Welcome back to the course.
In this video we're going to talk about social proof and how we can use it in order to increase our
sales.
Let's dive into it.
Well what is social proof really.
Well it is when we're inspiring people to take actions.
We do want to inspire people to buy our products and services right.
So the fact is that we trust what others do and think What do I mean with that.
Well let's say that you go to a bookstore you go to a bookstore maybe you go to Amazon dot com and you
are looking to buy a Kindle book and book that you can just scroll through in your mobile phone and
read.
How do you know that this book is any good.
Tell me that.
How do you know this by the cover you see that it says.
Think and Grow Rich doesn't tell me too much.
Well of course you go into the reviews right.
You read what other customers what other people have to say about the book.
So you go into the reviews and you start reading through the reviews because you have no idea maybe
what this book is about or if it's even worth your time and worth your money.
Right.
So that is exactly what you would like to figure out here.
So we trust what other people do and think.
So if people in the reviews for this book is telling me that this is a good book then how can we use
this.
If this were your book How could you use this to sell even more of this book.
Well you could show the potential customers of yours how to act like sharing this review for example
if you look on the screen.
Buy it now.
This customer in this review is telling me or that potential buyer that you should definitely go in
and buy this now.
And that is exactly what social proof is.
Another person is telling me that yeah this book is very good and you should definitely buy it now and
you can read out more and the next comment is telling me that this is a life changing book not even
exaggerating if I'm looking to change my life.
This comment this review is speaking directly to me.
So social proof is a way for us as sellers to show what other people thinks about our products and services.
And the same goes for social media.
For example social proof get a V for example.
He has 2.5 million subscribers on his YouTube channels.
If this isn't social proof enough for me to trust him when it comes with business advice I don't know
what singles for Tony Robbins as you're busy on his Instagram account.
He has almost five million followers on there.
That is also social proof.
That is a social proof that's telling me that people like this man.
So they are following him and I should do that too right.
So using social proof to increase your sales is very important and also effective.
So let's have a look at a few ways to use this effectively.
The first one is of course to use reviews like if you were selling that book use those reviews but let's
say that we're selling a course that's called Get out of depth.
Course a review could look something like this.
Maybe you're selling this course on Amazon.
Let's say it can look something like this.
You can see that this cause got round 4.5 stars and reviews.
You can also see how many ratings it got.
And you can also see a little comment here which says this course is a good match for me.
Thanks.
This is a review.
Nothing personal.
Just another person telling me something about this course.
Now I know that discourse is a good match for this person but I don't know if it's a good match for
me.
So it's not personal towards the instructors.
It's more yes targeted to the course and then we're having used testimonials.
This is very very effective guys when doing this right.
This is something that you could have on your Web site for example.
OK.
You can see that it's got five stars.
So if I'm going to the Web site and I see a wild five star for this let's see what this student has
to say the way Robin in desperate takes everything step by step makes it easy to follow along.
I highly recommend this course to anyone wanting to get out of depth fast.
All right.
And you can also see that it's a small picture a profile picture of a woman called Rachel Wilson.
So what makes a review different from a testimonial is basically that I put this on my Web site and
actually this could just be a review of somebody writing on Amazon and I e-mailed them and asked if
they could write a little bit more in-depth review and also send me their profile image.
Now in order for you to get this important testimonials you could just send them a free product.
If you don't sell very expensive stuffs in order to get these testimonials with their profile picture
and then more in-depth explanation of what this course has done for them.
And you can put this on your Web site which is in a very important sales point for anybody coming into
your Web site and looking on your course.
So a testimonial should always be positive and it should also include a profile picture and maybe a
small explanation about this student and what it has done for them.
And then we're having the case study use case studies.
If you're having some case study it could look something like this.
So we're still selling the get out of depth course.
And you can see that it's getting five stars.
This is an thing that I'm having on my Web site.
And it says Robin and yes this course helped me get out.
Twenty five thousand dollars that in 15 month and I also added this button read my story.
Now I told this customer what if you wrote a little story and send me that story about your background
of around your depth and how you solved it.
You think this course.
How powerful right.
We all know that storytelling is very powerful when reading the right story or watching the right story
in a movie or in a sales text or something like that.
We are connecting more with whomever is in that movie or whomever is writing that text.
That's how we as human works.
We love stories.
So if you were looking for a course to get out of depth and you saw this read my story I at least would
definitely flick this button to read out the entire story in order for me to connect more with whomever
who is taking this course because we're all alike as human beings we love stories but what separates
a testimonial to a case study is that the case study include real results as you can see on the screen.
We helped her get out of twenty five thousand dollars in debt.
That is the risk salts and case study always should have some type of results.
And also you can include a story you don't have to do that but it will strengthen the message and it's
a good way to show off a social proof in order for your potential customers to become a customer.
So this is how you can use social proof.
You can do it in the same way on your Facebook ads and in your social media content as well.
So in short social proof is basically we trust what others do and think we like to read out reviews.
The same goes for the movies.
I guess you one or two times have been into a website called E M D B and read about a movie before you
watched it either in the cinemas or downloaded it or watched it on Netflix and then we would like to
use this social proof tactics in order to show off potential customers.
How other people act and how they should act around our services and products.
You can use reviews on your website in your ads or in your social media content.
You can do the same with testimonials and case studies but always be true.
And for me to be true in this video we have no out get out of depth course.
This was just an example.
So no you know how to use social proof in order to increase your sales.
See you in the next media guys.