WEBVTT 00:00.150 --> 00:07.050 In this video guys I'm gonna show you on how you can use power words effectively to drive an action 00:07.050 --> 00:10.590 to make a person or a company to buy your products. 00:10.590 --> 00:13.880 Click your ad and maybe read your blog post. 00:13.890 --> 00:16.860 All right so let's dive into it now before we dive in. 00:16.860 --> 00:24.270 There are thousands and thousands and thousands of different types of power words I have picked five 00:24.270 --> 00:29.380 that I think is very very effective when it comes to write any copy. 00:29.400 --> 00:31.440 All right so let's have a look at them. 00:31.500 --> 00:33.070 The first one would be free. 00:33.180 --> 00:37.200 Now who doesn't want stuff for free. 00:37.200 --> 00:39.290 Who doesn't want free delivery. 00:39.300 --> 00:39.610 OK. 00:39.630 --> 00:42.030 So you're laying there in your couch. 00:42.030 --> 00:43.260 It's Sunday. 00:43.260 --> 00:50.700 You have been working all week and your super tired maybe your yes sapping on that remote control and 00:50.700 --> 00:57.240 you're watching TV and you're seeing and maybe an ad popping up in your phone free delivery on food 00:57.340 --> 00:58.750 50 percent off. 00:59.160 --> 01:01.370 Awesome free delivery on foods. 01:01.370 --> 01:02.300 Great. 01:02.310 --> 01:10.230 So free is effective power forward and let's say that you are buying an iPhone and you're getting free 01:10.230 --> 01:12.270 headphones with it. 01:12.270 --> 01:17.550 Let's go through some examples on how this can look in a copy free headphones. 01:17.550 --> 01:19.530 When you buy a new phone. 01:19.530 --> 01:20.190 Awesome. 01:20.220 --> 01:25.310 I would like to have for you headphones whenever I'm buying on phone right. 01:25.380 --> 01:31.470 So the other one could look something like this buy a new phone and get headphones for free. 01:31.470 --> 01:31.830 OK. 01:31.830 --> 01:33.410 Still using the word free. 01:33.420 --> 01:38.070 You can see in the first one and in the second one both of them are using the word free. 01:38.070 --> 01:43.590 And then the third one can look something like this get re headphones when you buy a new phone for three 01:43.590 --> 01:46.740 hundred and fifty U.S. dollars to day. 01:46.830 --> 01:53.700 There's some kind of call to action there also week to day but free is also included in that one. 01:53.790 --> 01:59.550 Just have a look at these three and just in your mind to come up with which one you think looks the 01:59.550 --> 02:03.330 best for me it is the last one. 02:03.330 --> 02:03.930 Why. 02:03.960 --> 02:08.510 Because we're putting in some features inside of these also which is the price. 02:08.580 --> 02:14.700 So always tried to use some kind of benefit benefit would be in this case that it's free headphones 02:14.750 --> 02:20.410 with a smartphone and the features would be that it cost three hundred and fifty dollars. 02:20.490 --> 02:26.520 So when using free as a power word for any of your copy it's very very effective. 02:26.520 --> 02:27.970 Most of the times. 02:28.140 --> 02:33.170 But when should you use it and when shouldn't you use the word free in your copy. 02:33.300 --> 02:37.080 Of course use it when you're having something to give it away for free. 02:37.470 --> 02:40.110 Maybe a giveaway on your Web site maybe an e-book. 02:40.110 --> 02:44.080 It could be like access to and webinar. 02:44.090 --> 02:47.610 It could be a free product with your product. 02:47.610 --> 02:50.640 It could be a case for your product or anything like that. 02:50.640 --> 02:56.000 Free delivery but only use it when you're having something to give away for free. 02:56.070 --> 02:59.250 Don't use it when you don't have something to give away for free. 02:59.250 --> 02:59.880 Pretty easy. 02:59.880 --> 03:00.460 OK. 03:00.570 --> 03:03.210 So the second power word would be new. 03:03.210 --> 03:03.760 OK. 03:03.780 --> 03:11.210 I would like a pair of new skates for example let's say that you're selling a pair of new skates. 03:11.250 --> 03:11.550 OK. 03:11.550 --> 03:13.380 So here are three different examples. 03:13.380 --> 03:16.620 First one would be new skates out by now. 03:16.620 --> 03:18.790 New Design skates for sale. 03:18.840 --> 03:26.670 Third one get the new sturdy CCMA skates would free shipping today at 50 percent off. 03:26.670 --> 03:28.580 Now CCN is a brand. 03:28.590 --> 03:33.510 I myself have been playing ice hockey for 15 years so something like that. 03:33.510 --> 03:34.560 That's why I know the brand. 03:34.770 --> 03:42.810 But the important stuff here is get the new sturdy caesium skates with free shipping today at 15 percent 03:42.900 --> 03:43.620 off. 03:43.680 --> 03:45.830 You can see there's more information in here. 03:45.840 --> 03:53.330 We have 15 percent off which is a feature which is great having free shipping to day which is also where 03:53.340 --> 03:56.260 are you seeing some kind of action here. 03:56.340 --> 03:58.270 And we're having new sturdy skates. 03:58.280 --> 04:01.020 So which one of these three do you think is the best. 04:01.020 --> 04:06.690 I think the last one is the best one but you can see on how you can play around with these words these 04:06.690 --> 04:13.960 power words are very important and also you can play around weighted new newest newer et cetera. 04:14.070 --> 04:20.100 So new is one good power to use in your copy but when you do you said you should use it when you have 04:20.100 --> 04:26.930 a new product service or method maybe weight loss method to promote or to sell. 04:27.060 --> 04:33.120 Don't you say to when you don't have anything new if you're having a product an old product and you're 04:33.120 --> 04:37.770 saying hey this is new we put a sticker on it this is new don't do that. 04:37.770 --> 04:41.350 That's really bad advertising and bad business. 04:41.400 --> 04:43.360 The third one would be easy. 04:43.410 --> 04:52.230 Every body or at least me are pretty lazy while I work out but I could work out more I could get up 04:52.230 --> 04:54.130 early in the morning et cetera. 04:54.270 --> 05:00.420 But easy methods is something that I really like and I think maybe you do that too right we would like 05:00.420 --> 05:02.460 to have easy results et cetera. 05:02.460 --> 05:08.490 Let's say that you're going a weight loss program or that you're you are selling its weight loss program 05:08.910 --> 05:11.220 then you copy could look something like this. 05:11.220 --> 05:13.170 Lose 15 kilos. 05:13.170 --> 05:14.750 Easy nice. 05:14.790 --> 05:15.660 Right. 05:15.700 --> 05:17.790 And you can also look something like this. 05:17.790 --> 05:22.840 Robert lost 15 kilos in four weeks with a new easy method. 05:22.860 --> 05:23.430 Nice. 05:23.430 --> 05:25.690 Now we're having some kind of storytelling. 05:25.710 --> 05:31.490 We know that the guy called Robert lost 15 kilos and he lost it in only four weeks. 05:31.500 --> 05:34.250 Would a new and easy method. 05:34.320 --> 05:37.290 I'd really like that copyrighting don't you. 05:37.290 --> 05:41.080 And then we have easy methods of losing fat. 05:41.110 --> 05:43.670 Now all of these are quite compelling. 05:43.680 --> 05:45.450 The first one is pretty short. 05:45.450 --> 05:49.610 The third one is also pretty short and concise direct to the point. 05:49.620 --> 05:56.490 But the second one gives me some kind of background story some kind of like emotions into it but also 05:56.490 --> 05:59.040 includes the word easy which I like. 05:59.070 --> 06:01.160 So I like the second one. 06:01.290 --> 06:03.070 Which one do you like the best. 06:03.150 --> 06:11.780 And then one should use easy as a power word and not when you can make something easy like an easy recipe. 06:11.790 --> 06:19.590 Easy method easy to use product et cetera when shooting you use it when you cannot make something easy 06:19.620 --> 06:25.020 or appear easy for your audience or for your potential customers. 06:25.020 --> 06:27.890 Now the fourth power word would be save. 06:27.900 --> 06:30.090 Everybody wants to say right. 06:30.090 --> 06:36.930 And also if I have this rucksack or backpack and I will say hey you can save this amount on this wouldn't 06:36.930 --> 06:40.170 you want to buy that if you were looking for one. 06:40.170 --> 06:40.830 Well I would. 06:41.190 --> 06:43.490 So here's are three different examples. 06:43.500 --> 06:48.920 Now the first one would be save one hundred dollars on this new backpack today only. 06:48.960 --> 06:49.480 Oh my God. 06:49.500 --> 06:53.470 We put putting some scarcity which we're we're talking about in our earlier lecture as well. 06:54.030 --> 06:54.990 Which is very very good. 06:54.990 --> 07:00.800 We're putting in a feature here which would be hundred dollars to save that exact amount. 07:00.810 --> 07:07.080 So if I'm looking for a backpack maybe this particular backpack and I can see that I am able to save 07:07.080 --> 07:09.540 up to one hundred dollars on this today. 07:09.630 --> 07:12.210 I would more or less buy that. 07:12.240 --> 07:12.910 I would think. 07:12.960 --> 07:18.150 Now the second one would be we keep your stuff dry and save you money. 07:18.150 --> 07:19.710 This is also powerful. 07:19.710 --> 07:27.930 So by using power words correctly and using them wisely this will be a powerful method and will make 07:27.930 --> 07:33.120 your potential customer to click whichever things that you are selling and whichever things that you 07:33.120 --> 07:35.170 wouldn't like them to read or watch. 07:35.310 --> 07:39.430 And then we have the third one save 30 percent if you buy 2. 07:39.580 --> 07:40.380 Oh nice. 07:40.410 --> 07:47.790 So if I were to buy one for Robin and one for me for example we can save up to 30 percent on that purchase 07:47.820 --> 07:50.250 which would be very very nice. 07:50.250 --> 07:57.390 So I are going to go with the first one which is say one hundred dollars on this new backpack today 07:57.510 --> 07:58.530 only. 07:58.560 --> 08:02.250 Now let's go over how you should use it when you should use it. 08:02.640 --> 08:09.210 So you should use this power to save it when you make someone a great deal. 08:09.210 --> 08:13.570 So if you're having a discount maybe it's a sale or something like that. 08:13.620 --> 08:19.500 You should definitely go with the save as a power word because it's very effective when you're using 08:19.500 --> 08:20.550 it correctly. 08:20.550 --> 08:26.010 Don't use it when you cannot make anybody a deal don't make up fake deals out there. 08:26.010 --> 08:27.270 Bad for business. 08:27.270 --> 08:34.350 Now the fifth password that you can use in your copy that will make people click your links more or 08:34.350 --> 08:37.240 whichever you would like them to click would be you. 08:37.490 --> 08:40.760 OK so you there behind this computer. 08:40.800 --> 08:46.530 Let's say that we are giving away a month free on Netflix only for you. 08:46.560 --> 08:47.240 OK. 08:47.400 --> 08:49.050 So this could look something like this. 08:49.050 --> 08:54.570 You are the winner of one free month subscription on Netflix yay July. 08:54.640 --> 08:55.230 Right. 08:55.260 --> 08:56.840 That is awesome free stuff. 08:57.210 --> 09:00.250 But you are the winner of a free month of subscription. 09:00.250 --> 09:07.710 So you OK we're talking directly to you as a person but here are my little bit more direct I would say 09:08.100 --> 09:12.950 you are the winner Charlie of one free month subscription on Netflix. 09:12.990 --> 09:14.540 Nice Charlotte. 09:14.570 --> 09:22.080 You are the winner and the third one would be you won one month on Netflix also. 09:22.110 --> 09:24.960 Yes it's still you we're talking to you as a person. 09:25.260 --> 09:28.380 So which one do you think is the best example. 09:28.410 --> 09:30.610 I think that one in the middle. 09:30.760 --> 09:34.230 But if you know how to use it. 09:34.260 --> 09:41.660 So when should you use this technique when you do use you in a copy or a name in a copy more specifically. 09:41.820 --> 09:52.140 I would say if somebody have signed up with their name with you on an e-mail list on seminar on some 09:52.140 --> 10:00.280 kind of like sign up thing then definitely you can go ahead and use their name don't you use their name 10:00.290 --> 10:06.320 if you've found the name on line maybe on Facebook or something like that like this person looks like 10:06.320 --> 10:07.780 a potential customers. 10:07.790 --> 10:11.160 Why don't I just email them directly and use their name. 10:11.170 --> 10:13.010 No no no no don't do that. 10:13.010 --> 10:18.410 That just will freak people out and that person won't become your customer. 10:18.860 --> 10:21.470 I can assure you of that. 10:21.500 --> 10:30.080 So use you and use like names only when people have signed up with their names or they have signed up 10:30.200 --> 10:36.520 with you in somehow and then use this technique mostly like in e mails and maybe blasts. 10:36.530 --> 10:39.860 If you're doing shackled things or something like that. 10:40.580 --> 10:41.120 Okay guys. 10:41.210 --> 10:44.330 So these were five very useful power words. 10:44.330 --> 10:44.610 Yes. 10:44.610 --> 10:49.360 Know that there are thousands and thousands of different power words that you can use out there. 10:49.400 --> 10:51.610 You can just go to Google and search them up. 10:51.860 --> 10:56.540 But I just wanted to give you like a technique on how to use them and when to use them. 10:56.540 --> 11:00.040 So you know how effective this can be. 11:00.040 --> 11:00.890 This technique. 11:01.130 --> 11:02.840 OK guys see you in the next video.