WEBVTT 00:00.210 --> 00:07.610 In this video we're going to discuss the differences of something called on page Ezio and off page MCO. 00:07.680 --> 00:12.340 I'm also going to share some tips and tricks on how to do this effectively. 00:12.360 --> 00:13.860 So let's dive into it. 00:13.860 --> 00:14.460 All right guys. 00:14.490 --> 00:22.950 So first of all what is on page as CEO on page as you go into what's happening on your Web site what 00:22.950 --> 00:23.960 you are doing. 00:23.970 --> 00:25.990 What's in your control. 00:26.070 --> 00:33.500 Things such as creating better content basically on your Web site creating and optimizing it for search. 00:33.510 --> 00:36.010 And we're going to go through that later in this course. 00:36.150 --> 00:45.120 But basically just create better content create longer and more in-depth posts on your blog for example. 00:45.120 --> 00:48.930 Another way to do this is by creating better user experience. 00:48.930 --> 00:54.420 If you look where the arrows pointing at right now a better user experience on your Web site would be 00:54.420 --> 01:01.590 some kind of menus or sub menus that are really pointing people who are on your Web site to the right 01:01.590 --> 01:04.180 page where they would like to end up. 01:04.180 --> 01:11.160 So by just creating better user experience we will have people on our Web site for a longer period of 01:11.160 --> 01:17.730 time which is great for SEO and you already know that if you watched some lectures of this course. 01:17.820 --> 01:22.680 Another way to do this is by improving usage of keywords. 01:22.680 --> 01:25.030 Now don't stuff your keywords in here. 01:25.200 --> 01:25.500 Yes. 01:25.500 --> 01:28.210 Use keywords when they are necessary. 01:28.230 --> 01:30.900 Next way is to improve page speed. 01:30.900 --> 01:36.990 We will have a look at all of these for inside of this course by just improving page speeds so when 01:37.050 --> 01:43.530 anybody is coming to our Web site our Web site isn't loading for several seconds so they are just exiting 01:43.650 --> 01:44.370 our Web site. 01:44.370 --> 01:47.180 We would like to have the traffic on our Web site. 01:47.220 --> 01:51.770 We would like to traffic to do whatever our goal with a Web site is right. 01:51.780 --> 01:58.090 So by increasing and improving our page speed then we will make people to stay longer on our Web site. 01:58.110 --> 02:00.180 If we're having good content. 02:00.300 --> 02:03.280 So let's talk about off page as CEO. 02:03.360 --> 02:09.310 Now what is off page as CEO of page FCO is mostly out of our control. 02:09.360 --> 02:11.870 Some are within our control but. 02:11.920 --> 02:16.260 Well let's have a look at different types of off page SEO. 02:16.350 --> 02:22.990 First of creating back links now creating back links like networking with other Web site back and forth. 02:23.000 --> 02:28.650 It's very very powerful because then we're telling Google Hey I'm having valuable content because I'm 02:28.650 --> 02:31.540 having my Web site link on other Web sites. 02:31.560 --> 02:35.930 So buy back linking back and forward and networking with other Web sites. 02:35.940 --> 02:41.390 You will create an win win situation for both of your websites and this is great. 02:41.400 --> 02:46.950 In order to rank on Google and to get more traffic and we will talk much more about back links in an 02:46.980 --> 02:48.300 upcoming video. 02:48.360 --> 02:54.570 Next thing that you can do is basically to encourage people to do social media shout outs. 02:54.660 --> 03:00.690 People can share your Web site by just mentioning your Web site in a blog post in an article in a video 03:00.690 --> 03:01.830 et cetera. 03:01.830 --> 03:07.580 Now this is not fully inside of your control but on the other hand if you're networking with other Web 03:07.580 --> 03:14.130 sites if you're not networking with maybe a youtube or something like that you can get social media 03:14.160 --> 03:14.880 shout out. 03:14.880 --> 03:20.940 So people are mentioning your Web site and you eventually can get more traffic to your Web site which 03:20.940 --> 03:26.230 eventually will move your Web site higher up in Google's ranking system. 03:26.250 --> 03:30.960 Another way you can do this is basically by encourage people to do social shares. 03:31.200 --> 03:36.090 Now if somebody is on your Web site they're reading one of your blog posts and they are liking that 03:36.090 --> 03:37.170 blog post. 03:37.170 --> 03:39.260 Now they can share this with a friend. 03:39.270 --> 03:43.770 If you're having a share button on your Web site so they can share this with our friends through Facebook 03:43.770 --> 03:50.850 messages through what's up and so on and this will also tell Google that hey this is great content with 03:50.850 --> 03:52.430 a lot of value for people. 03:52.500 --> 03:56.500 People are sharing content all around the Internet from this Web site. 03:56.520 --> 03:58.140 Let's rank these Web sites. 03:58.200 --> 04:05.070 So off page a CEO is not fully in your control but networking with other Web sites within your niche 04:05.250 --> 04:06.750 creating back links. 04:06.750 --> 04:12.690 Encourage people to do shout outs for your Web site articles and videos et cetera. 04:12.810 --> 04:19.380 Remove your higher up in Google's ranking and also to encourage people to share your content on social 04:19.380 --> 04:25.170 media platforms or just through a message because this will also tell Google that you are having valuable 04:25.170 --> 04:27.550 content on your Web site. 04:27.600 --> 04:33.630 So please do both on and of page as SEO to rank your Web site. 04:33.630 --> 04:35.610 High up in Google. 04:35.670 --> 04:35.920 OK. 04:35.940 --> 04:38.730 So by now you know what on page Ezio is. 04:38.790 --> 04:45.810 And of paycheck CEO on page SEO is fully in your control of pitches you is not fully in your control 04:45.900 --> 04:50.900 by by just networking with other people and websites within your niche. 04:50.910 --> 04:55.530 You can create better as and get more traffic to your Web site. 04:55.710 --> 04:58.860 So let's follow along to the next video and I'll see you there.