Welcome to the content creation section.
Now, in this lecture, we're going to look at what content creation actually is and how it works.
Now, you might already know what a piece of content is.
If you've got a website and you've ever published a blog post before, you'll know that your piece of
content is simply your blog post when it comes to your website.
But this isn't just about writing an article and hitting publish.
This section is about understanding what information you should be creating and why you should be creating
it.
So we are going to take a deeper look at that.
So to start from a visitors point of view, let's take it from the very beginning.
Let's say that I'm interested in designing my own PowerPoint, so I'm going to go to Google and search
for how to design a PowerPoint presentation and then hit search.
Now, since this is a curiosity intent, they are going to need to match their content that they've
created with my keywords intent.
So my intention here is to learn how to design a PowerPoint presentation.
And if you become really good at understanding the intent behind keywords, you'll know that this is
a mechanic.
Now, most people who want to simply create a PowerPoint are going to write how to create a PowerPoint.
But how to design a PowerPoint means how to make it look good.
So that is my actual intention.
Looking down, the first search result is from Microsoft, and that's a given creative presentation
in PowerPoint.
This isn't what I'm looking for.
I'm looking at making it exceptional.
So scrolling down the first website we see is 14 PowerPoint presentation tips to make more creative.
Well, something else that's not included here, but this is enough to get me interested.
It's ranking highly.
I get 14 PowerPoint presentation tips.
That's it.
I'm going to click since I'm now on HubSpot website and I'm reading their article, they've successfully
managed to match my keyword search.
That is my keywords intent with their content.
So the next question is why have they created this content and attracted me as traffic?
It's not from the good of their heart.
And the first thing you see when you land on their website, it's going to be very revealing.
Now the first thing we see here is the title 14 PowerPoint Presentation Tips to Make More Creative Slideshows.
They've done a fantastic job ranking for these keywords, matching my intent.
The next thing we see is get four free PowerPoint templates.
Now, for me, who is interested in designing PowerPoint templates?
This is very attractive because this is a shortcut and something that I'm interested in clicking on.
So let's just keep this in mind for now that they have a clickable button here with free PowerPoint
templates scrolling down once again, free download for PowerPoint presentation templates and another
download.
Now scrolling down, we have the content itself.
Now this is why I'm here from the beginning.
This is why I initially did this search and clicked on this link to get this content.
But before they even start four times, they've tried to make me click and get their beautiful PowerPoint
templates.
Scrolling down.
Now I'm getting to the content, but if I continue to scroll down, oh, they will have a pop up coming
in to the side.
And if I scroll all the way down to, let's say the bottom, I'm going to guess, Yep, there we go.
Featured resource for free PowerPoint templates.
So the question we're asking ourselves is why have they created this content?
Well, clearly they're doing a really good job and a hard job in trying to get me to click on their
free PowerPoint templates.
The next question is if they've created this piece of content to attract traffic and have that traffic
click and get their PowerPoint templates, why?
Well, let's click and find out.
Okay, so I get the free download How to Create Beautiful PowerPoints.
Fantastic.
Just what I'm looking for.
They've completely understood why I'm here and why I did my search download now for free.
And here we go.
So in order to download, I need to sign up with my name and my email address.
And this is the important part.
Because they have my email address, they can contact me again, build a relationship with me, and
then try to sell me something.
So this is the important part that you need to understand when it comes to content creation.
Simply creating content and attracting traffic isn't enough.
You always need to have a goal and the goal is almost always going to be to monetize the traffic that
you're getting, whether it is by capturing a lead like they're doing here on HubSpot, selling something
directly, adding an affiliate link or moving the traffic to the next and next blog post so that they
can show more ads and make money that way.
So there are two parts to this.
Number one, properly understanding the intent, which they've done a fantastic job with, they've generated
a fantastic content idea that matched.
My intent.
So that's the first thing we need to learn how to do generate great content ideas.
And the second is have a goal in mind.
Understand why we're creating this content, What do we want to do with this traffic so this can't be
said enough to summarize, creating website content around well-researched keywords means that that
content will rank and generate traffic.
And that's exactly what we saw happen here.
Their ranking.
And because of this, they're generating traffic.
Now you need to make sure that you've planned ahead on what you want to do with that traffic.
And that's why in the next lecture we're going to look at some content ideas and then look at how to
monetize those ideas on the website that we have.
So I hope you're excited and I hope, you know, understand why there's so much content on the Web.
See you in the next lecture.