WEBVTT 00:00.090 --> 00:06.130 So writing personalities and please remember post a video. 00:06.180 --> 00:09.300 Use a pen and paper and write this down. 00:09.300 --> 00:13.780 This is very important because you're going to be using it for everything. 00:13.890 --> 00:18.090 So there are two general personalities within writing. 00:18.090 --> 00:21.770 Number one is the push you product seller. 00:21.780 --> 00:23.540 And this is pretty old school. 00:23.670 --> 00:26.320 You know the classical buying my product now. 00:26.340 --> 00:28.290 Hey check out this great great product. 00:28.290 --> 00:30.570 Now it's only this much by now. 00:30.580 --> 00:35.340 They're very direct and they're very pushy and it's quite old school. 00:35.340 --> 00:40.170 Now in my experience and in my opinion that's not very effective. 00:40.230 --> 00:41.850 That's outdated. 00:41.850 --> 00:47.070 Something that works much better is the intimately personal writing style. 00:47.850 --> 00:51.290 And this is where you focus on building the relationship. 00:51.300 --> 00:56.170 This is where you focus on connecting with the reader connecting with the prospect. 00:56.370 --> 00:59.840 And that's what we're going to be focusing on here as well. 00:59.850 --> 01:06.210 So in order to be more personal in real writing in order to really build that relationship with the 01:06.210 --> 01:14.100 prospects here are a couple of ways you can really nail that whether it's in your headline in your subhead 01:14.100 --> 01:16.770 or just in your copy in your writing. 01:16.770 --> 01:24.150 Well number one is to become the customer if you know how your customer thinks. 01:24.150 --> 01:31.140 And even more importantly if you know how your customer feels then you can really connect with them. 01:31.260 --> 01:35.400 Then you can really think OK what are the results I'm looking for here. 01:35.400 --> 01:37.920 What other results I really need. 01:37.920 --> 01:40.880 What is my problem what are my pain points. 01:40.890 --> 01:46.950 And of course pain points are the issues and everyone wants their issues sold. 01:46.950 --> 01:52.090 So become the customer and think What is it that I want. 01:52.140 --> 01:56.460 What is it that I crave and what are my problems. 01:56.550 --> 02:03.330 If you can answer those questions please write those down if you can answer those questions then you 02:03.330 --> 02:05.720 can really start to connect. 02:05.720 --> 02:11.310 Now the second way or the second method is to show a weakness. 02:11.310 --> 02:17.810 This is also a part of getting a more targeted audience going deeper in your niche. 02:17.850 --> 02:26.290 For example our passive income course now we're very clear that our passive income course is for beginners. 02:26.310 --> 02:32.250 So what we would say for example as a weakness we might show that hey if you have some experience in 02:32.250 --> 02:39.390 a passive income in creating e-books marketing yourself on YouTube then this is not for you because 02:39.390 --> 02:45.020 here we're going to go very slowly and we're going to go from the very beginning. 02:45.030 --> 02:50.080 Now of course that's a clear weakness for anyone with experience in the subject. 02:50.100 --> 02:53.910 But if you're a beginner that's perfect that's exactly what they're looking for. 02:53.970 --> 03:01.680 Another way to show weakness would just be to be blunt and honest like hey this is not a get rich quick 03:01.680 --> 03:02.850 scheme. 03:02.970 --> 03:09.810 This is actually hard but smart work that's going to build your future but it's going to take a while 03:09.990 --> 03:16.230 and you're going to do plenty of work that in the beginning you're not going to get paid for once again 03:16.260 --> 03:20.220 showing a weakness in your product. 03:20.220 --> 03:23.330 Now the third way is to include your picture. 03:23.400 --> 03:26.940 And this is powerful this is very powerful. 03:26.940 --> 03:30.320 Whenever you see a bunch of text well that's all they have. 03:30.320 --> 03:32.180 Of course you're relating to them. 03:32.190 --> 03:35.570 You're building up that relationship very important. 03:35.850 --> 03:41.130 But as soon as you include a picture of yourself that's when things get serious. 03:41.250 --> 03:45.820 That's when all those emotions have a face to be connected to. 03:45.840 --> 03:50.200 Now they're trusting you now they're building a relationship with you. 03:50.280 --> 03:58.580 And we all trust people much more than for example just a text on Instagram for example you have 35 03:58.590 --> 04:06.570 percent more clicks on pictures with people with faces than pictures without you really want to include 04:06.570 --> 04:10.530 your own picture here so that they have someone to relate to. 04:10.530 --> 04:14.690 So I want to build a relationship with some very powerful. 04:14.790 --> 04:18.690 And now finally include your own experience. 04:18.690 --> 04:22.340 And once again remember used emotions here. 04:22.350 --> 04:24.600 What did the product do for you. 04:24.600 --> 04:25.920 Tell them this story. 04:25.920 --> 04:29.260 Paint a vivid beautiful picture. 04:29.340 --> 04:31.050 How did it change your life. 04:31.050 --> 04:33.260 How did it how did you feel from the beginning. 04:33.260 --> 04:40.770 How did you feel afterwards what were the results include your own experience and this is also a perfect 04:40.770 --> 04:49.680 place to show your weakness once again include your experience feel it with emotion paint a vivid picture 04:50.160 --> 04:54.360 and then also show your weakness because this is how you build trust. 04:54.360 --> 04:56.970 This is how you build a deeper relationship. 04:56.970 --> 04:58.890 Nothing is perfect.