WEBVTT 00:00.120 --> 00:02.570 In this video guys we're going to talk about the benefit. 00:02.570 --> 00:08.610 Worse is the features and how you can combine those two in order to create a winning concept whether 00:08.610 --> 00:13.680 you're creating an ad or creating a blog post or writing your sales page. 00:13.830 --> 00:14.970 So let's dive into it. 00:15.270 --> 00:23.070 Now first off what is benefits and what are features now a benefit would be something like what it does 00:23.160 --> 00:23.810 for you. 00:23.810 --> 00:31.380 For you as a customer and then a feature would be what it does or what it is basically what it contains 00:31.380 --> 00:32.600 of a product. 00:32.600 --> 00:33.600 In this case. 00:33.720 --> 00:36.500 Now let's take a bike an orange bike. 00:36.560 --> 00:40.560 Now there's a benefit in this case would be what it does for you. 00:40.560 --> 00:44.070 What does this bike give you as a customer. 00:44.490 --> 00:50.510 Now it could be something like this takes you to places you have never been. 00:50.520 --> 00:51.940 How awesome right. 00:52.050 --> 00:58.890 That is like a little bit more on the emotional level which we are looking for when we're writing anything 00:58.890 --> 01:02.720 like a blog post or our sales page or anything like that. 01:02.760 --> 01:04.980 So it takes you to places you've never been. 01:04.980 --> 01:09.450 Another example would be go to places without paying for parking. 01:09.450 --> 01:15.150 Now this is a really have been more humanistic which I like but this is something that you could write. 01:15.150 --> 01:16.130 This is a benefit. 01:16.140 --> 01:22.050 It takes you to places without paying for parking without you having to pay for parking that would be 01:22.680 --> 01:25.820 and also be the badass biker in the neighborhood. 01:25.830 --> 01:26.610 That is awesome. 01:26.610 --> 01:29.480 Who doesn't want to be the bad -- biker in the neighborhood. 01:29.490 --> 01:31.290 Now this is benefits. 01:31.290 --> 01:38.370 Now if this bike were for kids for example then you could write something like this give your kid a 01:38.370 --> 01:42.440 childhood to remember boom if you have a kid. 01:42.450 --> 01:46.740 If you don't advocate if you have a sister younger abroad or something like that wouldn't you will like 01:46.740 --> 01:49.970 to give them a childhood that they really can remember. 01:49.980 --> 01:52.080 A good one that would be right. 01:52.110 --> 01:59.010 I would and that a feature would be something like what it does features are like. 01:59.130 --> 02:06.660 It has 21 gears it is orange it has a ladder grip handles or if it were for a kid it would be for a 02:06.660 --> 02:11.550 kid between maybe the ages like 16 until twelve years old. 02:11.610 --> 02:12.600 That is features. 02:12.600 --> 02:15.870 Now it is pretty hard to sell features. 02:15.870 --> 02:23.600 So what we really want to dig down deep into here if you're having a product is what value does to feature. 02:23.610 --> 02:25.580 Give the customer OK. 02:25.680 --> 02:28.440 So what's in it for me. 02:28.500 --> 02:31.470 Me as a customer why should I buy your product. 02:31.470 --> 02:34.810 Why should I give a -- about your services. 02:34.830 --> 02:36.670 That is the question here. 02:36.720 --> 02:43.830 So give your potential customer a reason to care or care about your product or services. 02:43.830 --> 02:50.580 Now let's take this orange bike for example we're having all these features like yeah it has 21 gears 02:51.000 --> 02:58.860 it is orange it has a leather grip handles and or it could be for like a six year to a 12 year old. 02:58.860 --> 03:01.170 If this were a kid's bike. 03:01.470 --> 03:03.300 Now this is all good things. 03:03.300 --> 03:07.730 This is actually what the bike has or what it does right. 03:07.740 --> 03:08.370 This is good. 03:08.370 --> 03:14.910 You do want to include these things when you're writing a sales copy but you don't only want to sell 03:14.910 --> 03:18.180 the features we would like to sell the benefits. 03:18.480 --> 03:21.130 Okay so how do we do this. 03:21.210 --> 03:25.020 We would like to turn the features into benefits. 03:25.020 --> 03:31.460 How do you turn a feature into a benefit like a benefit as a benefit and a feature is a feature right. 03:31.710 --> 03:34.750 But there is a way that we can do that. 03:34.830 --> 03:40.230 So we have this orange bike we wouldn't like to sell these orange bike but how do we spike the interest 03:40.290 --> 03:48.010 of our potential customer to maybe read our sales page or to maybe read our ad or click our ad and click 03:48.010 --> 03:49.720 that buying our button on our AD. 03:49.770 --> 03:51.690 How do we do that. 03:51.690 --> 03:58.550 Well we would like to combine that benefits with the features in a small sentence. 03:58.560 --> 03:58.850 OK. 03:58.860 --> 04:07.440 So let's take two features from this bike that could be that it has 21 gears and that it is for kids 04:07.440 --> 04:14.940 for six year olds to up to 12 year olds and then we would like to combine it with some kind of benefit 04:15.210 --> 04:21.500 and the benefit we're choosing for this example would be give your kid a childhood to remember. 04:21.570 --> 04:26.340 Now let's combine these and put it into a sentence and it can look something like this. 04:26.460 --> 04:34.800 By this 21 year bike so you can give your kid a childhood to remember. 04:34.800 --> 04:35.970 Awesome right. 04:35.970 --> 04:42.030 We have the features which is what the bike contains or what it has or what it is. 04:42.030 --> 04:42.650 Right. 04:42.660 --> 04:43.980 This is pure fact. 04:44.010 --> 04:46.160 It has 21 gears. 04:46.200 --> 04:46.700 OK. 04:46.770 --> 04:47.580 Now we know that. 04:47.580 --> 04:47.850 Right. 04:48.090 --> 04:55.350 But we cannot only sell that it has 21 gears if we don't sell to a specific group like really nerdy 04:55.350 --> 04:58.350 people or maybe bikers or somebody like that. 04:58.350 --> 05:01.510 But if these were like normal crafts Christmas gift. 05:01.510 --> 05:07.660 For example if you were to write an ad or a blog post or something like that to like try to sell this 05:07.660 --> 05:08.680 bike to anybody. 05:08.800 --> 05:15.160 You would not be able to sell it is based only if you're selling this to General people. 05:15.280 --> 05:17.320 On that it has 21 gears. 05:17.350 --> 05:24.730 So then you can add in a small small Small small small text that could be so you can use so you can 05:24.820 --> 05:32.320 as often as you can because you will see that if you put a feature and then so you can a benefit that 05:32.320 --> 05:33.400 would be in this case. 05:33.520 --> 05:40.110 Give your kid a childhood to remember you can see that this will work out almost all the time. 05:40.120 --> 05:42.460 Now let's give you an under example. 05:42.460 --> 05:47.950 So this could be that we're having two different features could be at that is orange and that it has 05:48.010 --> 05:56.840 leather grip panels and then we put it in with benefits that would be be the badass biker in the neighborhood. 05:57.280 --> 06:01.250 I mean who doesn't want to be the bad as biker in the neighborhood right. 06:01.270 --> 06:05.870 So let's put this together in the sentence and then it could look something like this. 06:05.870 --> 06:14.080 Now buy this orange letter grip handle bike so you can beat a badass biker in the neighborhood. 06:14.200 --> 06:20.740 How awesome we are taking a feature or two features and we're putting them together with a benefit. 06:20.740 --> 06:25.120 Now this is actually a thing that most other people are missing out there. 06:25.180 --> 06:27.510 You may or may not have heard it before. 06:27.550 --> 06:30.220 Sell the benefits don't sell the features. 06:30.220 --> 06:36.220 But what if I would to sell a buy and I would only sell it like this for example beat badass biker in 06:36.220 --> 06:42.520 the neighborhood doesn't tell me too much that other than I would be the better Spiker in the neighborhood 06:42.580 --> 06:44.200 if I bought this bike. 06:44.260 --> 06:46.260 But give me something more. 06:46.260 --> 06:48.060 Give me some features. 06:48.100 --> 06:49.570 Why should I buy this. 06:49.690 --> 06:53.120 And what is it or what does it contain. 06:53.130 --> 06:56.390 What does it do or something like right. 06:56.410 --> 07:03.610 So you would like to sell the benefits of course always go on the emotional level and then go on to 07:03.610 --> 07:10.160 more logical levels like what kind of features does it have or what it is etc.. 07:10.180 --> 07:13.150 Their weight their color their size. 07:13.150 --> 07:21.140 Such a things so definitely want to do like this a benefit plus a feature is the winning strategy. 07:21.200 --> 07:24.400 Tagged with you at all time because this is super true. 07:24.400 --> 07:25.760 Look at this guys. 07:25.960 --> 07:29.740 People buy with their emotions that benefit. 07:29.740 --> 07:31.960 What does it do for the customer. 07:31.960 --> 07:34.110 Why should I even care to buy this. 07:34.120 --> 07:40.080 OK so people why winter emotions and justify their decisions with logic. 07:40.270 --> 07:46.440 You definitely want to put in some logic there which is the features so combining the benefits with 07:46.440 --> 07:48.880 the features is the winning strategy. 07:48.880 --> 07:49.880 Now you know that. 07:49.900 --> 07:51.580 Let's talk more in the next video. 07:51.580 --> 07:52.270 See there guys.