WEBVTT 00:00.420 --> 00:06.270 In this video I will show you how you can use Google Analytics in order to drive more traffic to your 00:06.420 --> 00:13.860 site to know your audience to know what types of content is working on your Web site and also on what 00:13.920 --> 00:18.720 types of devices they are coming and access your Web site. 00:18.720 --> 00:24.550 First off we're going to see look go to acquisition on the left hand side. 00:24.630 --> 00:29.890 Go down to all traffic click on source and medium. 00:30.210 --> 00:37.290 And what we will get here if you scroll down is the top source says the 10 top sources on how people 00:37.350 --> 00:39.550 access your Web site. 00:39.570 --> 00:47.290 And we would like to look at it to first hear who is driving over 60 percent of the traffic to our Web 00:47.290 --> 00:48.300 site. 00:48.300 --> 00:51.510 First off we have Google organic. 00:51.570 --> 01:00.360 That means if we go to Google and make a search here on the first page your Web site appears and they 01:00.360 --> 01:01.890 click that link. 01:01.890 --> 01:05.030 That is exactly what Google organic is. 01:05.310 --> 01:13.050 And how can we use this information well to make more Etsy o friendly Search Engine Optimization friendly 01:13.050 --> 01:20.460 content that the search engine likes we can drive more traffic to our Web site because this is something 01:20.460 --> 01:22.980 that's already working for us. 01:22.980 --> 01:31.180 And then second off we have YouTube the second largest thing who drives traffic to our Web sites. 01:31.200 --> 01:38.820 So if we know that it's working make more YouTube videos and you will get more traffic to your Web site. 01:38.820 --> 01:42.660 Second off we have the audience. 01:42.890 --> 01:43.350 OK. 01:43.380 --> 01:48.750 So let's check out how our audience who they are and where they come from. 01:48.810 --> 01:50.280 Let's go to audience. 01:50.280 --> 01:56.610 Scroll down to geo graphics go to location scroll down. 01:56.610 --> 02:03.710 And here we can see the top countries that people are coming from who's visiting our Web site. 02:03.720 --> 02:11.760 Firstly we have United States would imagine pretty almost 40 percent of all the traffic comes from United 02:11.760 --> 02:13.310 States. 02:13.410 --> 02:20.370 And then we go to demographics to see what age and what gender. 02:20.520 --> 02:27.780 Who is the majority of the people is coming to our Web site to really know how to target our audience 02:29.160 --> 02:33.650 as we can see here the gender is majority is males. 02:33.690 --> 02:35.860 Seventy percent are males. 02:36.690 --> 02:39.260 And then we can see the age range here. 02:39.270 --> 02:46.640 Also people from 24 25 to 34 year olds are the majority. 02:46.650 --> 02:49.470 And how can we use all this information. 02:49.470 --> 02:58.110 Well if you're advertising for something maybe on Facebook make a Facebook ad you can target audience 02:58.290 --> 03:00.750 by the country they come from. 03:00.750 --> 03:08.460 And by the age here as you saw they were from 25 to 34 years old. 03:08.490 --> 03:16.060 You can simply just take this information and put it in here and they were men majority were men would 03:16.060 --> 03:22.870 take this information and just pasted in to this advertising tool which is really really powerful. 03:23.090 --> 03:26.980 Then we would like to know what are people clicking on on your Web site. 03:27.070 --> 03:30.370 This is really valuable information to have. 03:30.730 --> 03:37.990 So let's go to behavior go down to site content and all pages. 03:38.260 --> 03:45.190 And if we scroll down here we get the top 10 things on a Web site that people are clicking on. 03:45.220 --> 03:48.040 So the first off we have this is the home page. 03:48.050 --> 03:53.890 Majority of people come to our home page or click on page home page on a Web site. 03:54.580 --> 03:56.660 So what we can do with this information. 03:56.660 --> 03:59.620 Forty four percent of the people come there. 03:59.740 --> 04:07.150 We can really optimize days maybe win an offer in order to get one more conversion or to have an opt 04:07.150 --> 04:10.160 in therefore to collect e-mail addresses. 04:10.570 --> 04:18.010 So second off is course this this is really great because we would like to have more conversions. 04:18.010 --> 04:25.720 And in order to understand what types of courses our audience are searching for we can just see down 04:25.720 --> 04:27.330 here that people are clicking. 04:27.330 --> 04:29.770 Also a lot on digital marketing. 04:29.770 --> 04:35.500 So what if we created a course on digital marketing and put it to our courses page. 04:35.500 --> 04:36.570 Awesome right. 04:36.580 --> 04:40.940 So now we know what's work and what people are clicking on on our Web site. 04:41.140 --> 04:47.350 And then we would like to know what devices are they using when they're entering on a Web site. 04:47.350 --> 04:49.630 Let's go to acquisition. 04:49.630 --> 05:00.710 Go down to search consoles go to devices and we will get to know what devices are they actually using 05:01.460 --> 05:02.750 when they come into our website. 05:02.750 --> 05:09.800 And as we can see here desktops gets a majority of the people who's coming to our Web site uses the 05:09.800 --> 05:11.040 desktop. 05:11.090 --> 05:18.680 What we can do with this information is simply if we're doing creating an ad maybe on Facebook and we 05:18.680 --> 05:22.510 scroll down we can fill in more information about this. 05:22.510 --> 05:29.870 Here to really target our audience as you can see here we can target them by all the devices mobile 05:29.870 --> 05:32.240 only or desktop only. 05:32.330 --> 05:35.180 We would like to put here desktop only. 05:36.380 --> 05:44.360 So yes move this information to your advertising and you will really be able to target the right audience. 05:44.480 --> 05:50.120 So then we have the mobile phone as we can see a lot of people come through the tablet and a mobile 05:50.120 --> 05:57.680 phone as well so we really would like to optimize our site for mobile users also so that it's mobile 05:57.680 --> 06:04.160 friendly so that they can buy products and also maybe opt in with their e-mail address. 06:04.160 --> 06:09.440 So if all of this sounds good to you let's move on to the next lecture and create our Google Analytics 06:09.440 --> 06:09.920 account.