In this video guys we're going to talk about things to do before we go into AC or before we're trying
to search engine optimizing any of our content on our Web site on a YouTube channel or wherever we're
having our content.
So let's dive into it.
So before we do any SVOD to any of our content it's really really important to consider a few things.
And the first one is what's your goal with your ACL is to get more traffic to your blog posts.
Is it to get more traffic to a YouTube channel.
Is it to get more traffic to your product pages.
Is it to get more leads for your business.
What is your goal in this video.
I'm gonna take one example of ours.
So you have a better understanding after this video what you may consider to do before you do any search
engine optimization to any of your content for us in this video.
It will be to sail this course.
This is our goal.
So we want to sell more copies of this course.
So by knowing that we would like to sell more copies of this course.
The next question is Who is your audience.
Now this is heavily depending on what you're doing.
If you're having an a business if you're having type of niche on your maybe a blog content on your YouTube
channel or whatever content that you're creating Who is your audience for this example our audience
will be marketers small business owners freelancers influencers and social media experts.
Knowing this will help us to understand what type of language to speak in text to get found by SEO so
knowing your audience is very important.
If you don't know who your audience is you may consider to figure that out.
Next step is what type of content is it that you would like to search Indian optimize.
Is it a blog post.
Is it your pulled the cost.
Is it your YouTube video or any other type of content.
You have to figure that out because next up is what medium will you use.
Now you can either use Google.
So if you would like to rank on Google you're having a website maybe and you're having blog post on
that Web site of course you would like to rank on Google.
Then you know that your medium is Google or else if you're having a YouTube channel then YouTube is
the medium that you would like to use.
Now as I said Google is great for Web site for example.
Now this is our Web site.
If we we have like a blog post on this Web site then we will definitely go with the medium of Google.
But for days we would like to rank a video so our medium will be YouTube so every search engine works
a little bit different but it's in the end the same.
So there's different types of criteria to Google than it is for YouTube for example but the main goal
for these big search engines is to rank the best content and to show the best content in the searches
for whomever is searching for whom ever who's searching for anything on either Google Yahoo being YouTube
et cetera.
So right now knowing that our goal is to sell our digital marketing course then we know that we have
started with the fundamentals before doing any SEO to our content.
Let's go to YouTube and see how this looks.
So here are a YouTube video and the title says digital marketing branding.
Why Most businesses fail within the first year.
Now if I scroll down here to the description of the video you can see here where it says and roll into
our best selling course on digital marketing here and we have linked that here in our YouTube video.
So whenever anybody is clicking this link they are coming directly to our best selling course and they
are able to buy it biased adding it to cart here.
But this is the goal for our so always have a goal in mind when doing any optimization to anything on
your website.
Simply speaking before you doing any SVOD to your content and when you know all of this it's time to
find your keywords.
We will talk much more about keywords in an upcoming lecture so I'll see you in the next one.