So no one you know what copyrighting is.
Let's go through how it works now copyrighting is an art.
I'm a beautiful the very important art.
However we're going to want to focus on what's truly effective and what's really working.
So let's go through this fast track in copyrighting and make sure that we're nailing our headlines when
nailing our sub heads and really getting to the point and increasing conversions.
Sounds good.
OK so starting with the basics in copywriting there's a couple of keys we need to understand.
Now the first one is that people hate being sold.
I'm sure you can relate to this.
If you're in the store someone is trying to sell you something.
You're going to have resistance is our natural reactions.
And it's the same online.
You don't want an ad popping up just as by now there is resistance to that.
You don't want to be sold anything.
Now please note this town this is very important.
And the second thing is that people buy with their emotions whatever product you're having whatever
service you have.
No one wants your actual product or your service.
People want the results.
Let me give you an example here.
Now I could easily sell a six pack.
I could easily sell a great physique.
I could sell a great body I could sell this summer body of the year but I would have a very hard time
selling training even though it's the same thing even though I would sell training to get that body.
I would not use it in the headline or in the subhead to sell the training because that's not what people
buy.
People buy with their emotions.
Sell them the results.
People will be interested and that's when the conversions happen.
And also before anyone can buy anything they need to justify their decision.
They need to be assured that they're making the right decision.
If you can't make sure that they justify their decision.
If you cannot assure them they're not going to be able to buy.
They're going to feel too guilty or they're not going to have enough time or money or whatever problem
that pops up now justifying could be for example giving them a limited offer let's say for three days.
It's going to be 50 percent of the sales.
Now there is an urgency the justification here is if I don't buy this right now I'm not going to be
able to make this great deal if I don't buy this now and I buy it later.
I'm going to lose money and no one wants to lose money other ways to justify it is to make sure that
they deserve it or make sure that they need it making sure that hey what's going to happen if I don't
have this product.
That's a great justification so people buy with their emotions and people need to justify their decision
sell the results and usher them so that they can justify.
And that's how you really sell.
Don't just sell them things.