Hi guys.
In this video we're going to talk about the differences between something called Black Hat SEO and white
hat SEO.
So let's dive into it now.
If you never ever have heard something called the Black Hat SEO or white hat SEO.
This video will be really really helpful to you.
So let's dive into it.
First of all what is the Black Hat SEO black hat.
CEO is basically when people are trying to trick Google to get the bad ranking for their Web site.
So one tactic could be for example keyword stuffing you're stuffing a lot of keywords if you look on
the screen right now on the right hand side or stuffing a lot of keywords that you think people will
search for.
For example make money make money make money.
So when anybody is coming to Google and searching for make money then their Web site can pop up in search
but it's very very dangerous to do this.
And often there's not good content on that Web site.
They're just keyword stuffing because they want people to come to that Web site.
Another way that people are doing this is actually spamming blogs with back links.
They're linking their Web site on another Web site and back links are very very helpful and useful when
it comes to SCADA and very powerful because of the recent ad buy back linking your Web site on another
Web site.
Then you're telling Google that your content is good because other Web sites have linked your Web site
on their Web sites but spamming blogs with a link of your Web site is not the way to do it properly.
Another way that people are doing this is stealing and reposting orders articles.
This is just bad.
If you look at the screen right now.
ROMNEY Yes but dot com.
And then if somebody went into our Web site and copied the entire article on a Web site and they put
it on there is it will look something like this.
And this is not good.
Don't steal other companies and Web sites content.
Create your own content.
And while you don't want to do any Black Hat SEO is because Google can ban your Web site.
So your Web site won't rank on Google.
That is bad guys.
We do want to do good NCO in order to rank on Google high up on the page for our keywords so please
guys don't do black hat as CEO because your Web site will eventually get banned from Google so your
Web site your content your products and so on won't be seen by anybody who's typing in a search on Google
because Google have banned your Web site.
So let's have a look at what white hat as CEO is.
Well white hat as he always basically when we're having good content on our Web site and then people
are coming to our Web site looking at that content.
People are spending time on a content then we're basically just telling Google that hey our content
is great.
Rank our content on the first page of Google.
So there's basically different ways to do good.
White hat as CEO and one example could be creating high quality information.
Now as I already told you by yes creating high quality information on your Web site that makes people
spend more time on your Web site.
This will tell Google that hey I'm having great valuable information for people to read and to watch
on my Web site.
So please just rank my page in the top of Google.
And another way to do this is by using relevant keywords for humans.
Don't spam your keywords into your articles or blog posts on your Web site.
Use relevant keywords for humans that humans can consume because of the reason that you would like to
have people on your Web site for as long as you possibly can in order to rank better on Google.
Another way to do this is by guest posting your posting a valuable article or a blog post or maybe you're
posting a video on another Web site with in your niche and that person can also guest post at your Web
sites so that we're building some back links back and forward viewer sending your traffic to another
Web site.
And that Web site sending traffic to your Web site.
This is a very effective way in order for you to get more traffic to your Web site and rank higher in
Google search.
Another way to do this is by answering post vid.
Well you on blogs now you can go into any blog really within your niche and write some valuable information
for people who read that post because people also read comments within the blog posts.
So if you have additional information to this blog post then you can write some additional information
and then you can type in your website and then you will have one more back link.
But don't spam your website on anybody's Web site because eventually they will report you and then Google
might ban you.
And this is not the way you would like to do it.
You would like to go into blog post and answer with valuable information.
So for you to just have the information of what the Black Hat SEO is and what a white hat SEO is you
definitely then want to go with doing white hat SEO create valuable information network with people
answer posts within blog posts and this will make it so much easier for you to become best friends with
Google.
OK so go with the white hat as CEO and I'll see you in the next lecture.