In this view the guys I'm gonna show you how to find keywords that people are already searching for.
There's no guest game here whatsoever.
People are searching for these keywords so let's dive into it.
So when you're on Google and you're trying to figure out what kind of content to create for your blog
article or for your videos if I'm going for a random search here for example on a man the station so
I'm having a blog maybe about meditation I would like to rank my content in the top search of Google.
Now I the only information that I really can extract from this is that there is about three hundred
and sixty million results.
So I'm not really sure on how many monthly searches this keyword is getting.
So how can I figure this out.
Well I got an idea.
There's actually an extension tool called keywords everywhere that is gonna help us.
So what I would like you to do is actually to use typing to Google keywords everywhere.
And I have the link in the resources for this feed as well of course but you can just click on this
one.
And what this is it's basically an application for your web browser and it only works on Chrome and
or Firefox.
So I actually have chrome installed on this computer so I'm going to click on install for chrome.
It's actually an application that will extract data like search volumes from Google directly in your
web browser very very handy guys.
So then what you would like to do is just click Add to Chrome here and then add extension.
As I said it's more like an application for your web browser.
Now unfortunately after a few years keywords everywhere turned itself into a paid tool.
Now if we go into pricing here we can just scroll down and understand that you are buying credits and
you're not signing up for a monthly subscription.
Meaning that every searches you're doing that you would like to have some kind of statistics on.
You can see that they are costing money.
So here we have for ten dollars you will get one hundred thousand credits.
Now if you're unsure of what credits mean you can just scroll down all the way here to frequently asked
questions and click to first type here where it says what does one credit mean.
And you can read this text here and you can see that they have done some calculation here in order for
you to understand what the credits does.
Back to the video they would like you to put in your e-mail address here and then just agree to terms
of service here.
And if you would like to have like monthly newsletter like tips and tricks for this tool you can click
this box as well I'm not gonna do it.
But for this I'm just going to write in an e-mail address here and then I'm just going to agree to terms
of service and then I'm going to click on e-mail me the free API key so we will receive an e-mail and
we will go into that e-mail.
Yes copy that little code and we are going to put it into our keyword research tool.
As you can see here just open up your e-mail and here you can see if I click on this one they just basically
need to click this link here.
I'm going to do that and then we're having this code here.
I'm just going to copy this code or you can just click this box here actually companies API key and
then go up to the right corner here where it says keywords everywhere.
This is the tool that is installed so you can see that it's basic like an application in the top right
corner here.
I'm going to click here.
I'm going to go into settings and then the app API key I'm just going to paste it in command V or control
v depending on what kind of computer you're having.
And then just click on validate and now it's done.
Now once you are in here you can see that if you would like to have information also and you running
like ads for example and you would like to see that information about how much an ad for like Google
ads is costing you like it cost per click you can have this like shocked.
I'm not going to have that checked.
And then you can see the competition here as well.
And then he just putting your currency if you would like to run ads.
This tool works well for that as well.
We just going to have this volume box here shake because we would like to see how many monthly searches
is a keyword getting.
Then you can see that this tool supports Web sites such as Google search google search visits Google
Analytics Google Search console.
Also YouTube if you're using google keyword planner Amazon Etsy et cetera.
But here's the thing guys.
This is only the volume shown for example on Bing YouTube Amazon eBay et cetera of the monthly searches
at Google dot com.
So if you are on YouTube for example looking for ideas for your videos this won't be as accurate because
the volume of monthly searches will come from Google this will also give you a guideline but it's not
accurate for that particular platform.
Just have that in mind.
So once we are happy with all of our settings what it would like you to do is just exit out of here.
Let's exit exit exit and exit.
Now we're going to go to Google and now is a time to really search for meditation for example or you're
going with your keyword.
If you're going with a shorter keyword know that the long tail keyword is where we want to go into.
But for this I'm just going to write in meditation here and we'll begin Xeno is not only the results
of searches here we can also see the volume.
So here we can see that meditation is getting about six hundred and seventy three thousand monthly searches.
Now in order for you to rank for example in New Web site for the word meditation and people coming to
your website by clicking into top here it's pretty small.
That is not likely to happen.
So what we would like to do is to twist this around to find like ideas for our content that we can create
and rank for on Google.
Right.
So if you're writing a blog post an article or creating a video you would like to optimize that for
Google in order to get traffic to that blog post media or article for example.
As you can see here we're getting some results now like meditation benefits like getting almost 50000
monthly searches and then meditation techniques for beginners meditation videos.
You can see different types of monthly searches here.
Now it's hard to rank for this.
That is having a lot of monthly searches.
So beneath Tolson would be a good guideline to go after but for this for example to get more ideas around
meditation if it's like totally stop in your brain right now then you can click in the beginning of
meditation and just click on Dash.
OK.
And then you can see that we're getting even more ideas here.
Like for example guided meditation sleep meditation mindful meditation you can see that they're having
different types of monthly searches here.
So this is how you can find out that the keyword that you are searching for and would like to rank on
Google for is getting searches every month.
This is valuable information.
Now if you would like for example to start with meditation in your title for your like video or for
your article what you can do is just click on dash after this let's say that you're having like an application
with the meditation music for example let's write in music here.
So meditation music and then click on dash.
And here we're getting meditation music YouTube meditation music for kids.
You can see that it's decreasing when you're putting in more words into this.
And this is called long tail keywords.
There are more words in the search.
So this is perfect in order for us to start ranking actually.
So what is meditation music app for example.
And here we can see that we're having six thousand six hundred monthly searches.
Now we may have to narrow this down a little bit but now we're getting some ideas on how to narrow search
just down because we won't get the big masses that are searching for example only for meditation to
our Web site.
And that is not the traffic we would like to have either.
Remember that we would like to have people that is searching for long tail keyword with some kind of
action like for example meditation music app in the beginning of this.
We could see if people are searching for for example down low doing meditation music app.
Let's see if somebody is searching for this at all.
No currently not.
So if you were to create and like an article for example and your title for that article would be downloading
meditation music app then you can see there is no monthly searches whatsoever.
So let's remove downloading and let's go with this because now we know that people are searching for
this right.
Meditation music app.
Now we're having one to sell maybe on our Web site or maybe you are having some other kind of products
to sell.
Doesn't matter you would like to make sure that people are searching for whatever type of content that
you would like to create on your blog or for whatever type of product that you're selling.
So did you get direct traffic to your Web site.
Traffic that's either going to sign up to an e-mail opt in is gonna buy your product read your blog
post create a deeper relationship with you and with your brand.
So to get more information you can see on the right hand side here we're having something called related
keywords.
Now these are keywords that are basically related to whatever we're searching for meditation apps yoga
music calm app and you can see the different type of volume here on the right hand side scrolling down
a little bit more on the right hand side here we can get a list of people also are searching for.
And here we're getting the list.
Now this is really valuable information and we would like to have all of this information here exported
to and see as the file we did see as we file we are able to in the next lecture see what kind of keywords
that we have the possibility with our website to rank for on Google.
So what we're gonna do now is we're going to export this list because this is also keywords that people
are searching for right.
So I'm gonna click on export to see SB here and then if I click this little arrow here in the bottom
left corner I'm gonna click on open and this is basically how to see as V file looks like this is just
some extracting information with all the keywords that are related to the ones that we're searching
for and also the volume on monthly searches.
Now in the next video we're gonna take this.
See as we file and put it into another program and see what kind of keywords are we able to rank for
on Google with our content.
So we're not wasting a lot of time and effort and maybe money on what we're doing.
So I'll see you in the next video where we're going to make sure that your content is going to get ranked
on Google.
See you there guys.