Welcome back.
In this lecture, you will learn how to generate content ideas because simply adding in keywords and
creating a post about it isn't enough.
Once you've understood the intent behind the keyword, you will want to generate content around it That
includes the keyword.
Okay, So when we include the keyword, we make the search engines happy and they rank us.
But now we also need to have great content ideas so that when we do rank, the visitors actually want
to click on our search result and enter our website.
This is how we generate traffic.
We need to make the search engine and the visitors happy.
So in order to generate some great content ideas, we're going to head over to our Google spreadsheet
or Excel document or whatever you decided to use.
Now you should have at least one keyword in here if you've been following the course, if you've been
on a serious role, you might have multiple keywords which if so, well done.
That's awesome.
If you have at least one, that's absolutely perfect.
So I'm just going to click here and then click on command.
See if you're in a Windows is control, see and copy it.
Then I'm going to head over to Google.
So now what we're going to do is that we are going to add in our keyword in Google and then get some
or two suggestions.
Okay.
There are two main ways to get some great suggestions when it comes to generating ideas.
And the first is just letting Google tell you what people are searching for.
So I'm going to click here, I'm going to paste the keyword in and hit space.
And what we see here is the search terms that people have been using in connection with the keyword
minimalist PowerPoint template.
Now, this is fantastic news because we know that we have a chance of ranking for this keyword.
And here are some things that people are searching for, meaning suggested content ideas.
So the first thing that comes to mind for me when I say minimal is PowerPoint template.
Free download is that we could create an article around minimalist PowerPoint templates on how they
can design and customize their own and then get a free download.
So they want a free download.
We'll give it to them and we'll also give them the ability to customize that free download.
And of course, remember, we need to have a goal behind our content, and that might be to either get
them as a lead that is trade for their email address or try to push them to one of our products.
So that's just one idea that I'm getting from here, and that's using Google and writing in our keyword
and then hitting space just like this.
And then we're going to get all the search terms that people are using.
Now.
We can do the very same thing with YouTube because YouTube and Google are actually from the same company.
You might already know this, but it also means that Google shows YouTube results.
So basically, since these are similar search engines, that means that all of the great ideas that
you can generate from YouTube you could rank for in Google.
So if I do the very same thing here, I paste it in and then search.
Now, when I click here, I'm going to get some additional suggestions like animated PowerPoint template,
aesthetic slides, free templates.
So we're getting this free template popping up once again, Shop B PowerPoint templates.
There is elegance and awesome name.
I don't know.
And we can of course also scroll through these results.
Ten Best Minimal PowerPoint templates, Elegant minimal how to design a clean, how to make minimalist,
etc. And very similarly, we've gotten all the results here.
What we can do is that we can go ahead and just search for this right away, or we can even click on
the free download and then scroll down and look at what these content ideas are.
So the important part is that it includes the keyword and that the content ideas match their intent.
Okay, so what I'm gathering from this research is that they want a free template, but they also want
to learn how to customize it themselves.
So a content idea, for example, could be if I write it in download free minimalist PowerPoint template
and then right within the brackets, they're customizable.
So we're going to use this idea.
I'm really happy with this from the research.
People really want to download one for free.
We're going to create content around that and then we decide if we either want to make them into a lead
or push them towards a product and we are going to push them towards our product.
The 12 PowerPoint templates we have on our website.
So now it's your turn to do the very same thing, move over into your Google spreadsheets, take the
keywords that you have added in here and then just hit space and look at what people are searching for.
Scroll through the results, get some content ideas, and remember to match the keyword and the content
idea with their intent.
Once you've done that and you have a content idea here, we're going to use this one, then you're ready
to move on to the next lecture.
Fantastic.
See you in the next lecture.