WEBVTT 00:00.150 --> 00:01.020 Welcome back guys. 00:01.020 --> 00:06.890 In this video we're going to talk about on how you can write and call to action that gets clicks. 00:06.900 --> 00:08.070 Let's dive into it. 00:08.070 --> 00:08.520 All right guys. 00:08.520 --> 00:16.140 So the first step in order to write and call to action that gets clicked is to put yourself into your 00:16.140 --> 00:17.900 customer's shoes. 00:17.910 --> 00:21.060 Now what do they really want. 00:21.060 --> 00:22.250 That is the question for you. 00:22.260 --> 00:24.500 What do your customers really decide. 00:24.510 --> 00:26.520 What are their goals. 00:26.520 --> 00:29.860 So let's say that they you have want to lose weight. 00:29.860 --> 00:30.360 All right. 00:30.420 --> 00:31.500 So they want to lose weight. 00:31.500 --> 00:36.060 You have the perfect fitness program for them in order to lose weight. 00:36.060 --> 00:39.670 You have calculated all the calories on their foods. 00:39.720 --> 00:46.500 You have calculated all the exercises they need to reach a certain level of fitness within a certain 00:46.500 --> 00:47.840 level of period. 00:48.030 --> 00:48.360 OK. 00:48.390 --> 00:50.250 So you have that in your hand. 00:50.250 --> 00:52.930 But then let's switch places with your customer. 00:53.010 --> 00:56.760 Let's say that you're standing inside of their shoes. 00:56.820 --> 00:59.430 What are you as a customer wanting. 00:59.430 --> 01:05.640 How would you like them to speak to you and what action would you like them to tell you in order for 01:05.640 --> 01:07.560 you to take that action. 01:07.800 --> 01:09.830 That is what you have to ask yourself. 01:09.840 --> 01:11.610 So what do they really want. 01:11.610 --> 01:13.110 What are the biggest fears. 01:13.140 --> 01:14.690 What are the biggest goals. 01:14.730 --> 01:22.520 So let's say that we wrote them blog post and blog post with the title how I lost 42 kilos in 97 days. 01:22.560 --> 01:28.350 Pretty specific and I would say that this is a very good headline for anything that you would like to 01:28.350 --> 01:30.420 write in this like subject. 01:30.750 --> 01:35.310 And then we have the text here that is reading out like this we have already went over this story so 01:35.310 --> 01:38.490 I've already read this to you but you can post this video and read it. 01:38.490 --> 01:40.000 If you miss that video. 01:40.680 --> 01:44.120 But this doesn't tell me too much right. 01:44.130 --> 01:49.460 I can read this story and I can feel for this lady that was bullied when she were 9 years old. 01:49.470 --> 01:56.640 But I know I can also see in the bottom that it says Contact e slim dot com but I don't see anything 01:56.640 --> 01:58.860 that really are standing out. 01:58.860 --> 02:01.160 So that is what we would like to do here next. 02:01.260 --> 02:07.560 Would a call to action make it stand out make it pop in the faces of the people who is scrolling on 02:07.560 --> 02:13.590 Facebook or maybe pop in the face of people who is like reading on your blog like in the end of your 02:13.590 --> 02:16.590 blog you would like to put some colors on there. 02:16.620 --> 02:17.140 OK. 02:17.190 --> 02:23.130 So put some colors on there that is popping in their face that is like really separating your takes 02:23.130 --> 02:25.590 from the action that you would like them to take. 02:25.590 --> 02:30.950 They have already read through all of your text that takes Texas awesome maybe you use the item model. 02:30.960 --> 02:35.570 I don't know but you have sparked the interest you have maybe spiked and desire in them. 02:35.570 --> 02:38.580 Now it's time for them to take certain action. 02:38.580 --> 02:45.270 Just put some colors in there and to make it stand out from your text and they will always have their 02:45.270 --> 02:46.460 eyes on that. 02:46.790 --> 02:54.590 After Dad read your text so you would like to use short power words short pause we already went through 02:54.630 --> 02:58.060 but power which could be stuff like by now. 02:58.180 --> 02:59.310 You joined now. 02:59.310 --> 03:02.540 Start now get copy sign up. 03:02.550 --> 03:09.760 So let's put a little color with a little bit of power words on this copy on the right hand side pop. 03:09.870 --> 03:12.540 Look at this looks way better. 03:12.540 --> 03:19.140 Now we're having a call to action there with a small power word text that is really standing out from 03:19.140 --> 03:19.830 the text. 03:19.890 --> 03:26.180 And now I know what action I need to take in order to get what I want as a reader. 03:26.220 --> 03:30.270 So if I click this button I can sign up to get this free consultation. 03:30.270 --> 03:31.470 That is promising. 03:31.470 --> 03:33.630 Inside of this text. 03:33.630 --> 03:39.740 Now if this isn't enough if this feels like a little bit too weak we can do something like this. 03:39.740 --> 03:41.580 We can direct people to the action. 03:41.580 --> 03:45.330 Now look on the right hand side you can see that are added in some arrows. 03:45.330 --> 03:48.030 Here we can direct people to the action. 03:48.030 --> 03:55.680 So with some arrows pointing at this button it's more visible for anybody even for your grandparents. 03:55.680 --> 03:56.040 All right. 03:56.400 --> 04:02.370 So as you can see on this text right now we can definitely see that this button is getting a lot of 04:02.370 --> 04:02.780 love. 04:02.790 --> 04:08.880 So hopefully your customers will also give it a lot of love and click that button and sign up to whatever 04:08.880 --> 04:14.050 you're having to sell them or give away or whatever you're having. 04:14.070 --> 04:21.780 And also we can also do one more thing with a call to action and that is including some kind of social 04:21.780 --> 04:23.990 proof nearby that button. 04:24.120 --> 04:24.510 OK. 04:24.540 --> 04:27.030 So look at this for example. 04:27.030 --> 04:28.560 This is a weight loss journey right. 04:28.560 --> 04:35.910 So you can see that it's man or woman without hair that has lost a lot of weight. 04:35.910 --> 04:40.530 And that could be this 42 kilos in nine to seven days right. 04:40.530 --> 04:41.770 Makes sense. 04:41.820 --> 04:48.150 So you can also include some type of social proof is can also be like your numbers. 04:48.180 --> 04:55.800 If you have a gap in another person or company that many subscribers or yourself subscribers or some 04:55.800 --> 05:01.880 type of results that do have aligned with what you are selling or wanting well to sign up to so including 05:01.880 --> 05:06.210 social proof nearby could be very effective when it comes to call to actions. 05:06.480 --> 05:08.860 OK guys so this is how it can look. 05:08.900 --> 05:14.000 If you look on the right hand side it was pretty weak before we'd all only text. 05:14.000 --> 05:16.430 But now you can see we have a sign up button. 05:16.430 --> 05:22.070 We have some arrows pointing at the button and we also have some social proof on the left hand side. 05:22.190 --> 05:23.940 Just nearby a button. 05:23.960 --> 05:26.480 So this is how you're creating a call to action. 05:26.540 --> 05:32.890 Step by step and make sure that people are going to click whatever you have to sell or to give away. 05:32.900 --> 05:35.930 So put yourself into your customer's shoes. 05:35.960 --> 05:39.530 That is the first step you would like to take and then make it stand out. 05:39.530 --> 05:41.440 Use some colors Hey guys. 05:41.450 --> 05:43.100 Don't be shy. 05:43.130 --> 05:47.300 Use some short sweet power words that are really really powerful. 05:47.300 --> 05:50.890 We already went through that in an earlier lecture if you missed that lecture. 05:50.900 --> 05:58.180 Go back to the power words lecture and you will learn a lot on how to create a good small button without 05:58.190 --> 06:05.220 powerful text or like a powerful word that is going to make your potential customer to click that button. 06:05.360 --> 06:10.460 Then you can dial with people with some arrows like I've done in this example here and then you can 06:10.460 --> 06:17.990 also include social proof near by to make sure that they can really like understand what you are talking 06:17.990 --> 06:22.580 about because as I said a picture speaks more than a thousand words. 06:22.660 --> 06:25.610 So don't be shy to using pictures. 06:25.610 --> 06:33.140 It's a good way also in your ads copy in your like sales page to use pictures because we can really 06:33.500 --> 06:35.780 relate to that as human beings. 06:35.780 --> 06:41.000 OK guys so now you know how to create a call to action that people really want to click. 06:41.000 --> 06:42.190 See you in the next few days.