WEBVTT 00:00.270 --> 00:00.900 Hi guys. 00:00.900 --> 00:07.800 In this video we're going to talk about the differences between something called Black Hat SEO and white 00:07.800 --> 00:09.130 hat SEO. 00:09.150 --> 00:11.010 So let's dive into it now. 00:11.030 --> 00:16.460 If you never ever have heard something called the Black Hat SEO or white hat SEO. 00:16.560 --> 00:19.650 This video will be really really helpful to you. 00:19.650 --> 00:20.940 So let's dive into it. 00:21.090 --> 00:25.370 First of all what is the Black Hat SEO black hat. 00:25.440 --> 00:32.750 CEO is basically when people are trying to trick Google to get the bad ranking for their Web site. 00:32.760 --> 00:39.030 So one tactic could be for example keyword stuffing you're stuffing a lot of keywords if you look on 00:39.030 --> 00:44.040 the screen right now on the right hand side or stuffing a lot of keywords that you think people will 00:44.040 --> 00:44.940 search for. 00:44.970 --> 00:47.160 For example make money make money make money. 00:47.190 --> 00:54.150 So when anybody is coming to Google and searching for make money then their Web site can pop up in search 00:54.360 --> 00:56.620 but it's very very dangerous to do this. 00:56.730 --> 01:00.670 And often there's not good content on that Web site. 01:00.690 --> 01:05.910 They're just keyword stuffing because they want people to come to that Web site. 01:05.940 --> 01:11.080 Another way that people are doing this is actually spamming blogs with back links. 01:11.130 --> 01:17.640 They're linking their Web site on another Web site and back links are very very helpful and useful when 01:17.640 --> 01:24.120 it comes to SCADA and very powerful because of the recent ad buy back linking your Web site on another 01:24.120 --> 01:24.970 Web site. 01:25.050 --> 01:31.410 Then you're telling Google that your content is good because other Web sites have linked your Web site 01:31.440 --> 01:39.240 on their Web sites but spamming blogs with a link of your Web site is not the way to do it properly. 01:39.240 --> 01:45.030 Another way that people are doing this is stealing and reposting orders articles. 01:45.030 --> 01:46.680 This is just bad. 01:46.740 --> 01:48.040 If you look at the screen right now. 01:48.060 --> 01:49.130 ROMNEY Yes but dot com. 01:49.140 --> 01:55.350 And then if somebody went into our Web site and copied the entire article on a Web site and they put 01:55.350 --> 01:57.830 it on there is it will look something like this. 01:57.960 --> 01:59.310 And this is not good. 01:59.310 --> 02:03.640 Don't steal other companies and Web sites content. 02:03.750 --> 02:05.980 Create your own content. 02:06.120 --> 02:12.700 And while you don't want to do any Black Hat SEO is because Google can ban your Web site. 02:12.820 --> 02:16.580 So your Web site won't rank on Google. 02:16.620 --> 02:18.080 That is bad guys. 02:18.150 --> 02:25.530 We do want to do good NCO in order to rank on Google high up on the page for our keywords so please 02:25.530 --> 02:33.270 guys don't do black hat as CEO because your Web site will eventually get banned from Google so your 02:33.310 --> 02:41.040 Web site your content your products and so on won't be seen by anybody who's typing in a search on Google 02:41.250 --> 02:43.470 because Google have banned your Web site. 02:43.470 --> 02:47.850 So let's have a look at what white hat as CEO is. 02:47.890 --> 02:54.750 Well white hat as he always basically when we're having good content on our Web site and then people 02:54.750 --> 02:57.450 are coming to our Web site looking at that content. 02:57.450 --> 03:02.790 People are spending time on a content then we're basically just telling Google that hey our content 03:02.820 --> 03:03.450 is great. 03:03.450 --> 03:06.660 Rank our content on the first page of Google. 03:06.900 --> 03:09.590 So there's basically different ways to do good. 03:09.600 --> 03:16.330 White hat as CEO and one example could be creating high quality information. 03:16.380 --> 03:24.240 Now as I already told you by yes creating high quality information on your Web site that makes people 03:24.240 --> 03:26.570 spend more time on your Web site. 03:26.610 --> 03:33.840 This will tell Google that hey I'm having great valuable information for people to read and to watch 03:33.960 --> 03:35.200 on my Web site. 03:35.280 --> 03:38.700 So please just rank my page in the top of Google. 03:38.790 --> 03:43.780 And another way to do this is by using relevant keywords for humans. 03:43.890 --> 03:49.650 Don't spam your keywords into your articles or blog posts on your Web site. 03:49.650 --> 03:56.310 Use relevant keywords for humans that humans can consume because of the reason that you would like to 03:56.310 --> 04:03.240 have people on your Web site for as long as you possibly can in order to rank better on Google. 04:03.240 --> 04:10.620 Another way to do this is by guest posting your posting a valuable article or a blog post or maybe you're 04:10.620 --> 04:19.330 posting a video on another Web site with in your niche and that person can also guest post at your Web 04:19.370 --> 04:24.450 sites so that we're building some back links back and forward viewer sending your traffic to another 04:24.450 --> 04:25.110 Web site. 04:25.200 --> 04:28.200 And that Web site sending traffic to your Web site. 04:28.230 --> 04:34.710 This is a very effective way in order for you to get more traffic to your Web site and rank higher in 04:34.710 --> 04:36.060 Google search. 04:36.060 --> 04:39.520 Another way to do this is by answering post vid. 04:39.590 --> 04:47.280 Well you on blogs now you can go into any blog really within your niche and write some valuable information 04:47.280 --> 04:53.670 for people who read that post because people also read comments within the blog posts. 04:53.730 --> 04:59.190 So if you have additional information to this blog post then you can write some additional information 04:59.220 --> 05:03.720 and then you can type in your website and then you will have one more back link. 05:03.720 --> 05:10.350 But don't spam your website on anybody's Web site because eventually they will report you and then Google 05:10.350 --> 05:11.770 might ban you. 05:11.850 --> 05:14.160 And this is not the way you would like to do it. 05:14.220 --> 05:19.080 You would like to go into blog post and answer with valuable information. 05:19.230 --> 05:26.850 So for you to just have the information of what the Black Hat SEO is and what a white hat SEO is you 05:26.850 --> 05:34.320 definitely then want to go with doing white hat SEO create valuable information network with people 05:34.590 --> 05:41.850 answer posts within blog posts and this will make it so much easier for you to become best friends with 05:41.880 --> 05:42.900 Google. 05:42.900 --> 05:48.120 OK so go with the white hat as CEO and I'll see you in the next lecture.