In this video guys we're going to have a look at how to write the perfect story.
What are the steps that we have to take in order to make sure that we are writing a story that people
want to read.
I will take you through a journey to write an entire story step by step using this effective technique.
So let's dive into it.
So stories have been working for ages now you have heard stories from your grandparents.
You have heard stories from your parents from your friends from Netflix from whatever movie you've ever
watched.
There have always been a story a story to eat to drag you in or drag you from to object a person or
a bad movie or whatever you're watching or listening to right.
So I guess that you have never ever watched a movie that didn't have a story.
Think about it for a second.
No you haven't.
So what steps is it to that perfect story.
All right.
So let's have a look.
So first off we have we would like to write a story or write a story around maybe a product or service.
Then there's five different steps to it.
And let's say that this story is about a journey a weight loss journey and we want to sell a product
or we want to sell our service.
That is a weight loss program.
All right.
So let's have a look at the steps.
The first step would be the characters we always need to have a character like in any of your favorite
movies.
You always have a character or different characters.
So who is your story about.
That is the first step.
Now it could be the CEO.
Oh they've set that weight loss company.
It could be some in the staff.
It could be a customer and it could also be an competitor.
All right.
So the second step would be the plot.
What happens.
What is the core of the story.
Now it could be about on around their product or service.
It could also be a customer's journey.
So first step the character find your character or characters and then come up with the plot to what
is the plot.
All right.
And then we have dissecting that place the location where is your story set.
That is what you have to make up in your mind.
Now it could be in your office where you're selling this program maybe you're meeting people one to
one or maybe you're doing a skype call.
It can also be your customer's location like anywhere in the world.
It could be in the nature also.
So when you're strolling around and are telling the story or something like that.
So the first step characters plot.
And then we have set things and then the fourth step to writing that perfect story would be a conflict.
You always have to be some kind of conflict in your story like in your favorite movies as well.
Like everything seems to go perfectly find the character in the movie have found the perfect woman but
there's always something in the way maybe him missed a plane or some kind of conflict.
So what problem is there is what you have to find out.
And it could be any needs that your customers having.
It could be any objections that you're facing.
It could be some kind of challenges.
So we're having the characters we're having the plot we're having this setting or the location and we're
having some kind of problem a conflict.
Now the fifth step of writing a perfect story would be the resolution right.
OK.
How do you solve this problem.
How do we fix this problem.
That is what we're going to answer.
And it could be with the benefits to do it could also be some kind of testimonial or review for this
weight loss program and it could also be that we're sharing what our secret method is inside of this
program.
But you have to buy it first.
Right.
So let's paint this out.
So we are going to right now create a story I'm not just gonna leave you with the steps I'm going to
create an entire story for you and take you through it.
So you really understand on when you're going to work with this yourself later on.
So let's paint out the picture here.
We're having a story and it looks something like this.
All right.
So let me read this out loud.
Now Carolyn had tried 20 plus diets without any long lasting results.
OK so since she was 9 years old she had struggled with her weight and become an easy target for bullies
in school.
It even went so far that some days she ate her lunch in the school's bathrooms.
That's really bad.
At age 39 Carol contacted us at easy slim which is our company in desperate need of help to date 18
a month later Carolyn has lost 42 kilos and is feeling amazing.
Of course.
So do as Carol did contact us at contact at ease a slim dot com for a free consultation.
All right.
So this is the story we could also write something like lose 42 kilos widows.
Do you want to lose weight.
Contact us.
But this is a story.
Guys and this is what's really selling and I do want to continue reading.
And me myself I want to buy this program.
I think I would look terrible if I lost 42 kilos but if I were looking for a diet program and I read
this story about Carolyn that has lost 42 kilos and have been struggling her entire life I would definitely
be interested in buying this program.
So let's break this down so we have a character to look for.
Right.
So we have Carolyn.
She is the character of this story as you can see on this screen and then we have the plot.
We have actually picked the customer's journey so the customer journey is this she had tried 20 plus
diets and she has been overweight since she was nine years old and she was bullied in school.
That is this story or daddy of the plot and then we have the setting where does this story play out.
Well it plays out in the school.
She even goes to the bathroom to finish or to eat her lunch which is horrible but you can really feel
that I have thrown in some emotions here which is really important in a story to really connect with
your customer to the people who is reading her story or who is reading your sales page or blog post
your ad copy.
You really have to dig into their emotions and try to find some empathy and between you guys.
All right.
So where's the conflict.
The conflict is right here guys at age 39.
Carolyn contacted us to East Islam in desperate need of help.
OK.
She had a need she had some kind of like obstacle in her way.
So she felt really decide need to contact somebody and get help so she contacted us and she got help.
And the resolution was that boom she entered our program and today 18 months later she had lost 42 kilos
which is awesome.
So this is how you lay out the perfect story step by step.
Now it's your time to take these steps.
Write them down on computer write them down on your phone or which ever and always have this step with
you when you're writing some kind of story whether you're writing your own book whether you're writing
or ads copy unsaved speech and blog posts or an e-mail or something else.
All right guys so now it's exercise time now it's time for you to write your own story with these steps.
Now if you don't have an subject in your mind then write about this electric car.
OK so write the story and take this step by step.
Take your time write it on a piece of paper with a pen in your hand or write it on your phone write
down a computer write down I pad write it on your wall whichever works for you know it's exercise time
write a perfect story and also it doesn't have to be perfect this is just the steps to a perfect story
the story doesn't have to be perfect the first time and maybe it won't be ever but it doesn't really
matter now it's exercise time have a lot of fun and good luck and I'll see you in the next video.