In this video guys we're going to talk about something called keyword research.
And we're also going to talk about things to have in mind before we jumping in to the real action with
keyword research.
So let's dive into it.
OK so what is keyword research.
Well that is basically the act that we need to perform in order to find keywords to rank our content
after because there's a lot of content out there on the web that Google already have detected and ranked.
So we need to find keywords that we can rank our content after.
And there's quite a few things to consider before trying to rank for any keywords out there.
The first one is you have competition.
Where do you believe it or not do you have competition.
Doesn't matter really which niche you are within with your content how special you think your content
is.
You have a competition on the World Wide Web.
If you look on the screen right now you can see there's over three billion searches on Google for this
term make money every month.
The same goes for loose weight.
The same goes for get more time.
The same goes for long life.
So it doesn't really matter which niche you are within you are having competition.
And we need to find ways to get around this.
And then we also have different search volumes.
So if you look on the screen once again you can see that the search term make money is getting over
300000 searches every month on Google and search terms like make money drop shipping has 590 monthly
searches there drop shipping masterclass for example are having one hundred and ten monthly searches.
And people are even searching for Robin and Jasper approximately about 70 times a month.
So different keywords and different phrases are having different search volume on Google and we would
like to find low competition keywords.
What do I mean with this.
Well keywords that people are searching for but is not competing heavily for.
So for example you can see for Robin and Jesper there's no competition whatsoever to try to rank for
these keywords.
So people are searching for it.
You can see people are searching for it 70 times a month.
That's why we would like to rank for low competitor keywords.
People are searching for it but there's no real competition for these keywords and we would like to
find those keywords.
So you would like your keywords to be firstly relevant for your niche.
Now let's say that you're writing a blog post or making a video about pizza for example random but you're
making a blog post about pizza.
Then in your title to write something like hamburgers or chicken nuggets.
That is not relevant for your niche because maybe you want people to come to your website and read that
pizza blog post.
Then when somebody is typing in on Google they're searching for pizza.
Your blog post won't be found anywhere because you're writing in hamburgers and chicken nuggets into
your title.
So you would like your keywords to be relevant for your niche and then you would like your keywords
to be search for you would like to make sure that the keywords that you would like to rank your content
for on Google is getting searches every single month.
So you can get some traffic to your Web site reading a blog post buying your products or watching your
videos or whatever goal you might have.
But make sure that you are having keywords that you would like to rank for that is that people are already
searching for on Google.
Next up we're having low competition we already talked about this.
But make sure that your content and your keywords are of low competition so people are searching for
it but it's not a competitive keyword to rank for.
And then lastly conversion keywords.
Now if you're having something on your Web site like an e-mail list opt in you know having products
to sell you or having services to sell and so on you would like to optimize your content.
So people that are searching for something on Google are searching for things that are related to conversions
to buying things or signing up to something.
So you would like your keywords that you are trying to rank for on Google is meeting these four different
demands and then we're having different types of keywords.
So this for example is a shorter one.
Meditation is getting a lot of monthly searches.
Six hundred and seventy three thousand different monthly searches.
Now let's say that you're having a meditation course or something that you would like to sell on your
Web site.
Now meditation is not as specific as we would like it to be.
Right.
And trying to rank for meditation when people are maybe searching for how to meditate.
Different types of meditation and so on trying to rank your meditation course for a single keyword like
meditation is not a good idea.
You would like it to be longer.
So let's say that you have created a post on your blog on how to meditate you would like to rank for
that how to do meditation.
You can see that it's still fourteen thousand eight hundred monthly searches on this keyword but in
the next lecture we're going to talk about different types of keyword and which ones are the most effective.
So follow along to that lecture and I'll see you there.