In this video guys we're going to talk about the benefit.
Worse is the features and how you can combine those two in order to create a winning concept whether
you're creating an ad or creating a blog post or writing your sales page.
So let's dive into it.
Now first off what is benefits and what are features now a benefit would be something like what it does
for you.
For you as a customer and then a feature would be what it does or what it is basically what it contains
of a product.
In this case.
Now let's take a bike an orange bike.
Now there's a benefit in this case would be what it does for you.
What does this bike give you as a customer.
Now it could be something like this takes you to places you have never been.
How awesome right.
That is like a little bit more on the emotional level which we are looking for when we're writing anything
like a blog post or our sales page or anything like that.
So it takes you to places you've never been.
Another example would be go to places without paying for parking.
Now this is a really have been more humanistic which I like but this is something that you could write.
This is a benefit.
It takes you to places without paying for parking without you having to pay for parking that would be
and also be the badass biker in the neighborhood.
That is awesome.
Who doesn't want to be the bad -- biker in the neighborhood.
Now this is benefits.
Now if this bike were for kids for example then you could write something like this give your kid a
childhood to remember boom if you have a kid.
If you don't advocate if you have a sister younger abroad or something like that wouldn't you will like
to give them a childhood that they really can remember.
A good one that would be right.
I would and that a feature would be something like what it does features are like.
It has 21 gears it is orange it has a ladder grip handles or if it were for a kid it would be for a
kid between maybe the ages like 16 until twelve years old.
That is features.
Now it is pretty hard to sell features.
So what we really want to dig down deep into here if you're having a product is what value does to feature.
Give the customer OK.
So what's in it for me.
Me as a customer why should I buy your product.
Why should I give a -- about your services.
That is the question here.
So give your potential customer a reason to care or care about your product or services.
Now let's take this orange bike for example we're having all these features like yeah it has 21 gears
it is orange it has a leather grip handles and or it could be for like a six year to a 12 year old.
If this were a kid's bike.
Now this is all good things.
This is actually what the bike has or what it does right.
This is good.
You do want to include these things when you're writing a sales copy but you don't only want to sell
the features we would like to sell the benefits.
Okay so how do we do this.
We would like to turn the features into benefits.
How do you turn a feature into a benefit like a benefit as a benefit and a feature is a feature right.
But there is a way that we can do that.
So we have this orange bike we wouldn't like to sell these orange bike but how do we spike the interest
of our potential customer to maybe read our sales page or to maybe read our ad or click our ad and click
that buying our button on our AD.
How do we do that.
Well we would like to combine that benefits with the features in a small sentence.
OK.
So let's take two features from this bike that could be that it has 21 gears and that it is for kids
for six year olds to up to 12 year olds and then we would like to combine it with some kind of benefit
and the benefit we're choosing for this example would be give your kid a childhood to remember.
Now let's combine these and put it into a sentence and it can look something like this.
By this 21 year bike so you can give your kid a childhood to remember.
Awesome right.
We have the features which is what the bike contains or what it has or what it is.
Right.
This is pure fact.
It has 21 gears.
OK.
Now we know that.
Right.
But we cannot only sell that it has 21 gears if we don't sell to a specific group like really nerdy
people or maybe bikers or somebody like that.
But if these were like normal crafts Christmas gift.
For example if you were to write an ad or a blog post or something like that to like try to sell this
bike to anybody.
You would not be able to sell it is based only if you're selling this to General people.
On that it has 21 gears.
So then you can add in a small small Small small small text that could be so you can use so you can
as often as you can because you will see that if you put a feature and then so you can a benefit that
would be in this case.
Give your kid a childhood to remember you can see that this will work out almost all the time.
Now let's give you an under example.
So this could be that we're having two different features could be at that is orange and that it has
leather grip panels and then we put it in with benefits that would be be the badass biker in the neighborhood.
I mean who doesn't want to be the bad as biker in the neighborhood right.
So let's put this together in the sentence and then it could look something like this.
Now buy this orange letter grip handle bike so you can beat a badass biker in the neighborhood.
How awesome we are taking a feature or two features and we're putting them together with a benefit.
Now this is actually a thing that most other people are missing out there.
You may or may not have heard it before.
Sell the benefits don't sell the features.
But what if I would to sell a buy and I would only sell it like this for example beat badass biker in
the neighborhood doesn't tell me too much that other than I would be the better Spiker in the neighborhood
if I bought this bike.
But give me something more.
Give me some features.
Why should I buy this.
And what is it or what does it contain.
What does it do or something like right.
So you would like to sell the benefits of course always go on the emotional level and then go on to
more logical levels like what kind of features does it have or what it is etc..
Their weight their color their size.
Such a things so definitely want to do like this a benefit plus a feature is the winning strategy.
Tagged with you at all time because this is super true.
Look at this guys.
People buy with their emotions that benefit.
What does it do for the customer.
Why should I even care to buy this.
OK so people why winter emotions and justify their decisions with logic.
You definitely want to put in some logic there which is the features so combining the benefits with
the features is the winning strategy.
Now you know that.
Let's talk more in the next video.
See there guys.