So let's go through some subheads here.
The point of the subhead is mainly to break down the copy into easily readable segments.
As you can see in the example of Free from scratch.
Dot com is one of our own blog contents.
We have two subheads here.
It's the pond you need to fish in and it's free.
Both those things aren't very clear, but they're quite interesting.
The pond you need to fish in, it's free.
I need to know more.
So continue piquing their interest.
Continue dragging them in.
And of course, just like the headline, you want to capture the attention of people who are reading.
Some people aren't going to be sure if this is what they need.
They're just going to be scanning it.
Subheads is an insurance.
They are there to make sure that the scanner can see if it's interesting for them, if it's targeted
to them.
If it is, then, of course, they're going to go back up and read it through, because once again,
time is valuable.
We scan things.
We don't waste time on something that doesn't apply to us.
So when we speak about our readers, generally, they're going to be either very interested prospects.
They're going to read everything.
They're just going to dissect.
They're just going to consume your content.
They want to flip everything upside down and check it out.
They're very interested.
Or there's also going to be interested prospects who are not looking to spend money.
These are the scanners and these are the ones who you need to make sure that this is targeted to them.
Or if it's not, they're going to bounce away.
They're just going to leave.
Of course, there's also a third part here.
And those are the ones who aren't interested.
But that's not really important because they won't be reading this in the first place.
They're going to read the headlines.
See, this isn't for me and move on once again.
Taylor, it's so knowing this.
Here are the ingredients for great subheads.
You need to peak the curiosity.
Don't make it plain and simple.
Don't just spill it out.
Keep their curiosity up.
You need to be surprising.
You want to get an emotional reaction of our really make them want to read the copied text.
Or if it's an ad, make them want to click your ad just like the two above it.
Emotion.
It's all about emotion.
Everything is emotion here.
People buy with their emotion.
People search from their emotion.
We're emotional creatures.
And this is how we connect.
This is how we buy.
This is how we justify.
Focus on the emotions.
And finally, inject your personality.
People want a relationship with you.
People want to know you.
People are building the trust with you.
Be personal.
Create copywriting.
Is that a sixth grader level?
Write that down.
Create Copywriting.
Is writing at the sixth creator level.
Writing like you talk.
And in this way, when you're writing like you're talking, dad is personality.
That is interesting and that is building a relationship.
So let's take an example here of some bad copywriting.
Now the headline is, is it time to upgrade your phone?
So here are some bad subheads.
Number one, your screen is cracked.
Your touch screen doesn't work.
You keep dropping calls.
Now, notice the headline is, is it time to upgrade your phone and all these subheads?
They're answering the question.
Well, you're screen credit touchin doesn't where you keep dropping the calls because this subheads
have already answered the questions.
There's no need for me to read the text.
There's nothing more for me to explore.
And frankly, that's quite boring.
I'm not very interested.
So this isn't bad subheads or killing the curiosity.
There's no emotion behind it.
There's there is nothing in it for me.
It's a question.
And then there is an answer and it doesn't trigger anything.
No emotion.
Let's take some examples of some good subheads.
No, the first one would be cell phone associates.
Can't answer questions about your phone.
Now, if that doesn't trigger curiosity within you, I don't know what will is a perfect example of
a great subhead.
Second one, you can buy cases for your phone anymore.
Of course, they're kind of suggesting it might be outdated.
But once again, that is an interesting headline that makes you think that triggers an emotion that
triggers your curiosity.
Great subheads.
And then finally, an upgrade won't cost you anything.
Well, if an upgrade doesn't cost you anything.
Chances are what you have isn't very valuable to begin with.
Maybe it's time you upgrade your phone.
All of these are incredibly interesting and they're here to peak.
Curiosity.