WEBVTT 00:00.060 --> 00:01.050 Welcome back. 00:01.080 --> 00:03.030 So you found your first key word. 00:03.030 --> 00:04.410 Congratulations. 00:04.440 --> 00:10.560 Now, in this lecture, you'll learn how to find even more key words by looking at what your competitors 00:10.560 --> 00:11.970 are ranking for. 00:12.570 --> 00:18.810 So if we look at our website now, this website is about PowerPoint templates. 00:19.290 --> 00:23.340 So what we can do is we can go back to keyword planner here. 00:23.340 --> 00:29.220 We can go back from the search that we just did once again, click on Discover new Keywords and this 00:29.220 --> 00:31.850 time move over to start with a website. 00:31.860 --> 00:38.020 So the question is what kind of website do we want to use and start looking at keywords from? 00:38.040 --> 00:45.050 Well, what we can do is go to Google.com and then use a generic search term such as PowerPoint templates. 00:45.060 --> 00:50.610 Now we want to rank for PowerPoint templates and in order to do that, there is a lot of keywords that 00:50.610 --> 00:55.080 we can use and start building up authority, just like all of these websites have. 00:55.080 --> 00:57.270 And this one has done the best job. 00:57.270 --> 01:04.020 So we want to understand what different keywords is this website using and ranking highly for, because 01:04.020 --> 01:09.720 this is a short keyword and it's also a very competitive one because it's so direct. 01:09.720 --> 01:14.820 So what I'm going to do is look at what other keywords is ranking for by copying the address, right 01:14.820 --> 01:20.430 click on it, copy, link, address, go back to keyword Planner and then I'm going to paste it in. 01:20.430 --> 01:21.540 And this is important. 01:21.570 --> 01:28.530 Use only this page because it's not that the entire website is ranking on top for this search term, 01:28.530 --> 01:30.900 but just this page specifically. 01:30.900 --> 01:34.770 So we only want to find the top keywords for this page here. 01:34.950 --> 01:38.370 So I'm going to go back and then click on Get results. 01:38.370 --> 01:43.620 So now we're getting a bunch of keywords that this specific page is ranking for. 01:43.620 --> 01:48.870 So the first thing we want to do, as usual, is go to average monthly searches and put the top searches 01:48.870 --> 01:49.530 on top. 01:49.530 --> 01:54.510 Now, chances are it's going to be hard to rank for these very short keywords like slide. 01:54.510 --> 01:58.950 But if you scroll down and start going through, what are you going to be able to rank for? 01:58.980 --> 02:04.500 Chances are you're going to find especially these longer tail keywords, as they're called, like this 02:04.500 --> 02:09.660 one background for PowerPoint presentation, you're going to find these keywords where you can imagine, 02:09.660 --> 02:14.310 okay, I could create content for creating backgrounds for PowerPoint presentations. 02:14.310 --> 02:15.900 This is actually a real good one. 02:15.900 --> 02:22.020 And because it has four words rather than just three or two or one, it's called long tail keyword. 02:22.020 --> 02:26.910 It's probably going to be easy to rank for, but there's only one way to verify that. 02:26.910 --> 02:28.470 So we're going to copy it. 02:28.470 --> 02:35.490 We're going to go back to Google, remove this and paste in the new one hit search and then once again, 02:35.490 --> 02:42.150 scroll down, start looking at page authority and domain authority scrolling down. 02:42.150 --> 02:47.790 It's still pretty high, but when we get here, we get something called free PowerPoint backgrounds, 02:47.790 --> 02:48.570 dot net. 02:48.600 --> 02:51.870 As you can see, that domain is actually weak. 02:51.870 --> 02:54.030 It's only at 25 now. 02:54.030 --> 02:56.970 The page is a little bit stronger, but that doesn't matter. 02:56.970 --> 03:04.380 This still signals to us that despite having such a weak website, they're able to rank for this keyword, 03:04.380 --> 03:09.930 which which means that since we have a weak website, a newly started website, chances are that we're 03:09.930 --> 03:12.570 also going to be able to rank for this keyword. 03:12.570 --> 03:13.770 So this is amazing. 03:13.770 --> 03:18.480 It's at 25, it's not below 25, but it's still good to be at 25. 03:18.480 --> 03:20.640 That's still valid. 03:20.730 --> 03:27.060 So what I'm going to do is I'm going to use this keyword going back background for PowerPoint presentation, 03:27.060 --> 03:28.560 ten K to 100 K. 03:28.560 --> 03:34.080 I'm going to go back to my Google sheets, go down here, I'm just going to paste it in and it has the 03:34.080 --> 03:34.800 same volume. 03:34.800 --> 03:39.210 So I'm just going to write 10 to 100 K There we go. 03:39.210 --> 03:45.780 So now suddenly we have two keywords, one that's pulled from a generic keyword that we search for PowerPoint 03:45.780 --> 03:48.360 templates and another from our competitors. 03:48.360 --> 03:53.670 So there are many different ways to find keywords, but even with just these two ways, you'll find 03:53.670 --> 04:00.120 more than enough keywords to start bringing in high quality traffic, to start getting more sales or 04:00.120 --> 04:02.250 whatever results you're looking for on your website. 04:02.250 --> 04:07.230 In the next lecture, we're going to start looking at content creation so we can start putting these 04:07.230 --> 04:12.890 keywords that we have found into action, create content around them so we can start getting traffic. 04:12.920 --> 04:13.830 Hope you're excited. 04:13.860 --> 04:14.910 See you in the next lecture.