Welcome back.
So you found your first key word.
Congratulations.
Now, in this lecture, you'll learn how to find even more key words by looking at what your competitors
are ranking for.
So if we look at our website now, this website is about PowerPoint templates.
So what we can do is we can go back to keyword planner here.
We can go back from the search that we just did once again, click on Discover new Keywords and this
time move over to start with a website.
So the question is what kind of website do we want to use and start looking at keywords from?
Well, what we can do is go to Google.com and then use a generic search term such as PowerPoint templates.
Now we want to rank for PowerPoint templates and in order to do that, there is a lot of keywords that
we can use and start building up authority, just like all of these websites have.
And this one has done the best job.
So we want to understand what different keywords is this website using and ranking highly for, because
this is a short keyword and it's also a very competitive one because it's so direct.
So what I'm going to do is look at what other keywords is ranking for by copying the address, right
click on it, copy, link, address, go back to keyword Planner and then I'm going to paste it in.
And this is important.
Use only this page because it's not that the entire website is ranking on top for this search term,
but just this page specifically.
So we only want to find the top keywords for this page here.
So I'm going to go back and then click on Get results.
So now we're getting a bunch of keywords that this specific page is ranking for.
So the first thing we want to do, as usual, is go to average monthly searches and put the top searches
on top.
Now, chances are it's going to be hard to rank for these very short keywords like slide.
But if you scroll down and start going through, what are you going to be able to rank for?
Chances are you're going to find especially these longer tail keywords, as they're called, like this
one background for PowerPoint presentation, you're going to find these keywords where you can imagine,
okay, I could create content for creating backgrounds for PowerPoint presentations.
This is actually a real good one.
And because it has four words rather than just three or two or one, it's called long tail keyword.
It's probably going to be easy to rank for, but there's only one way to verify that.
So we're going to copy it.
We're going to go back to Google, remove this and paste in the new one hit search and then once again,
scroll down, start looking at page authority and domain authority scrolling down.
It's still pretty high, but when we get here, we get something called free PowerPoint backgrounds,
dot net.
As you can see, that domain is actually weak.
It's only at 25 now.
The page is a little bit stronger, but that doesn't matter.
This still signals to us that despite having such a weak website, they're able to rank for this keyword,
which which means that since we have a weak website, a newly started website, chances are that we're
also going to be able to rank for this keyword.
So this is amazing.
It's at 25, it's not below 25, but it's still good to be at 25.
That's still valid.
So what I'm going to do is I'm going to use this keyword going back background for PowerPoint presentation,
ten K to 100 K.
I'm going to go back to my Google sheets, go down here, I'm just going to paste it in and it has the
same volume.
So I'm just going to write 10 to 100 K There we go.
So now suddenly we have two keywords, one that's pulled from a generic keyword that we search for PowerPoint
templates and another from our competitors.
So there are many different ways to find keywords, but even with just these two ways, you'll find
more than enough keywords to start bringing in high quality traffic, to start getting more sales or
whatever results you're looking for on your website.
In the next lecture, we're going to start looking at content creation so we can start putting these
keywords that we have found into action, create content around them so we can start getting traffic.
Hope you're excited.
See you in the next lecture.