Welcome back guys.
In this video we're going to talk about on how you can write and call to action that gets clicks.
Let's dive into it.
All right guys.
So the first step in order to write and call to action that gets clicked is to put yourself into your
customer's shoes.
Now what do they really want.
That is the question for you.
What do your customers really decide.
What are their goals.
So let's say that they you have want to lose weight.
All right.
So they want to lose weight.
You have the perfect fitness program for them in order to lose weight.
You have calculated all the calories on their foods.
You have calculated all the exercises they need to reach a certain level of fitness within a certain
level of period.
OK.
So you have that in your hand.
But then let's switch places with your customer.
Let's say that you're standing inside of their shoes.
What are you as a customer wanting.
How would you like them to speak to you and what action would you like them to tell you in order for
you to take that action.
That is what you have to ask yourself.
So what do they really want.
What are the biggest fears.
What are the biggest goals.
So let's say that we wrote them blog post and blog post with the title how I lost 42 kilos in 97 days.
Pretty specific and I would say that this is a very good headline for anything that you would like to
write in this like subject.
And then we have the text here that is reading out like this we have already went over this story so
I've already read this to you but you can post this video and read it.
If you miss that video.
But this doesn't tell me too much right.
I can read this story and I can feel for this lady that was bullied when she were 9 years old.
But I know I can also see in the bottom that it says Contact e slim dot com but I don't see anything
that really are standing out.
So that is what we would like to do here next.
Would a call to action make it stand out make it pop in the faces of the people who is scrolling on
Facebook or maybe pop in the face of people who is like reading on your blog like in the end of your
blog you would like to put some colors on there.
OK.
So put some colors on there that is popping in their face that is like really separating your takes
from the action that you would like them to take.
They have already read through all of your text that takes Texas awesome maybe you use the item model.
I don't know but you have sparked the interest you have maybe spiked and desire in them.
Now it's time for them to take certain action.
Just put some colors in there and to make it stand out from your text and they will always have their
eyes on that.
After Dad read your text so you would like to use short power words short pause we already went through
but power which could be stuff like by now.
You joined now.
Start now get copy sign up.
So let's put a little color with a little bit of power words on this copy on the right hand side pop.
Look at this looks way better.
Now we're having a call to action there with a small power word text that is really standing out from
the text.
And now I know what action I need to take in order to get what I want as a reader.
So if I click this button I can sign up to get this free consultation.
That is promising.
Inside of this text.
Now if this isn't enough if this feels like a little bit too weak we can do something like this.
We can direct people to the action.
Now look on the right hand side you can see that are added in some arrows.
Here we can direct people to the action.
So with some arrows pointing at this button it's more visible for anybody even for your grandparents.
All right.
So as you can see on this text right now we can definitely see that this button is getting a lot of
love.
So hopefully your customers will also give it a lot of love and click that button and sign up to whatever
you're having to sell them or give away or whatever you're having.
And also we can also do one more thing with a call to action and that is including some kind of social
proof nearby that button.
OK.
So look at this for example.
This is a weight loss journey right.
So you can see that it's man or woman without hair that has lost a lot of weight.
And that could be this 42 kilos in nine to seven days right.
Makes sense.
So you can also include some type of social proof is can also be like your numbers.
If you have a gap in another person or company that many subscribers or yourself subscribers or some
type of results that do have aligned with what you are selling or wanting well to sign up to so including
social proof nearby could be very effective when it comes to call to actions.
OK guys so this is how it can look.
If you look on the right hand side it was pretty weak before we'd all only text.
But now you can see we have a sign up button.
We have some arrows pointing at the button and we also have some social proof on the left hand side.
Just nearby a button.
So this is how you're creating a call to action.
Step by step and make sure that people are going to click whatever you have to sell or to give away.
So put yourself into your customer's shoes.
That is the first step you would like to take and then make it stand out.
Use some colors Hey guys.
Don't be shy.
Use some short sweet power words that are really really powerful.
We already went through that in an earlier lecture if you missed that lecture.
Go back to the power words lecture and you will learn a lot on how to create a good small button without
powerful text or like a powerful word that is going to make your potential customer to click that button.
Then you can dial with people with some arrows like I've done in this example here and then you can
also include social proof near by to make sure that they can really like understand what you are talking
about because as I said a picture speaks more than a thousand words.
So don't be shy to using pictures.
It's a good way also in your ads copy in your like sales page to use pictures because we can really
relate to that as human beings.
OK guys so now you know how to create a call to action that people really want to click.
See you in the next few days.