WEBVTT 00:00.150 --> 00:00.840 Welcome back. 00:00.840 --> 00:07.020 In this video we're going to talk about something called Call to Action also known as a CTA. 00:07.020 --> 00:14.400 What it is and why it's so important for you to Navy your call to actions in order to make people do 00:14.490 --> 00:16.650 whatever you would like them to do. 00:16.650 --> 00:17.580 Let's dive into it. 00:17.850 --> 00:23.070 Well first of all what is a call to action also known as A C T A. 00:23.310 --> 00:29.850 Well that is actually something that we are creating within our sales copy or within our blog posts 00:29.880 --> 00:35.380 or waiting or whatever we are writing to make sure that the person who is reading what. 00:35.400 --> 00:43.020 Whatever we have to say is taking that next step in our journey or in their journey. 00:43.020 --> 00:51.800 So if we are writing and sales page without some call to action and then we're just writing a sales 00:51.810 --> 00:52.560 space right. 00:52.590 --> 00:54.840 We are not getting any subscribers. 00:54.840 --> 00:57.950 We are not getting any sales or so on. 00:58.110 --> 01:03.480 Like on YouTube for example have you ever watched a YouTube video when YouTube or in the end of the 01:03.480 --> 01:07.020 video are asking you to subscribe to their channel. 01:07.080 --> 01:13.530 It's a call to action Bob in video for months and for us we are writing this. 01:13.620 --> 01:20.880 So in an e-mail in the sales page in an ad copy we do want to include some type of call to action to 01:20.880 --> 01:25.170 make them sub scribe just as you can see on the screen here. 01:25.260 --> 01:31.080 And this is because we don't want to assume that people understand that they should subscribe to our 01:31.200 --> 01:38.160 YouTube channel or to a newsletter or two whatever we're having to sell or give away for free to create 01:38.160 --> 01:40.260 a bigger larger audience. 01:40.290 --> 01:48.120 So don't assume that people understand that they should take certain action you need to tell them what 01:48.120 --> 01:49.470 you would like them to do. 01:49.470 --> 01:54.560 People need to be told people are not stupid but people just don't think about it. 01:54.600 --> 02:01.500 If I watch a youtube video or I read a sales page and I have no call to action whatsoever I would just 02:01.500 --> 02:02.730 move on with my day. 02:02.940 --> 02:06.110 And the same goes maybe for you or for other people out there. 02:06.120 --> 02:11.360 So we need to tell people in our text what we would like them to do. 02:11.370 --> 02:11.670 OK. 02:11.670 --> 02:13.250 People need to be told. 02:13.320 --> 02:18.390 So if people are reading this text what's the next step for to people just a little bit. 02:18.390 --> 02:25.710 Read out this text do you see any call to action do you see me wanting you to do something but I don't 02:25.710 --> 02:27.420 see like a button. 02:27.480 --> 02:30.000 I don't see some way to go next. 02:30.000 --> 02:35.340 I don't see swipe to next side or swipe up or something like that that you see on Instagram. 02:35.340 --> 02:36.860 So what should I do. 02:36.870 --> 02:41.100 You need to tell people what to do with this button for example. 02:41.100 --> 02:42.060 Start now. 02:42.150 --> 02:42.540 OK. 02:42.570 --> 02:48.260 Then I know if I click this button I know that I am taking an action that are giving me something. 02:48.540 --> 02:51.930 And we know that we are getting something in return. 02:52.080 --> 02:59.070 We who wrote this text because we know that we have created a call to action and action that we would 02:59.070 --> 03:05.130 like the potential customer to take in order to become our customer or to become our subscriber or something 03:05.130 --> 03:05.820 like that. 03:06.180 --> 03:12.270 So what's the goal with what you write is something that you have to ask yourself is the goal to make 03:12.270 --> 03:18.840 somebody start your program now is the goal to make somebody buy something now. 03:18.840 --> 03:27.690 Or is it to maybe get a copy in order for a Dem to become your e-mail subscriber or what are your goals 03:27.780 --> 03:29.780 with writing this blog post. 03:29.850 --> 03:36.150 If you're right just writing different blog post or different saints pages just because it's fun. 03:36.150 --> 03:37.450 I don't assume so. 03:37.470 --> 03:43.880 I think you you will become a way better copywriter if you're getting somebody to click that buying 03:43.880 --> 03:44.480 out button. 03:44.480 --> 03:45.420 Right. 03:45.450 --> 03:51.510 So you do want to put in some actions here but what are your goals with writing and blog posts always 03:51.510 --> 03:57.120 think about that first and then that text should speak that goal along. 03:57.120 --> 04:03.540 So you are spiking the interest you're spiking a desire and you're making a very good call to action 04:03.810 --> 04:06.060 that they cannot resist. 04:06.090 --> 04:11.040 So a call to action equals reach your goals. 04:11.070 --> 04:21.000 OK so by now you join now sign up get copy start now that are called two actions that are very very 04:21.000 --> 04:21.260 good. 04:21.260 --> 04:29.100 They're short and sweet and direct to the point but your call to actions is equal to reaching your goals. 04:29.100 --> 04:32.220 So what are the goals with whatever you're writing. 04:32.280 --> 04:34.170 Do you want people to buy now. 04:34.170 --> 04:36.300 Do you want them to join a certain thing. 04:36.300 --> 04:38.730 Do you want to sign up for a certain thing. 04:38.730 --> 04:40.850 Do you would like them to start now. 04:40.860 --> 04:44.190 What are your goals with your writing. 04:44.280 --> 04:50.670 If you already are a copywriter What are your goals aligned with that company that you may or may not 04:50.730 --> 04:53.660 by working with or would your own products or services. 04:53.670 --> 04:57.250 What is it that you would like people to do. 04:57.260 --> 05:03.850 Do you would like them to buy more of your product then speak that in your copy and then create an awesome 05:03.880 --> 05:05.070 call to action. 05:05.080 --> 05:11.020 In the end so in the next video we're going to talk more about call to action on how to do this the 05:11.020 --> 05:16.450 way that people cannot resist to collect that call to action bottom scene a next v guys.