WEBVTT 00:00.090 --> 00:03.150 Welcome to the content creation section. 00:03.180 --> 00:09.060 Now, in this lecture, we're going to look at what content creation actually is and how it works. 00:09.060 --> 00:12.150 Now, you might already know what a piece of content is. 00:12.150 --> 00:17.730 If you've got a website and you've ever published a blog post before, you'll know that your piece of 00:17.730 --> 00:21.150 content is simply your blog post when it comes to your website. 00:21.150 --> 00:26.070 But this isn't just about writing an article and hitting publish. 00:26.070 --> 00:33.660 This section is about understanding what information you should be creating and why you should be creating 00:33.660 --> 00:33.750 it. 00:33.750 --> 00:36.030 So we are going to take a deeper look at that. 00:36.030 --> 00:40.860 So to start from a visitors point of view, let's take it from the very beginning. 00:40.860 --> 00:46.020 Let's say that I'm interested in designing my own PowerPoint, so I'm going to go to Google and search 00:46.020 --> 00:51.800 for how to design a PowerPoint presentation and then hit search. 00:51.810 --> 00:58.140 Now, since this is a curiosity intent, they are going to need to match their content that they've 00:58.140 --> 01:01.170 created with my keywords intent. 01:01.170 --> 01:06.630 So my intention here is to learn how to design a PowerPoint presentation. 01:06.630 --> 01:11.580 And if you become really good at understanding the intent behind keywords, you'll know that this is 01:11.600 --> 01:12.480 a mechanic. 01:12.480 --> 01:17.760 Now, most people who want to simply create a PowerPoint are going to write how to create a PowerPoint. 01:17.760 --> 01:21.930 But how to design a PowerPoint means how to make it look good. 01:21.930 --> 01:24.060 So that is my actual intention. 01:24.060 --> 01:29.700 Looking down, the first search result is from Microsoft, and that's a given creative presentation 01:29.700 --> 01:30.570 in PowerPoint. 01:30.570 --> 01:32.070 This isn't what I'm looking for. 01:32.070 --> 01:34.320 I'm looking at making it exceptional. 01:34.320 --> 01:41.460 So scrolling down the first website we see is 14 PowerPoint presentation tips to make more creative. 01:41.460 --> 01:45.900 Well, something else that's not included here, but this is enough to get me interested. 01:45.900 --> 01:47.310 It's ranking highly. 01:47.310 --> 01:49.920 I get 14 PowerPoint presentation tips. 01:49.920 --> 01:50.760 That's it. 01:50.760 --> 01:57.210 I'm going to click since I'm now on HubSpot website and I'm reading their article, they've successfully 01:57.210 --> 01:59.460 managed to match my keyword search. 01:59.460 --> 02:02.970 That is my keywords intent with their content. 02:02.970 --> 02:09.030 So the next question is why have they created this content and attracted me as traffic? 02:09.030 --> 02:10.860 It's not from the good of their heart. 02:10.860 --> 02:15.750 And the first thing you see when you land on their website, it's going to be very revealing. 02:15.750 --> 02:21.840 Now the first thing we see here is the title 14 PowerPoint Presentation Tips to Make More Creative Slideshows. 02:21.840 --> 02:26.460 They've done a fantastic job ranking for these keywords, matching my intent. 02:26.460 --> 02:30.930 The next thing we see is get four free PowerPoint templates. 02:30.930 --> 02:34.860 Now, for me, who is interested in designing PowerPoint templates? 02:34.860 --> 02:39.660 This is very attractive because this is a shortcut and something that I'm interested in clicking on. 02:39.660 --> 02:44.790 So let's just keep this in mind for now that they have a clickable button here with free PowerPoint 02:44.790 --> 02:51.570 templates scrolling down once again, free download for PowerPoint presentation templates and another 02:51.570 --> 02:52.050 download. 02:52.050 --> 02:55.290 Now scrolling down, we have the content itself. 02:55.290 --> 02:57.840 Now this is why I'm here from the beginning. 02:57.840 --> 03:02.640 This is why I initially did this search and clicked on this link to get this content. 03:02.640 --> 03:09.360 But before they even start four times, they've tried to make me click and get their beautiful PowerPoint 03:09.360 --> 03:10.170 templates. 03:10.740 --> 03:11.610 Scrolling down. 03:11.610 --> 03:17.610 Now I'm getting to the content, but if I continue to scroll down, oh, they will have a pop up coming 03:17.610 --> 03:18.480 in to the side. 03:18.480 --> 03:25.080 And if I scroll all the way down to, let's say the bottom, I'm going to guess, Yep, there we go. 03:25.080 --> 03:27.780 Featured resource for free PowerPoint templates. 03:27.780 --> 03:31.860 So the question we're asking ourselves is why have they created this content? 03:31.860 --> 03:37.410 Well, clearly they're doing a really good job and a hard job in trying to get me to click on their 03:37.410 --> 03:39.060 free PowerPoint templates. 03:39.060 --> 03:45.900 The next question is if they've created this piece of content to attract traffic and have that traffic 03:45.930 --> 03:49.200 click and get their PowerPoint templates, why? 03:49.200 --> 03:51.150 Well, let's click and find out. 03:51.150 --> 03:54.780 Okay, so I get the free download How to Create Beautiful PowerPoints. 03:54.780 --> 03:55.560 Fantastic. 03:55.560 --> 03:56.640 Just what I'm looking for. 03:56.670 --> 04:02.430 They've completely understood why I'm here and why I did my search download now for free. 04:02.430 --> 04:03.570 And here we go. 04:03.570 --> 04:08.400 So in order to download, I need to sign up with my name and my email address. 04:08.400 --> 04:09.840 And this is the important part. 04:09.840 --> 04:15.870 Because they have my email address, they can contact me again, build a relationship with me, and 04:15.870 --> 04:17.880 then try to sell me something. 04:17.880 --> 04:23.490 So this is the important part that you need to understand when it comes to content creation. 04:23.790 --> 04:27.480 Simply creating content and attracting traffic isn't enough. 04:27.480 --> 04:34.950 You always need to have a goal and the goal is almost always going to be to monetize the traffic that 04:34.950 --> 04:40.170 you're getting, whether it is by capturing a lead like they're doing here on HubSpot, selling something 04:40.170 --> 04:45.420 directly, adding an affiliate link or moving the traffic to the next and next blog post so that they 04:45.420 --> 04:48.630 can show more ads and make money that way. 04:49.170 --> 04:50.820 So there are two parts to this. 04:50.820 --> 04:57.060 Number one, properly understanding the intent, which they've done a fantastic job with, they've generated 04:57.060 --> 04:59.670 a fantastic content idea that matched. 04:59.770 --> 05:00.490 My intent. 05:00.490 --> 05:05.140 So that's the first thing we need to learn how to do generate great content ideas. 05:05.140 --> 05:07.930 And the second is have a goal in mind. 05:07.960 --> 05:14.530 Understand why we're creating this content, What do we want to do with this traffic so this can't be 05:14.530 --> 05:21.040 said enough to summarize, creating website content around well-researched keywords means that that 05:21.040 --> 05:23.980 content will rank and generate traffic. 05:23.980 --> 05:26.650 And that's exactly what we saw happen here. 05:26.650 --> 05:27.640 Their ranking. 05:27.640 --> 05:30.030 And because of this, they're generating traffic. 05:30.040 --> 05:34.930 Now you need to make sure that you've planned ahead on what you want to do with that traffic. 05:34.930 --> 05:40.420 And that's why in the next lecture we're going to look at some content ideas and then look at how to 05:40.420 --> 05:43.780 monetize those ideas on the website that we have. 05:43.780 --> 05:49.530 So I hope you're excited and I hope, you know, understand why there's so much content on the Web. 05:49.540 --> 05:51.010 See you in the next lecture.