In this video guys we're going gonna keep moving with the sales psychology and we're going to talk about
curiosity.
How can we create curiosity in our potential customers to click our ads click our blog posts and also
keep reading whatever we are having to say.
That's what we're going to cover inside of this video.
So let's dive into it.
We would like our potential customers to become as curious as our cat.
Yep.
Cats are super curious.
Right.
So like an H.
You need to scratch if you've ever been bitten by a mosquito you know how that feels.
And you also know that you have to scratch that that's right.
So how can we create this curiosity in our customer as well by creating a knowledge gap.
What I mean with a knowledge gap is you are telling for example in your headline in your blog post in
your ads or in your content online in the social media platforms you are creating and headline that
is telling them something but not everything.
Maybe not why or how or when so we're creating this urge to click that ad or that the blog post or that
content.
So here are some examples on how to do this.
So what the amazing dead kid left behind.
Well this is pretty dramatic.
But anyways Would you like to click this.
What the amazing dead kid left behind.
I would definitely like to notice.
It doesn't matter how tragic it is.
I would like to click this one and then we're having thirty one animals.
You won't believe actually existed.
I definitely would like to click this as well.
Keep moving.
Don't eat these things in an airplane.
I'm curious.
Right.
Is like itching right now.
And then why some people are getting richer real study.
I also would like to know this because hey all of us out there would like to get rich don't we.
And then which country is the worst to travel alone.
I want to know that.
And then we're having how I learned hand standing in four days.
If I were interested in learning this I would definitely this article or this video or whatever it is
here I can see in bold that I have marked the words that you would like to include in your headlines
in your blog posting your videos in your ads to create this knowledge gap.
So what won't d y.
Which and how I wouldn't have anything the resources that you can use download this little file with
these words as well.
But it's good to know to create some curiosity because why we would like to keep the attention of the
reader or their watcher.
We don't want to give it all away.
So we would like to give bits of information when we are writing something or if we're creating a video
and so on.
Why.
Well because if we're giving everything away within the first sentence they will just stop reading.
So we have to keep their interests and I will show you later on in this video on how to do that.
Did you see what I did there.
I told you that I will show you later on in this video.
So you cannot turn this off right.
Could you.
No.
So you can also create a list for example.
Thirty one animals.
You didn't know existed.
That's list because you would like to see the entire list.
So you would just keep reading so list is also a good way to do this.
You know that 10 top things.
The 10 best things there thirty one animals that you didn't know existed.
Those kind of things really works.
And then you can also do like all a lot of YouTube bits are doing out there in the end of this video.
I'm going to give away.
I don't know.
Cappuccino machine or something like that so that you can keep that in till the end watching that video
or reading that blog post or article or what ever.
But one thing that is very important is actually to be honest in your message.
Do not click bait Click bait is basically when you're promising something that you can not live up to.
This will just be bad for your business.
And being honest makes people trust you and that is exactly what we are looking for right.
So you can always ask a friend if they would click your headline your basically your title of your blog
post or your ad or your video title for example would they click it in if not take some feedback from
them listen to them on how you can twitch it and you will yes learn more over time.
So to the best part of the video the information gap headline What do I mean with this.
Well let me show you.
So this could be a great headline too right.
I made twelve thousand three hundred and forty three dollars on my first agency client disses How so.
If you were looking to build and digital marketing or social media marketing agency you would definitely
like to click this right.
Because it's telling you that whom ever wrote this made twelve thousand dollars on their first client.
And this is how so they will show me.
Of course I'm gonna click that headline.
Now to the article introduction how do we keep people reading our article.
Let me show you how.
So they have already clicked interest and here comes to text.
Little over one year ago I started my own digital marketing agency.
I went into the niche of Google ads and signed my first client after just 13 days.
This client made me a lot of money.
I'll tell you more about that in a second.
Having my own marketing agency is a dream come true.
Did you see what I did here.
Why do you want to keep reading this.
How do I keep your attention.
Well have a look at this.
I'll tell you more about that in a second.
So I am already dropping some knowledge here.
I'm already dropping some information in this if you were having a closer look at this text you can
see that I'm already telling you about my niece so I'm already telling you that we went into Google
ads.
So that is information and I also told you that it just took me 13 days.
So by dropping a little information.
Little by little I'm keeping your attention and I'm also definitely keeping your attention if I'm telling
you that.
I'll tell you more about that in a second.
So you're telling a little information at the beginning of your article.
Same if you're creating videos for example and then you're pulling back a little bit on the information
and you keep writing or keep speaking about a story and then you are still filling in some information.
Don't make them wait too long.
It's actually a little bit of a learning curve here to keep people's attention.
But on the end it's really effective.
So this is how you can do it.
You know that that information gap headline is really working.
The article introduction by keeping the attention is really working now you know how to spike curiosity
in anybody reading your texts or watching your videos.
And to get more clicks the website clicks on your ads et cetera.
So let's move on in the course see you in the next video.