide. 02:27.330 --> 02:30.780 So this is what SEO is and how it works. 02:30.900 --> 02:36.810 And your mission is going to be to rank as high as possible with your SEO for your keywords. 02:36.810 --> 02:39.960 These are the keywords the search terms. 02:39.960 --> 02:41.020 Let's head back. 02:41.070 --> 02:42.370 Okay guys so we're back. 02:42.390 --> 02:48.490 So search engine optimization is such a big topic we're going to dedicate an entire section to it. 02:48.540 --> 02:53.310 So you don't have to understand everything right now but you need to understand the basics. 02:53.460 --> 03:00.480 And also we're going to get a plug in this basically going to do and help me with most of the FCO features 03:01.080 --> 03:03.510 so additional it's a ranking high. 03:03.540 --> 03:05.430 What's the benefit of a CEO. 03:05.490 --> 03:11.280 Well having great NCO first and foremost is going to get you traffic now even if you have the greatest 03:11.280 --> 03:16.630 Web site in the world the greatest products the great services blog whatever it might be. 03:16.710 --> 03:21.360 Unless you have traffic you're not going to have anyone that buys anything and you're not going to have 03:21.360 --> 03:22.410 a business. 03:22.410 --> 03:24.570 So you need the traffic. 03:24.570 --> 03:32.270 So by having great SEO you're always going to be having a flow of traffic coming to your sites for free. 03:32.280 --> 03:39.300 You could advertise of course but this is free automated traffic always coming in to your Web site. 03:39.300 --> 03:45.210 Now even if people aren't coming to your Web site just because you're ranking high for certain keywords 03:45.510 --> 03:48.720 your brand is going to be appearing. 03:48.720 --> 03:54.040 So this is also a great and free way of building brand awareness. 03:54.090 --> 03:59.580 So is SEO is one of the most important part when it comes to building your audience getting awareness 03:59.640 --> 04:02.170 and creating your business. 04:02.190 --> 04:03.720 So we're going to get a plug in for this. 04:03.720 --> 04:05.160 And of course I have one in mind. 04:05.160 --> 04:11.940 I'm going to show it but if you want to do your own research these are the three most vital things that 04:11.940 --> 04:14.630 you need in a SVOD plug in. 04:14.640 --> 04:20.960 No one is having a site map so you want a plug in that's going to create a site map for your Web site 04:21.300 --> 04:28.980 a site map is basically when the plug in decodes your Web site into a map and explains to this search 04:29.010 --> 04:36.330 engine what your website is about which you rails means towards where you have your navigation how often 04:36.330 --> 04:43.020 it's updated how important certain content is for example you want your home page to have a higher SEO 04:43.200 --> 04:47.360 because you want people to land there generally or at your blog et cetera. 04:47.370 --> 04:54.510 So a site map is going to make it easier for the search engines to understand your site and the better 04:54.510 --> 04:58.560 they understand your site the more likely they are to rank you high. 04:58.560 --> 05:05.700 So this is by far the most important feature of all you need to make sure that the search engines enjoy 05:05.700 --> 05:06.330 your site. 05:06.330 --> 05:12.200 The second thing you want to plug into have is the ability to improve your content. 05:12.210 --> 05:17.400 Now there are some plugins for SEO that's going to help you with the site map but it's not going to 05:17.400 --> 05:21.960 be helping you write great content with high SEO value. 05:22.080 --> 05:26.550 So you're gonna want a plug in that's going to help you with that and make sure that everything you 05:26.550 --> 05:29.340 produce is search engine friendly. 05:29.340 --> 05:32.070 Remember we're creating a business here. 05:32.160 --> 05:35.400 And since we're having a business we need to rank high when we rank high. 05:35.400 --> 05:38.550 We get traffic and then the circle is completed. 05:38.550 --> 05:38.880 Okay. 05:38.880 --> 05:40.950 This is how business works. 05:40.980 --> 05:44.790 So you want to have a plug in that helps you improve your content. 05:44.790 --> 05:49.410 Unless you're an expert of course but I personally want that help. 05:49.410 --> 05:53.250 And then the third and final is a toolset. 05:53.280 --> 05:57.030 Now you want a plugin that's going to have a multitude of features. 05:57.030 --> 06:02.100 For example you want a plug in that's going to make sure that you don't have duplicate your rails because 06:02.100 --> 06:07.050 that's going to give you a Google penalty meaning they're going to rank you lower because they think 06:07.050 --> 06:09.420 you're trying to cheat the search engines. 06:09.480 --> 06:13.350 You want a plug in that's going to help you with canonical Urals. 06:13.380 --> 06:20.010 That means making authority you add rails so that the search engine thinks that you are an authority 06:20.040 --> 06:21.120 on your subject. 06:21.480 --> 06:25.300 And of course authorities needs to be ranked higher. 06:25.350 --> 06:30.480 So you want a plugin that's going to do as much as SEO value for you as possible. 06:30.480 --> 06:33.280 In other words an entire tool set. 06:33.300 --> 06:39.110 Okay guys so this is a quick run through of SC over gonna go much more in-depth than it in a course 06:39.120 --> 06:40.650 later on in the course. 06:40.710 --> 06:46.570 Let's go ahead and install the plugin to improve your search ranking improve your SEO. 06:46.600 --> 06:49.560 Okay so here we are at the back end of our Web site. 06:49.560 --> 06:51.900 I've gone to plugins add new. 06:51.900 --> 06:59.280 Now I'm gonna search for plugins and what you want to search for is Yost y o a s t Yost. 06:59.310 --> 07:06.970 Okay so this is gonna bring up the by far most popular and in my experience effective plug in. 07:07.200 --> 07:16.070 Now check this out is a super high rating super many reviewers 5 million plus active installations compatible. 07:16.170 --> 07:19.490 Recently updated this plug in is huge. 07:19.500 --> 07:21.420 I strongly recommend this one. 07:21.430 --> 07:24.150 It's by far the most effective I've used. 07:24.150 --> 07:28.570 So we're gonna go ahead and install it and then we're gonna click on activate. 07:28.650 --> 07:31.730 So there we go it's installed and it's activated now. 07:31.890 --> 07:38.540 The first thing we want to do is that we want to configure it so that it's activated properly and effective 07:38.550 --> 07:40.110 for your website. 07:40.130 --> 07:47.150 Okay so the first thing we're gonna do is move up to the Y up here and click on configuration wizard 07:47.430 --> 07:53.360 and then we're gonna get started and configured the user as ACL so click on configure it used. 07:53.610 --> 07:55.370 And now we're gonna get a couple of questions. 07:55.400 --> 07:59.290 Which is gonna help the plug in optimize it for our site. 07:59.370 --> 08:04.240 Now the first one is please specify if your site is under construction or already active. 08:04.320 --> 08:09.510 We wanted to be option a my site this live and ready to be indexed next because that's going to make 08:09.510 --> 08:16.560 sure that you show up in the Google being and Yahoo search rankings and then is what does this site 08:16.590 --> 08:17.790 represent. 08:17.790 --> 08:22.890 Now this is going to be representing me and Jasper so that's a corporation. 08:22.890 --> 08:26.060 Robin and Jesper LTTE and then we're gonna go next. 08:26.070 --> 08:29.290 And of course you pick the options that fits you. 08:29.310 --> 08:34.830 I'm only here to guide you through what they are and what they mean and how this setup works and we 08:34.830 --> 08:42.490 represent a company and then we're gonna write the name of the company which is Robin and Jasper LTE. 08:42.510 --> 08:47.440 D Now you can also provide an image of it if you want to but it's not mandatory. 08:47.460 --> 08:52.350 It's not going to improve your SEO if you do so and then we'll click on Next. 08:52.470 --> 08:56.460 And then for the social profiles you really want to set all of these off. 08:56.460 --> 09:02.340 These are really important for your as or for your navigation and when you are hyper linking so that 09:02.340 --> 09:08.190 the search engines can recognize between your for example Facebook fan page or Facebook company page 09:08.490 --> 09:09.890 and your website. 09:09.900 --> 09:12.180 But to save us some time I'm not gonna do that. 09:12.180 --> 09:15.220 I'm gonna go ahead and click on next but you should set this up. 09:15.360 --> 09:19.340 And then it's a search and invisibility search ensued show posted search results. 09:19.350 --> 09:22.360 Yes show pages my template in my library. 09:22.380 --> 09:22.760 Yes. 09:22.770 --> 09:26.100 You want to show everything in the search results right. 09:26.100 --> 09:31.660 We want to be as visible as possible the more and the higher we rank the better to just leave them at 09:31.710 --> 09:33.120 YES and click on Next. 09:33.120 --> 09:35.310 Does your site have multiple authors. 09:35.310 --> 09:35.900 No. 09:35.910 --> 09:36.610 Next. 09:36.930 --> 09:42.390 And now we're gonna go ahead and verify and integrate with the Google search console which is something 09:42.510 --> 09:45.180 that's gonna show the health of our website. 09:45.180 --> 09:50.430 This is really a big boost when it comes to SCA and it's quick and fast to do. 09:50.610 --> 09:55.680 So what we're gonna do is that we are gonna go and click on get Google authorization code so we can 09:55.680 --> 09:58.350 connect Google with Yost. 09:58.380 --> 10:04.440 We're going to log in to our account here and then we're gonna click on allow and all we need to do 10:04.440 --> 10:10.890 is go ahead and copy this code click on this square there and now it's copied and then we're gonna go 10:11.130 --> 10:17.580 back here and we're gonna paste it in there is the code and click on authenticate and then we're gonna 10:17.580 --> 10:22.980 go ahead and click on next and then we have this part the web website name. 10:22.980 --> 10:28.890 And this is important because the Web site name is going to be showing what is going to be looking like 10:28.950 --> 10:30.150 in Google. 10:30.150 --> 10:36.490 So we could have our website name here for example and then we could add a title separator. 10:36.510 --> 10:42.410 So what we're gonna want to do in here is decide which kind of separator we want to use. 10:42.450 --> 10:44.610 And the question is what is a separator. 10:44.610 --> 10:50.580 Well if you go ahead and you go to Google and you make a search for example I have search for digital 10:50.580 --> 10:52.560 marketing article in here. 10:52.770 --> 10:58.290 You're going to notice that there is a bunch of different results and what these results have is that 10:58.290 --> 11:04.380 they're showing the name of their blog post at first here and then they have a separator. 11:04.380 --> 11:08.670 This is the separator and then we have the name of the Web sites. 11:08.910 --> 11:15.570 And similarly they're also using a dash that had the name of the page of the article a separator and 11:15.570 --> 11:23.130 then Marketo and these guys eMarketer they're using a long dash and some are going to be using a wall 11:23.190 --> 11:28.320 as well if we scroll down here we have one we have ten reasons you need digital marketing strategy and 11:28.320 --> 11:34.050 then a wall and then smart insight which is the name of their website and their business. 11:34.050 --> 11:39.630 So what we're gonna want to do in here is write our website name which is Robin and Jasper and then 11:39.630 --> 11:40.850 decide on our separator. 11:40.860 --> 11:42.230 And I really like the wall. 11:42.240 --> 11:43.950 I think it's a clean look. 11:44.070 --> 11:46.520 We're gonna choose the wall and click on Next. 11:46.530 --> 11:49.590 And then if you want their newsletter you can go ahead and sign up. 11:49.590 --> 11:51.770 I actually think the newsletter is pretty good. 11:51.780 --> 11:56.440 They have some decent tips and tricks with MCO but for now we're not gonna do that we're going to click 11:56.450 --> 12:01.590 on it next and then they have a bunch of additional features here they want to sell you something if 12:01.590 --> 12:04.990 you want to of course you can go ahead and do that but you don't need any of this. 12:05.070 --> 12:08.520 You only need this free version of the plugin which is perfect. 12:08.550 --> 12:13.710 We're going to scroll down and click on next and then we're all done and we can go ahead and click on 12:13.710 --> 12:14.530 close. 12:14.560 --> 12:16.430 The setup is complete. 12:16.830 --> 12:17.640 OK guys. 12:17.640 --> 12:20.670 Now it's installed the plugin is up and running. 12:20.700 --> 12:28.560 But if you notice during the install when we authenticate the Google search console we got a no profiles 12:28.560 --> 12:29.390 warning. 12:29.460 --> 12:34.590 So if you check your notification we have something that says Don't miss your crawl errors connect with 12:34.590 --> 12:38.300 Google Search console here because we didn't have a profile for that. 12:38.310 --> 12:43.680 Now if you followed along the steps and you did have a profile and you connected with it great then 12:43.680 --> 12:49.980 you can skip the next lecture but if you don't have a profile there either then you're going gonna want 12:49.980 --> 12:55.690 to go ahead and authenticated and set up your Google search console account. 12:55.830 --> 13:01.020 So follow me onto the next lecture if I already have it skip the next lecture and I'll see you in the 13:01.080 --> 13:02.840 next next lecture. 13:02.850 --> 13:03.530 See you guys.