So let's talk about how to write a proper headline.
Now a headline is the big text is the big font is what grabs your attention is the first thing you see.
What is an article.
It's a blog content or it's an ad.
The headline is always the first thing that you see and the headline is purpose is to get the reader
to read the rest.
Pique their interest or learn the man would a promise whatever it might be.
Get the reader to read the rest.
Note once again whenever they're reading the headline there's always the question What's in it for me.
Make sure that your headline is answering that question give them something give them the result they're
looking for.
Give them the information they're looking for.
Whatever it is.
Answer the question.
What's in it for me.
If you can do that then you can get the reader to read the rest.
Once again you need to be specific to your targeted audience.
Whatever headline you're writing.
Make sure it is to your targeted audience.
A special group unleash if it's very broad.
No one is going to be interested.
However if it is a small targeted audience people feel special.
People feel selected like this is for me.
This is exactly what I need.
And this is what we're out after.
And this is emotion we want to trigger.
Be specific to your targeted audience and then sell the big promise or the results.
Remember we were talking about this.
People don't want your product.
People want the results or the big promise.
And if you can give them that that's also going to answer the question What's in it for me.
So here are some attention grabbing headlines or rather some techniques to grab their attention once
again make sure you are noting this down because this is important when you get this you're really going
to understand how copywriting works how to grab people's attention and how to convert so all in the
relationship.
So no one sound like an announcement for example.
Finally at last presenting just released whatever it might be by making it sound like an announcement
you instantly have your interest beat for example.
Finally the ultimate passive income causes here at last.
A method to lose weight without eating less presenting etc. etc. whatever it might be make it sound
like an announcement.
This second technique is the big promise.
For example lose 10 pounds without dieting or money back.
Why whiter teeth guaranteed.
Notice that the promise here is the results or money back.
Once again results whiter teeth.
Guaranteed you don't have to wonder is this going to work for me.
It's guaranteed.
That's the promise.
They have nothing to lose.
And of course that's incredibly attention grabbing and interesting.
If you're looking to lose 10 pounds and you can have your money back if it doesn't work.
Of course I'm going to read more.
I want to know more.
And then we have the feature offer.
For example 50 percent off for five days.
This is probably the most common copywriting today.
This is how ad works generally.
If you master this technique you can sell like crazy generally.
So make sure there's an urgency.
That means a limited offer only for five days and then make sure there's a great deal 50 percent off.
Now if they don't take this deal you're not going to be able to get what they want.
The results the emotion and save money while they're at it.
Now what a deal.
They're gonna get their assault and they're gonna save money.
This isn't logical.
Once again we're working at an emotional level here and then there's the classic how tos.
Watch YouTube for example.
How tos are everywhere.
Everyone wants to learn things.
They have their specific problem.
They want to know how to etc.
For example how to earn 50 percent more passively.
How to start an online business.
Now if people are looking for these specifically.
If you have done your keyword research and you're looking to start an online business then of course
how to start an online business is spot on.
That's exactly what I want to know.
There already you have their attention and they want to know more.
They'll keep reading then we have intriguing questions.
For example are you making these common mistakes or are you using these five most effective exercises
now you start to question yourself am I.
I want to know more and you keep reading.
It's the same principle testimonials incredibly powerful incredibly important.
How do you know Facebook is so good.
Well everyone is using it and everyone is raving about it right.
I mean that's how we know things work.
For example how I made twenty thousand dollars in a month from Robin in press passive income course
from Marc.
Well into now when someone else who took the course is promoted to is showing their results.
That's extremely tempting because the instant reaction is Well if they can then so can I.
Right.
I want to have those results and all it did was go this course.
So once again the emotional level.
And then finally this short call outs for example entrepreneurs read this need money and it could also
be need money.
Click here.
So when you're specific for example entrepreneurs read this.
If you're an entrepreneur you want to read this.
You kind of want to know Hey what's what's the fuss all about.
Or if you're a student and it says need money.
Well of course I'm a student.
Which student doesn't need money.
There are gonna be further interesting once again here.
You have piqued their interest.
Now you need to make sure that the subhead is spot on.