WEBVTT 00:00.390 --> 00:03.870 So let's talk about something very important here. 00:03.930 --> 00:09.890 Two things you're going to hear a lot is I don't have the time or I don't have the money. 00:10.230 --> 00:17.250 And in some cases at least with the money that may be true 99 percent of the cases it's not. 00:17.250 --> 00:19.440 And let me tell you why. 00:19.440 --> 00:24.750 Well first off look at what you're doing right now because this is important for you. 00:24.810 --> 00:26.770 You're going through this lecture. 00:26.970 --> 00:29.060 You're making time for this lecture. 00:29.070 --> 00:35.190 And I'm sure if you think about it there's probably a thousand things in your head that needs to be 00:35.190 --> 00:35.780 done. 00:35.840 --> 00:39.900 Some things that should have been done already and preferably yesterday. 00:40.020 --> 00:41.310 And that's just how it is for us. 00:41.310 --> 00:43.350 We always have a business schedule. 00:43.350 --> 00:46.120 We always have things that needs to be done. 00:46.170 --> 00:53.670 However when something is important we make time for it when there is an emotion connected to it. 00:53.820 --> 00:56.700 It becomes important. 00:56.700 --> 01:03.960 An example is most people feel I don't have time to work out my days or are completely filled. 01:03.960 --> 01:09.960 But when the emotion gets too strong when they feel well I'm way too out of shape then the result of 01:09.960 --> 01:15.900 getting in shape becomes so important that they start making time for it. 01:15.900 --> 01:17.180 So to summarize. 01:17.340 --> 01:19.380 Time is about importance. 01:19.830 --> 01:23.330 If it is important people will make time for it. 01:23.340 --> 01:26.790 Make sure your product is important. 01:26.790 --> 01:28.970 Once again positive video. 01:28.980 --> 01:30.450 Write this down. 01:30.450 --> 01:36.420 These are key things to selling to understanding people to proper copywriting. 01:36.420 --> 01:41.820 And now whenever you're writing an ad whenever you have a headline you're writing a copy whenever you're 01:41.820 --> 01:45.530 writing content for your blog whatever it might be. 01:45.660 --> 01:52.220 Whenever people are reading it they're always going to think hey what's in it for me. 01:52.290 --> 01:57.290 I want more more more more and that more isn't logical. 01:57.300 --> 01:58.350 That's an emotion. 01:58.350 --> 02:06.270 Now remember we all have a busy schedule and people want value for their time always fill it with emotion. 02:06.270 --> 02:08.110 Always bring them value. 02:08.220 --> 02:11.100 Make the Promise show them the results. 02:11.100 --> 02:15.840 Give it to them keep them curious and keep their interest piqued. 02:15.840 --> 02:20.250 Always remember that time is valuable to people. 02:20.340 --> 02:27.300 And whenever people decide to spend time on your content or your products they need to have the emotion 02:27.600 --> 02:34.830 that it's valuable that they're doing the right thing justify them spending their time reading your 02:34.830 --> 02:37.680 content reading your copywriting. 02:37.680 --> 02:39.260 Now let's talk about money. 02:39.270 --> 02:40.940 This is a sensitive topic. 02:40.950 --> 02:42.840 How many times have you heard. 02:42.840 --> 02:44.710 Well I don't have enough money. 02:44.730 --> 02:47.670 I would love to have it but I don't have enough money. 02:47.790 --> 02:54.970 Well the truth is money is all about the confidence and this is where you kind of see what a level you 02:54.970 --> 02:56.110 are at. 02:56.170 --> 03:00.720 If you're selling something cheap then buying that is not going to cost them a lot. 03:00.730 --> 03:03.210 It's not going to be a big sacrifice. 03:03.310 --> 03:05.950 There doesn't have to be a big confidence in it. 03:05.950 --> 03:07.150 This is how whish works. 03:07.150 --> 03:14.140 For example selling very cheap products maybe the confidence isn't very high but neither is the price. 03:14.140 --> 03:17.140 However the reverse is also true. 03:17.320 --> 03:21.160 The higher the price the higher the confidence needs to be. 03:21.160 --> 03:29.200 In other words lack of money just means lack of confidence in the product or idea if you can take your 03:29.200 --> 03:35.380 product and back it up with confidence you can guarantee results you can guarantee they have nothing 03:35.380 --> 03:36.170 to lose. 03:36.190 --> 03:39.470 Make sure the emotions are there that they need it. 03:39.550 --> 03:43.060 Then there's a lot of confidence behind that idea. 03:43.060 --> 03:46.270 That also means that it's going to be more valuable. 03:46.510 --> 03:51.010 And if it's valuable to them if they need this they're going to have the money for it. 03:51.490 --> 03:53.630 And this is how it works. 03:53.650 --> 04:02.170 So to summarize this once again lack of money is simply lack of confidence behind the product. 04:02.170 --> 04:03.460 Work on the confidence.