In this video guys we're going to talk about how to know what you're selling based on the features and
the benefits and how you can really dig down deep there and know how to write a copy on your ads on
a blog post on a sales page and your emails to really make people click click.
That text.
OK.
Let's dive into it.
OK.
So what are you having your own product or service that you would like to sell or maybe you're having
a free e-book or free templates that you would like to give out on your Web site.
What ever it might be.
If you would like people to put in your their email address as their phone numbers or if you would just
want them to click on the by now button then this video is for you because we are going to dig down
deep and to make sure that you know what you're selling and how to sell that in text.
OK let's dive into it.
So first off you would like to know the benefits and the feature of whatever you are selling.
So in this video we're going to take an example an example in this video would be this iPod.
IPod got had their first release in two thousand and one.
So if you are born offered that you might not know what that is but an iPod is basically a music player
that you can have inside of your pocket.
It's like the size of one normal smartphone today.
And with this let's do an exercise.
So we have this iPod that we would like to sell now that features four days would be that it has an
32 gigabytes storage.
Now most of the people don't really know what G B stands for.
Now if I were to tell my mom how many G.B. Do you have in your phone or in your computer she would like
look at me like What are you talking about.
Same goes for my grandparents.
They don't understand what G B stands for I know that G M B stands for a gigabyte which is storage size.
All right.
So if I were to sail like 32 gigabyte storage it could look something like this vital new iPod sale
or 32 gigabyte to day or 32 G B today.
Now you don't want to sell anything like this you don't want to sell only the features we talked about
it in the last lecture.
But this is not how you would like to go about it.
Instead what does this device do for the customer.
What does it do.
Does it help them in any way.
And how does this device help them.
OK.
That is what you would like to speak to your customer in text.
So we would like to tell them how this device will help them.
Let me show you.
Now I will give you one minute.
So we just passed this video and write down how you would sell this device with benefits.
How would you sell this so post this video and I'll see you in a second.
OK.
So now that you have written down on a piece of paper on your cell phone or computer.
What.
How you would sell this.
Let me show you on how I would sell these iPod so I would sell it this way.
By the new iPod seller to get 1000 songs in your pocket.
This speaks to anybody even my mom would understand tastes OK that she will be able to download and
put in thousand songs 1000 songs into this small device that she can have inside of her pocket.
So all her favorite bands and all her favorite albums can she have writing to her pocket her jeans pocket
as you can listen to music when she are on the subway when you are in a boss when you are in the car.
Don't listen to music when you're driving a car.
But she can do that which is how you would like to speak to anybody to a potential customer.
So she and he or them they understand what you're talking about.
But this lead the lead the downside with writing this text like this.
And that could be that we would like to trim it down.
If you look on this text it's way too long.
If you were to write an ad or in say this page it was look just ridiculously long and we as human beings
are super lazy so we would like to read a text and we would like to consume it in like 0.01 seconds.
So let's say that we are having this text and we're having it on a Web site for example.
So you can see that the headline or that title as you can see on this Web site says buying a new iPod
sales were to get 1000 songs in your pocket which is awesome 1000 songs in your pocket like 20 years
ago was all a lot of songs.
Now it's no problem with new technology like with the smartphones and everything like that to have over
a thousand songs but then it was like wow I can have one the songs in my pocket.
But we would like to trim this down a little bit and I would like to give you one minute to try to trim
this down.
So take a pen on paper write it down and try to trim it down or do it on your cell phone your computer
or your iPad or whichever.
OK.
And then come back.
OK.
So now when you have trim this down how does it look.
I would show you my version and nothing here is the correct version.
You can write it in like thousand different ways.
But this is just an exercise for you to get your brains around this and think for yourself and understand
what how you can really do this with copywriting.
But let me show you my version of this.
I would just trim it down pretty simple like this 1000 songs in your pocket because the customer can
clearly see that this is an iPod.
They knew what an iPod is.
They can see that is a device and if you look really really close on this screen and you're assuming
in you can see that it's some kind of music playing on this device.
So you know that you will get 1000 songs in your pocket.
Now if you don't think that this looks too strong it looks a little bit weak because you don't really
tell too much features.
You don't really talk about maybe what the size of it is what the weight of it is or when the price
of it is.
You can add that in like this for example 1000 songs in your pocket for five ninety nine U.S. dollars.
Then I know exactly how much this device costs.
And also on what I'm getting what this device is doing for me because it's always the questions on any
customers minds.
Also on your mind if you were to buy and device like this maybe your next smartphone or whichever.
What's in it for me.
What can you give me.
What will this device give me.
How can this improve my life or make me feel better.
That is always on a customer's mind.
So 1000 songs in your pocket for five ninety nine would be an awesome title whether it's an ad copy
on Facebook YouTube Instagram Google or whichever want to say it's page in your e-mail or anything like
that but you can also twisted all around little bit look on the screen right now.
You can tweeted like 1000 songs in your pocket at 15 percent off.
Now if I were to look for this I pulled or for this new smartphone or those new computer or something
like that and I saw an ad popping up on in my feed maybe on Facebook or on Google when I'm searching
for it and I see oh 15 percent off.
This is awesome.
This is a deal I would definitely go on this ad and I would definitely go in and maybe buy it depending
on which price and I mean how much it costs to deliver it and so on would be.
But anyways this is how you want like to do it.
You would like to trim a down and new.
No for you guys i it's exercise time.
So let's do an exercise so let's take this diet coke for example and I will give you three features
low calories contains caffeine.
Light your taste to Coca Cola Classic.
Now it's your turn to turn this diet coke into something that I would like to buy that your mom would
like to buy that your dad would like to buy or that your potential customer would like to buy.
Now if you're having your own product then I would like you to write down three different features that
that product is having and turn them into benefits and combining them features with the benefits to
make its sales see.
OK let's do it now.
Exercise Time CNN next device.