In this video I will show you how you can use Google Analytics in order to drive more traffic to your
site to know your audience to know what types of content is working on your Web site and also on what
types of devices they are coming and access your Web site.
First off we're going to see look go to acquisition on the left hand side.
Go down to all traffic click on source and medium.
And what we will get here if you scroll down is the top source says the 10 top sources on how people
access your Web site.
And we would like to look at it to first hear who is driving over 60 percent of the traffic to our Web
site.
First off we have Google organic.
That means if we go to Google and make a search here on the first page your Web site appears and they
click that link.
That is exactly what Google organic is.
And how can we use this information well to make more Etsy o friendly Search Engine Optimization friendly
content that the search engine likes we can drive more traffic to our Web site because this is something
that's already working for us.
And then second off we have YouTube the second largest thing who drives traffic to our Web sites.
So if we know that it's working make more YouTube videos and you will get more traffic to your Web site.
Second off we have the audience.
OK.
So let's check out how our audience who they are and where they come from.
Let's go to audience.
Scroll down to geo graphics go to location scroll down.
And here we can see the top countries that people are coming from who's visiting our Web site.
Firstly we have United States would imagine pretty almost 40 percent of all the traffic comes from United
States.
And then we go to demographics to see what age and what gender.
Who is the majority of the people is coming to our Web site to really know how to target our audience
as we can see here the gender is majority is males.
Seventy percent are males.
And then we can see the age range here.
Also people from 24 25 to 34 year olds are the majority.
And how can we use all this information.
Well if you're advertising for something maybe on Facebook make a Facebook ad you can target audience
by the country they come from.
And by the age here as you saw they were from 25 to 34 years old.
You can simply just take this information and put it in here and they were men majority were men would
take this information and just pasted in to this advertising tool which is really really powerful.
Then we would like to know what are people clicking on on your Web site.
This is really valuable information to have.
So let's go to behavior go down to site content and all pages.
And if we scroll down here we get the top 10 things on a Web site that people are clicking on.
So the first off we have this is the home page.
Majority of people come to our home page or click on page home page on a Web site.
So what we can do with this information.
Forty four percent of the people come there.
We can really optimize days maybe win an offer in order to get one more conversion or to have an opt
in therefore to collect e-mail addresses.
So second off is course this this is really great because we would like to have more conversions.
And in order to understand what types of courses our audience are searching for we can just see down
here that people are clicking.
Also a lot on digital marketing.
So what if we created a course on digital marketing and put it to our courses page.
Awesome right.
So now we know what's work and what people are clicking on on our Web site.
And then we would like to know what devices are they using when they're entering on a Web site.
Let's go to acquisition.
Go down to search consoles go to devices and we will get to know what devices are they actually using
when they come into our website.
And as we can see here desktops gets a majority of the people who's coming to our Web site uses the
desktop.
What we can do with this information is simply if we're doing creating an ad maybe on Facebook and we
scroll down we can fill in more information about this.
Here to really target our audience as you can see here we can target them by all the devices mobile
only or desktop only.
We would like to put here desktop only.
So yes move this information to your advertising and you will really be able to target the right audience.
So then we have the mobile phone as we can see a lot of people come through the tablet and a mobile
phone as well so we really would like to optimize our site for mobile users also so that it's mobile
friendly so that they can buy products and also maybe opt in with their e-mail address.
So if all of this sounds good to you let's move on to the next lecture and create our Google Analytics
account.