WEBVTT 00:00.270 --> 00:05.240 In this view the guys I'm gonna show you how to find keywords that people are already searching for. 00:05.250 --> 00:08.000 There's no guest game here whatsoever. 00:08.040 --> 00:11.640 People are searching for these keywords so let's dive into it. 00:11.670 --> 00:17.850 So when you're on Google and you're trying to figure out what kind of content to create for your blog 00:17.880 --> 00:26.400 article or for your videos if I'm going for a random search here for example on a man the station so 00:26.430 --> 00:33.570 I'm having a blog maybe about meditation I would like to rank my content in the top search of Google. 00:33.720 --> 00:40.170 Now I the only information that I really can extract from this is that there is about three hundred 00:40.170 --> 00:42.470 and sixty million results. 00:42.600 --> 00:48.380 So I'm not really sure on how many monthly searches this keyword is getting. 00:48.390 --> 00:50.280 So how can I figure this out. 00:50.280 --> 00:51.710 Well I got an idea. 00:51.810 --> 00:56.850 There's actually an extension tool called keywords everywhere that is gonna help us. 00:56.850 --> 01:04.180 So what I would like you to do is actually to use typing to Google keywords everywhere. 01:04.590 --> 01:09.300 And I have the link in the resources for this feed as well of course but you can just click on this 01:09.300 --> 01:09.850 one. 01:10.050 --> 01:17.970 And what this is it's basically an application for your web browser and it only works on Chrome and 01:18.030 --> 01:20.010 or Firefox. 01:20.010 --> 01:25.280 So I actually have chrome installed on this computer so I'm going to click on install for chrome. 01:25.350 --> 01:32.430 It's actually an application that will extract data like search volumes from Google directly in your 01:32.430 --> 01:35.010 web browser very very handy guys. 01:35.400 --> 01:41.120 So then what you would like to do is just click Add to Chrome here and then add extension. 01:41.190 --> 01:45.660 As I said it's more like an application for your web browser. 01:45.660 --> 01:52.350 Now unfortunately after a few years keywords everywhere turned itself into a paid tool. 01:52.350 --> 01:58.980 Now if we go into pricing here we can just scroll down and understand that you are buying credits and 01:58.980 --> 02:02.070 you're not signing up for a monthly subscription. 02:02.160 --> 02:09.230 Meaning that every searches you're doing that you would like to have some kind of statistics on. 02:09.270 --> 02:11.440 You can see that they are costing money. 02:11.460 --> 02:15.730 So here we have for ten dollars you will get one hundred thousand credits. 02:15.750 --> 02:21.660 Now if you're unsure of what credits mean you can just scroll down all the way here to frequently asked 02:21.660 --> 02:26.760 questions and click to first type here where it says what does one credit mean. 02:26.910 --> 02:32.880 And you can read this text here and you can see that they have done some calculation here in order for 02:32.880 --> 02:34.770 you to understand what the credits does. 02:34.770 --> 02:39.510 Back to the video they would like you to put in your e-mail address here and then just agree to terms 02:39.510 --> 02:40.460 of service here. 02:40.620 --> 02:45.510 And if you would like to have like monthly newsletter like tips and tricks for this tool you can click 02:45.510 --> 02:47.250 this box as well I'm not gonna do it. 02:47.490 --> 02:52.890 But for this I'm just going to write in an e-mail address here and then I'm just going to agree to terms 02:52.890 --> 02:58.710 of service and then I'm going to click on e-mail me the free API key so we will receive an e-mail and 02:58.710 --> 03:00.090 we will go into that e-mail. 03:00.120 --> 03:05.040 Yes copy that little code and we are going to put it into our keyword research tool. 03:05.130 --> 03:11.310 As you can see here just open up your e-mail and here you can see if I click on this one they just basically 03:11.310 --> 03:12.950 need to click this link here. 03:12.970 --> 03:17.320 I'm going to do that and then we're having this code here. 03:17.340 --> 03:23.370 I'm just going to copy this code or you can just click this box here actually companies API key and 03:23.370 --> 03:27.330 then go up to the right corner here where it says keywords everywhere. 03:27.330 --> 03:32.160 This is the tool that is installed so you can see that it's basic like an application in the top right 03:32.160 --> 03:33.070 corner here. 03:33.150 --> 03:34.350 I'm going to click here. 03:34.440 --> 03:41.250 I'm going to go into settings and then the app API key I'm just going to paste it in command V or control 03:41.250 --> 03:43.500 v depending on what kind of computer you're having. 03:43.500 --> 03:46.870 And then just click on validate and now it's done. 03:46.860 --> 03:53.160 Now once you are in here you can see that if you would like to have information also and you running 03:53.160 --> 04:00.030 like ads for example and you would like to see that information about how much an ad for like Google 04:00.030 --> 04:05.530 ads is costing you like it cost per click you can have this like shocked. 04:05.670 --> 04:07.250 I'm not going to have that checked. 04:07.380 --> 04:09.540 And then you can see the competition here as well. 04:09.750 --> 04:12.740 And then he just putting your currency if you would like to run ads. 04:12.750 --> 04:15.140 This tool works well for that as well. 04:15.150 --> 04:20.880 We just going to have this volume box here shake because we would like to see how many monthly searches 04:21.210 --> 04:22.900 is a keyword getting. 04:23.040 --> 04:29.190 Then you can see that this tool supports Web sites such as Google search google search visits Google 04:29.280 --> 04:31.570 Analytics Google Search console. 04:31.710 --> 04:38.390 Also YouTube if you're using google keyword planner Amazon Etsy et cetera. 04:38.550 --> 04:40.200 But here's the thing guys. 04:40.320 --> 04:48.120 This is only the volume shown for example on Bing YouTube Amazon eBay et cetera of the monthly searches 04:48.330 --> 04:50.390 at Google dot com. 04:50.400 --> 04:56.610 So if you are on YouTube for example looking for ideas for your videos this won't be as accurate because 04:56.610 --> 05:02.690 the volume of monthly searches will come from Google this will also give you a guideline but it's not 05:02.720 --> 05:05.300 accurate for that particular platform. 05:05.400 --> 05:06.770 Just have that in mind. 05:06.800 --> 05:12.500 So once we are happy with all of our settings what it would like you to do is just exit out of here. 05:12.530 --> 05:16.010 Let's exit exit exit and exit. 05:16.010 --> 05:23.270 Now we're going to go to Google and now is a time to really search for meditation for example or you're 05:23.270 --> 05:25.090 going with your keyword. 05:25.220 --> 05:30.770 If you're going with a shorter keyword know that the long tail keyword is where we want to go into. 05:30.770 --> 05:38.060 But for this I'm just going to write in meditation here and we'll begin Xeno is not only the results 05:38.120 --> 05:41.820 of searches here we can also see the volume. 05:41.840 --> 05:49.580 So here we can see that meditation is getting about six hundred and seventy three thousand monthly searches. 05:49.580 --> 05:55.790 Now in order for you to rank for example in New Web site for the word meditation and people coming to 05:55.790 --> 05:59.630 your website by clicking into top here it's pretty small. 05:59.630 --> 06:01.670 That is not likely to happen. 06:01.670 --> 06:08.690 So what we would like to do is to twist this around to find like ideas for our content that we can create 06:08.930 --> 06:10.940 and rank for on Google. 06:10.940 --> 06:11.530 Right. 06:11.540 --> 06:16.190 So if you're writing a blog post an article or creating a video you would like to optimize that for 06:16.190 --> 06:21.610 Google in order to get traffic to that blog post media or article for example. 06:21.740 --> 06:27.850 As you can see here we're getting some results now like meditation benefits like getting almost 50000 06:27.950 --> 06:33.120 monthly searches and then meditation techniques for beginners meditation videos. 06:33.140 --> 06:36.420 You can see different types of monthly searches here. 06:36.440 --> 06:38.450 Now it's hard to rank for this. 06:38.450 --> 06:41.320 That is having a lot of monthly searches. 06:41.480 --> 06:48.590 So beneath Tolson would be a good guideline to go after but for this for example to get more ideas around 06:48.590 --> 06:53.750 meditation if it's like totally stop in your brain right now then you can click in the beginning of 06:53.750 --> 06:55.660 meditation and just click on Dash. 06:56.150 --> 06:56.770 OK. 06:56.840 --> 06:59.840 And then you can see that we're getting even more ideas here. 06:59.840 --> 07:05.600 Like for example guided meditation sleep meditation mindful meditation you can see that they're having 07:05.600 --> 07:08.060 different types of monthly searches here. 07:08.420 --> 07:13.640 So this is how you can find out that the keyword that you are searching for and would like to rank on 07:13.640 --> 07:17.510 Google for is getting searches every month. 07:17.510 --> 07:19.380 This is valuable information. 07:19.430 --> 07:25.100 Now if you would like for example to start with meditation in your title for your like video or for 07:25.100 --> 07:31.910 your article what you can do is just click on dash after this let's say that you're having like an application 07:31.910 --> 07:36.500 with the meditation music for example let's write in music here. 07:36.500 --> 07:39.800 So meditation music and then click on dash. 07:39.800 --> 07:44.760 And here we're getting meditation music YouTube meditation music for kids. 07:44.810 --> 07:50.450 You can see that it's decreasing when you're putting in more words into this. 07:50.450 --> 07:53.570 And this is called long tail keywords. 07:53.570 --> 07:56.140 There are more words in the search. 07:56.180 --> 07:59.990 So this is perfect in order for us to start ranking actually. 08:00.380 --> 08:04.460 So what is meditation music app for example. 08:04.460 --> 08:08.900 And here we can see that we're having six thousand six hundred monthly searches. 08:08.900 --> 08:15.410 Now we may have to narrow this down a little bit but now we're getting some ideas on how to narrow search 08:15.410 --> 08:22.070 just down because we won't get the big masses that are searching for example only for meditation to 08:22.100 --> 08:23.080 our Web site. 08:23.240 --> 08:26.100 And that is not the traffic we would like to have either. 08:26.120 --> 08:32.120 Remember that we would like to have people that is searching for long tail keyword with some kind of 08:32.210 --> 08:36.670 action like for example meditation music app in the beginning of this. 08:36.700 --> 08:45.070 We could see if people are searching for for example down low doing meditation music app. 08:45.320 --> 08:47.710 Let's see if somebody is searching for this at all. 08:48.020 --> 08:49.790 No currently not. 08:49.790 --> 08:56.870 So if you were to create and like an article for example and your title for that article would be downloading 08:56.960 --> 09:03.730 meditation music app then you can see there is no monthly searches whatsoever. 09:03.800 --> 09:09.680 So let's remove downloading and let's go with this because now we know that people are searching for 09:09.680 --> 09:10.200 this right. 09:10.280 --> 09:11.440 Meditation music app. 09:11.450 --> 09:16.160 Now we're having one to sell maybe on our Web site or maybe you are having some other kind of products 09:16.160 --> 09:16.820 to sell. 09:16.880 --> 09:21.980 Doesn't matter you would like to make sure that people are searching for whatever type of content that 09:21.980 --> 09:26.540 you would like to create on your blog or for whatever type of product that you're selling. 09:26.540 --> 09:29.920 So did you get direct traffic to your Web site. 09:29.920 --> 09:35.300 Traffic that's either going to sign up to an e-mail opt in is gonna buy your product read your blog 09:35.300 --> 09:39.700 post create a deeper relationship with you and with your brand. 09:39.790 --> 09:44.570 So to get more information you can see on the right hand side here we're having something called related 09:44.570 --> 09:45.460 keywords. 09:45.470 --> 09:51.230 Now these are keywords that are basically related to whatever we're searching for meditation apps yoga 09:51.230 --> 09:57.560 music calm app and you can see the different type of volume here on the right hand side scrolling down 09:57.710 --> 10:03.420 a little bit more on the right hand side here we can get a list of people also are searching for. 10:03.520 --> 10:05.170 And here we're getting the list. 10:05.170 --> 10:11.950 Now this is really valuable information and we would like to have all of this information here exported 10:11.980 --> 10:21.970 to and see as the file we did see as we file we are able to in the next lecture see what kind of keywords 10:21.970 --> 10:27.490 that we have the possibility with our website to rank for on Google. 10:27.580 --> 10:33.550 So what we're gonna do now is we're going to export this list because this is also keywords that people 10:33.550 --> 10:35.120 are searching for right. 10:35.140 --> 10:40.660 So I'm gonna click on export to see SB here and then if I click this little arrow here in the bottom 10:40.660 --> 10:46.960 left corner I'm gonna click on open and this is basically how to see as V file looks like this is just 10:46.960 --> 10:52.180 some extracting information with all the keywords that are related to the ones that we're searching 10:52.180 --> 10:55.450 for and also the volume on monthly searches. 10:55.450 --> 10:57.400 Now in the next video we're gonna take this. 10:57.400 --> 11:04.900 See as we file and put it into another program and see what kind of keywords are we able to rank for 11:04.990 --> 11:06.780 on Google with our content. 11:06.790 --> 11:12.160 So we're not wasting a lot of time and effort and maybe money on what we're doing. 11:12.190 --> 11:17.320 So I'll see you in the next video where we're going to make sure that your content is going to get ranked 11:17.380 --> 11:18.460 on Google. 11:18.460 --> 11:19.210 See you there guys.