Welcome back.
In this video we're going to talk about something called Call to Action also known as a CTA.
What it is and why it's so important for you to Navy your call to actions in order to make people do
whatever you would like them to do.
Let's dive into it.
Well first of all what is a call to action also known as A C T A.
Well that is actually something that we are creating within our sales copy or within our blog posts
or waiting or whatever we are writing to make sure that the person who is reading what.
Whatever we have to say is taking that next step in our journey or in their journey.
So if we are writing and sales page without some call to action and then we're just writing a sales
space right.
We are not getting any subscribers.
We are not getting any sales or so on.
Like on YouTube for example have you ever watched a YouTube video when YouTube or in the end of the
video are asking you to subscribe to their channel.
It's a call to action Bob in video for months and for us we are writing this.
So in an e-mail in the sales page in an ad copy we do want to include some type of call to action to
make them sub scribe just as you can see on the screen here.
And this is because we don't want to assume that people understand that they should subscribe to our
YouTube channel or to a newsletter or two whatever we're having to sell or give away for free to create
a bigger larger audience.
So don't assume that people understand that they should take certain action you need to tell them what
you would like them to do.
People need to be told people are not stupid but people just don't think about it.
If I watch a youtube video or I read a sales page and I have no call to action whatsoever I would just
move on with my day.
And the same goes maybe for you or for other people out there.
So we need to tell people in our text what we would like them to do.
OK.
People need to be told.
So if people are reading this text what's the next step for to people just a little bit.
Read out this text do you see any call to action do you see me wanting you to do something but I don't
see like a button.
I don't see some way to go next.
I don't see swipe to next side or swipe up or something like that that you see on Instagram.
So what should I do.
You need to tell people what to do with this button for example.
Start now.
OK.
Then I know if I click this button I know that I am taking an action that are giving me something.
And we know that we are getting something in return.
We who wrote this text because we know that we have created a call to action and action that we would
like the potential customer to take in order to become our customer or to become our subscriber or something
like that.
So what's the goal with what you write is something that you have to ask yourself is the goal to make
somebody start your program now is the goal to make somebody buy something now.
Or is it to maybe get a copy in order for a Dem to become your e-mail subscriber or what are your goals
with writing this blog post.
If you're right just writing different blog post or different saints pages just because it's fun.
I don't assume so.
I think you you will become a way better copywriter if you're getting somebody to click that buying
out button.
Right.
So you do want to put in some actions here but what are your goals with writing and blog posts always
think about that first and then that text should speak that goal along.
So you are spiking the interest you're spiking a desire and you're making a very good call to action
that they cannot resist.
So a call to action equals reach your goals.
OK so by now you join now sign up get copy start now that are called two actions that are very very
good.
They're short and sweet and direct to the point but your call to actions is equal to reaching your goals.
So what are the goals with whatever you're writing.
Do you want people to buy now.
Do you want them to join a certain thing.
Do you want to sign up for a certain thing.
Do you would like them to start now.
What are your goals with your writing.
If you already are a copywriter What are your goals aligned with that company that you may or may not
by working with or would your own products or services.
What is it that you would like people to do.
Do you would like them to buy more of your product then speak that in your copy and then create an awesome
call to action.
In the end so in the next video we're going to talk more about call to action on how to do this the
way that people cannot resist to collect that call to action bottom scene a next v guys.