WEBVTT 00:00.120 --> 00:07.190 In this video guys we're going to talk about how to know what you're selling based on the features and 00:07.190 --> 00:14.910 the benefits and how you can really dig down deep there and know how to write a copy on your ads on 00:14.910 --> 00:20.910 a blog post on a sales page and your emails to really make people click click. 00:20.910 --> 00:22.060 That text. 00:22.080 --> 00:22.510 OK. 00:22.590 --> 00:23.790 Let's dive into it. 00:23.790 --> 00:24.050 OK. 00:24.060 --> 00:29.760 So what are you having your own product or service that you would like to sell or maybe you're having 00:29.760 --> 00:34.380 a free e-book or free templates that you would like to give out on your Web site. 00:34.440 --> 00:36.290 What ever it might be. 00:36.420 --> 00:41.220 If you would like people to put in your their email address as their phone numbers or if you would just 00:41.220 --> 00:47.220 want them to click on the by now button then this video is for you because we are going to dig down 00:47.220 --> 00:52.800 deep and to make sure that you know what you're selling and how to sell that in text. 00:52.830 --> 00:54.120 OK let's dive into it. 00:54.660 --> 01:00.870 So first off you would like to know the benefits and the feature of whatever you are selling. 01:00.870 --> 01:06.990 So in this video we're going to take an example an example in this video would be this iPod. 01:07.140 --> 01:11.850 IPod got had their first release in two thousand and one. 01:11.880 --> 01:19.050 So if you are born offered that you might not know what that is but an iPod is basically a music player 01:19.050 --> 01:21.430 that you can have inside of your pocket. 01:21.450 --> 01:26.310 It's like the size of one normal smartphone today. 01:26.370 --> 01:29.490 And with this let's do an exercise. 01:29.580 --> 01:36.230 So we have this iPod that we would like to sell now that features four days would be that it has an 01:36.250 --> 01:38.670 32 gigabytes storage. 01:38.670 --> 01:42.960 Now most of the people don't really know what G B stands for. 01:42.990 --> 01:49.290 Now if I were to tell my mom how many G.B. Do you have in your phone or in your computer she would like 01:49.350 --> 01:52.170 look at me like What are you talking about. 01:52.170 --> 01:54.190 Same goes for my grandparents. 01:54.240 --> 02:01.590 They don't understand what G B stands for I know that G M B stands for a gigabyte which is storage size. 02:01.650 --> 02:02.010 All right. 02:02.220 --> 02:09.440 So if I were to sail like 32 gigabyte storage it could look something like this vital new iPod sale 02:09.440 --> 02:14.700 or 32 gigabyte to day or 32 G B today. 02:14.700 --> 02:20.490 Now you don't want to sell anything like this you don't want to sell only the features we talked about 02:20.490 --> 02:22.450 it in the last lecture. 02:22.620 --> 02:25.540 But this is not how you would like to go about it. 02:25.560 --> 02:29.870 Instead what does this device do for the customer. 02:29.910 --> 02:30.910 What does it do. 02:30.990 --> 02:32.500 Does it help them in any way. 02:32.580 --> 02:35.700 And how does this device help them. 02:36.060 --> 02:36.590 OK. 02:36.630 --> 02:41.980 That is what you would like to speak to your customer in text. 02:42.090 --> 02:46.440 So we would like to tell them how this device will help them. 02:46.440 --> 02:47.560 Let me show you. 02:47.610 --> 02:49.460 Now I will give you one minute. 02:49.530 --> 02:56.370 So we just passed this video and write down how you would sell this device with benefits. 02:56.370 --> 03:01.090 How would you sell this so post this video and I'll see you in a second. 03:01.140 --> 03:01.470 OK. 03:01.470 --> 03:06.430 So now that you have written down on a piece of paper on your cell phone or computer. 03:06.590 --> 03:07.010 What. 03:07.020 --> 03:08.480 How you would sell this. 03:08.490 --> 03:14.670 Let me show you on how I would sell these iPod so I would sell it this way. 03:14.670 --> 03:19.710 By the new iPod seller to get 1000 songs in your pocket. 03:19.770 --> 03:27.000 This speaks to anybody even my mom would understand tastes OK that she will be able to download and 03:27.120 --> 03:33.380 put in thousand songs 1000 songs into this small device that she can have inside of her pocket. 03:33.390 --> 03:41.210 So all her favorite bands and all her favorite albums can she have writing to her pocket her jeans pocket 03:41.400 --> 03:47.090 as you can listen to music when she are on the subway when you are in a boss when you are in the car. 03:47.090 --> 03:48.930 Don't listen to music when you're driving a car. 03:49.230 --> 03:54.970 But she can do that which is how you would like to speak to anybody to a potential customer. 03:54.990 --> 03:59.800 So she and he or them they understand what you're talking about. 04:00.000 --> 04:05.080 But this lead the lead the downside with writing this text like this. 04:05.280 --> 04:07.920 And that could be that we would like to trim it down. 04:08.070 --> 04:10.830 If you look on this text it's way too long. 04:10.830 --> 04:18.930 If you were to write an ad or in say this page it was look just ridiculously long and we as human beings 04:18.990 --> 04:27.150 are super lazy so we would like to read a text and we would like to consume it in like 0.01 seconds. 04:27.270 --> 04:32.970 So let's say that we are having this text and we're having it on a Web site for example. 04:32.970 --> 04:39.350 So you can see that the headline or that title as you can see on this Web site says buying a new iPod 04:39.350 --> 04:47.730 sales were to get 1000 songs in your pocket which is awesome 1000 songs in your pocket like 20 years 04:47.730 --> 04:50.520 ago was all a lot of songs. 04:50.520 --> 04:56.100 Now it's no problem with new technology like with the smartphones and everything like that to have over 04:56.100 --> 05:01.230 a thousand songs but then it was like wow I can have one the songs in my pocket. 05:01.230 --> 05:07.860 But we would like to trim this down a little bit and I would like to give you one minute to try to trim 05:07.890 --> 05:08.940 this down. 05:08.970 --> 05:15.210 So take a pen on paper write it down and try to trim it down or do it on your cell phone your computer 05:15.210 --> 05:16.870 or your iPad or whichever. 05:17.210 --> 05:17.550 OK. 05:17.580 --> 05:18.410 And then come back. 05:19.340 --> 05:19.670 OK. 05:19.680 --> 05:23.210 So now when you have trim this down how does it look. 05:23.220 --> 05:27.900 I would show you my version and nothing here is the correct version. 05:27.900 --> 05:30.720 You can write it in like thousand different ways. 05:30.720 --> 05:36.360 But this is just an exercise for you to get your brains around this and think for yourself and understand 05:36.360 --> 05:39.200 what how you can really do this with copywriting. 05:39.240 --> 05:42.000 But let me show you my version of this. 05:42.030 --> 05:48.870 I would just trim it down pretty simple like this 1000 songs in your pocket because the customer can 05:48.870 --> 05:51.650 clearly see that this is an iPod. 05:51.770 --> 05:53.130 They knew what an iPod is. 05:53.130 --> 05:57.820 They can see that is a device and if you look really really close on this screen and you're assuming 05:57.820 --> 06:02.010 in you can see that it's some kind of music playing on this device. 06:02.010 --> 06:06.060 So you know that you will get 1000 songs in your pocket. 06:06.060 --> 06:11.460 Now if you don't think that this looks too strong it looks a little bit weak because you don't really 06:11.640 --> 06:13.470 tell too much features. 06:13.470 --> 06:19.320 You don't really talk about maybe what the size of it is what the weight of it is or when the price 06:19.320 --> 06:19.990 of it is. 06:20.040 --> 06:27.170 You can add that in like this for example 1000 songs in your pocket for five ninety nine U.S. dollars. 06:27.240 --> 06:30.300 Then I know exactly how much this device costs. 06:30.300 --> 06:37.050 And also on what I'm getting what this device is doing for me because it's always the questions on any 06:37.050 --> 06:38.050 customers minds. 06:38.160 --> 06:44.750 Also on your mind if you were to buy and device like this maybe your next smartphone or whichever. 06:44.970 --> 06:46.630 What's in it for me. 06:46.650 --> 06:47.970 What can you give me. 06:47.970 --> 06:50.070 What will this device give me. 06:50.070 --> 06:53.980 How can this improve my life or make me feel better. 06:54.000 --> 06:56.370 That is always on a customer's mind. 06:56.400 --> 07:01.950 So 1000 songs in your pocket for five ninety nine would be an awesome title whether it's an ad copy 07:01.950 --> 07:09.180 on Facebook YouTube Instagram Google or whichever want to say it's page in your e-mail or anything like 07:09.180 --> 07:13.600 that but you can also twisted all around little bit look on the screen right now. 07:13.830 --> 07:18.060 You can tweeted like 1000 songs in your pocket at 15 percent off. 07:18.060 --> 07:23.700 Now if I were to look for this I pulled or for this new smartphone or those new computer or something 07:23.700 --> 07:30.510 like that and I saw an ad popping up on in my feed maybe on Facebook or on Google when I'm searching 07:30.510 --> 07:33.530 for it and I see oh 15 percent off. 07:33.540 --> 07:34.280 This is awesome. 07:34.280 --> 07:40.320 This is a deal I would definitely go on this ad and I would definitely go in and maybe buy it depending 07:40.320 --> 07:46.720 on which price and I mean how much it costs to deliver it and so on would be. 07:46.770 --> 07:49.680 But anyways this is how you want like to do it. 07:49.680 --> 07:52.070 You would like to trim a down and new. 07:52.110 --> 07:55.190 No for you guys i it's exercise time. 07:55.200 --> 08:01.980 So let's do an exercise so let's take this diet coke for example and I will give you three features 08:02.520 --> 08:06.140 low calories contains caffeine. 08:06.170 --> 08:09.550 Light your taste to Coca Cola Classic. 08:09.570 --> 08:16.980 Now it's your turn to turn this diet coke into something that I would like to buy that your mom would 08:16.980 --> 08:22.360 like to buy that your dad would like to buy or that your potential customer would like to buy. 08:22.370 --> 08:28.470 Now if you're having your own product then I would like you to write down three different features that 08:28.470 --> 08:36.270 that product is having and turn them into benefits and combining them features with the benefits to 08:36.270 --> 08:37.840 make its sales see. 08:37.860 --> 08:40.070 OK let's do it now. 08:40.080 --> 08:41.900 Exercise Time CNN next device.