Welcome back to the cause guys in this video we're going to have a look at the sales technique which
called the three boxes which are a lot of his successful companies are using around the world to increase
their sales.
So let's dive into it.
The three boxes e and sales technique that Apple is using to sell more cell phones.
Poof.
I'm gonna teach you that the inside of this video.
So let's have a look at the core of the three boxes.
So the entire goal with this technique is to have a person go from yes or no I don't know what if I
want to buy this too.
Which one should I choose.
So let's have a look at the real example of a yes and no.
Both me and Robin's educated personal trainers.
And this is how it looked inside of our gym when we were trying to sell personal training.
We had personal training packages.
So the first one would be this for example we have the starter package.
We're selling 10 of our hours for six ninety nine dollars.
That would be.
So what you will then do as a customer you will go in and you will talk to one of us personal trainers
and we said we have this starter package for you.
This might be customer Daddy's new that haven't tried personal training yet.
So they don't really know what they are buying.
They don't want to buy too much but they also would like to have some results right.
They would like to change their body and somehow either to strengthen it up or to get that beach body
right but they don't understand what they're buying really because they have never worked when personal
trainers so what they are doing then is have a look at the price they're seeing.
Seven hundred dollars for ten hours of training.
I don't know what I'm buying and seven hundred dollars is a lot of money.
So instead of having one off for one product or one service what we would like to do then is we would
like to change our offer.
So going from one starting package to go to real result package where we're selling 20 hours of personal
training and this is exactly what it looks inside of our gym our boss in the gym knew exactly on how
to lay out this three box method.
So now you can see that we're selling both 10 hours of personal training for around seven hundred dollars
and you can see then that we're set selling also 20 hours of personal training yes for the double a
month of price which is fourteen hundred dollars.
So what the customer's brain is doing now they're seeing that they're having two different option.
Now the first option doesn't look too expensive does it.
So you are starting to understand that well OK.
And we have the starter package but I maybe don't want to cheap out here because I would like to have
real results.
So now the customer is starting to go between which one should I pick.
But then what we're doing is we're throwing in one more choice which would be 50 hours of personal training.
Now I don't know how many packages I sold to a client that was called the traffic meaning they walked
in through the door maybe they we sold them a membership of the gym and then I said Hey I know you're
new here but would you like to buy 50 hours of personal training for about three thousand five hundred
dollars.
That's not as good sales tactic.
You have to create some rapport which means some kind of connection with the customer before you're
trying to sell this.
So what we're having on the screen right now is three different boxes of choices.
We're having 10 hours for 700 dollars.
We're having 20 hours for about fourteen hundred dollars and we're having 50 hours for about three thousand
five hundred dollars.
So what we have done here with the customer is we're having them going from checking the prices to checking
on the different packages and also going in between in their heads on which one should I pick.
And here we're having something called the 20 60 20 principle.
So if you're looking and own this packages with these choices 10 hours doesn't look too expensive right.
This is the starter pack.
But what if I would like to have real results then I would definitely go for the second package right.
I don't want to cheap out here on my body and on my health but what if I could change my life.
Go for a 50 hour package but still I'm pretty new in the gym and I don't know if I would like to invest
that amount of time and also amount of money on a product that I don't really know anything about that
I haven't tried yet.
So actually here we're having something called a 20 60 20 principle and that is basically that 20 percent
is going with the starter package when they are introduced to this kind of model and then 60 percent
is going forward a middle package and then we're having those kind of people that we have persuaded
or that just want to change their life now and they really really trust you that is going for a massive
package of 50 hours of personal training.
So this is a method that you can use inside of your business now why knowing that you were having a
service or product that you really want to sell and also delivered to your customer because you are
confident in whatever you're selling.
What if you could create two different other options for the customer.
Now if you still want to sell this as a core product.
The middle one for us in this video it would be the 20 hour training then you could also sell your product
like the 20 hour training and then you can create another product that is having a little less value
like the 10 hour and then one with massive value will all inclusive.
That kind of thinking.
So if you do this then you would see that people will go from either yes or no to which one should I
choose from looking at the prices to go whom I wonder which package fits me the best.
Is this gonna change my life or am I just ready to get real results.
You know what I mean.
And actually an company that is using this model in their marketing is Apple their self.
If you have a look on the screen right now you can see that they're selling one iPhone Pro.
They're selling one iPhone Macs and then they're selling the regular iPhone for different prices.
And this is of course because not everyone can afford the most expensive one and maybe not even the
medium price that the regular priced ones.
So they're buying the cheapest one.
But if you had the money and you didn't know which one you should go for buy fact you would probably
go for the middle one if you didn't search out for the biggest one.
So the three boxes is the same principle that huge companies like Apple is using in their strategy.
So now it's time for you to use this tragedy when you're selling your products and services because
it's really working.
So guys I'll see you in the next video.