Now in this video guys we're going to talk about what a CEO is also known as search engine optimization.
So let's dive into it now.
What is a CEO.
Well S.E. always basically the act that we need to perform in order to get free traffic from search
engines search engines such as Google YouTube Amazon we having Bing we're having Yahoo.
And so on.
So Ezio is basically the act itself that we need to perform in order to get traffic floor free from
these big Web sites.
So now your question might be how do I do this.
So how do we do this.
Well first of all we need to make our content more relevant.
We need to have the answer that people are searching for.
Our job is to find out what people are searching for and the search engines job is actually 2 percent
the best content for the users on their platform.
So this is what we need to do.
We need to make our content more relevant for the search engines and also for the people that are searching
for it.
So they find our content.
Next step we need to take is to increase our a treaty.
We need to make sure that our content whether it's a blog post is a YouTube video it's a product that
we're selling is popular.
So if we go to the Internet right now.
Now by going to google searching for the term beard oil we can scroll down we can see in the top wearing
sponsored content people actually have paid for this.
So this is not a CEO.
Then we're having videos here in the top and then we're having some Web sites here with some articles.
Now a fun fact is that the top five results on Google is actually getting 75 percent of all web site
traffic.
How crazy right.
So that is why you would like to rank your Web site in the top of Google.
Now the same goes for Amazon for example if you go to Amazon and you search for beard oil then these
are companies that actually have made their product popular.
So the top results here will get the most sales.
You can see the results with the most reviews for example and most stars they are getting the most sales
and a ranking in the top because they made their product popular and they used CEO in the right way.
Same goes for YouTube if you go to YouTube and you search for it.
Beard Oil.
You'd make a search for beard oil here.
Then you will see well in the top we're having an ad here not a CEO but you can see that top results
here has the most views.
They're having a lot of views and also a lot of engagement.
This heavily depends on what platform that you are on.
Do you have your Web site you would like to rank it on Google or do you have a product to sell like
on Amazon for example or do you have.
And YouTube video that you would like people to see.
Now this is different.
As CEO and we will talk about it more in the course but just know that you need to make your content
popular.
Then we're having something called technical optimization.
This is the entire process that we need to do in the background in order to get seen and get found on
google youtube or whichever search engine you would like to get traffic from.
So that is the technical optimization the entire process that we going to go through in this course.
In the end it all comes down to if we would like to perform good ACL we need to help search and use
to rank us.
We need to help them with presenting relevant content popular content and we need to do this in the
background of our Web site of a YouTube channel inside of our Amazon account or whichever platform that
we're using.
So this is basically what ACL is and what we need to do.
Let's dive even more into depth on how to do as CEO properly.
I'll see you in the next lecture.