WEBVTT 00:00.270 --> 00:06.840 Now in this video guys we're going to talk about what a CEO is also known as search engine optimization. 00:06.900 --> 00:09.080 So let's dive into it now. 00:09.090 --> 00:10.860 What is a CEO. 00:10.860 --> 00:17.070 Well S.E. always basically the act that we need to perform in order to get free traffic from search 00:17.070 --> 00:24.920 engines search engines such as Google YouTube Amazon we having Bing we're having Yahoo. 00:24.990 --> 00:26.320 And so on. 00:26.370 --> 00:33.540 So Ezio is basically the act itself that we need to perform in order to get traffic floor free from 00:33.540 --> 00:35.250 these big Web sites. 00:35.250 --> 00:39.010 So now your question might be how do I do this. 00:39.030 --> 00:40.830 So how do we do this. 00:40.830 --> 00:44.300 Well first of all we need to make our content more relevant. 00:44.310 --> 00:48.000 We need to have the answer that people are searching for. 00:48.000 --> 00:55.710 Our job is to find out what people are searching for and the search engines job is actually 2 percent 00:55.770 --> 00:59.580 the best content for the users on their platform. 00:59.940 --> 01:01.690 So this is what we need to do. 01:01.740 --> 01:08.640 We need to make our content more relevant for the search engines and also for the people that are searching 01:08.640 --> 01:08.940 for it. 01:08.970 --> 01:10.830 So they find our content. 01:10.830 --> 01:14.760 Next step we need to take is to increase our a treaty. 01:14.820 --> 01:20.850 We need to make sure that our content whether it's a blog post is a YouTube video it's a product that 01:20.850 --> 01:23.190 we're selling is popular. 01:23.190 --> 01:25.350 So if we go to the Internet right now. 01:25.500 --> 01:31.810 Now by going to google searching for the term beard oil we can scroll down we can see in the top wearing 01:31.890 --> 01:34.990 sponsored content people actually have paid for this. 01:35.010 --> 01:36.580 So this is not a CEO. 01:36.720 --> 01:43.290 Then we're having videos here in the top and then we're having some Web sites here with some articles. 01:43.290 --> 01:53.400 Now a fun fact is that the top five results on Google is actually getting 75 percent of all web site 01:53.400 --> 01:54.260 traffic. 01:54.300 --> 01:56.000 How crazy right. 01:56.010 --> 02:00.180 So that is why you would like to rank your Web site in the top of Google. 02:00.240 --> 02:06.360 Now the same goes for Amazon for example if you go to Amazon and you search for beard oil then these 02:06.360 --> 02:10.680 are companies that actually have made their product popular. 02:10.800 --> 02:14.030 So the top results here will get the most sales. 02:14.040 --> 02:21.720 You can see the results with the most reviews for example and most stars they are getting the most sales 02:21.750 --> 02:28.470 and a ranking in the top because they made their product popular and they used CEO in the right way. 02:28.470 --> 02:32.660 Same goes for YouTube if you go to YouTube and you search for it. 02:32.670 --> 02:33.850 Beard Oil. 02:34.140 --> 02:36.010 You'd make a search for beard oil here. 02:36.090 --> 02:41.790 Then you will see well in the top we're having an ad here not a CEO but you can see that top results 02:41.790 --> 02:44.290 here has the most views. 02:44.310 --> 02:47.590 They're having a lot of views and also a lot of engagement. 02:47.610 --> 02:51.350 This heavily depends on what platform that you are on. 02:51.360 --> 02:57.150 Do you have your Web site you would like to rank it on Google or do you have a product to sell like 02:57.150 --> 03:00.000 on Amazon for example or do you have. 03:00.150 --> 03:03.360 And YouTube video that you would like people to see. 03:03.390 --> 03:04.870 Now this is different. 03:04.880 --> 03:10.140 As CEO and we will talk about it more in the course but just know that you need to make your content 03:10.140 --> 03:11.130 popular. 03:11.130 --> 03:14.430 Then we're having something called technical optimization. 03:14.430 --> 03:21.570 This is the entire process that we need to do in the background in order to get seen and get found on 03:21.570 --> 03:27.330 google youtube or whichever search engine you would like to get traffic from. 03:27.330 --> 03:33.860 So that is the technical optimization the entire process that we going to go through in this course. 03:33.870 --> 03:40.710 In the end it all comes down to if we would like to perform good ACL we need to help search and use 03:40.710 --> 03:42.030 to rank us. 03:42.030 --> 03:50.130 We need to help them with presenting relevant content popular content and we need to do this in the 03:50.130 --> 03:57.360 background of our Web site of a YouTube channel inside of our Amazon account or whichever platform that 03:57.360 --> 03:58.290 we're using. 03:58.290 --> 04:02.160 So this is basically what ACL is and what we need to do. 04:02.400 --> 04:07.290 Let's dive even more into depth on how to do as CEO properly. 04:07.290 --> 04:09.150 I'll see you in the next lecture.