WEBVTT 00:00.180 --> 00:01.910 In this video we're going to talk about Digg. 00:01.920 --> 00:09.720 Google rank brain and how we can affect it in order to rank better on Google for our keywords. 00:09.720 --> 00:16.620 So let's dive into it now first of all what is the Google rank brain that Google rank brain is an artificial 00:16.620 --> 00:25.170 program that Google has created in order to scan the entire web of the useful information useful information 00:25.200 --> 00:28.980 based on the keywords that anybody's typing into Google. 00:28.980 --> 00:35.940 So it's basically an artificial program that runs in the background of Google to try to find the most 00:35.940 --> 00:40.800 helpful information for a certain keyword search on Google. 00:41.040 --> 00:46.530 So how is it possible for us we da SEO to affect that rank brain. 00:46.530 --> 00:53.010 First of all as we already talked about in the earlier lecture that click through rate and dwell time. 00:53.130 --> 00:58.050 So somebody is going to Google they're searching for for example drop shipping master class and they're 00:58.050 --> 00:59.700 seeing this course here. 00:59.700 --> 01:04.620 Now this course is optimized both in the title and in the mental description. 01:04.620 --> 01:09.480 So we'd get found by Google Now this is something that you need to do. 01:09.480 --> 01:17.350 Also we joke articles blog posts or videos you'd need to optimize both the title and the method description. 01:17.400 --> 01:21.610 You can see where the arrows pointing and that is called the met that description. 01:21.660 --> 01:28.440 So that is basically how in how somebody is clicking on anything really to get that click through rate 01:28.530 --> 01:34.090 through the roof and then we're having this second factor which is that dwell time. 01:34.110 --> 01:38.820 So if you look at the screen right now somebody is clicking into our Web site for example and you of 01:38.820 --> 01:44.640 course would like the user to spend as much time as they possibly can on your Web site. 01:44.650 --> 01:51.240 Now they either can go to the blog here for example or they can go and click on that learn more button. 01:51.330 --> 01:57.390 You would like to create as good user experience for the end user as you possibly can to have them on 01:57.390 --> 02:03.690 your Web site in order to tell this of rank brain that your Web site and your content is awesome and 02:03.690 --> 02:08.410 that the ranked range should rank your content into top of Google search. 02:08.700 --> 02:15.780 Another way to effect the rank brand is to optimize your Web site and your content for voice search. 02:15.780 --> 02:21.660 Now people are coming to Google and they're clicking this voice button every single day and the voice 02:21.660 --> 02:26.220 searches is just increasing for every day that a son going by. 02:26.220 --> 02:31.560 So people are on their phone mostly these days and the most searches on Google actually are through 02:31.590 --> 02:37.470 mobile phones and just by knowing the fact that voice searches are increasing you would like to optimize 02:37.470 --> 02:40.200 your content off their voice searches. 02:40.200 --> 02:45.030 So when anybody is going for Google and let's say that they are looking for a pizza and you're selling 02:45.030 --> 02:50.850 pizza locally and they're grabbing their phone and they're asking Google where's the best pizza near 02:50.910 --> 02:51.510 me. 02:51.510 --> 02:57.630 Of course you would like to rank for those keywords what you do is you type that phrase in into your 02:57.630 --> 02:59.480 content on your Web site. 02:59.520 --> 03:05.820 If you're selling pizzas have that phrase in think of this like in conversation when anybody is picking 03:05.820 --> 03:12.060 up their phone their converse saving with the phone asking them a general question with normal speaking 03:12.060 --> 03:19.560 language so optimizing your content for voice search is very important in order to effect the rank brain 03:19.560 --> 03:20.560 itself. 03:20.550 --> 03:26.850 Another way to effect Google's rank brain is to use keywords often don't spam your keywords in your 03:26.850 --> 03:29.640 content but use them quite often. 03:29.640 --> 03:35.280 If you look on the screen right now as it causes almost everywhere here and this is telling Google that 03:35.280 --> 03:42.360 you are having content about this particular topic don't spam it Google with the text that you're spamming. 03:42.480 --> 03:48.720 Don't do that just include your keywords pretty often within your text but also when you're writing 03:48.720 --> 03:55.020 something on your blog post or you're writing an article please do it as you're talking to humans and 03:55.050 --> 04:02.280 also consider to have something in there optimized for voice search and then also to effect their rank 04:02.280 --> 04:02.640 brain. 04:02.970 --> 04:09.530 We can do something like adjusting existent content content that we already have created. 04:09.600 --> 04:15.780 If you're having Google Analytics for example installed on your Web site you can see what is working. 04:15.810 --> 04:23.040 House people coming to our Web site and what content should I do more of what is working and what should 04:23.040 --> 04:24.750 I not do more of. 04:24.780 --> 04:30.090 And then you can also go to social media platforms and you can also look on Google Analytics for things 04:30.090 --> 04:34.220 that you may have like shared on your social media platforms. 04:34.230 --> 04:39.870 So what is working is Facebook working the best is Instagram working the best is YouTube or Twitter 04:39.870 --> 04:45.780 working the best in order to drive more traffic through backed links so you can actually go into Google 04:45.780 --> 04:52.680 Analytics and read out this data and see what kind of content is working best for me and how can I effect 04:52.740 --> 04:58.800 these Google rank bringing order to rank in top of Google search for whatever key what you would like 04:58.800 --> 05:06.350 to ranking so basically what Google rank brain is it is an artificial program that scans through the 05:06.350 --> 05:12.020 entire web searching for valuable content that they can present as the first results. 05:12.020 --> 05:18.380 When somebody is typing anything to Google to please the customer that is coming to Google. 05:18.740 --> 05:20.420 And how do we effect the brain. 05:20.600 --> 05:26.600 Well through click through rate biased optimizing our title and method description so it fits. 05:26.600 --> 05:27.940 Google for search. 05:28.160 --> 05:28.780 So this fits. 05:28.780 --> 05:31.850 Google for search and people are clicking on our link. 05:31.940 --> 05:37.080 Once they are on a Web site we would like to keep them there for as long time as we possibly can. 05:37.100 --> 05:38.510 And that is called dwell time. 05:38.510 --> 05:42.230 Then we would like to optimize our site for searches. 05:42.230 --> 05:48.560 Now we for having a local store you den definitely would like to stuffing some keywords related to your 05:48.560 --> 05:54.080 local area house people searching with their voice and try to use your keywords. 05:54.140 --> 06:00.140 Often when you're writing and a blog post or article and also actually when you're creating videos for 06:00.140 --> 06:05.960 example for YouTube and you're back linking that to your Web site also use phrases and keywords that 06:05.960 --> 06:11.510 you would like to rank on Google because Google will detect this and they will rank your Web site. 06:11.510 --> 06:18.050 If you're having valuable content for the end user and also try to adjust existing content with Google 06:18.050 --> 06:23.990 Analytics we will dive in more in Google Analytics later on in this course on how we can see what type 06:23.990 --> 06:26.150 of content is working best for you. 06:26.150 --> 06:32.660 So does your policing Google's rank brain and become best bodies in order for it to rank your content 06:32.690 --> 06:37.300 and your Web site on top in search for any keywords you would like to rank for. 06:37.310 --> 06:38.680 So that is basically it guys. 06:38.690 --> 06:43.100 That is what Google rank brain is and how to use it and how to effect it. 06:43.100 --> 06:44.210 So now you know that. 06:44.300 --> 06:46.790 Let's move on in the course and I'll see you in the next few.