WEBVTT 00:00.120 --> 00:01.280 Welcome back to the course. 00:01.290 --> 00:07.920 In this video we're going to talk about social proof and how we can use it in order to increase our 00:07.920 --> 00:08.640 sales. 00:08.820 --> 00:09.810 Let's dive into it. 00:09.990 --> 00:12.650 Well what is social proof really. 00:12.660 --> 00:17.120 Well it is when we're inspiring people to take actions. 00:17.190 --> 00:21.670 We do want to inspire people to buy our products and services right. 00:21.690 --> 00:27.330 So the fact is that we trust what others do and think What do I mean with that. 00:27.330 --> 00:32.580 Well let's say that you go to a bookstore you go to a bookstore maybe you go to Amazon dot com and you 00:32.580 --> 00:37.470 are looking to buy a Kindle book and book that you can just scroll through in your mobile phone and 00:37.470 --> 00:37.820 read. 00:37.830 --> 00:41.490 How do you know that this book is any good. 00:41.500 --> 00:42.010 Tell me that. 00:42.010 --> 00:45.280 How do you know this by the cover you see that it says. 00:45.280 --> 00:48.550 Think and Grow Rich doesn't tell me too much. 00:48.850 --> 00:51.790 Well of course you go into the reviews right. 00:51.790 --> 00:56.130 You read what other customers what other people have to say about the book. 00:56.140 --> 01:02.500 So you go into the reviews and you start reading through the reviews because you have no idea maybe 01:02.500 --> 01:07.630 what this book is about or if it's even worth your time and worth your money. 01:07.630 --> 01:08.070 Right. 01:08.080 --> 01:11.220 So that is exactly what you would like to figure out here. 01:11.230 --> 01:15.270 So we trust what other people do and think. 01:15.280 --> 01:23.080 So if people in the reviews for this book is telling me that this is a good book then how can we use 01:23.080 --> 01:23.380 this. 01:23.410 --> 01:28.480 If this were your book How could you use this to sell even more of this book. 01:28.480 --> 01:36.280 Well you could show the potential customers of yours how to act like sharing this review for example 01:36.280 --> 01:37.330 if you look on the screen. 01:37.330 --> 01:38.530 Buy it now. 01:38.530 --> 01:45.490 This customer in this review is telling me or that potential buyer that you should definitely go in 01:45.490 --> 01:47.250 and buy this now. 01:47.320 --> 01:49.780 And that is exactly what social proof is. 01:49.990 --> 01:56.800 Another person is telling me that yeah this book is very good and you should definitely buy it now and 01:56.800 --> 02:02.980 you can read out more and the next comment is telling me that this is a life changing book not even 02:03.100 --> 02:06.340 exaggerating if I'm looking to change my life. 02:06.340 --> 02:10.180 This comment this review is speaking directly to me. 02:10.270 --> 02:18.200 So social proof is a way for us as sellers to show what other people thinks about our products and services. 02:18.250 --> 02:19.890 And the same goes for social media. 02:19.900 --> 02:23.320 For example social proof get a V for example. 02:23.320 --> 02:28.060 He has 2.5 million subscribers on his YouTube channels. 02:28.060 --> 02:33.490 If this isn't social proof enough for me to trust him when it comes with business advice I don't know 02:33.490 --> 02:37.330 what singles for Tony Robbins as you're busy on his Instagram account. 02:37.360 --> 02:40.360 He has almost five million followers on there. 02:40.480 --> 02:42.440 That is also social proof. 02:42.490 --> 02:46.560 That is a social proof that's telling me that people like this man. 02:46.570 --> 02:50.740 So they are following him and I should do that too right. 02:50.740 --> 02:56.140 So using social proof to increase your sales is very important and also effective. 02:56.230 --> 02:59.260 So let's have a look at a few ways to use this effectively. 02:59.290 --> 03:05.920 The first one is of course to use reviews like if you were selling that book use those reviews but let's 03:05.920 --> 03:09.760 say that we're selling a course that's called Get out of depth. 03:09.760 --> 03:12.370 Course a review could look something like this. 03:12.370 --> 03:15.180 Maybe you're selling this course on Amazon. 03:15.190 --> 03:17.390 Let's say it can look something like this. 03:17.410 --> 03:22.360 You can see that this cause got round 4.5 stars and reviews. 03:22.360 --> 03:24.620 You can also see how many ratings it got. 03:24.670 --> 03:29.720 And you can also see a little comment here which says this course is a good match for me. 03:29.740 --> 03:30.550 Thanks. 03:30.550 --> 03:31.530 This is a review. 03:31.540 --> 03:32.720 Nothing personal. 03:32.800 --> 03:36.390 Just another person telling me something about this course. 03:36.400 --> 03:42.940 Now I know that discourse is a good match for this person but I don't know if it's a good match for 03:42.940 --> 03:43.180 me. 03:43.180 --> 03:46.900 So it's not personal towards the instructors. 03:46.900 --> 03:51.820 It's more yes targeted to the course and then we're having used testimonials. 03:51.820 --> 03:55.420 This is very very effective guys when doing this right. 03:55.420 --> 03:58.300 This is something that you could have on your Web site for example. 03:58.330 --> 03:58.590 OK. 03:58.600 --> 04:00.600 You can see that it's got five stars. 04:00.640 --> 04:05.320 So if I'm going to the Web site and I see a wild five star for this let's see what this student has 04:05.320 --> 04:10.570 to say the way Robin in desperate takes everything step by step makes it easy to follow along. 04:10.570 --> 04:16.540 I highly recommend this course to anyone wanting to get out of depth fast. 04:16.540 --> 04:16.990 All right. 04:16.990 --> 04:23.230 And you can also see that it's a small picture a profile picture of a woman called Rachel Wilson. 04:23.380 --> 04:31.630 So what makes a review different from a testimonial is basically that I put this on my Web site and 04:31.840 --> 04:38.860 actually this could just be a review of somebody writing on Amazon and I e-mailed them and asked if 04:38.860 --> 04:45.250 they could write a little bit more in-depth review and also send me their profile image. 04:45.250 --> 04:50.670 Now in order for you to get this important testimonials you could just send them a free product. 04:50.680 --> 04:56.830 If you don't sell very expensive stuffs in order to get these testimonials with their profile picture 04:56.830 --> 05:01.690 and then more in-depth explanation of what this course has done for them. 05:01.780 --> 05:07.540 And you can put this on your Web site which is in a very important sales point for anybody coming into 05:07.540 --> 05:09.540 your Web site and looking on your course. 05:09.550 --> 05:15.580 So a testimonial should always be positive and it should also include a profile picture and maybe a 05:15.580 --> 05:19.990 small explanation about this student and what it has done for them. 05:20.020 --> 05:23.880 And then we're having the case study use case studies. 05:23.920 --> 05:27.320 If you're having some case study it could look something like this. 05:27.370 --> 05:30.100 So we're still selling the get out of depth course. 05:30.130 --> 05:32.650 And you can see that it's getting five stars. 05:32.650 --> 05:35.830 This is an thing that I'm having on my Web site. 05:35.950 --> 05:38.900 And it says Robin and yes this course helped me get out. 05:38.930 --> 05:46.730 Twenty five thousand dollars that in 15 month and I also added this button read my story. 05:46.730 --> 05:53.160 Now I told this customer what if you wrote a little story and send me that story about your background 05:53.160 --> 05:56.010 of around your depth and how you solved it. 05:56.030 --> 05:58.150 You think this course. 05:58.160 --> 05:59.550 How powerful right. 05:59.570 --> 06:05.900 We all know that storytelling is very powerful when reading the right story or watching the right story 06:05.900 --> 06:09.400 in a movie or in a sales text or something like that. 06:09.410 --> 06:16.940 We are connecting more with whomever is in that movie or whomever is writing that text. 06:16.940 --> 06:18.880 That's how we as human works. 06:18.890 --> 06:20.390 We love stories. 06:20.450 --> 06:26.360 So if you were looking for a course to get out of depth and you saw this read my story I at least would 06:26.360 --> 06:32.010 definitely flick this button to read out the entire story in order for me to connect more with whomever 06:32.180 --> 06:38.960 who is taking this course because we're all alike as human beings we love stories but what separates 06:38.960 --> 06:46.650 a testimonial to a case study is that the case study include real results as you can see on the screen. 06:46.700 --> 06:51.580 We helped her get out of twenty five thousand dollars in debt. 06:51.770 --> 06:57.710 That is the risk salts and case study always should have some type of results. 06:57.890 --> 07:04.310 And also you can include a story you don't have to do that but it will strengthen the message and it's 07:04.310 --> 07:10.950 a good way to show off a social proof in order for your potential customers to become a customer. 07:11.390 --> 07:13.520 So this is how you can use social proof. 07:13.520 --> 07:19.780 You can do it in the same way on your Facebook ads and in your social media content as well. 07:19.790 --> 07:26.750 So in short social proof is basically we trust what others do and think we like to read out reviews. 07:26.750 --> 07:28.470 The same goes for the movies. 07:28.550 --> 07:35.840 I guess you one or two times have been into a website called E M D B and read about a movie before you 07:35.840 --> 07:41.510 watched it either in the cinemas or downloaded it or watched it on Netflix and then we would like to 07:41.630 --> 07:46.410 use this social proof tactics in order to show off potential customers. 07:46.520 --> 07:52.150 How other people act and how they should act around our services and products. 07:52.190 --> 07:56.420 You can use reviews on your website in your ads or in your social media content. 07:56.420 --> 08:01.940 You can do the same with testimonials and case studies but always be true. 08:01.940 --> 08:07.290 And for me to be true in this video we have no out get out of depth course. 08:07.340 --> 08:09.370 This was just an example. 08:09.380 --> 08:14.780 So no you know how to use social proof in order to increase your sales. 08:14.780 --> 08:15.890 See you in the next media guys.