In this video guys I'm gonna show you on how you can use power words effectively to drive an action
to make a person or a company to buy your products.
Click your ad and maybe read your blog post.
All right so let's dive into it now before we dive in.
There are thousands and thousands and thousands of different types of power words I have picked five
that I think is very very effective when it comes to write any copy.
All right so let's have a look at them.
The first one would be free.
Now who doesn't want stuff for free.
Who doesn't want free delivery.
OK.
So you're laying there in your couch.
It's Sunday.
You have been working all week and your super tired maybe your yes sapping on that remote control and
you're watching TV and you're seeing and maybe an ad popping up in your phone free delivery on food
50 percent off.
Awesome free delivery on foods.
Great.
So free is effective power forward and let's say that you are buying an iPhone and you're getting free
headphones with it.
Let's go through some examples on how this can look in a copy free headphones.
When you buy a new phone.
Awesome.
I would like to have for you headphones whenever I'm buying on phone right.
So the other one could look something like this buy a new phone and get headphones for free.
OK.
Still using the word free.
You can see in the first one and in the second one both of them are using the word free.
And then the third one can look something like this get re headphones when you buy a new phone for three
hundred and fifty U.S. dollars to day.
There's some kind of call to action there also week to day but free is also included in that one.
Just have a look at these three and just in your mind to come up with which one you think looks the
best for me it is the last one.
Why.
Because we're putting in some features inside of these also which is the price.
So always tried to use some kind of benefit benefit would be in this case that it's free headphones
with a smartphone and the features would be that it cost three hundred and fifty dollars.
So when using free as a power word for any of your copy it's very very effective.
Most of the times.
But when should you use it and when shouldn't you use the word free in your copy.
Of course use it when you're having something to give it away for free.
Maybe a giveaway on your Web site maybe an e-book.
It could be like access to and webinar.
It could be a free product with your product.
It could be a case for your product or anything like that.
Free delivery but only use it when you're having something to give away for free.
Don't use it when you don't have something to give away for free.
Pretty easy.
OK.
So the second power word would be new.
OK.
I would like a pair of new skates for example let's say that you're selling a pair of new skates.
OK.
So here are three different examples.
First one would be new skates out by now.
New Design skates for sale.
Third one get the new sturdy CCMA skates would free shipping today at 50 percent off.
Now CCN is a brand.
I myself have been playing ice hockey for 15 years so something like that.
That's why I know the brand.
But the important stuff here is get the new sturdy caesium skates with free shipping today at 15 percent
off.
You can see there's more information in here.
We have 15 percent off which is a feature which is great having free shipping to day which is also where
are you seeing some kind of action here.
And we're having new sturdy skates.
So which one of these three do you think is the best.
I think the last one is the best one but you can see on how you can play around with these words these
power words are very important and also you can play around weighted new newest newer et cetera.
So new is one good power to use in your copy but when you do you said you should use it when you have
a new product service or method maybe weight loss method to promote or to sell.
Don't you say to when you don't have anything new if you're having a product an old product and you're
saying hey this is new we put a sticker on it this is new don't do that.
That's really bad advertising and bad business.
The third one would be easy.
Every body or at least me are pretty lazy while I work out but I could work out more I could get up
early in the morning et cetera.
But easy methods is something that I really like and I think maybe you do that too right we would like
to have easy results et cetera.
Let's say that you're going a weight loss program or that you're you are selling its weight loss program
then you copy could look something like this.
Lose 15 kilos.
Easy nice.
Right.
And you can also look something like this.
Robert lost 15 kilos in four weeks with a new easy method.
Nice.
Now we're having some kind of storytelling.
We know that the guy called Robert lost 15 kilos and he lost it in only four weeks.
Would a new and easy method.
I'd really like that copyrighting don't you.
And then we have easy methods of losing fat.
Now all of these are quite compelling.
The first one is pretty short.
The third one is also pretty short and concise direct to the point.
But the second one gives me some kind of background story some kind of like emotions into it but also
includes the word easy which I like.
So I like the second one.
Which one do you like the best.
And then one should use easy as a power word and not when you can make something easy like an easy recipe.
Easy method easy to use product et cetera when shooting you use it when you cannot make something easy
or appear easy for your audience or for your potential customers.
Now the fourth power word would be save.
Everybody wants to say right.
And also if I have this rucksack or backpack and I will say hey you can save this amount on this wouldn't
you want to buy that if you were looking for one.
Well I would.
So here's are three different examples.
Now the first one would be save one hundred dollars on this new backpack today only.
Oh my God.
We put putting some scarcity which we're we're talking about in our earlier lecture as well.
Which is very very good.
We're putting in a feature here which would be hundred dollars to save that exact amount.
So if I'm looking for a backpack maybe this particular backpack and I can see that I am able to save
up to one hundred dollars on this today.
I would more or less buy that.
I would think.
Now the second one would be we keep your stuff dry and save you money.
This is also powerful.
So by using power words correctly and using them wisely this will be a powerful method and will make
your potential customer to click whichever things that you are selling and whichever things that you
wouldn't like them to read or watch.
And then we have the third one save 30 percent if you buy 2.
Oh nice.
So if I were to buy one for Robin and one for me for example we can save up to 30 percent on that purchase
which would be very very nice.
So I are going to go with the first one which is say one hundred dollars on this new backpack today
only.
Now let's go over how you should use it when you should use it.
So you should use this power to save it when you make someone a great deal.
So if you're having a discount maybe it's a sale or something like that.
You should definitely go with the save as a power word because it's very effective when you're using
it correctly.
Don't use it when you cannot make anybody a deal don't make up fake deals out there.
Bad for business.
Now the fifth password that you can use in your copy that will make people click your links more or
whichever you would like them to click would be you.
OK so you there behind this computer.
Let's say that we are giving away a month free on Netflix only for you.
OK.
So this could look something like this.
You are the winner of one free month subscription on Netflix yay July.
Right.
That is awesome free stuff.
But you are the winner of a free month of subscription.
So you OK we're talking directly to you as a person but here are my little bit more direct I would say
you are the winner Charlie of one free month subscription on Netflix.
Nice Charlotte.
You are the winner and the third one would be you won one month on Netflix also.
Yes it's still you we're talking to you as a person.
So which one do you think is the best example.
I think that one in the middle.
But if you know how to use it.
So when should you use this technique when you do use you in a copy or a name in a copy more specifically.
I would say if somebody have signed up with their name with you on an e-mail list on seminar on some
kind of like sign up thing then definitely you can go ahead and use their name don't you use their name
if you've found the name on line maybe on Facebook or something like that like this person looks like
a potential customers.
Why don't I just email them directly and use their name.
No no no no don't do that.
That just will freak people out and that person won't become your customer.
I can assure you of that.
So use you and use like names only when people have signed up with their names or they have signed up
with you in somehow and then use this technique mostly like in e mails and maybe blasts.
If you're doing shackled things or something like that.
Okay guys.
So these were five very useful power words.
Yes.
Know that there are thousands and thousands of different power words that you can use out there.
You can just go to Google and search them up.
But I just wanted to give you like a technique on how to use them and when to use them.
So you know how effective this can be.
This technique.
OK guys see you in the next video.