WEBVTT 00:00.180 --> 00:07.140 In this week you guys we're going to talk about on how you can use persuasion in order to get a person 00:07.140 --> 00:12.350 to click your ad to buy your product to buy your service or yes to read a blog post. 00:12.360 --> 00:20.160 So let's dive into it now persuasion could be a super effective technique in order to get a person from 00:20.280 --> 00:26.390 one point to another point from not being a buyer to become a buyer. 00:26.400 --> 00:30.780 And here are some handed tips inside of this video. 00:30.780 --> 00:35.370 In order for you to get this game and ball rolling so let's dive into it. 00:35.400 --> 00:40.880 So emotions and emotions is a very very important way. 00:40.920 --> 00:49.160 When it comes to persuade somebody to buy your products services sign up for an email list or maybe 00:49.170 --> 00:51.110 just click an add. 00:51.170 --> 01:00.070 So emotions let's go into some examples let's say that you are wanting to sell this mobile phone. 01:00.120 --> 01:07.080 So here are three different examples on how you can write and headline or small sentence in order to 01:07.080 --> 01:09.500 persuade a person in order to. 01:09.630 --> 01:12.910 Well let's say collect your ad on a smartphone. 01:13.320 --> 01:18.230 So the first one would be this phone will change your life. 01:18.330 --> 01:18.930 Awesome. 01:18.960 --> 01:20.070 It feels good. 01:20.070 --> 01:23.660 Everybody would like to change their life in some way right. 01:23.670 --> 01:25.110 I assume so anyway. 01:25.130 --> 01:28.100 Otherwise good for you. 01:28.110 --> 01:34.710 So this phone will change your life and the other one would be the phone that changes lives. 01:34.710 --> 01:40.370 You can feel that we're digging a little bit deeper here so they're not you changed your life. 01:40.380 --> 01:43.200 It changes lives around you. 01:43.200 --> 01:48.600 Also it's emotions inside of these small sentences here or headlines. 01:48.600 --> 01:51.340 And the third one would be something like this. 01:51.660 --> 01:53.820 That phone that changed mine. 01:54.150 --> 01:58.410 And four point three million lives. 01:58.970 --> 01:59.440 I. 02:00.010 --> 02:02.100 I really want to buy this phone won't you. 02:02.100 --> 02:03.000 Right. 02:03.000 --> 02:06.730 So which one do you think is the best headline. 02:06.750 --> 02:08.350 Which one would you click. 02:08.370 --> 02:08.600 Yes. 02:08.610 --> 02:12.920 Give yourself a few seconds to think a little bit here. 02:12.930 --> 02:22.020 So for me it would be this one because the reason is that I'm telling a little story here and stories 02:22.290 --> 02:27.840 is something that you can connect with feelings stories and feelings are basically the same kind of 02:27.840 --> 02:28.320 things. 02:28.320 --> 02:31.100 If you're telling a story in a good way. 02:31.110 --> 02:31.930 Right. 02:31.950 --> 02:39.290 So we as human beings are emotional in everything we're doing I don't feel like going up. 02:39.300 --> 02:41.860 It's like super cold light outside. 02:41.910 --> 02:43.840 I don't feel like working out. 02:43.890 --> 02:47.960 You know this kind of stuff you maybe you recognize yourself there. 02:48.000 --> 02:53.410 So the phone that changed mine and four point three million lives. 02:53.520 --> 02:54.690 I love this right. 02:55.230 --> 02:56.640 So this is a good example. 02:57.420 --> 03:02.700 And when should you use and not to use emotions in your copywriting. 03:02.700 --> 03:10.950 Well the first thing is use it when you can tie it to a personal story and can connect to the buyer. 03:10.980 --> 03:15.480 Now if you don't feel like you can connect to the buyer don't use it. 03:15.480 --> 03:22.200 So you shouldn't use it when you cannot tie it to a personal story and can connect to the buyer emotions 03:22.230 --> 03:23.480 and storytelling. 03:23.550 --> 03:30.810 They are like combined they are glued to get out would say so if you have a personal story or another 03:30.810 --> 03:39.150 person's personal story to tell or to like connect some kind of information and features Wade and you 03:39.150 --> 03:46.900 can write it good then use emotions otherwise it can be quite tricky to use it. 03:47.310 --> 03:53.790 So let's move on to the next one the next one would be scarcity like foam or federal missing out you 03:53.790 --> 03:58.260 don't want to miss out on this a limited time offer right. 03:58.260 --> 04:04.200 No I don't want to miss out on 50 percent awful a product or service that I really really want. 04:04.200 --> 04:04.500 Right. 04:04.560 --> 04:10.800 So let's say that it's a Black Friday OK it's Black Friday you know it's like November and the sale 04:10.800 --> 04:14.850 is on and you do really want to buy a certain product. 04:15.000 --> 04:20.640 Then if you see an ad for your product you see that picture may be in the Google ad or in Facebook add 04:20.670 --> 04:27.660 you to that Instagram ad or maybe you see it in a blog post to it out link whatever you see this three 04:27.660 --> 04:29.510 examples which one would you click. 04:29.520 --> 04:32.400 First one is limited offer by now. 04:32.720 --> 04:33.140 OK. 04:33.180 --> 04:39.800 It doesn't tell me too much but I can see that it's a limited offer and that they want me to buy now. 04:39.930 --> 04:45.230 But it's not that much for me to like wanted to click that app. 04:45.300 --> 04:52.380 I don't know about you guys but then we have by now or miss out who their formal really strikes me here. 04:52.380 --> 04:59.330 I don't want to miss out on this now but I cannot see that it's a deal that I'm getting here. 04:59.400 --> 05:04.460 So let's several on the third option sale ends in 25 minutes. 05:04.460 --> 05:05.720 Don't miss out. 05:05.960 --> 05:07.530 This is scarcity guys. 05:07.550 --> 05:08.420 This is foam. 05:08.420 --> 05:10.910 I don't want to miss out on this. 05:10.970 --> 05:18.160 So I have 25 minutes to collect this put in my card details and buy days if I'm online right. 05:18.380 --> 05:23.990 If you're doing copywriting maybe for a company with billboards and stuff like that outside of stores 05:24.350 --> 05:30.920 then I just want to run into that store and buy whatever you have to sell to me because I know that 05:30.920 --> 05:35.020 now I have 25 minutes in if I don't buy this I will miss out. 05:35.030 --> 05:37.350 I don't want to miss out on this. 05:37.370 --> 05:39.320 So these are three different ones. 05:39.380 --> 05:41.480 So which one would you click OK. 05:41.480 --> 05:47.750 For me it's pretty clear I would definitely make this last one right because sale ends in 25 minutes. 05:47.780 --> 05:50.110 It's like pretty soon right. 05:50.150 --> 05:53.330 So I don't want to miss out so I'm gonna collect that one or I won't. 05:53.390 --> 05:57.290 Gonna run into that store and buy whatever I'm searching for. 05:58.070 --> 06:00.770 So that is three different examples. 06:00.830 --> 06:05.000 Now one should you use this and one shouldn't you use this. 06:05.030 --> 06:11.210 I would say that you should use this when you have a limited time offer or maybe you're having a Shopify 06:11.210 --> 06:15.210 store and maybe you're having this little bar up there Wade says like. 06:15.290 --> 06:16.670 Limited time offer. 06:16.670 --> 06:18.860 Say that ends in 25 minutes by now. 06:18.860 --> 06:21.430 Don't miss out and stuff like that. 06:21.440 --> 06:28.310 Or maybe your having an email list or maybe you're having some kind of live session where you're giving 06:28.310 --> 06:34.230 out some valuable information and you tell people that all limited seats. 06:34.250 --> 06:39.020 I only have 20 more seats you have to sign up with your e-mail address and give me your phone number 06:39.020 --> 06:39.700 now. 06:39.950 --> 06:41.740 When shouldn't you use this as well. 06:41.740 --> 06:48.140 Don't use this when you don't have a limited time offer because then you will only trick your potential 06:48.140 --> 06:51.890 customers or your customers that you're already having. 06:52.070 --> 06:59.710 So scarcity should be in my opinion and Robin's opinion used when you have a limited time offer. 06:59.720 --> 07:06.380 Also when you're having a Shopify store or maybe an Amazon product that you would like to sell and maybe 07:06.380 --> 07:13.760 it's like Black Friday or some big sales going on so let's go over to the third persuasion technique 07:14.000 --> 07:15.730 would be specificity. 07:15.740 --> 07:18.140 Now what do I mean with specificity. 07:18.140 --> 07:21.160 It's a pretty hard word to pronounce. 07:21.160 --> 07:27.920 Now let's say that we're having a YouTube channel or let's say that we're having a YouTube course to 07:27.920 --> 07:37.040 sell you now my title or my headline in may be an ad copy would be something along this line. 07:37.040 --> 07:39.610 So here are three different alternatives. 07:39.620 --> 07:45.800 The first one would be how I gained fifty two thousand three hundred and sixty seven subscribers in 07:45.890 --> 07:48.260 one day. 07:49.220 --> 07:51.530 That is that is quite a lot. 07:51.680 --> 07:59.240 Subscribers write and print a specific number and then you can go with how I gained fifty two thousand 07:59.240 --> 08:01.040 subscribers in one day. 08:01.040 --> 08:03.050 That is massive right. 08:03.170 --> 08:07.780 And then you can go in how I gain tons of subscribers in one day. 08:07.850 --> 08:12.410 Now which one would you bind to specificity. 08:12.410 --> 08:17.020 Which one is still specific and which one do you trust. 08:17.030 --> 08:25.100 For me I do trust their first one because it's a specific number that are telling me on also what I 08:25.100 --> 08:25.700 will get. 08:25.700 --> 08:31.760 Of course but it's a specific number and I trust specific numbers that's more trustworthy than just 08:31.760 --> 08:33.980 throwing up fifty two thousand. 08:33.980 --> 08:37.730 How could a YouTube channel gain exactly fifty two thousand. 08:37.730 --> 08:40.490 That is how my brain is spinning at least. 08:40.490 --> 08:44.860 So if you're having a specific number I will trust you more. 08:44.870 --> 08:45.890 Don't you feel the same. 08:46.340 --> 08:50.670 OK so when should you use it and when shouldn't you use this. 08:50.720 --> 08:56.050 So you should use this in our opinion when you have a specific resolve to show. 08:56.150 --> 09:04.250 Let's say that I will 10 X your YouTube subscribers I will 10x your subscribers on your email list I 09:04.250 --> 09:07.470 will 10x this and 10x that or something like that. 09:07.610 --> 09:10.040 Or maybe you will get this amount. 09:10.250 --> 09:13.040 If you're buying this or you will save this amount. 09:13.070 --> 09:15.240 If you're buying this et cetera. 09:15.350 --> 09:22.220 So when you're having a specific result or a specific number as some kind of way that you can back up 09:22.490 --> 09:25.670 then I would definitely use this technique. 09:25.670 --> 09:28.950 Then don't use this when you don't have a specific number. 09:29.120 --> 09:35.930 So let's say that you've done a weight loss program for example and you have a client and that client 09:36.020 --> 09:41.840 lost let's say 15 kilos fifteen point one kilos then right. 09:41.840 --> 09:43.460 Fifteen point one kilos. 09:43.470 --> 09:48.550 If you don't have any results to show don't write any numbers in that way. 09:48.560 --> 09:56.000 So the forward way to persuade anybody to buy from you or to click your ad or whichever it is is by 09:56.150 --> 09:57.770 using humour. 09:57.800 --> 10:02.650 OK so look on this picture on your right hand side. 10:02.690 --> 10:03.290 Innocent. 10:03.290 --> 10:08.060 It's some kind of smooth D Company as you can see from the top he says. 10:08.060 --> 10:09.200 Think portable. 10:09.200 --> 10:10.870 Think fruit bowl. 10:10.880 --> 10:16.780 Think portable fruit bowl and then is small text just in the bottom of this little bottle. 10:16.820 --> 10:21.260 It says something like this or just think in a sense smoothies. 10:21.350 --> 10:23.080 It's a bit easier. 10:23.080 --> 10:23.320 Okay. 10:23.330 --> 10:25.490 It's so kind of humor inside of that. 10:25.490 --> 10:26.020 Right. 10:26.030 --> 10:29.020 It's not like hahaha I'm laughing my Yeah. 10:29.060 --> 10:30.420 You know what off. 10:30.590 --> 10:33.200 But it's it's humor right. 10:33.200 --> 10:34.510 I would remember. 10:34.580 --> 10:40.550 I will connect innocent to a fruit bowl whenever I'm thinking about a fruit bowl from now on. 10:40.550 --> 10:40.920 Right. 10:40.940 --> 10:41.870 And you will do the same. 10:41.870 --> 10:49.790 Probably so use who humor can be a good way to go also to try to stand out from competition and to make 10:49.820 --> 10:51.580 somebody shoot your product. 10:51.760 --> 10:52.020 What. 10:52.020 --> 10:54.870 Anyway to remember your product or brand. 10:54.950 --> 10:57.080 Now there's quite a few examples here. 10:57.080 --> 11:01.610 Let's say that we're selling this rucksack or we're selling like this backpack. 11:01.680 --> 11:06.550 So the first alternative and the first example would be something like this. 11:06.620 --> 11:09.920 Bad days happen at least your stuff would be dry. 11:09.920 --> 11:13.110 It's some kind of human side of that right. 11:13.150 --> 11:14.150 Well let's read it again. 11:14.150 --> 11:17.000 Bad days happen at least your stuff will be dry. 11:17.030 --> 11:23.720 So let's say you see a woman and it's raining a lot and she's like walking through the woods. 11:23.720 --> 11:29.510 She's having the worst day of her life but at least if you bought our rucksack she would be dry or her 11:29.510 --> 11:30.880 clothes will be dry at least. 11:30.890 --> 11:33.590 She will probably be pretty wet. 11:33.740 --> 11:38.230 But anyways so if you're having a bad day then your stuff will be dry. 11:38.240 --> 11:39.040 With our rucksack. 11:39.130 --> 11:43.010 OK so the second example would be something like this. 11:43.070 --> 11:46.760 We keep your stuff dry even when you're having a bad day. 11:46.760 --> 11:50.670 Pretty simple but also some kind of humor inside of that. 11:50.900 --> 11:54.410 And also keeping your stuff dry is what we do. 11:54.780 --> 11:59.990 OK not too much humor in that one but at least it works. 11:59.990 --> 12:01.790 And then you can pick any of these. 12:01.790 --> 12:06.100 I mean I liked the first one because he'd make me a little bit like him. 12:06.140 --> 12:07.380 This was funny. 12:07.380 --> 12:16.580 So when should he use and when shouldn't you use humor with your customers so you can use humor when 12:16.580 --> 12:22.400 you're confident in how to speak to your customers what language to use. 12:22.490 --> 12:28.370 Maybe even you know their age maybe you know their gender or most of your customers gender and you know 12:28.370 --> 12:31.410 things about them and maybe they know you. 12:31.480 --> 12:35.700 Then if you feel comfortable you can use humor in your copies. 12:35.720 --> 12:40.140 You can also use humor if you may be in an industry that is pretty safe. 12:40.190 --> 12:40.840 You know that. 12:40.860 --> 12:41.280 Hmm. 12:41.570 --> 12:48.530 This kind of attitude you can use some kind of humor to like get your eyes on you your brand your products 12:48.530 --> 12:57.410 or services but be pretty careful don't try to like use humor to make fun of any body else or any other 12:57.410 --> 12:59.710 company to get sued and stuff like that. 12:59.720 --> 13:07.010 So just use humor when you're confident in how to speak to your customer or to your potential customer. 13:07.010 --> 13:07.650 OK. 13:07.790 --> 13:11.600 And then don't use it when you don't know how to speak to your customers. 13:11.630 --> 13:12.160 Pretty clear. 13:12.170 --> 13:12.490 Right. 13:12.800 --> 13:19.910 So the fifth way to persuade another person to click your ad to buy a product or service would be social 13:19.910 --> 13:20.330 proof. 13:20.330 --> 13:22.630 This is a good one guys. 13:22.670 --> 13:25.670 So a five star rating is a five star rating right. 13:25.700 --> 13:32.540 But if a five star rating has a great review rate in review Dan I would definitely buy that book that 13:32.540 --> 13:34.790 cause that suits that. 13:34.790 --> 13:35.890 You know what. 13:35.900 --> 13:41.160 OK so let's say that we're selling this book this best seller book. 13:41.240 --> 13:46.520 Now there are three different examples that I have here for you on how you can persuade a person to 13:46.520 --> 13:52.340 buy this best selling book The first one would be we have five star reviews by now. 13:52.550 --> 13:53.670 OK. 13:53.720 --> 14:00.790 And the second would be our book has over one thousand five hundred five star reviews which is awesome. 14:00.800 --> 14:01.670 Right. 14:01.940 --> 14:06.760 Then I would be quite interested in clicking that ad and see what they are selling. 14:06.920 --> 14:15.710 And then we have this one one thousand five hundred and sixty six amazing people gave our new bestselling 14:15.740 --> 14:18.810 book a five star review boom. 14:18.860 --> 14:24.260 This is the winner for me guys because we have a specific number. 14:24.260 --> 14:32.910 We have amazing people which is a little bit Conway to the emotional part and we have gave our new best 14:32.910 --> 14:38.420 selling book which is this social proof a five star review. 14:38.420 --> 14:41.510 This is how to write copy guys. 14:41.540 --> 14:46.610 So when should we use these techniques and when should you not use social proof. 14:46.610 --> 14:52.770 Well it's pretty clear here when you have some type of evidence of results. 14:52.850 --> 14:59.300 So if you're for example are having a best selling book of course sell that book with your social proof 14:59.660 --> 15:05.990 if you're having an online course that you can show off that you have gained 52 tower send subscribers 15:05.990 --> 15:09.510 in one day then you can sell that evidence as well. 15:09.860 --> 15:17.180 So always only when you having evidence sell back don't fake your social proof because people and customers 15:17.180 --> 15:22.940 will see through it and it's very bad for business and then yeah don't use it when you don't have any 15:22.940 --> 15:23.860 evidence. 15:23.870 --> 15:31.970 So guys these are five different very very effective persuasion techniques if used well you can also 15:31.970 --> 15:35.490 bookmark some parts of this video that is valuable for you. 15:35.510 --> 15:38.480 This is five different persuasion techniques. 15:38.540 --> 15:43.250 If you're using them well then you will go a long way would you copyrighting unit XP device.