WEBVTT 00:00.090 --> 00:01.230 Welcome back. 00:01.260 --> 00:07.290 In this lecture, you will learn how to generate content ideas because simply adding in keywords and 00:07.290 --> 00:09.760 creating a post about it isn't enough. 00:09.780 --> 00:15.840 Once you've understood the intent behind the keyword, you will want to generate content around it That 00:15.840 --> 00:17.670 includes the keyword. 00:17.670 --> 00:23.010 Okay, So when we include the keyword, we make the search engines happy and they rank us. 00:23.010 --> 00:29.460 But now we also need to have great content ideas so that when we do rank, the visitors actually want 00:29.460 --> 00:32.520 to click on our search result and enter our website. 00:32.520 --> 00:34.230 This is how we generate traffic. 00:34.230 --> 00:38.160 We need to make the search engine and the visitors happy. 00:38.640 --> 00:43.890 So in order to generate some great content ideas, we're going to head over to our Google spreadsheet 00:43.890 --> 00:47.040 or Excel document or whatever you decided to use. 00:47.040 --> 00:51.990 Now you should have at least one keyword in here if you've been following the course, if you've been 00:51.990 --> 00:56.190 on a serious role, you might have multiple keywords which if so, well done. 00:56.190 --> 00:57.270 That's awesome. 00:57.270 --> 01:00.240 If you have at least one, that's absolutely perfect. 01:00.240 --> 01:02.780 So I'm just going to click here and then click on command. 01:02.820 --> 01:05.790 See if you're in a Windows is control, see and copy it. 01:05.790 --> 01:07.650 Then I'm going to head over to Google. 01:07.650 --> 01:14.550 So now what we're going to do is that we are going to add in our keyword in Google and then get some 01:14.550 --> 01:15.900 or two suggestions. 01:15.940 --> 01:16.330 Okay. 01:16.470 --> 01:22.110 There are two main ways to get some great suggestions when it comes to generating ideas. 01:22.110 --> 01:26.100 And the first is just letting Google tell you what people are searching for. 01:26.100 --> 01:30.360 So I'm going to click here, I'm going to paste the keyword in and hit space. 01:30.360 --> 01:36.840 And what we see here is the search terms that people have been using in connection with the keyword 01:36.840 --> 01:39.150 minimalist PowerPoint template. 01:39.150 --> 01:44.190 Now, this is fantastic news because we know that we have a chance of ranking for this keyword. 01:44.190 --> 01:49.920 And here are some things that people are searching for, meaning suggested content ideas. 01:49.920 --> 01:54.480 So the first thing that comes to mind for me when I say minimal is PowerPoint template. 01:54.480 --> 02:00.060 Free download is that we could create an article around minimalist PowerPoint templates on how they 02:00.060 --> 02:04.200 can design and customize their own and then get a free download. 02:04.200 --> 02:05.850 So they want a free download. 02:05.850 --> 02:10.500 We'll give it to them and we'll also give them the ability to customize that free download. 02:10.500 --> 02:16.200 And of course, remember, we need to have a goal behind our content, and that might be to either get 02:16.200 --> 02:22.140 them as a lead that is trade for their email address or try to push them to one of our products. 02:22.620 --> 02:28.140 So that's just one idea that I'm getting from here, and that's using Google and writing in our keyword 02:28.140 --> 02:30.480 and then hitting space just like this. 02:30.480 --> 02:33.510 And then we're going to get all the search terms that people are using. 02:33.510 --> 02:33.750 Now. 02:33.750 --> 02:40.320 We can do the very same thing with YouTube because YouTube and Google are actually from the same company. 02:40.320 --> 02:45.210 You might already know this, but it also means that Google shows YouTube results. 02:45.210 --> 02:51.090 So basically, since these are similar search engines, that means that all of the great ideas that 02:51.090 --> 02:55.290 you can generate from YouTube you could rank for in Google. 02:55.290 --> 02:59.220 So if I do the very same thing here, I paste it in and then search. 02:59.220 --> 03:04.500 Now, when I click here, I'm going to get some additional suggestions like animated PowerPoint template, 03:04.500 --> 03:06.720 aesthetic slides, free templates. 03:06.720 --> 03:12.000 So we're getting this free template popping up once again, Shop B PowerPoint templates. 03:12.000 --> 03:14.040 There is elegance and awesome name. 03:14.040 --> 03:14.610 I don't know. 03:14.610 --> 03:17.340 And we can of course also scroll through these results. 03:17.340 --> 03:24.000 Ten Best Minimal PowerPoint templates, Elegant minimal how to design a clean, how to make minimalist, 03:24.030 --> 03:27.600 etc. And very similarly, we've gotten all the results here. 03:27.600 --> 03:32.070 What we can do is that we can go ahead and just search for this right away, or we can even click on 03:32.070 --> 03:36.990 the free download and then scroll down and look at what these content ideas are. 03:36.990 --> 03:43.740 So the important part is that it includes the keyword and that the content ideas match their intent. 03:43.770 --> 03:49.020 Okay, so what I'm gathering from this research is that they want a free template, but they also want 03:49.020 --> 03:51.630 to learn how to customize it themselves. 03:51.630 --> 03:59.130 So a content idea, for example, could be if I write it in download free minimalist PowerPoint template 03:59.130 --> 04:03.900 and then right within the brackets, they're customizable. 04:03.900 --> 04:06.210 So we're going to use this idea. 04:06.210 --> 04:08.280 I'm really happy with this from the research. 04:08.280 --> 04:10.650 People really want to download one for free. 04:10.650 --> 04:15.240 We're going to create content around that and then we decide if we either want to make them into a lead 04:15.240 --> 04:19.950 or push them towards a product and we are going to push them towards our product. 04:19.950 --> 04:22.680 The 12 PowerPoint templates we have on our website. 04:22.680 --> 04:28.590 So now it's your turn to do the very same thing, move over into your Google spreadsheets, take the 04:28.590 --> 04:35.880 keywords that you have added in here and then just hit space and look at what people are searching for. 04:35.880 --> 04:42.600 Scroll through the results, get some content ideas, and remember to match the keyword and the content 04:42.600 --> 04:44.460 idea with their intent. 04:44.460 --> 04:50.280 Once you've done that and you have a content idea here, we're going to use this one, then you're ready 04:50.280 --> 04:52.260 to move on to the next lecture. 04:52.260 --> 04:53.280 Fantastic. 04:53.310 --> 04:54.930 See you in the next lecture.