WEBVTT 00:00.180 --> 00:05.100 In this video guys we're going to talk about what keywords are and I'm also gonna present to you an 00:05.100 --> 00:12.830 example on how to use keywords in order to rank on Google YouTube being Yahoo etc.. 00:12.870 --> 00:18.240 So let's dive into it industry day guys we're gonna take these perils Converse shoes as an example. 00:18.260 --> 00:21.090 But first of all what are keywords keywords. 00:21.150 --> 00:26.670 Are the words that people are using when they're searching for something on Google. 00:26.670 --> 00:29.940 YouTube being Yahoo in search engine. 00:29.970 --> 00:36.360 Those are the keywords and people are mostly searching for keywords to solve our problem. 00:36.420 --> 00:40.350 Now we would like to be the solution of their problem. 00:40.350 --> 00:44.220 So let's say that they're having white sneakers and they need to wash them. 00:44.250 --> 00:50.670 We would like to pop up as the first thing on Google to get all the traffic to our website because the 00:50.670 --> 00:57.450 reason is we are selling these pair of shoes so you would like to pop up no one in Google search for 00:57.510 --> 00:58.940 these keywords. 00:58.950 --> 01:05.430 That is why we are performing something called keyword research because we would like to rank even better 01:05.460 --> 01:07.070 in Google search. 01:07.140 --> 01:13.170 So if you look on the screen right now we're having this search term wash white Converse shoes and you 01:13.170 --> 01:15.150 can see where the arrows pointing at. 01:15.210 --> 01:20.860 It says volume sero monthly searches which is bad guys. 01:20.880 --> 01:28.890 So if we were to like create a blog post or a video or some kind of content with the keywords wash white 01:28.920 --> 01:32.100 Converse shoes then nobody would see that content. 01:32.100 --> 01:38.700 So we need to twist our keywords around a little bit when we're writing the title for our content for 01:38.700 --> 01:44.580 example instead of writing wash for example we could write clean and now we can see that we're having 01:44.640 --> 01:48.430 90 monthly searches which is way better than zero. 01:48.510 --> 01:54.090 But by just twisting this a little bit more look on the screen right now it says clean but we're typing 01:54.500 --> 01:55.230 dirty. 01:55.260 --> 01:59.360 You can see we're having a hundred and forty monthly searches. 01:59.430 --> 02:05.880 So if we were to rank four days for example number one on Google and people were clicking on our link 02:05.910 --> 02:11.910 coming to our websites seeing that we're having an article that's very very helpful on how to wash their 02:11.910 --> 02:14.160 dirty Converse shoes. 02:14.160 --> 02:18.800 And we're also having a link to our sales page where we're having a sale on these Converse shoes. 02:18.900 --> 02:23.850 We will get traffic to our Web site which is the main goal here guys. 02:23.850 --> 02:29.090 So this is the main reason why we're doing keyword research that is because we would like to rank for 02:29.090 --> 02:33.930 its search terms that people are searching for on the biggest search engines. 02:33.990 --> 02:37.820 And remember guys it's very important to use the relevant keywords. 02:37.980 --> 02:42.730 Now for this example use Converse shoes if you would like to rank for Converse shoes. 02:42.840 --> 02:47.120 Don't use Nike shoes for example if you would like to rank for Converse shoes. 02:47.130 --> 02:51.810 If you're selling converse shows because if somebody is coming to your website maybe let's say that 02:51.810 --> 02:57.300 you wrote in clean white Nike shoes they come to your website to see that you were selling Converse 02:57.300 --> 03:03.930 shoes and they would like to buy Nike shoes then they will just exit your page and move back to Google. 03:04.140 --> 03:10.410 And this will eventually move down your page in rank because this tells Google that your content on 03:10.410 --> 03:12.510 your Web site is not good enough. 03:12.510 --> 03:15.070 Then eventually your website will just disappear. 03:15.120 --> 03:17.970 On page two page three page four et cetera. 03:17.970 --> 03:21.000 And nobody will find you by these keywords. 03:21.000 --> 03:28.200 That's why we would like to use relevant keywords related to our products services articles or youtube 03:28.200 --> 03:34.320 videos or whatever type of content that we're having to always use relevant keywords when you're doing 03:34.410 --> 03:37.620 any type of SEO on your content. 03:37.620 --> 03:42.390 And as you already seen that related keywords works too. 03:42.450 --> 03:47.550 As you look on the screen right now in the beginning we have wash white Converse shoes and there was 03:47.550 --> 03:53.500 nobody in the entire world that was searching for wash white Converse shoes on Google. 03:53.520 --> 03:57.390 So therefore we wouldn't have any traffic whatsoever. 03:57.540 --> 04:04.020 But if you look on the screen right now by yes typing in dirty white Converse shoes on our article on 04:04.020 --> 04:11.940 our YouTube video et cetera then we can see that is 840 monthly searches per month which eventually 04:11.940 --> 04:15.400 can come to our website by our products or services. 04:15.420 --> 04:21.930 Signing up for an email list or just reading our blog post and connecting with our content and us as 04:21.930 --> 04:23.550 content creators. 04:23.550 --> 04:26.420 So this is why keywords are so important. 04:26.430 --> 04:32.460 Now what are keywords keywords are basically words that people are typing into a search and in order 04:32.460 --> 04:34.810 to find a solution of their problem. 04:34.890 --> 04:38.280 And you and your content would like to be that solution. 04:38.280 --> 04:44.190 And we're performing keyword research in order to get better ranking on these search engines in order 04:44.190 --> 04:50.340 to get traffic to our website and make sure that you're always using relevant keywords because you don't 04:50.340 --> 04:55.710 want people to come to your website and then just exit your Web site so that you eventually lose rank 04:55.740 --> 05:01.770 on Google on youtube etc and you're telling this search engine that your that is not good. 05:01.770 --> 05:08.340 You would like to have people on your side on your videos on your content for as much time as you possibly 05:08.340 --> 05:14.190 can because then we're telling these search engines that your content is very very valuable. 05:14.190 --> 05:20.850 And also we need to twist around a little bit sometimes by using related keywords because they work 05:20.880 --> 05:25.010 to search engines such as YouTube Google being Yahoo etc.. 05:25.020 --> 05:27.030 They are very very smart these days. 05:27.090 --> 05:33.190 They are having bots that are understanding related keywords to whatever your search. 05:33.600 --> 05:37.590 So this is basically what keywords are and they are very very important. 05:37.590 --> 05:43.920 And later in this course we will go into a keyword research and really optimize all of your content 05:43.920 --> 05:44.580 guys. 05:44.580 --> 05:47.090 So with that said I'll see you in the next video.