WEBVTT 00:00.210 --> 00:04.020 So let's talk about how to write a proper headline. 00:04.020 --> 00:11.150 Now a headline is the big text is the big font is what grabs your attention is the first thing you see. 00:11.310 --> 00:12.980 What is an article. 00:13.050 --> 00:15.470 It's a blog content or it's an ad. 00:15.540 --> 00:21.840 The headline is always the first thing that you see and the headline is purpose is to get the reader 00:21.900 --> 00:23.450 to read the rest. 00:23.700 --> 00:28.540 Pique their interest or learn the man would a promise whatever it might be. 00:28.650 --> 00:31.770 Get the reader to read the rest. 00:32.200 --> 00:39.820 Note once again whenever they're reading the headline there's always the question What's in it for me. 00:39.840 --> 00:46.710 Make sure that your headline is answering that question give them something give them the result they're 00:46.710 --> 00:47.850 looking for. 00:47.850 --> 00:50.550 Give them the information they're looking for. 00:50.550 --> 00:52.110 Whatever it is. 00:52.110 --> 00:53.350 Answer the question. 00:53.400 --> 00:54.780 What's in it for me. 00:55.020 --> 00:59.640 If you can do that then you can get the reader to read the rest. 00:59.670 --> 01:03.930 Once again you need to be specific to your targeted audience. 01:04.140 --> 01:06.030 Whatever headline you're writing. 01:06.030 --> 01:09.090 Make sure it is to your targeted audience. 01:09.090 --> 01:13.210 A special group unleash if it's very broad. 01:13.230 --> 01:15.000 No one is going to be interested. 01:15.120 --> 01:20.180 However if it is a small targeted audience people feel special. 01:20.190 --> 01:24.270 People feel selected like this is for me. 01:24.270 --> 01:25.860 This is exactly what I need. 01:26.640 --> 01:28.010 And this is what we're out after. 01:28.380 --> 01:30.810 And this is emotion we want to trigger. 01:30.810 --> 01:36.750 Be specific to your targeted audience and then sell the big promise or the results. 01:36.750 --> 01:38.970 Remember we were talking about this. 01:39.000 --> 01:41.130 People don't want your product. 01:41.130 --> 01:45.200 People want the results or the big promise. 01:45.270 --> 01:51.270 And if you can give them that that's also going to answer the question What's in it for me. 01:51.270 --> 01:58.110 So here are some attention grabbing headlines or rather some techniques to grab their attention once 01:58.110 --> 02:05.460 again make sure you are noting this down because this is important when you get this you're really going 02:05.460 --> 02:12.570 to understand how copywriting works how to grab people's attention and how to convert so all in the 02:12.570 --> 02:13.640 relationship. 02:13.680 --> 02:17.560 So no one sound like an announcement for example. 02:17.610 --> 02:26.550 Finally at last presenting just released whatever it might be by making it sound like an announcement 02:26.640 --> 02:29.810 you instantly have your interest beat for example. 02:29.850 --> 02:34.560 Finally the ultimate passive income causes here at last. 02:34.560 --> 02:43.110 A method to lose weight without eating less presenting etc. etc. whatever it might be make it sound 02:43.110 --> 02:45.180 like an announcement. 02:45.240 --> 02:47.960 This second technique is the big promise. 02:47.970 --> 02:53.010 For example lose 10 pounds without dieting or money back. 02:53.040 --> 02:55.710 Why whiter teeth guaranteed. 02:55.900 --> 03:01.010 Notice that the promise here is the results or money back. 03:01.080 --> 03:03.780 Once again results whiter teeth. 03:03.780 --> 03:07.310 Guaranteed you don't have to wonder is this going to work for me. 03:07.320 --> 03:09.300 It's guaranteed. 03:09.320 --> 03:10.350 That's the promise. 03:10.350 --> 03:12.800 They have nothing to lose. 03:12.840 --> 03:16.980 And of course that's incredibly attention grabbing and interesting. 03:17.100 --> 03:22.430 If you're looking to lose 10 pounds and you can have your money back if it doesn't work. 03:22.560 --> 03:24.200 Of course I'm going to read more. 03:24.240 --> 03:25.430 I want to know more. 03:25.530 --> 03:27.350 And then we have the feature offer. 03:27.420 --> 03:31.550 For example 50 percent off for five days. 03:31.560 --> 03:34.560 This is probably the most common copywriting today. 03:34.560 --> 03:36.340 This is how ad works generally. 03:36.600 --> 03:41.310 If you master this technique you can sell like crazy generally. 03:41.310 --> 03:43.480 So make sure there's an urgency. 03:43.620 --> 03:51.090 That means a limited offer only for five days and then make sure there's a great deal 50 percent off. 03:51.240 --> 03:55.860 Now if they don't take this deal you're not going to be able to get what they want. 03:55.860 --> 04:00.860 The results the emotion and save money while they're at it. 04:00.990 --> 04:02.310 Now what a deal. 04:02.310 --> 04:05.010 They're gonna get their assault and they're gonna save money. 04:05.010 --> 04:06.700 This isn't logical. 04:06.720 --> 04:13.220 Once again we're working at an emotional level here and then there's the classic how tos. 04:13.320 --> 04:14.870 Watch YouTube for example. 04:14.880 --> 04:16.700 How tos are everywhere. 04:16.740 --> 04:18.800 Everyone wants to learn things. 04:18.800 --> 04:20.490 They have their specific problem. 04:20.490 --> 04:23.280 They want to know how to etc. 04:23.340 --> 04:27.570 For example how to earn 50 percent more passively. 04:27.570 --> 04:30.240 How to start an online business. 04:30.240 --> 04:32.920 Now if people are looking for these specifically. 04:33.030 --> 04:38.310 If you have done your keyword research and you're looking to start an online business then of course 04:38.490 --> 04:42.020 how to start an online business is spot on. 04:42.040 --> 04:44.030 That's exactly what I want to know. 04:44.190 --> 04:48.090 There already you have their attention and they want to know more. 04:48.090 --> 04:51.720 They'll keep reading then we have intriguing questions. 04:51.840 --> 04:59.130 For example are you making these common mistakes or are you using these five most effective exercises 04:59.750 --> 05:02.130 now you start to question yourself am I. 05:02.570 --> 05:04.900 I want to know more and you keep reading. 05:04.970 --> 05:10.780 It's the same principle testimonials incredibly powerful incredibly important. 05:10.790 --> 05:12.500 How do you know Facebook is so good. 05:12.500 --> 05:16.700 Well everyone is using it and everyone is raving about it right. 05:16.700 --> 05:19.090 I mean that's how we know things work. 05:19.100 --> 05:24.800 For example how I made twenty thousand dollars in a month from Robin in press passive income course 05:25.180 --> 05:25.980 from Marc. 05:26.000 --> 05:33.280 Well into now when someone else who took the course is promoted to is showing their results. 05:33.280 --> 05:40.010 That's extremely tempting because the instant reaction is Well if they can then so can I. 05:40.160 --> 05:40.580 Right. 05:40.700 --> 05:44.260 I want to have those results and all it did was go this course. 05:44.270 --> 05:47.060 So once again the emotional level. 05:47.060 --> 05:54.680 And then finally this short call outs for example entrepreneurs read this need money and it could also 05:54.680 --> 05:55.610 be need money. 05:55.610 --> 05:56.840 Click here. 05:56.870 --> 06:00.530 So when you're specific for example entrepreneurs read this. 06:00.530 --> 06:03.280 If you're an entrepreneur you want to read this. 06:03.410 --> 06:06.750 You kind of want to know Hey what's what's the fuss all about. 06:06.950 --> 06:09.950 Or if you're a student and it says need money. 06:10.070 --> 06:12.200 Well of course I'm a student. 06:12.230 --> 06:14.210 Which student doesn't need money. 06:14.210 --> 06:17.520 There are gonna be further interesting once again here. 06:17.630 --> 06:19.360 You have piqued their interest. 06:19.370 --> 06:22.850 Now you need to make sure that the subhead is spot on.