WEBVTT 00:00.180 --> 00:04.610 In this video guys we're going to have a look at how to write the perfect story. 00:04.680 --> 00:11.070 What are the steps that we have to take in order to make sure that we are writing a story that people 00:11.070 --> 00:12.170 want to read. 00:12.180 --> 00:19.440 I will take you through a journey to write an entire story step by step using this effective technique. 00:19.470 --> 00:20.770 So let's dive into it. 00:20.820 --> 00:27.290 So stories have been working for ages now you have heard stories from your grandparents. 00:27.300 --> 00:33.870 You have heard stories from your parents from your friends from Netflix from whatever movie you've ever 00:33.870 --> 00:34.310 watched. 00:34.310 --> 00:41.770 There have always been a story a story to eat to drag you in or drag you from to object a person or 00:41.770 --> 00:46.130 a bad movie or whatever you're watching or listening to right. 00:46.140 --> 00:51.260 So I guess that you have never ever watched a movie that didn't have a story. 00:51.270 --> 00:53.440 Think about it for a second. 00:53.760 --> 00:55.050 No you haven't. 00:55.050 --> 00:58.140 So what steps is it to that perfect story. 00:58.140 --> 00:58.560 All right. 00:58.560 --> 01:00.860 So let's have a look. 01:00.870 --> 01:07.640 So first off we have we would like to write a story or write a story around maybe a product or service. 01:07.750 --> 01:09.560 Then there's five different steps to it. 01:09.570 --> 01:17.220 And let's say that this story is about a journey a weight loss journey and we want to sell a product 01:17.250 --> 01:19.570 or we want to sell our service. 01:19.680 --> 01:22.650 That is a weight loss program. 01:22.650 --> 01:23.040 All right. 01:23.460 --> 01:25.590 So let's have a look at the steps. 01:25.590 --> 01:32.430 The first step would be the characters we always need to have a character like in any of your favorite 01:32.430 --> 01:32.940 movies. 01:32.940 --> 01:36.270 You always have a character or different characters. 01:36.270 --> 01:38.890 So who is your story about. 01:38.910 --> 01:40.260 That is the first step. 01:40.260 --> 01:42.330 Now it could be the CEO. 01:42.350 --> 01:44.430 Oh they've set that weight loss company. 01:44.460 --> 01:46.770 It could be some in the staff. 01:46.770 --> 01:51.360 It could be a customer and it could also be an competitor. 01:51.360 --> 01:51.680 All right. 01:51.690 --> 01:54.050 So the second step would be the plot. 01:54.060 --> 01:55.140 What happens. 01:55.140 --> 01:57.690 What is the core of the story. 01:57.720 --> 02:01.920 Now it could be about on around their product or service. 02:01.920 --> 02:04.710 It could also be a customer's journey. 02:04.740 --> 02:11.790 So first step the character find your character or characters and then come up with the plot to what 02:11.880 --> 02:13.200 is the plot. 02:13.200 --> 02:13.610 All right. 02:13.620 --> 02:20.410 And then we have dissecting that place the location where is your story set. 02:20.430 --> 02:23.300 That is what you have to make up in your mind. 02:23.310 --> 02:28.500 Now it could be in your office where you're selling this program maybe you're meeting people one to 02:28.500 --> 02:31.440 one or maybe you're doing a skype call. 02:31.530 --> 02:35.870 It can also be your customer's location like anywhere in the world. 02:35.910 --> 02:39.390 It could be in the nature also. 02:39.420 --> 02:43.260 So when you're strolling around and are telling the story or something like that. 02:43.260 --> 02:45.740 So the first step characters plot. 02:45.780 --> 02:53.010 And then we have set things and then the fourth step to writing that perfect story would be a conflict. 02:53.010 --> 02:58.850 You always have to be some kind of conflict in your story like in your favorite movies as well. 02:58.900 --> 03:06.090 Like everything seems to go perfectly find the character in the movie have found the perfect woman but 03:06.150 --> 03:11.780 there's always something in the way maybe him missed a plane or some kind of conflict. 03:11.790 --> 03:15.680 So what problem is there is what you have to find out. 03:15.690 --> 03:19.560 And it could be any needs that your customers having. 03:19.560 --> 03:22.140 It could be any objections that you're facing. 03:22.140 --> 03:24.490 It could be some kind of challenges. 03:24.570 --> 03:30.690 So we're having the characters we're having the plot we're having this setting or the location and we're 03:30.690 --> 03:33.330 having some kind of problem a conflict. 03:33.390 --> 03:39.570 Now the fifth step of writing a perfect story would be the resolution right. 03:39.600 --> 03:40.100 OK. 03:40.170 --> 03:41.940 How do you solve this problem. 03:41.970 --> 03:44.070 How do we fix this problem. 03:44.100 --> 03:45.860 That is what we're going to answer. 03:46.350 --> 03:52.470 And it could be with the benefits to do it could also be some kind of testimonial or review for this 03:52.470 --> 03:59.820 weight loss program and it could also be that we're sharing what our secret method is inside of this 03:59.820 --> 04:00.200 program. 04:00.210 --> 04:01.320 But you have to buy it first. 04:01.320 --> 04:02.070 Right. 04:02.100 --> 04:04.360 So let's paint this out. 04:04.950 --> 04:10.080 So we are going to right now create a story I'm not just gonna leave you with the steps I'm going to 04:10.080 --> 04:14.290 create an entire story for you and take you through it. 04:14.310 --> 04:19.430 So you really understand on when you're going to work with this yourself later on. 04:19.560 --> 04:21.790 So let's paint out the picture here. 04:21.810 --> 04:25.220 We're having a story and it looks something like this. 04:25.230 --> 04:25.510 All right. 04:25.530 --> 04:27.500 So let me read this out loud. 04:27.660 --> 04:34.830 Now Carolyn had tried 20 plus diets without any long lasting results. 04:35.100 --> 04:42.090 OK so since she was 9 years old she had struggled with her weight and become an easy target for bullies 04:42.120 --> 04:44.100 in school. 04:44.340 --> 04:51.070 It even went so far that some days she ate her lunch in the school's bathrooms. 04:51.090 --> 04:52.510 That's really bad. 04:52.710 --> 05:02.140 At age 39 Carol contacted us at easy slim which is our company in desperate need of help to date 18 05:02.140 --> 05:08.130 a month later Carolyn has lost 42 kilos and is feeling amazing. 05:08.140 --> 05:09.120 Of course. 05:09.250 --> 05:17.330 So do as Carol did contact us at contact at ease a slim dot com for a free consultation. 05:17.350 --> 05:17.860 All right. 05:17.860 --> 05:24.440 So this is the story we could also write something like lose 42 kilos widows. 05:24.550 --> 05:25.660 Do you want to lose weight. 05:25.660 --> 05:27.010 Contact us. 05:27.010 --> 05:28.860 But this is a story. 05:28.870 --> 05:33.890 Guys and this is what's really selling and I do want to continue reading. 05:33.970 --> 05:36.720 And me myself I want to buy this program. 05:36.790 --> 05:44.380 I think I would look terrible if I lost 42 kilos but if I were looking for a diet program and I read 05:44.440 --> 05:52.600 this story about Carolyn that has lost 42 kilos and have been struggling her entire life I would definitely 05:52.600 --> 05:54.640 be interested in buying this program. 05:54.760 --> 06:00.160 So let's break this down so we have a character to look for. 06:00.190 --> 06:00.830 Right. 06:00.850 --> 06:02.110 So we have Carolyn. 06:02.140 --> 06:08.110 She is the character of this story as you can see on this screen and then we have the plot. 06:08.110 --> 06:15.610 We have actually picked the customer's journey so the customer journey is this she had tried 20 plus 06:15.610 --> 06:21.650 diets and she has been overweight since she was nine years old and she was bullied in school. 06:21.670 --> 06:28.030 That is this story or daddy of the plot and then we have the setting where does this story play out. 06:28.030 --> 06:30.240 Well it plays out in the school. 06:30.370 --> 06:37.870 She even goes to the bathroom to finish or to eat her lunch which is horrible but you can really feel 06:37.870 --> 06:44.110 that I have thrown in some emotions here which is really important in a story to really connect with 06:44.110 --> 06:51.070 your customer to the people who is reading her story or who is reading your sales page or blog post 06:51.070 --> 06:52.270 your ad copy. 06:52.330 --> 06:59.560 You really have to dig into their emotions and try to find some empathy and between you guys. 06:59.560 --> 06:59.920 All right. 06:59.920 --> 07:01.000 So where's the conflict. 07:01.000 --> 07:05.340 The conflict is right here guys at age 39. 07:05.380 --> 07:09.920 Carolyn contacted us to East Islam in desperate need of help. 07:09.940 --> 07:10.480 OK. 07:10.510 --> 07:14.770 She had a need she had some kind of like obstacle in her way. 07:14.860 --> 07:22.600 So she felt really decide need to contact somebody and get help so she contacted us and she got help. 07:22.750 --> 07:31.810 And the resolution was that boom she entered our program and today 18 months later she had lost 42 kilos 07:31.900 --> 07:32.920 which is awesome. 07:32.920 --> 07:38.230 So this is how you lay out the perfect story step by step. 07:38.260 --> 07:41.000 Now it's your time to take these steps. 07:41.020 --> 07:46.660 Write them down on computer write them down on your phone or which ever and always have this step with 07:46.660 --> 07:52.090 you when you're writing some kind of story whether you're writing your own book whether you're writing 07:52.090 --> 07:57.790 or ads copy unsaved speech and blog posts or an e-mail or something else. 07:57.790 --> 08:05.050 All right guys so now it's exercise time now it's time for you to write your own story with these steps. 08:05.050 --> 08:11.560 Now if you don't have an subject in your mind then write about this electric car. 08:11.590 --> 08:16.270 OK so write the story and take this step by step. 08:16.270 --> 08:22.090 Take your time write it on a piece of paper with a pen in your hand or write it on your phone write 08:22.090 --> 08:28.360 down a computer write down I pad write it on your wall whichever works for you know it's exercise time 08:28.450 --> 08:34.890 write a perfect story and also it doesn't have to be perfect this is just the steps to a perfect story 08:35.260 --> 08:42.730 the story doesn't have to be perfect the first time and maybe it won't be ever but it doesn't really 08:42.730 --> 08:47.890 matter now it's exercise time have a lot of fun and good luck and I'll see you in the next video.