WEBVTT 00:00.140 --> 00:05.340 In this video guys we're going to talk about things to do before we go into AC or before we're trying 00:05.340 --> 00:11.720 to search engine optimizing any of our content on our Web site on a YouTube channel or wherever we're 00:11.730 --> 00:12.690 having our content. 00:12.690 --> 00:13.830 So let's dive into it. 00:14.160 --> 00:21.030 So before we do any SVOD to any of our content it's really really important to consider a few things. 00:21.030 --> 00:27.340 And the first one is what's your goal with your ACL is to get more traffic to your blog posts. 00:27.360 --> 00:30.110 Is it to get more traffic to a YouTube channel. 00:30.180 --> 00:32.730 Is it to get more traffic to your product pages. 00:32.730 --> 00:36.250 Is it to get more leads for your business. 00:36.270 --> 00:38.520 What is your goal in this video. 00:38.520 --> 00:40.610 I'm gonna take one example of ours. 00:40.620 --> 00:47.070 So you have a better understanding after this video what you may consider to do before you do any search 00:47.100 --> 00:51.570 engine optimization to any of your content for us in this video. 00:51.570 --> 00:53.850 It will be to sail this course. 00:53.850 --> 00:55.300 This is our goal. 00:55.320 --> 00:58.740 So we want to sell more copies of this course. 00:58.740 --> 01:02.650 So by knowing that we would like to sell more copies of this course. 01:02.670 --> 01:05.800 The next question is Who is your audience. 01:05.850 --> 01:08.260 Now this is heavily depending on what you're doing. 01:08.310 --> 01:14.670 If you're having an a business if you're having type of niche on your maybe a blog content on your YouTube 01:14.670 --> 01:20.940 channel or whatever content that you're creating Who is your audience for this example our audience 01:20.940 --> 01:28.610 will be marketers small business owners freelancers influencers and social media experts. 01:28.830 --> 01:35.640 Knowing this will help us to understand what type of language to speak in text to get found by SEO so 01:35.640 --> 01:37.890 knowing your audience is very important. 01:37.920 --> 01:42.560 If you don't know who your audience is you may consider to figure that out. 01:42.570 --> 01:48.020 Next step is what type of content is it that you would like to search Indian optimize. 01:48.030 --> 01:49.160 Is it a blog post. 01:49.170 --> 01:50.600 Is it your pulled the cost. 01:50.730 --> 01:55.040 Is it your YouTube video or any other type of content. 01:55.140 --> 02:01.170 You have to figure that out because next up is what medium will you use. 02:01.170 --> 02:03.090 Now you can either use Google. 02:03.180 --> 02:07.740 So if you would like to rank on Google you're having a website maybe and you're having blog post on 02:07.740 --> 02:11.480 that Web site of course you would like to rank on Google. 02:11.480 --> 02:18.210 Then you know that your medium is Google or else if you're having a YouTube channel then YouTube is 02:18.210 --> 02:20.720 the medium that you would like to use. 02:20.730 --> 02:24.950 Now as I said Google is great for Web site for example. 02:24.960 --> 02:26.030 Now this is our Web site. 02:26.040 --> 02:32.660 If we we have like a blog post on this Web site then we will definitely go with the medium of Google. 02:32.730 --> 02:39.600 But for days we would like to rank a video so our medium will be YouTube so every search engine works 02:39.630 --> 02:43.200 a little bit different but it's in the end the same. 02:43.230 --> 02:50.400 So there's different types of criteria to Google than it is for YouTube for example but the main goal 02:50.400 --> 02:57.940 for these big search engines is to rank the best content and to show the best content in the searches 02:57.960 --> 03:06.000 for whomever is searching for whom ever who's searching for anything on either Google Yahoo being YouTube 03:06.060 --> 03:07.160 et cetera. 03:07.170 --> 03:13.410 So right now knowing that our goal is to sell our digital marketing course then we know that we have 03:13.410 --> 03:18.420 started with the fundamentals before doing any SEO to our content. 03:18.420 --> 03:20.640 Let's go to YouTube and see how this looks. 03:20.640 --> 03:25.020 So here are a YouTube video and the title says digital marketing branding. 03:25.020 --> 03:28.930 Why Most businesses fail within the first year. 03:28.950 --> 03:34.860 Now if I scroll down here to the description of the video you can see here where it says and roll into 03:34.860 --> 03:40.610 our best selling course on digital marketing here and we have linked that here in our YouTube video. 03:40.620 --> 03:46.890 So whenever anybody is clicking this link they are coming directly to our best selling course and they 03:46.890 --> 03:50.000 are able to buy it biased adding it to cart here. 03:50.160 --> 03:57.090 But this is the goal for our so always have a goal in mind when doing any optimization to anything on 03:57.090 --> 03:58.060 your website. 03:58.080 --> 04:04.980 Simply speaking before you doing any SVOD to your content and when you know all of this it's time to 04:04.980 --> 04:06.600 find your keywords. 04:06.600 --> 04:11.490 We will talk much more about keywords in an upcoming lecture so I'll see you in the next one.