WEBVTT 00:00.290 --> 00:04.200 In this video guys we're going to talk about something called keyword research. 00:04.200 --> 00:09.180 And we're also going to talk about things to have in mind before we jumping in to the real action with 00:09.270 --> 00:10.410 keyword research. 00:10.410 --> 00:12.090 So let's dive into it. 00:12.120 --> 00:14.490 OK so what is keyword research. 00:14.490 --> 00:20.040 Well that is basically the act that we need to perform in order to find keywords to rank our content 00:20.070 --> 00:27.390 after because there's a lot of content out there on the web that Google already have detected and ranked. 00:27.390 --> 00:31.380 So we need to find keywords that we can rank our content after. 00:31.550 --> 00:36.720 And there's quite a few things to consider before trying to rank for any keywords out there. 00:36.750 --> 00:39.970 The first one is you have competition. 00:40.060 --> 00:42.690 Where do you believe it or not do you have competition. 00:42.690 --> 00:48.660 Doesn't matter really which niche you are within with your content how special you think your content 00:48.660 --> 00:49.080 is. 00:49.080 --> 00:52.200 You have a competition on the World Wide Web. 00:52.560 --> 00:58.410 If you look on the screen right now you can see there's over three billion searches on Google for this 00:58.410 --> 01:00.750 term make money every month. 01:00.750 --> 01:02.990 The same goes for loose weight. 01:03.000 --> 01:05.260 The same goes for get more time. 01:05.280 --> 01:06.990 The same goes for long life. 01:06.990 --> 01:11.920 So it doesn't really matter which niche you are within you are having competition. 01:12.000 --> 01:14.550 And we need to find ways to get around this. 01:14.670 --> 01:17.390 And then we also have different search volumes. 01:17.400 --> 01:23.580 So if you look on the screen once again you can see that the search term make money is getting over 01:23.660 --> 01:32.370 300000 searches every month on Google and search terms like make money drop shipping has 590 monthly 01:32.370 --> 01:38.820 searches there drop shipping masterclass for example are having one hundred and ten monthly searches. 01:38.820 --> 01:45.060 And people are even searching for Robin and Jasper approximately about 70 times a month. 01:45.060 --> 01:52.230 So different keywords and different phrases are having different search volume on Google and we would 01:52.230 --> 01:55.100 like to find low competition keywords. 01:55.110 --> 01:56.930 What do I mean with this. 01:56.940 --> 02:02.930 Well keywords that people are searching for but is not competing heavily for. 02:02.940 --> 02:09.060 So for example you can see for Robin and Jesper there's no competition whatsoever to try to rank for 02:09.060 --> 02:10.080 these keywords. 02:10.080 --> 02:11.790 So people are searching for it. 02:11.790 --> 02:15.280 You can see people are searching for it 70 times a month. 02:15.300 --> 02:19.070 That's why we would like to rank for low competitor keywords. 02:19.080 --> 02:24.390 People are searching for it but there's no real competition for these keywords and we would like to 02:24.390 --> 02:25.980 find those keywords. 02:25.980 --> 02:30.630 So you would like your keywords to be firstly relevant for your niche. 02:30.630 --> 02:36.450 Now let's say that you're writing a blog post or making a video about pizza for example random but you're 02:36.450 --> 02:38.530 making a blog post about pizza. 02:38.670 --> 02:43.370 Then in your title to write something like hamburgers or chicken nuggets. 02:43.440 --> 02:48.660 That is not relevant for your niche because maybe you want people to come to your website and read that 02:48.660 --> 02:49.930 pizza blog post. 02:50.190 --> 02:54.330 Then when somebody is typing in on Google they're searching for pizza. 02:54.330 --> 02:59.880 Your blog post won't be found anywhere because you're writing in hamburgers and chicken nuggets into 02:59.880 --> 03:00.840 your title. 03:00.840 --> 03:06.660 So you would like your keywords to be relevant for your niche and then you would like your keywords 03:06.660 --> 03:11.970 to be search for you would like to make sure that the keywords that you would like to rank your content 03:11.970 --> 03:16.440 for on Google is getting searches every single month. 03:16.440 --> 03:22.260 So you can get some traffic to your Web site reading a blog post buying your products or watching your 03:22.260 --> 03:24.170 videos or whatever goal you might have. 03:24.420 --> 03:30.450 But make sure that you are having keywords that you would like to rank for that is that people are already 03:30.450 --> 03:32.460 searching for on Google. 03:32.460 --> 03:35.880 Next up we're having low competition we already talked about this. 03:35.970 --> 03:42.000 But make sure that your content and your keywords are of low competition so people are searching for 03:42.000 --> 03:45.670 it but it's not a competitive keyword to rank for. 03:45.690 --> 03:48.480 And then lastly conversion keywords. 03:48.480 --> 03:54.450 Now if you're having something on your Web site like an e-mail list opt in you know having products 03:54.450 --> 03:59.920 to sell you or having services to sell and so on you would like to optimize your content. 03:59.940 --> 04:07.050 So people that are searching for something on Google are searching for things that are related to conversions 04:07.230 --> 04:10.680 to buying things or signing up to something. 04:10.710 --> 04:16.590 So you would like your keywords that you are trying to rank for on Google is meeting these four different 04:16.590 --> 04:21.480 demands and then we're having different types of keywords. 04:21.480 --> 04:23.670 So this for example is a shorter one. 04:23.670 --> 04:26.640 Meditation is getting a lot of monthly searches. 04:26.640 --> 04:30.540 Six hundred and seventy three thousand different monthly searches. 04:30.540 --> 04:35.460 Now let's say that you're having a meditation course or something that you would like to sell on your 04:35.460 --> 04:36.390 Web site. 04:36.400 --> 04:40.490 Now meditation is not as specific as we would like it to be. 04:40.490 --> 04:41.150 Right. 04:41.190 --> 04:46.190 And trying to rank for meditation when people are maybe searching for how to meditate. 04:46.200 --> 04:53.550 Different types of meditation and so on trying to rank your meditation course for a single keyword like 04:53.730 --> 04:56.040 meditation is not a good idea. 04:56.070 --> 04:58.140 You would like it to be longer. 04:58.140 --> 05:03.310 So let's say that you have created a post on your blog on how to meditate you would like to rank for 05:03.310 --> 05:05.740 that how to do meditation. 05:05.800 --> 05:11.360 You can see that it's still fourteen thousand eight hundred monthly searches on this keyword but in 05:11.360 --> 05:17.370 the next lecture we're going to talk about different types of keyword and which ones are the most effective. 05:17.380 --> 05:19.620 So follow along to that lecture and I'll see you there.