So let's talk about something very important here.
Two things you're going to hear a lot is I don't have the time or I don't have the money.
And in some cases at least with the money that may be true 99 percent of the cases it's not.
And let me tell you why.
Well first off look at what you're doing right now because this is important for you.
You're going through this lecture.
You're making time for this lecture.
And I'm sure if you think about it there's probably a thousand things in your head that needs to be
done.
Some things that should have been done already and preferably yesterday.
And that's just how it is for us.
We always have a business schedule.
We always have things that needs to be done.
However when something is important we make time for it when there is an emotion connected to it.
It becomes important.
An example is most people feel I don't have time to work out my days or are completely filled.
But when the emotion gets too strong when they feel well I'm way too out of shape then the result of
getting in shape becomes so important that they start making time for it.
So to summarize.
Time is about importance.
If it is important people will make time for it.
Make sure your product is important.
Once again positive video.
Write this down.
These are key things to selling to understanding people to proper copywriting.
And now whenever you're writing an ad whenever you have a headline you're writing a copy whenever you're
writing content for your blog whatever it might be.
Whenever people are reading it they're always going to think hey what's in it for me.
I want more more more more and that more isn't logical.
That's an emotion.
Now remember we all have a busy schedule and people want value for their time always fill it with emotion.
Always bring them value.
Make the Promise show them the results.
Give it to them keep them curious and keep their interest piqued.
Always remember that time is valuable to people.
And whenever people decide to spend time on your content or your products they need to have the emotion
that it's valuable that they're doing the right thing justify them spending their time reading your
content reading your copywriting.
Now let's talk about money.
This is a sensitive topic.
How many times have you heard.
Well I don't have enough money.
I would love to have it but I don't have enough money.
Well the truth is money is all about the confidence and this is where you kind of see what a level you
are at.
If you're selling something cheap then buying that is not going to cost them a lot.
It's not going to be a big sacrifice.
There doesn't have to be a big confidence in it.
This is how whish works.
For example selling very cheap products maybe the confidence isn't very high but neither is the price.
However the reverse is also true.
The higher the price the higher the confidence needs to be.
In other words lack of money just means lack of confidence in the product or idea if you can take your
product and back it up with confidence you can guarantee results you can guarantee they have nothing
to lose.
Make sure the emotions are there that they need it.
Then there's a lot of confidence behind that idea.
That also means that it's going to be more valuable.
And if it's valuable to them if they need this they're going to have the money for it.
And this is how it works.
So to summarize this once again lack of money is simply lack of confidence behind the product.
Work on the confidence.