So writing personalities and please remember post a video.
Use a pen and paper and write this down.
This is very important because you're going to be using it for everything.
So there are two general personalities within writing.
Number one is the push you product seller.
And this is pretty old school.
You know the classical buying my product now.
Hey check out this great great product.
Now it's only this much by now.
They're very direct and they're very pushy and it's quite old school.
Now in my experience and in my opinion that's not very effective.
That's outdated.
Something that works much better is the intimately personal writing style.
And this is where you focus on building the relationship.
This is where you focus on connecting with the reader connecting with the prospect.
And that's what we're going to be focusing on here as well.
So in order to be more personal in real writing in order to really build that relationship with the
prospects here are a couple of ways you can really nail that whether it's in your headline in your subhead
or just in your copy in your writing.
Well number one is to become the customer if you know how your customer thinks.
And even more importantly if you know how your customer feels then you can really connect with them.
Then you can really think OK what are the results I'm looking for here.
What other results I really need.
What is my problem what are my pain points.
And of course pain points are the issues and everyone wants their issues sold.
So become the customer and think What is it that I want.
What is it that I crave and what are my problems.
If you can answer those questions please write those down if you can answer those questions then you
can really start to connect.
Now the second way or the second method is to show a weakness.
This is also a part of getting a more targeted audience going deeper in your niche.
For example our passive income course now we're very clear that our passive income course is for beginners.
So what we would say for example as a weakness we might show that hey if you have some experience in
a passive income in creating e-books marketing yourself on YouTube then this is not for you because
here we're going to go very slowly and we're going to go from the very beginning.
Now of course that's a clear weakness for anyone with experience in the subject.
But if you're a beginner that's perfect that's exactly what they're looking for.
Another way to show weakness would just be to be blunt and honest like hey this is not a get rich quick
scheme.
This is actually hard but smart work that's going to build your future but it's going to take a while
and you're going to do plenty of work that in the beginning you're not going to get paid for once again
showing a weakness in your product.
Now the third way is to include your picture.
And this is powerful this is very powerful.
Whenever you see a bunch of text well that's all they have.
Of course you're relating to them.
You're building up that relationship very important.
But as soon as you include a picture of yourself that's when things get serious.
That's when all those emotions have a face to be connected to.
Now they're trusting you now they're building a relationship with you.
And we all trust people much more than for example just a text on Instagram for example you have 35
percent more clicks on pictures with people with faces than pictures without you really want to include
your own picture here so that they have someone to relate to.
So I want to build a relationship with some very powerful.
And now finally include your own experience.
And once again remember used emotions here.
What did the product do for you.
Tell them this story.
Paint a vivid beautiful picture.
How did it change your life.
How did it how did you feel from the beginning.
How did you feel afterwards what were the results include your own experience and this is also a perfect
place to show your weakness once again include your experience feel it with emotion paint a vivid picture
and then also show your weakness because this is how you build trust.
This is how you build a deeper relationship.
Nothing is perfect.