WEBVTT 00:00.180 --> 00:05.790 In this video guys we're gonna talk about the top five ranking factors that Google are considering when 00:05.790 --> 00:12.360 it comes to your material and your website for any keyword to rank in the top of Google search. 00:12.450 --> 00:13.940 So let's dive into it. 00:13.950 --> 00:19.890 So you want to ranked number one on Google to get targeted traffic to your Web site to buy products 00:19.950 --> 00:23.940 or to just read your blog posts or watch your videos et cetera. 00:23.940 --> 00:29.280 Now there are different ranking factors that Google takes in consideration before ranking your page 00:29.310 --> 00:30.590 and your Web sites. 00:30.630 --> 00:36.350 And the first and biggest one is actually optimized high quality content. 00:36.390 --> 00:43.560 Now to write a blog post that is just generic that won't do it to write content that it really really 00:43.560 --> 00:50.390 held for for whatever targeted audience you have is key here to write helpful information that is really 00:50.390 --> 00:56.880 in depth is key because Google will see that people are spending a lot of time on your Web site and 00:56.880 --> 00:59.320 therefore they will rank your Web site. 00:59.340 --> 01:03.210 And the same goes for videos to have videos ranking on Google. 01:03.240 --> 01:10.140 It's key to try to make videos on YouTube as well because as you already know Google owns YouTube. 01:10.140 --> 01:17.850 So to make videos is also great and optimized that quality with great headlines and great method description 01:18.150 --> 01:24.390 meta description is the text beneath the headline in Google when anybody is searching for something. 01:24.630 --> 01:30.540 So by yes optimizing that content for search you are on the good hand with Google. 01:30.540 --> 01:37.350 The second biggest ranking factor is actually high quality backed links back links is when you are having 01:37.350 --> 01:42.270 a website you creating content and you're networking maybe with another Web site and you're sending 01:42.270 --> 01:48.060 each others Web site links back and forward then you're telling Google hey there's a great valuable 01:48.060 --> 01:55.230 content that are helping people because people are sharing my content on their Web site so high quality 01:55.230 --> 01:59.050 backed links you would like to network with big Web sites. 01:59.070 --> 02:04.010 If you look on the screen right now we just made random search for drop shipping masterclass. 02:04.020 --> 02:10.620 And if you look where the arrows pointing at this is our course guys our course is ranking number one 02:10.620 --> 02:15.510 on Google for drop shipping master class and people are also searching for this. 02:15.540 --> 02:21.780 So we are getting traffic to our drop shipping master class on udemy because we're having our course 02:21.780 --> 02:27.990 on their Web site and this is one type of back link actually we're using their Web site at high a tree 02:27.990 --> 02:34.080 to Web site in order to rank number one on Google because the Web sites on the top you can see there 02:34.080 --> 02:37.930 it says add and add those are paid content. 02:38.010 --> 02:44.040 And actually this is or we have optimized our title and we have also optimized the text beneath. 02:44.040 --> 02:48.390 So when anybody is searching for dropship and master class they find our course. 02:48.480 --> 02:51.660 The same goes for social media master class. 02:51.660 --> 02:58.600 We're ranking number one in Google search with SEO on this because we are using you to meet us and high 02:58.610 --> 03:01.820 toward the Web site and you can start doing this as well. 03:01.840 --> 03:04.470 Well let's go to Google and we'll see how it works. 03:04.470 --> 03:12.210 So if I'm here at Google right now and I'm searching for a drop ship being a master class and I'm going 03:12.210 --> 03:18.780 for this search you can see actually in the top here you can see Wei says ad it says ad it says ad this 03:18.780 --> 03:24.720 is paid content people are paid for this but actually by yes using and hired toi to websites such as 03:24.810 --> 03:31.440 Udemy which means a big Web site big Web sites such as you to me you're having entrepreneurs dot com 03:31.470 --> 03:32.520 and so on. 03:32.640 --> 03:37.750 They have been in the game for a long period of time they're having a lot of content on their Web site 03:37.920 --> 03:42.090 which means that Google are ranking them high up as in higher toward the Web site. 03:42.390 --> 03:48.600 So if I click on the first link which not says ad here you can see that we're coming to our course. 03:48.630 --> 03:54.740 So we're ranking number 1 on Google for drop shipping master class which is awesome. 03:54.760 --> 03:57.720 You can do the same if you're doing this correctly. 03:57.720 --> 04:05.350 So by using higher tour to Web sites and using and networking with other people and Web sites within 04:05.370 --> 04:12.510 your niche creating back links back and forth it will only optimize your chances to rank in the top 04:12.570 --> 04:13.570 of Google. 04:13.590 --> 04:17.850 So use back links and don't spam Web site with your back links. 04:17.850 --> 04:24.090 Use them wisely and use them only for Web sites within your niche and your field. 04:24.090 --> 04:30.240 Next up we're having something called Google rank brain Google rank and brain is actually the artificial 04:30.240 --> 04:37.380 machine with in Google that is scanning all the Web sites on that web in order to find help for information 04:37.380 --> 04:44.550 for whom ever who is on google searching for keywords and the Google rank brain is actually just looking 04:44.550 --> 04:49.940 at two different factors in order to rank a Web site and content on their platform. 04:49.980 --> 04:53.030 Number one is CTA the click through rate. 04:53.100 --> 04:58.320 That is how many percentage people have clicked on your link when they have found you on Google. 04:58.380 --> 05:05.180 And the second one is well time that is basically how many minutes or hours that people are spending 05:05.210 --> 05:07.680 on your Web sites clicking around. 05:07.910 --> 05:12.920 So to take an actual example if you look on the screen right now and you're searching for let's say 05:12.920 --> 05:19.100 Robin and Jesper and you having different types of Web sites or links here to click on and you click 05:19.100 --> 05:20.050 on one of them. 05:20.150 --> 05:21.940 And that is the click through rate. 05:22.190 --> 05:26.030 We would like to have as high click through rate as we possibly can. 05:26.060 --> 05:32.760 That percentage a good percentage it's 10 and a Bob but as much percentage as possible is good. 05:32.850 --> 05:37.310 But somebody is clicking onto his Web site and it come into the Web site. 05:37.310 --> 05:40.070 Now it's time for that dwell time. 05:40.160 --> 05:46.130 We would like people to spend as much time on their Web site as they possibly can by just pointing them 05:46.160 --> 05:51.620 in the right direction to the right blog post videos and information. 05:51.650 --> 05:57.440 So just by making people click in on our Web site on Google and come to our Web site and spend a lot 05:57.440 --> 06:00.920 of time on our Web site we're telling that Google rank brain. 06:00.920 --> 06:05.790 That our Web site is great and that they should rank our Web site in the top. 06:05.810 --> 06:11.750 We will talk more about the rank brain in an upcoming lecture but basically biased with your content 06:11.810 --> 06:15.500 on the Web site just improve the user experience. 06:15.500 --> 06:21.950 So with a lot of links though click on this link or click on this link if you would like even more information 06:21.950 --> 06:27.890 as you can see on the screen right now by yes making the user experience good you're telling their Google 06:27.890 --> 06:33.500 rank brain that your content is awesome and that they should rank your content high on Google and the 06:33.500 --> 06:39.220 next associate ranking factor that Google has in the consideration when the ranking. 06:39.240 --> 06:47.270 Any content or Web site on their page is actually how mobile friendly your page is. 06:47.270 --> 06:51.630 Have you optimized your Web site for mobile search. 06:51.650 --> 06:58.130 So today the majority of all Google searches for information on the web is coming through and mobile 06:58.130 --> 07:00.260 phone and that is amazing guys. 07:00.290 --> 07:07.280 So by just knowing this we can optimize our Web site for mobile traffic and if we do this Google will 07:07.280 --> 07:10.640 notice this and also move us up into rank. 07:10.640 --> 07:14.400 So always optimize your Web site for mobile traffic. 07:14.420 --> 07:22.280 So all the information within the images videos and text is optimized for mobile search and for mobile 07:22.280 --> 07:23.180 use. 07:23.240 --> 07:30.470 And the last big ranking factor when it comes to Google is actually to include videos in your content. 07:30.500 --> 07:38.630 Yes your blog post an article is awesome but also try to include some videos embed some videos on your 07:38.630 --> 07:43.520 WordPress Web site or weeks of Web site or whichever Web site you're using. 07:43.520 --> 07:43.760 Yes. 07:43.790 --> 07:46.040 Embed videos on your website. 07:46.070 --> 07:50.990 And this is if you're having like a YouTube channel you can create back links from your Web site to 07:51.110 --> 07:56.020 YouTube and you will telling Google that hey this is valuable information. 07:56.060 --> 08:01.850 Let's move it up in rank because creating video content and sharing that on your blog for example can 08:01.850 --> 08:05.150 make you a rank on Google in the top. 08:05.210 --> 08:10.340 If you look on the screen right now I just search random for their search term how to make pancakes. 08:10.340 --> 08:10.600 Yeah. 08:10.670 --> 08:11.710 I love pancakes. 08:11.720 --> 08:12.440 Guilty. 08:12.440 --> 08:18.880 But as you can see the top results is actually a v you showing me how I can make pancakes. 08:18.890 --> 08:25.130 So by just knowing all these ranking factors we now know much better on where to look when it comes 08:25.130 --> 08:32.090 to optimizing everything for good CEO to rank in top in order to get more traffic to a website. 08:32.090 --> 08:39.620 So the first one is create optimized high quality content on your Web site such as videos such as blog 08:39.620 --> 08:46.260 post such as articles and so on and getting to back linking back linking with higher toi to Web sites 08:46.460 --> 08:52.910 create content for other Web sites to get back things to your Web site and also optimizing all your 08:52.910 --> 08:57.890 content for Google rank brain which we will talk about more in an upcoming lecture. 08:57.890 --> 09:05.870 It's key also so that Google's artificial robot loves us and then making your Web site mobile friendly 09:05.870 --> 09:12.050 is really key because the majority of all Google searches are coming through mobile phones these days. 09:12.050 --> 09:13.510 So this is really key. 09:13.730 --> 09:19.130 And also include videos in your content when you're creating any content on your Web site. 09:19.460 --> 09:25.910 So this is basically the different ranking factors that Google has in mind when they consider to rank 09:25.940 --> 09:29.150 your Web site and or your content on Google. 09:29.180 --> 09:30.270 In the top. 09:30.290 --> 09:33.710 So now it's time to move on to the next video and I'll see you there.