In this week you guys we're going to talk about on how you can use persuasion in order to get a person
to click your ad to buy your product to buy your service or yes to read a blog post.
So let's dive into it now persuasion could be a super effective technique in order to get a person from
one point to another point from not being a buyer to become a buyer.
And here are some handed tips inside of this video.
In order for you to get this game and ball rolling so let's dive into it.
So emotions and emotions is a very very important way.
When it comes to persuade somebody to buy your products services sign up for an email list or maybe
just click an add.
So emotions let's go into some examples let's say that you are wanting to sell this mobile phone.
So here are three different examples on how you can write and headline or small sentence in order to
persuade a person in order to.
Well let's say collect your ad on a smartphone.
So the first one would be this phone will change your life.
Awesome.
It feels good.
Everybody would like to change their life in some way right.
I assume so anyway.
Otherwise good for you.
So this phone will change your life and the other one would be the phone that changes lives.
You can feel that we're digging a little bit deeper here so they're not you changed your life.
It changes lives around you.
Also it's emotions inside of these small sentences here or headlines.
And the third one would be something like this.
That phone that changed mine.
And four point three million lives.
I.
I really want to buy this phone won't you.
Right.
So which one do you think is the best headline.
Which one would you click.
Yes.
Give yourself a few seconds to think a little bit here.
So for me it would be this one because the reason is that I'm telling a little story here and stories
is something that you can connect with feelings stories and feelings are basically the same kind of
things.
If you're telling a story in a good way.
Right.
So we as human beings are emotional in everything we're doing I don't feel like going up.
It's like super cold light outside.
I don't feel like working out.
You know this kind of stuff you maybe you recognize yourself there.
So the phone that changed mine and four point three million lives.
I love this right.
So this is a good example.
And when should you use and not to use emotions in your copywriting.
Well the first thing is use it when you can tie it to a personal story and can connect to the buyer.
Now if you don't feel like you can connect to the buyer don't use it.
So you shouldn't use it when you cannot tie it to a personal story and can connect to the buyer emotions
and storytelling.
They are like combined they are glued to get out would say so if you have a personal story or another
person's personal story to tell or to like connect some kind of information and features Wade and you
can write it good then use emotions otherwise it can be quite tricky to use it.
So let's move on to the next one the next one would be scarcity like foam or federal missing out you
don't want to miss out on this a limited time offer right.
No I don't want to miss out on 50 percent awful a product or service that I really really want.
Right.
So let's say that it's a Black Friday OK it's Black Friday you know it's like November and the sale
is on and you do really want to buy a certain product.
Then if you see an ad for your product you see that picture may be in the Google ad or in Facebook add
you to that Instagram ad or maybe you see it in a blog post to it out link whatever you see this three
examples which one would you click.
First one is limited offer by now.
OK.
It doesn't tell me too much but I can see that it's a limited offer and that they want me to buy now.
But it's not that much for me to like wanted to click that app.
I don't know about you guys but then we have by now or miss out who their formal really strikes me here.
I don't want to miss out on this now but I cannot see that it's a deal that I'm getting here.
So let's several on the third option sale ends in 25 minutes.
Don't miss out.
This is scarcity guys.
This is foam.
I don't want to miss out on this.
So I have 25 minutes to collect this put in my card details and buy days if I'm online right.
If you're doing copywriting maybe for a company with billboards and stuff like that outside of stores
then I just want to run into that store and buy whatever you have to sell to me because I know that
now I have 25 minutes in if I don't buy this I will miss out.
I don't want to miss out on this.
So these are three different ones.
So which one would you click OK.
For me it's pretty clear I would definitely make this last one right because sale ends in 25 minutes.
It's like pretty soon right.
So I don't want to miss out so I'm gonna collect that one or I won't.
Gonna run into that store and buy whatever I'm searching for.
So that is three different examples.
Now one should you use this and one shouldn't you use this.
I would say that you should use this when you have a limited time offer or maybe you're having a Shopify
store and maybe you're having this little bar up there Wade says like.
Limited time offer.
Say that ends in 25 minutes by now.
Don't miss out and stuff like that.
Or maybe your having an email list or maybe you're having some kind of live session where you're giving
out some valuable information and you tell people that all limited seats.
I only have 20 more seats you have to sign up with your e-mail address and give me your phone number
now.
When shouldn't you use this as well.
Don't use this when you don't have a limited time offer because then you will only trick your potential
customers or your customers that you're already having.
So scarcity should be in my opinion and Robin's opinion used when you have a limited time offer.
Also when you're having a Shopify store or maybe an Amazon product that you would like to sell and maybe
it's like Black Friday or some big sales going on so let's go over to the third persuasion technique
would be specificity.
Now what do I mean with specificity.
It's a pretty hard word to pronounce.
Now let's say that we're having a YouTube channel or let's say that we're having a YouTube course to
sell you now my title or my headline in may be an ad copy would be something along this line.
So here are three different alternatives.
The first one would be how I gained fifty two thousand three hundred and sixty seven subscribers in
one day.
That is that is quite a lot.
Subscribers write and print a specific number and then you can go with how I gained fifty two thousand
subscribers in one day.
That is massive right.
And then you can go in how I gain tons of subscribers in one day.
Now which one would you bind to specificity.
Which one is still specific and which one do you trust.
For me I do trust their first one because it's a specific number that are telling me on also what I
will get.
Of course but it's a specific number and I trust specific numbers that's more trustworthy than just
throwing up fifty two thousand.
How could a YouTube channel gain exactly fifty two thousand.
That is how my brain is spinning at least.
So if you're having a specific number I will trust you more.
Don't you feel the same.
OK so when should you use it and when shouldn't you use this.
So you should use this in our opinion when you have a specific resolve to show.
Let's say that I will 10 X your YouTube subscribers I will 10x your subscribers on your email list I
will 10x this and 10x that or something like that.
Or maybe you will get this amount.
If you're buying this or you will save this amount.
If you're buying this et cetera.
So when you're having a specific result or a specific number as some kind of way that you can back up
then I would definitely use this technique.
Then don't use this when you don't have a specific number.
So let's say that you've done a weight loss program for example and you have a client and that client
lost let's say 15 kilos fifteen point one kilos then right.
Fifteen point one kilos.
If you don't have any results to show don't write any numbers in that way.
So the forward way to persuade anybody to buy from you or to click your ad or whichever it is is by
using humour.
OK so look on this picture on your right hand side.
Innocent.
It's some kind of smooth D Company as you can see from the top he says.
Think portable.
Think fruit bowl.
Think portable fruit bowl and then is small text just in the bottom of this little bottle.
It says something like this or just think in a sense smoothies.
It's a bit easier.
Okay.
It's so kind of humor inside of that.
Right.
It's not like hahaha I'm laughing my Yeah.
You know what off.
But it's it's humor right.
I would remember.
I will connect innocent to a fruit bowl whenever I'm thinking about a fruit bowl from now on.
Right.
And you will do the same.
Probably so use who humor can be a good way to go also to try to stand out from competition and to make
somebody shoot your product.
What.
Anyway to remember your product or brand.
Now there's quite a few examples here.
Let's say that we're selling this rucksack or we're selling like this backpack.
So the first alternative and the first example would be something like this.
Bad days happen at least your stuff would be dry.
It's some kind of human side of that right.
Well let's read it again.
Bad days happen at least your stuff will be dry.
So let's say you see a woman and it's raining a lot and she's like walking through the woods.
She's having the worst day of her life but at least if you bought our rucksack she would be dry or her
clothes will be dry at least.
She will probably be pretty wet.
But anyways so if you're having a bad day then your stuff will be dry.
With our rucksack.
OK so the second example would be something like this.
We keep your stuff dry even when you're having a bad day.
Pretty simple but also some kind of humor inside of that.
And also keeping your stuff dry is what we do.
OK not too much humor in that one but at least it works.
And then you can pick any of these.
I mean I liked the first one because he'd make me a little bit like him.
This was funny.
So when should he use and when shouldn't you use humor with your customers so you can use humor when
you're confident in how to speak to your customers what language to use.
Maybe even you know their age maybe you know their gender or most of your customers gender and you know
things about them and maybe they know you.
Then if you feel comfortable you can use humor in your copies.
You can also use humor if you may be in an industry that is pretty safe.
You know that.
Hmm.
This kind of attitude you can use some kind of humor to like get your eyes on you your brand your products
or services but be pretty careful don't try to like use humor to make fun of any body else or any other
company to get sued and stuff like that.
So just use humor when you're confident in how to speak to your customer or to your potential customer.
OK.
And then don't use it when you don't know how to speak to your customers.
Pretty clear.
Right.
So the fifth way to persuade another person to click your ad to buy a product or service would be social
proof.
This is a good one guys.
So a five star rating is a five star rating right.
But if a five star rating has a great review rate in review Dan I would definitely buy that book that
cause that suits that.
You know what.
OK so let's say that we're selling this book this best seller book.
Now there are three different examples that I have here for you on how you can persuade a person to
buy this best selling book The first one would be we have five star reviews by now.
OK.
And the second would be our book has over one thousand five hundred five star reviews which is awesome.
Right.
Then I would be quite interested in clicking that ad and see what they are selling.
And then we have this one one thousand five hundred and sixty six amazing people gave our new bestselling
book a five star review boom.
This is the winner for me guys because we have a specific number.
We have amazing people which is a little bit Conway to the emotional part and we have gave our new best
selling book which is this social proof a five star review.
This is how to write copy guys.
So when should we use these techniques and when should you not use social proof.
Well it's pretty clear here when you have some type of evidence of results.
So if you're for example are having a best selling book of course sell that book with your social proof
if you're having an online course that you can show off that you have gained 52 tower send subscribers
in one day then you can sell that evidence as well.
So always only when you having evidence sell back don't fake your social proof because people and customers
will see through it and it's very bad for business and then yeah don't use it when you don't have any
evidence.
So guys these are five different very very effective persuasion techniques if used well you can also
bookmark some parts of this video that is valuable for you.
This is five different persuasion techniques.
If you're using them well then you will go a long way would you copyrighting unit XP device.