In this video guys we're going to talk about what keywords are and I'm also gonna present to you an
example on how to use keywords in order to rank on Google YouTube being Yahoo etc..
So let's dive into it industry day guys we're gonna take these perils Converse shoes as an example.
But first of all what are keywords keywords.
Are the words that people are using when they're searching for something on Google.
YouTube being Yahoo in search engine.
Those are the keywords and people are mostly searching for keywords to solve our problem.
Now we would like to be the solution of their problem.
So let's say that they're having white sneakers and they need to wash them.
We would like to pop up as the first thing on Google to get all the traffic to our website because the
reason is we are selling these pair of shoes so you would like to pop up no one in Google search for
these keywords.
That is why we are performing something called keyword research because we would like to rank even better
in Google search.
So if you look on the screen right now we're having this search term wash white Converse shoes and you
can see where the arrows pointing at.
It says volume sero monthly searches which is bad guys.
So if we were to like create a blog post or a video or some kind of content with the keywords wash white
Converse shoes then nobody would see that content.
So we need to twist our keywords around a little bit when we're writing the title for our content for
example instead of writing wash for example we could write clean and now we can see that we're having
90 monthly searches which is way better than zero.
But by just twisting this a little bit more look on the screen right now it says clean but we're typing
dirty.
You can see we're having a hundred and forty monthly searches.
So if we were to rank four days for example number one on Google and people were clicking on our link
coming to our websites seeing that we're having an article that's very very helpful on how to wash their
dirty Converse shoes.
And we're also having a link to our sales page where we're having a sale on these Converse shoes.
We will get traffic to our Web site which is the main goal here guys.
So this is the main reason why we're doing keyword research that is because we would like to rank for
its search terms that people are searching for on the biggest search engines.
And remember guys it's very important to use the relevant keywords.
Now for this example use Converse shoes if you would like to rank for Converse shoes.
Don't use Nike shoes for example if you would like to rank for Converse shoes.
If you're selling converse shows because if somebody is coming to your website maybe let's say that
you wrote in clean white Nike shoes they come to your website to see that you were selling Converse
shoes and they would like to buy Nike shoes then they will just exit your page and move back to Google.
And this will eventually move down your page in rank because this tells Google that your content on
your Web site is not good enough.
Then eventually your website will just disappear.
On page two page three page four et cetera.
And nobody will find you by these keywords.
That's why we would like to use relevant keywords related to our products services articles or youtube
videos or whatever type of content that we're having to always use relevant keywords when you're doing
any type of SEO on your content.
And as you already seen that related keywords works too.
As you look on the screen right now in the beginning we have wash white Converse shoes and there was
nobody in the entire world that was searching for wash white Converse shoes on Google.
So therefore we wouldn't have any traffic whatsoever.
But if you look on the screen right now by yes typing in dirty white Converse shoes on our article on
our YouTube video et cetera then we can see that is 840 monthly searches per month which eventually
can come to our website by our products or services.
Signing up for an email list or just reading our blog post and connecting with our content and us as
content creators.
So this is why keywords are so important.
Now what are keywords keywords are basically words that people are typing into a search and in order
to find a solution of their problem.
And you and your content would like to be that solution.
And we're performing keyword research in order to get better ranking on these search engines in order
to get traffic to our website and make sure that you're always using relevant keywords because you don't
want people to come to your website and then just exit your Web site so that you eventually lose rank
on Google on youtube etc and you're telling this search engine that your that is not good.
You would like to have people on your side on your videos on your content for as much time as you possibly
can because then we're telling these search engines that your content is very very valuable.
And also we need to twist around a little bit sometimes by using related keywords because they work
to search engines such as YouTube Google being Yahoo etc..
They are very very smart these days.
They are having bots that are understanding related keywords to whatever your search.
So this is basically what keywords are and they are very very important.
And later in this course we will go into a keyword research and really optimize all of your content
guys.
So with that said I'll see you in the next video.