Welcome back to the cause guys in this section we are going to start talking about sales psychology
and in this particular video we're going to cover something that calls reciprocity what it means and
how you can increase sales and traffic to your website by using it.
Let's dive into it.
Well first of all what is the reciprocity.
Well in short it is give something to get something.
When we are giving something for free like an apple for example the person that is getting this Apple
are feeling obligated to give back something.
Have you ever gotten like a Christmas gift.
But you didn't have anything for that person but you felt obligated to give them something back.
That is exactly what reciprocity is.
So for example if you're having something to market or sell and you're giving away something for free
with that gift then the people that is receiving this gift if it is unexpected they feel obligated to
maybe buy another product from you.
That is a social norm that we're having as human beings.
And actually in nineteen seventy four associate log called Philip something he deducted an experiment
around Christmas time where he created a handwritten Christmas card with his family on the picture and
send that out to six hundred different strangers strangers people that he have never talked to never
seen.
He had no connection whatsoever to this 600 people.
And the result of this experiment and study was actually that he got two hundred answers back.
That is how reciprocity works when you are giving something you will get back.
And that is why it's so important to do this in marketing when we're doing our ads et cetera.
And there are actually two different ways to use this reciprocity technique to get results.
The first one would be to collect leads for example for your business like e-mails phone numbers or
any type of personal information about a customer or a potential customer with a freebie a freebie is
basically like a give away.
If you look on the screen right now and digest both here guide to long and Jerry deals which means a
long life live past 200 of each free click here and they can click that bottom and they will get and
guide on how to live a longer life.
So by just being creative with your business with your content what can you give away for free in order
to get e-mail addresses to get phone numbers and other personal data that you can then market your products
and services to.
Because if somebody is getting something for free then the social norm of reciprocity kicks in and they
would like to give you something back.
Another example would be if you selling a product to include a personal note and a discount code.
So let's say that this was your package pretty boring right.
But what if you included something like this.
Hi Agnes to show our appreciation.
We'll give you 25 percent off your next purchase with us.
Have a great day.
It's both personal and you're having a discount code so you will have one returning customer.
Now this could be a discount code for just 5 percent.
But by doing this you're building a connection and you're building reciprocity towards your customers
meaning that they are feeling an urge to give back.
So this is reciprocity.
Use it.
Yes the way you want to but it's a good sales psychology to use if you're collecting leads or if you
are trying to get on customer to buy more products and services from you.
Good luck.
Now guys I'll see you in the next video.