In this video guys we're gonna talk about the top five ranking factors that Google are considering when
it comes to your material and your website for any keyword to rank in the top of Google search.
So let's dive into it.
So you want to ranked number one on Google to get targeted traffic to your Web site to buy products
or to just read your blog posts or watch your videos et cetera.
Now there are different ranking factors that Google takes in consideration before ranking your page
and your Web sites.
And the first and biggest one is actually optimized high quality content.
Now to write a blog post that is just generic that won't do it to write content that it really really
held for for whatever targeted audience you have is key here to write helpful information that is really
in depth is key because Google will see that people are spending a lot of time on your Web site and
therefore they will rank your Web site.
And the same goes for videos to have videos ranking on Google.
It's key to try to make videos on YouTube as well because as you already know Google owns YouTube.
So to make videos is also great and optimized that quality with great headlines and great method description
meta description is the text beneath the headline in Google when anybody is searching for something.
So by yes optimizing that content for search you are on the good hand with Google.
The second biggest ranking factor is actually high quality backed links back links is when you are having
a website you creating content and you're networking maybe with another Web site and you're sending
each others Web site links back and forward then you're telling Google hey there's a great valuable
content that are helping people because people are sharing my content on their Web site so high quality
backed links you would like to network with big Web sites.
If you look on the screen right now we just made random search for drop shipping masterclass.
And if you look where the arrows pointing at this is our course guys our course is ranking number one
on Google for drop shipping master class and people are also searching for this.
So we are getting traffic to our drop shipping master class on udemy because we're having our course
on their Web site and this is one type of back link actually we're using their Web site at high a tree
to Web site in order to rank number one on Google because the Web sites on the top you can see there
it says add and add those are paid content.
And actually this is or we have optimized our title and we have also optimized the text beneath.
So when anybody is searching for dropship and master class they find our course.
The same goes for social media master class.
We're ranking number one in Google search with SEO on this because we are using you to meet us and high
toward the Web site and you can start doing this as well.
Well let's go to Google and we'll see how it works.
So if I'm here at Google right now and I'm searching for a drop ship being a master class and I'm going
for this search you can see actually in the top here you can see Wei says ad it says ad it says ad this
is paid content people are paid for this but actually by yes using and hired toi to websites such as
Udemy which means a big Web site big Web sites such as you to me you're having entrepreneurs dot com
and so on.
They have been in the game for a long period of time they're having a lot of content on their Web site
which means that Google are ranking them high up as in higher toward the Web site.
So if I click on the first link which not says ad here you can see that we're coming to our course.
So we're ranking number 1 on Google for drop shipping master class which is awesome.
You can do the same if you're doing this correctly.
So by using higher tour to Web sites and using and networking with other people and Web sites within
your niche creating back links back and forth it will only optimize your chances to rank in the top
of Google.
So use back links and don't spam Web site with your back links.
Use them wisely and use them only for Web sites within your niche and your field.
Next up we're having something called Google rank brain Google rank and brain is actually the artificial
machine with in Google that is scanning all the Web sites on that web in order to find help for information
for whom ever who is on google searching for keywords and the Google rank brain is actually just looking
at two different factors in order to rank a Web site and content on their platform.
Number one is CTA the click through rate.
That is how many percentage people have clicked on your link when they have found you on Google.
And the second one is well time that is basically how many minutes or hours that people are spending
on your Web sites clicking around.
So to take an actual example if you look on the screen right now and you're searching for let's say
Robin and Jesper and you having different types of Web sites or links here to click on and you click
on one of them.
And that is the click through rate.
We would like to have as high click through rate as we possibly can.
That percentage a good percentage it's 10 and a Bob but as much percentage as possible is good.
But somebody is clicking onto his Web site and it come into the Web site.
Now it's time for that dwell time.
We would like people to spend as much time on their Web site as they possibly can by just pointing them
in the right direction to the right blog post videos and information.
So just by making people click in on our Web site on Google and come to our Web site and spend a lot
of time on our Web site we're telling that Google rank brain.
That our Web site is great and that they should rank our Web site in the top.
We will talk more about the rank brain in an upcoming lecture but basically biased with your content
on the Web site just improve the user experience.
So with a lot of links though click on this link or click on this link if you would like even more information
as you can see on the screen right now by yes making the user experience good you're telling their Google
rank brain that your content is awesome and that they should rank your content high on Google and the
next associate ranking factor that Google has in the consideration when the ranking.
Any content or Web site on their page is actually how mobile friendly your page is.
Have you optimized your Web site for mobile search.
So today the majority of all Google searches for information on the web is coming through and mobile
phone and that is amazing guys.
So by just knowing this we can optimize our Web site for mobile traffic and if we do this Google will
notice this and also move us up into rank.
So always optimize your Web site for mobile traffic.
So all the information within the images videos and text is optimized for mobile search and for mobile
use.
And the last big ranking factor when it comes to Google is actually to include videos in your content.
Yes your blog post an article is awesome but also try to include some videos embed some videos on your
WordPress Web site or weeks of Web site or whichever Web site you're using.
Yes.
Embed videos on your website.
And this is if you're having like a YouTube channel you can create back links from your Web site to
YouTube and you will telling Google that hey this is valuable information.
Let's move it up in rank because creating video content and sharing that on your blog for example can
make you a rank on Google in the top.
If you look on the screen right now I just search random for their search term how to make pancakes.
Yeah.
I love pancakes.
Guilty.
But as you can see the top results is actually a v you showing me how I can make pancakes.
So by just knowing all these ranking factors we now know much better on where to look when it comes
to optimizing everything for good CEO to rank in top in order to get more traffic to a website.
So the first one is create optimized high quality content on your Web site such as videos such as blog
post such as articles and so on and getting to back linking back linking with higher toi to Web sites
create content for other Web sites to get back things to your Web site and also optimizing all your
content for Google rank brain which we will talk about more in an upcoming lecture.
It's key also so that Google's artificial robot loves us and then making your Web site mobile friendly
is really key because the majority of all Google searches are coming through mobile phones these days.
So this is really key.
And also include videos in your content when you're creating any content on your Web site.
So this is basically the different ranking factors that Google has in mind when they consider to rank
your Web site and or your content on Google.
In the top.
So now it's time to move on to the next video and I'll see you there.