WEBVTT 00:00.260 --> 00:06.360 In this video guys we're going gonna keep moving with the sales psychology and we're going to talk about 00:06.360 --> 00:07.500 curiosity. 00:07.500 --> 00:15.360 How can we create curiosity in our potential customers to click our ads click our blog posts and also 00:15.360 --> 00:17.920 keep reading whatever we are having to say. 00:17.940 --> 00:20.540 That's what we're going to cover inside of this video. 00:20.550 --> 00:22.080 So let's dive into it. 00:22.110 --> 00:26.340 We would like our potential customers to become as curious as our cat. 00:26.370 --> 00:26.750 Yep. 00:26.760 --> 00:28.360 Cats are super curious. 00:28.360 --> 00:29.230 Right. 00:29.280 --> 00:30.840 So like an H. 00:30.840 --> 00:35.820 You need to scratch if you've ever been bitten by a mosquito you know how that feels. 00:35.850 --> 00:40.220 And you also know that you have to scratch that that's right. 00:40.230 --> 00:45.900 So how can we create this curiosity in our customer as well by creating a knowledge gap. 00:45.900 --> 00:52.260 What I mean with a knowledge gap is you are telling for example in your headline in your blog post in 00:52.260 --> 00:59.790 your ads or in your content online in the social media platforms you are creating and headline that 00:59.790 --> 01:02.970 is telling them something but not everything. 01:03.120 --> 01:11.670 Maybe not why or how or when so we're creating this urge to click that ad or that the blog post or that 01:12.150 --> 01:13.140 content. 01:13.140 --> 01:16.840 So here are some examples on how to do this. 01:16.860 --> 01:20.370 So what the amazing dead kid left behind. 01:20.370 --> 01:22.410 Well this is pretty dramatic. 01:22.410 --> 01:25.120 But anyways Would you like to click this. 01:25.140 --> 01:28.040 What the amazing dead kid left behind. 01:28.050 --> 01:29.830 I would definitely like to notice. 01:29.910 --> 01:31.520 It doesn't matter how tragic it is. 01:31.530 --> 01:35.370 I would like to click this one and then we're having thirty one animals. 01:35.370 --> 01:38.530 You won't believe actually existed. 01:38.580 --> 01:41.220 I definitely would like to click this as well. 01:41.220 --> 01:42.120 Keep moving. 01:42.150 --> 01:45.590 Don't eat these things in an airplane. 01:45.600 --> 01:46.490 I'm curious. 01:46.500 --> 01:47.170 Right. 01:47.220 --> 01:49.350 Is like itching right now. 01:49.350 --> 01:53.720 And then why some people are getting richer real study. 01:53.760 --> 02:00.000 I also would like to know this because hey all of us out there would like to get rich don't we. 02:00.540 --> 02:05.520 And then which country is the worst to travel alone. 02:05.520 --> 02:06.590 I want to know that. 02:06.630 --> 02:11.170 And then we're having how I learned hand standing in four days. 02:11.190 --> 02:18.030 If I were interested in learning this I would definitely this article or this video or whatever it is 02:18.200 --> 02:24.240 here I can see in bold that I have marked the words that you would like to include in your headlines 02:24.240 --> 02:29.280 in your blog posting your videos in your ads to create this knowledge gap. 02:29.370 --> 02:32.710 So what won't d y. 02:32.940 --> 02:37.860 Which and how I wouldn't have anything the resources that you can use download this little file with 02:37.860 --> 02:39.060 these words as well. 02:39.060 --> 02:46.020 But it's good to know to create some curiosity because why we would like to keep the attention of the 02:46.020 --> 02:48.390 reader or their watcher. 02:48.390 --> 02:50.670 We don't want to give it all away. 02:50.730 --> 02:57.480 So we would like to give bits of information when we are writing something or if we're creating a video 02:57.720 --> 02:58.870 and so on. 02:58.890 --> 02:59.250 Why. 02:59.250 --> 03:05.400 Well because if we're giving everything away within the first sentence they will just stop reading. 03:05.400 --> 03:10.740 So we have to keep their interests and I will show you later on in this video on how to do that. 03:10.740 --> 03:12.230 Did you see what I did there. 03:12.300 --> 03:15.350 I told you that I will show you later on in this video. 03:15.360 --> 03:17.400 So you cannot turn this off right. 03:17.400 --> 03:17.850 Could you. 03:17.880 --> 03:18.480 No. 03:18.570 --> 03:21.480 So you can also create a list for example. 03:21.480 --> 03:23.300 Thirty one animals. 03:23.310 --> 03:25.380 You didn't know existed. 03:25.410 --> 03:28.980 That's list because you would like to see the entire list. 03:28.980 --> 03:32.860 So you would just keep reading so list is also a good way to do this. 03:32.880 --> 03:34.950 You know that 10 top things. 03:34.950 --> 03:39.840 The 10 best things there thirty one animals that you didn't know existed. 03:39.840 --> 03:42.780 Those kind of things really works. 03:42.930 --> 03:48.060 And then you can also do like all a lot of YouTube bits are doing out there in the end of this video. 03:48.060 --> 03:49.590 I'm going to give away. 03:50.070 --> 03:50.430 I don't know. 03:50.430 --> 03:56.580 Cappuccino machine or something like that so that you can keep that in till the end watching that video 03:56.610 --> 04:00.990 or reading that blog post or article or what ever. 04:00.990 --> 04:05.750 But one thing that is very important is actually to be honest in your message. 04:05.850 --> 04:13.250 Do not click bait Click bait is basically when you're promising something that you can not live up to. 04:13.380 --> 04:16.030 This will just be bad for your business. 04:16.110 --> 04:22.170 And being honest makes people trust you and that is exactly what we are looking for right. 04:22.230 --> 04:29.610 So you can always ask a friend if they would click your headline your basically your title of your blog 04:29.610 --> 04:37.890 post or your ad or your video title for example would they click it in if not take some feedback from 04:37.890 --> 04:43.190 them listen to them on how you can twitch it and you will yes learn more over time. 04:43.200 --> 04:48.780 So to the best part of the video the information gap headline What do I mean with this. 04:48.780 --> 04:50.140 Well let me show you. 04:50.190 --> 04:53.250 So this could be a great headline too right. 04:53.250 --> 05:01.860 I made twelve thousand three hundred and forty three dollars on my first agency client disses How so. 05:02.390 --> 05:08.930 If you were looking to build and digital marketing or social media marketing agency you would definitely 05:08.930 --> 05:10.250 like to click this right. 05:10.280 --> 05:18.170 Because it's telling you that whom ever wrote this made twelve thousand dollars on their first client. 05:18.170 --> 05:20.470 And this is how so they will show me. 05:20.510 --> 05:22.630 Of course I'm gonna click that headline. 05:23.030 --> 05:29.030 Now to the article introduction how do we keep people reading our article. 05:29.030 --> 05:30.410 Let me show you how. 05:30.530 --> 05:34.080 So they have already clicked interest and here comes to text. 05:34.160 --> 05:39.240 Little over one year ago I started my own digital marketing agency. 05:39.260 --> 05:47.170 I went into the niche of Google ads and signed my first client after just 13 days. 05:47.210 --> 05:49.780 This client made me a lot of money. 05:49.790 --> 05:53.080 I'll tell you more about that in a second. 05:53.120 --> 05:58.070 Having my own marketing agency is a dream come true. 05:58.070 --> 06:00.040 Did you see what I did here. 06:00.050 --> 06:02.280 Why do you want to keep reading this. 06:02.300 --> 06:04.170 How do I keep your attention. 06:04.160 --> 06:06.030 Well have a look at this. 06:06.080 --> 06:09.180 I'll tell you more about that in a second. 06:09.230 --> 06:12.220 So I am already dropping some knowledge here. 06:12.230 --> 06:18.380 I'm already dropping some information in this if you were having a closer look at this text you can 06:18.380 --> 06:24.290 see that I'm already telling you about my niece so I'm already telling you that we went into Google 06:24.380 --> 06:24.960 ads. 06:25.010 --> 06:30.280 So that is information and I also told you that it just took me 13 days. 06:30.350 --> 06:32.690 So by dropping a little information. 06:32.690 --> 06:39.380 Little by little I'm keeping your attention and I'm also definitely keeping your attention if I'm telling 06:39.380 --> 06:39.790 you that. 06:39.920 --> 06:43.080 I'll tell you more about that in a second. 06:43.100 --> 06:46.730 So you're telling a little information at the beginning of your article. 06:46.730 --> 06:52.820 Same if you're creating videos for example and then you're pulling back a little bit on the information 06:53.120 --> 07:00.590 and you keep writing or keep speaking about a story and then you are still filling in some information. 07:00.590 --> 07:02.450 Don't make them wait too long. 07:02.450 --> 07:07.180 It's actually a little bit of a learning curve here to keep people's attention. 07:07.280 --> 07:10.460 But on the end it's really effective. 07:10.670 --> 07:12.200 So this is how you can do it. 07:12.260 --> 07:16.310 You know that that information gap headline is really working. 07:16.310 --> 07:22.880 The article introduction by keeping the attention is really working now you know how to spike curiosity 07:22.880 --> 07:26.920 in anybody reading your texts or watching your videos. 07:26.950 --> 07:31.800 And to get more clicks the website clicks on your ads et cetera. 07:31.880 --> 07:34.160 So let's move on in the course see you in the next video.