In this video we're going to talk about Digg.
Google rank brain and how we can affect it in order to rank better on Google for our keywords.
So let's dive into it now first of all what is the Google rank brain that Google rank brain is an artificial
program that Google has created in order to scan the entire web of the useful information useful information
based on the keywords that anybody's typing into Google.
So it's basically an artificial program that runs in the background of Google to try to find the most
helpful information for a certain keyword search on Google.
So how is it possible for us we da SEO to affect that rank brain.
First of all as we already talked about in the earlier lecture that click through rate and dwell time.
So somebody is going to Google they're searching for for example drop shipping master class and they're
seeing this course here.
Now this course is optimized both in the title and in the mental description.
So we'd get found by Google Now this is something that you need to do.
Also we joke articles blog posts or videos you'd need to optimize both the title and the method description.
You can see where the arrows pointing and that is called the met that description.
So that is basically how in how somebody is clicking on anything really to get that click through rate
through the roof and then we're having this second factor which is that dwell time.
So if you look at the screen right now somebody is clicking into our Web site for example and you of
course would like the user to spend as much time as they possibly can on your Web site.
Now they either can go to the blog here for example or they can go and click on that learn more button.
You would like to create as good user experience for the end user as you possibly can to have them on
your Web site in order to tell this of rank brain that your Web site and your content is awesome and
that the ranked range should rank your content into top of Google search.
Another way to effect the rank brand is to optimize your Web site and your content for voice search.
Now people are coming to Google and they're clicking this voice button every single day and the voice
searches is just increasing for every day that a son going by.
So people are on their phone mostly these days and the most searches on Google actually are through
mobile phones and just by knowing the fact that voice searches are increasing you would like to optimize
your content off their voice searches.
So when anybody is going for Google and let's say that they are looking for a pizza and you're selling
pizza locally and they're grabbing their phone and they're asking Google where's the best pizza near
me.
Of course you would like to rank for those keywords what you do is you type that phrase in into your
content on your Web site.
If you're selling pizzas have that phrase in think of this like in conversation when anybody is picking
up their phone their converse saving with the phone asking them a general question with normal speaking
language so optimizing your content for voice search is very important in order to effect the rank brain
itself.
Another way to effect Google's rank brain is to use keywords often don't spam your keywords in your
content but use them quite often.
If you look on the screen right now as it causes almost everywhere here and this is telling Google that
you are having content about this particular topic don't spam it Google with the text that you're spamming.
Don't do that just include your keywords pretty often within your text but also when you're writing
something on your blog post or you're writing an article please do it as you're talking to humans and
also consider to have something in there optimized for voice search and then also to effect their rank
brain.
We can do something like adjusting existent content content that we already have created.
If you're having Google Analytics for example installed on your Web site you can see what is working.
House people coming to our Web site and what content should I do more of what is working and what should
I not do more of.
And then you can also go to social media platforms and you can also look on Google Analytics for things
that you may have like shared on your social media platforms.
So what is working is Facebook working the best is Instagram working the best is YouTube or Twitter
working the best in order to drive more traffic through backed links so you can actually go into Google
Analytics and read out this data and see what kind of content is working best for me and how can I effect
these Google rank bringing order to rank in top of Google search for whatever key what you would like
to ranking so basically what Google rank brain is it is an artificial program that scans through the
entire web searching for valuable content that they can present as the first results.
When somebody is typing anything to Google to please the customer that is coming to Google.
And how do we effect the brain.
Well through click through rate biased optimizing our title and method description so it fits.
Google for search.
So this fits.
Google for search and people are clicking on our link.
Once they are on a Web site we would like to keep them there for as long time as we possibly can.
And that is called dwell time.
Then we would like to optimize our site for searches.
Now we for having a local store you den definitely would like to stuffing some keywords related to your
local area house people searching with their voice and try to use your keywords.
Often when you're writing and a blog post or article and also actually when you're creating videos for
example for YouTube and you're back linking that to your Web site also use phrases and keywords that
you would like to rank on Google because Google will detect this and they will rank your Web site.
If you're having valuable content for the end user and also try to adjust existing content with Google
Analytics we will dive in more in Google Analytics later on in this course on how we can see what type
of content is working best for you.
So does your policing Google's rank brain and become best bodies in order for it to rank your content
and your Web site on top in search for any keywords you would like to rank for.
So that is basically it guys.
That is what Google rank brain is and how to use it and how to effect it.
So now you know that.
Let's move on in the course and I'll see you in the next few.