In this video we're going to discuss the differences of something called on page Ezio and off page MCO.
I'm also going to share some tips and tricks on how to do this effectively.
So let's dive into it.
All right guys.
So first of all what is on page as CEO on page as you go into what's happening on your Web site what
you are doing.
What's in your control.
Things such as creating better content basically on your Web site creating and optimizing it for search.
And we're going to go through that later in this course.
But basically just create better content create longer and more in-depth posts on your blog for example.
Another way to do this is by creating better user experience.
If you look where the arrows pointing at right now a better user experience on your Web site would be
some kind of menus or sub menus that are really pointing people who are on your Web site to the right
page where they would like to end up.
So by just creating better user experience we will have people on our Web site for a longer period of
time which is great for SEO and you already know that if you watched some lectures of this course.
Another way to do this is by improving usage of keywords.
Now don't stuff your keywords in here.
Yes.
Use keywords when they are necessary.
Next way is to improve page speed.
We will have a look at all of these for inside of this course by just improving page speeds so when
anybody is coming to our Web site our Web site isn't loading for several seconds so they are just exiting
our Web site.
We would like to have the traffic on our Web site.
We would like to traffic to do whatever our goal with a Web site is right.
So by increasing and improving our page speed then we will make people to stay longer on our Web site.
If we're having good content.
So let's talk about off page as CEO.
Now what is off page as CEO of page FCO is mostly out of our control.
Some are within our control but.
Well let's have a look at different types of off page SEO.
First of creating back links now creating back links like networking with other Web site back and forth.
It's very very powerful because then we're telling Google Hey I'm having valuable content because I'm
having my Web site link on other Web sites.
So buy back linking back and forward and networking with other Web sites.
You will create an win win situation for both of your websites and this is great.
In order to rank on Google and to get more traffic and we will talk much more about back links in an
upcoming video.
Next thing that you can do is basically to encourage people to do social media shout outs.
People can share your Web site by just mentioning your Web site in a blog post in an article in a video
et cetera.
Now this is not fully inside of your control but on the other hand if you're networking with other Web
sites if you're not networking with maybe a youtube or something like that you can get social media
shout out.
So people are mentioning your Web site and you eventually can get more traffic to your Web site which
eventually will move your Web site higher up in Google's ranking system.
Another way you can do this is basically by encourage people to do social shares.
Now if somebody is on your Web site they're reading one of your blog posts and they are liking that
blog post.
Now they can share this with a friend.
If you're having a share button on your Web site so they can share this with our friends through Facebook
messages through what's up and so on and this will also tell Google that hey this is great content with
a lot of value for people.
People are sharing content all around the Internet from this Web site.
Let's rank these Web sites.
So off page a CEO is not fully in your control but networking with other Web sites within your niche
creating back links.
Encourage people to do shout outs for your Web site articles and videos et cetera.
Remove your higher up in Google's ranking and also to encourage people to share your content on social
media platforms or just through a message because this will also tell Google that you are having valuable
content on your Web site.
So please do both on and of page as SEO to rank your Web site.
High up in Google.
OK.
So by now you know what on page Ezio is.
And of paycheck CEO on page SEO is fully in your control of pitches you is not fully in your control
by by just networking with other people and websites within your niche.
You can create better as and get more traffic to your Web site.
So let's follow along to the next video and I'll see you there.