In these media guys we're gonna talk about something called the IED model and that is basically on model
that's been around for a hundred and twenty years something.
And it's kind of a model that will help you to write your copy in a better ways more structured way
in order to get more clicks on your ads copies and more clicks on your emails and to make them take
the action that you desire.
OK.
Let's dive into the model.
So what does Aida stand for.
Well let's have a look.
The a in the word stands for attention.
It's actually how are we going to grab somebody's attention and to click our ads copy click our sales
page and keep reading our e mail and then we have the interest how are we going to spike their interest
at the first sentences in our copy.
Then we have to decide how can we create and decipher around our products or services or if we would
like them to subscribe to our email list.
How can we create this desire and then we have the action for it.
The last letter in this word which is how can we make them do the action that we so much desire which
is aligned with our goals.
Let's have a little closer look at the up model so attention.
What do I mean with this.
Well how can we create as some type of urgency in our for example the headline off our copies and then
we have the curiosity that is also something that we would like to throw in there.
In this model when we're writing something to grab somebodies attention and then we have the offers
we can create an offer.
For example let's say that we're walking in the city and we're seeing our favorite store.
OK.
So we're seeing our favorite store and we see that today is the last day of a sale coming here and buy
your favorite jeans for 15 percent off or 50 percent off.
All right.
So you can you watch the clock and you know that your favorites.
Door closes in like one hour.
OK.
And you see this billboard and you think to yourself like OK I need a new pair of jeans and this is
my favorite store.
So of course I'm gonna go in and have a look if I can find a pair of jeans for myself.
So this creates urgency and also creates curiosity because you don't know if they have the jeans or
not and they have already created an offer for you and then you do always want to keep this relevant.
Why.
Well because you wouldn't like to keep customers.
Right.
So if you have an offer but you cannot give them that offer if you tell them in like the headline well
and buy this and you will get this and but you cannot give them the thing that you have already promised
then you will lose customers.
So keep it relevant.
OK.
And then we have the interest the interest is basically where you're spiking somebodies interest with
this small little story I just told you you could probably imagine yourself walking in the these and
see your favorite store in front of you and see this sign where it says like 50 percent off.
Awesome.
What a deal.
I'm gonna go in there and buy myself a pair of jeans for example.
So storytelling as you already know is very effective if doing that.
Right.
And then we have you always wanted to go on that pain point so if you know your customer a little bit
or your customer's problem go into pain points.
What are the needs.
What are they desired.
And they just write about that in the first couple of sentences and then you would like to include some
kind of facts to back it up what you're talking about maybe they are like cold customers maybe you don't
know them too well so include some type of facts in the first sentences and you will be good to go and
your customers or potential customers will keep on reading your sales mail or your sales page or your
ads copy and then we have used humor.
You can also go in here and use some type of humor but only if you really know your customer your customer's
needs et cetera or your customers humor rather.
So if you know the language that your customers are using you can definitely use some type of humor
in the first sentences despite their interest.
Then the third step of this item model is this site.
We would like to create some type of desire inside of our copy so if we are creating a sales copy what
can you give out.
For example for free.
So you will get that person to subscribe to your email list.
OK.
So we would like to create this site because all the customers out there today even you are asking themselves
what's in it for me.
What can I get out of subscribing to these YouTube channel to this newsletter or two like buy your products
or services.
Is this really worth my time.
Is this really worth my money.
That's always on our mind as customers.
So you would like you focus on the problem find a problem you can do the research as we already went
through on Quora on Reddit on other social media platforms maybe go to Amazon dot com if you're having
a physical product to sell.
You can definitely go there and read the reviews and see what are the problems with this product and
solve that in your own product and focus on the problems and then you would also present your solution
like my product has this and I understand that this is a common problem with these types of products
or services I have solve all your problems and this product will solve all of your problems.
Buy it now.
OK.
And then we have you have to back it up with some type of evidence.
Evidence could be something like a testimonial I review for me your former customers or maybe you have
used his product or service on yourself or on a friend.
So back always back this up with some type of evidence and this desire part will get you into that last
part of a model which is action you always would like to people to take some type of action.
OK.
Actions like you are building this urgency in this last step and that is to build some type of urgency
in this last steps.
Like by now or like a shop now or something like that in that alignments.
So for example limited time offer is something that always works and has always worked to create some
type of urgency with a limited time offer would go a long way.
I assure you of that.
So CTA what is a CTA.
It stands for a call to action.
We will talk much more about this in a later election but it's basically you have a goal in mind that
you would like your potential customer to take either to subscribe to a YouTube channel subscribe to
your newsletter maybe to sign up for an webinar or something like that.
So we would like to create call to actions.
We will talk much more about that in an upcoming lecture.
But yes know what that is.
So the item on let's paint it out there.
OK so first off in the top we're having the attention this is the headline.
So for example free guide to make eighty one thousand four hundred and twenty three dollars online extra
a year would you click this headline.
Let's say that this was an ad copy on Facebook.
Would you click this link.
I definitely would like to click this link.
I could see myself for earning around this amount extra a year.
OK so this is something that is really grabbing my attention.
Now let's say that we are having a newsletter that we're sending out for like people in the financial
sector or people that are like really interested in building their self a more passive income.
OK this will definitely this spike their attention or grab their attention rather than it's time to
spike their interest a little bit more with a next step.
And it can look something like this.
Hi dear subscribe.
We're reaching out to all the members of our newsletter to see if you'd be interested in us creating
a step by step video course on how we're making eighty one thousand four hundred and twenty three dollars
extra a year by implementing simple and smart techniques to our daily lives.
We did just that.
I if I didn't make this my amount of money I would definitely be super interesting.
Keep reading this text.
Now you see we are having their attention and now we are spiking their interest to keep on reading this.
Let's say e-mail even more.
So what's the next step.
Do you remember it is this site.
So how do we put in some type of desire inside of these text Web can look something like this.
If you could take 10 minutes out of your precious time to fill out a survey who want to fill out a survey.
Right.
But what's in it for me.
That is exactly what I'm looking for at least in this text.
So let's give it to him.
We'll send you a copy of our written 10 page guide for you just started making money online today.
All right.
I'm starting to soften up a little bit.
So click the Start survey button to fill in the survey to get the free guide send to your e mail.
OK.
10 minutes out of my day to maybe earn an extra one.
Eighty one thousand dollars a year.
OK I could do that and then we would like to have this action button like you can see in the bottom
here.
So start serving.
They only have to click that bottom.
Go through this survey and then we'll send them a step by step book on how we created over eight to
1000 dollars extra a year.
Awesome.
I would definitely the survey and go through this to get this e-mail on to get this e-book.
All right.
So now it's exercise time guys.
All right so I would like you to create your own the sales text.
It doesn't matter what it is.
Yes come up with something in your mind.
Maybe you're having a product or service maybe you would like to have more subscribers on your e-mail
list.
So it's up to you.
But I will help you also if you don't come up with anything in mind.
Let's say that we are giving our way and hotel at night.
OK.
So how can you write something from out of this.
So one free night at a five star hotel.
If you write 250 words minimum.
What do your biggest problem with working out is like working out in the gym.
So this is the just core store.
This is the plot of everything.
So you take this and you are going to give away one free night at a five star hotel to your e-mail subscribers.
If they're driving two hundred and fifty words minimum on what's their biggest problem with working
out and you're doing this like based on like maybe a survey maybe you're having a gym.
OK.
Let's say that you're running your own gym.
This is for Dad.
OK so it's exercise time now.
Good luck with your exercise and I'll see you in the next video.