WEBVTT 00:00.090 --> 00:01.160 Welcome back. 00:01.170 --> 00:06.060 So it's time to get our hands dirty and actually do the keyword research. 00:06.060 --> 00:12.690 So I'm going to be using our website Orange templates dotcom, where we sell PowerPoint templates. 00:12.690 --> 00:19.260 So what I want to do is do some keyword research that will allow me to use keywords for content on this 00:19.260 --> 00:24.540 website that can bring in some high quality traffic that will eventually lead to purchases. 00:25.080 --> 00:29.100 So I strongly recommend that you follow me step by step in this lecture. 00:29.100 --> 00:33.480 Just pause where you need to and catch up and do the same with your website. 00:33.480 --> 00:42.450 So starting off we're going to go to ads dot Google dot com, just type that into your browser and then 00:42.450 --> 00:44.340 it's going to ask you to sign up. 00:44.340 --> 00:47.610 Just go through the signup process and you will eventually land here. 00:47.610 --> 00:49.770 It's completely free and very fast. 00:49.770 --> 00:55.320 And if you look in the resources tab in this lecture, we have a complete tutorial for you how to quickly 00:55.320 --> 01:00.180 and easily do this because this is what we're going to be doing our keyword research and once again 01:00.180 --> 01:01.500 it's completely free. 01:01.500 --> 01:05.220 So pass the video, check out the resources and go through the setup. 01:05.220 --> 01:08.460 And when you're here, then just unpause and follow me. 01:08.580 --> 01:10.650 So yours might look a little different. 01:10.680 --> 01:12.510 It doesn't matter one bit. 01:12.510 --> 01:18.210 What you're going to do is go to tools and settings and then move on to keyword planner and then click 01:18.210 --> 01:19.950 on Discover New Keywords. 01:19.950 --> 01:21.660 Now this is where the magic happens. 01:21.660 --> 01:21.960 Okay? 01:22.050 --> 01:28.140 So before we actually type in any sort of keyword in here to start looking for the stats, we're going 01:28.140 --> 01:29.850 to do some changes down here. 01:29.850 --> 01:30.750 It's a Swedish. 01:30.750 --> 01:35.130 Now, I don't want to do the search in Swedish, even though that's handy for me as I am Swedish. 01:35.130 --> 01:41.040 I'm going to put it into English since it's a global website and I don't want this search to be focused 01:41.040 --> 01:42.480 on Swedish searches. 01:42.480 --> 01:43.890 I want it to be global. 01:43.890 --> 01:47.670 So I'm going to remove this and then I'm going to get searched for all over the world. 01:47.670 --> 01:50.460 Now, if you're aiming for a US audience, you could use, right? 01:50.460 --> 01:51.510 United States here. 01:51.510 --> 01:52.410 But I'm not. 01:52.410 --> 01:54.450 I'm going more global by removing it. 01:54.450 --> 01:55.950 I get all locations. 01:55.950 --> 02:02.730 Now remember, our website is about selling PowerPoint templates, so I'm going to start off very easily 02:02.730 --> 02:08.730 by just searching for PowerPoint templates and then see what kind of keywords that I might get from 02:08.730 --> 02:09.090 this. 02:09.090 --> 02:12.240 Okay, so here we are and there's a lot of things going on. 02:12.240 --> 02:13.770 No need to panic. 02:14.250 --> 02:19.260 What we're going to do starting off is understand that there are only two columns we need. 02:19.260 --> 02:22.830 That is the keyword column and the average monthly search is column. 02:22.830 --> 02:25.590 If you get this popping up, you can also close this one down. 02:25.590 --> 02:26.520 We don't need it. 02:26.640 --> 02:32.430 So what I'm going to do is I'm going to hover over at average monthly searches and click there to get 02:32.430 --> 02:34.500 the top searches on top. 02:34.500 --> 02:38.910 Now, all of these other columns are about ads, and we're not creating any ads. 02:38.910 --> 02:45.120 We're looking at what people are searching for and how many that are searching for that specific keyword 02:45.120 --> 02:48.030 so that we can SEO optimize our website. 02:48.030 --> 02:53.190 Now, going to the left here, we have a lot of different suggestions and you're going to notice that 02:53.190 --> 02:56.850 some have two words as a keyword and some has three. 02:56.850 --> 03:03.660 Generally, the more words a keyword has, the easier it is going to be to rank for it. 03:03.660 --> 03:06.660 Now, this isn't always true, but most of the time it's true. 03:06.660 --> 03:10.950 So what you want to do is go through well, at least most of these that feed in. 03:10.950 --> 03:17.040 For example, we might not go through Google Slides templates, but here's something that fits perfectly 03:17.040 --> 03:19.560 PowerPoint presentation templates. 03:19.560 --> 03:23.790 So I want to know, is this a good keyword or not to try to rank for? 03:23.850 --> 03:28.470 So what I'm going to do is that I'm going to select it right click and copy it. 03:28.470 --> 03:33.930 Then I'm going to head over to Google and just paste it right in and search for it. 03:34.050 --> 03:35.970 And this is where the magic happens. 03:35.970 --> 03:41.250 Now we're going to get search results like we have before, but we're going to use a Chrome extension 03:41.250 --> 03:42.420 called Mössbauer. 03:42.420 --> 03:49.500 And this is going to provide a lot more data for us and give us something called page authority and 03:49.500 --> 03:51.180 domain authority. 03:51.180 --> 03:56.040 So let's quickly go through what this gives us, what this is, and then I'll show you how to get this 03:56.040 --> 03:56.550 yourself. 03:56.550 --> 04:05.100 Now, Page stands for page Authority, and it basically says how strong this specific pages in the ranking 04:05.100 --> 04:12.600 for this specific keyword domain authority is different because it reveals how strong the entire website 04:12.600 --> 04:15.270 is for ranking for this specific keyword. 04:15.270 --> 04:21.060 So as you can tell now this the entire website slice goes with com is similar to the page itself, but 04:21.060 --> 04:24.030 if you scroll down here you're going to notice that there some different stats. 04:24.030 --> 04:28.050 Now the PR is the category slash free templates that they have here. 04:28.050 --> 04:35.070 Now the domain authority is going to be slide's carnival dot com so slice carnival dot com is the domain 04:35.070 --> 04:38.910 and the page authority is going to be the specific page. 04:38.910 --> 04:44.310 This is very important because what we're looking for is to have either the page authority or the domain 04:44.310 --> 04:46.320 authority below 25. 04:46.320 --> 04:53.460 Then we know that even a weak page or a weak domain can rank for this keyword, which means that then 04:53.460 --> 04:56.970 we will be able to rank for that keyword as well. 04:57.000 --> 04:57.410 Okay. 04:57.540 --> 04:59.820 So before I move on, I'm going to show you how. 04:59.920 --> 05:01.060 You can get this as well. 05:01.330 --> 05:06.970 Simply, all you need to do is go to the resources and I put in a link there to more spa. 05:07.000 --> 05:12.270 Simply click on Add extension and then add it in and you'll have it activated up here. 05:12.280 --> 05:14.320 Then just click on it and have it activated. 05:14.350 --> 05:16.360 Now you can do this for Chrome. 05:16.360 --> 05:17.440 You can do it for Brave. 05:17.440 --> 05:18.340 I like to use Brave. 05:18.340 --> 05:19.270 Really Doesn't matter. 05:19.270 --> 05:24.220 Just go into Google's Chrome extension store and activate it. 05:24.220 --> 05:25.240 It's super simple. 05:25.240 --> 05:29.890 It's in the resources and once you've activated it, you're going to get something up here that says 05:29.890 --> 05:30.670 Sign up. 05:30.670 --> 05:32.290 Signing up is completely free. 05:32.290 --> 05:33.190 It's super fast. 05:33.190 --> 05:35.740 Trust me, it's really worth it. 05:35.740 --> 05:39.880 So once you've installed it and signed up, you're going to get all these stats that I'm getting. 05:39.880 --> 05:45.280 So what I want to do is once I have all this is scroll down through the entire first page and look at 05:45.280 --> 05:48.910 either a P, a, or a D, A that's below 25. 05:48.910 --> 05:51.370 Then I'm going to know that this is a good keyword. 05:51.580 --> 05:53.770 And as you can see, we're not getting that yet. 05:53.950 --> 05:54.700 PowerPoint. 05:54.700 --> 06:01.120 If I has a domain authority of 28, this website is we still it's ranking you know okay on the first 06:01.120 --> 06:06.490 page but still if you've got a completely new website, this just isn't going to cut it. 06:06.490 --> 06:08.160 This is going to be hard to rank for. 06:08.170 --> 06:10.810 So this isn't a keeper of a keyword. 06:10.810 --> 06:16.240 So if we go back, this is how we're going to be treating all of the keywords that are applicable to 06:16.240 --> 06:16.660 you. 06:16.660 --> 06:22.060 Now, scrolling down, let's say if we actually find a keyword that you think is going to work really 06:22.060 --> 06:25.600 well, now let's go for this one minimalist PowerPoint template. 06:25.600 --> 06:30.550 We can see it has ten K to 100 K average monthly searches. 06:30.550 --> 06:32.320 Now that's a lot of searches, right? 06:32.320 --> 06:34.780 So I'm going to copy it just like that. 06:34.780 --> 06:39.190 I'm going to go back and then use this keyword instead and search for it. 06:39.190 --> 06:44.560 Now I'm going to go through the same procedure we can see p a that is the page authority, domain authority, 06:44.560 --> 06:50.350 a little high, a little high PowerPoint to find not super strong, but still too high for us scrolling 06:50.350 --> 06:52.480 that now this is where it gets super interesting. 06:52.480 --> 06:59.590 Look at this PPT money.com has a page authority of 22 which is really weak and an even weaker website 06:59.590 --> 07:02.860 and even weaker domain authority of 17. 07:02.860 --> 07:11.800 So if this website and page both of them which are really weak result which is result number one, 234, 07:12.040 --> 07:18.250 five, which is absolutely incredible, that means that we will be able to as well. 07:18.760 --> 07:21.670 So this is a really good keyword to rank for. 07:21.670 --> 07:27.460 Once again, going back, we can see that this has ten K to 100 K monthly searches. 07:27.460 --> 07:32.740 We're not getting specific data, but that's not important because it has a minimum of 10,000 searches 07:32.740 --> 07:33.460 per month. 07:33.460 --> 07:38.560 And we know that we can rank on the first page and start getting some of that traffic. 07:38.560 --> 07:44.650 So when you find a keyword that you know is applicable that you can rank for, again, it should be 07:44.650 --> 07:50.260 below 25 on either P, A, or D, then simply create an Excel document. 07:50.260 --> 07:51.940 I prefer to do it on the drive. 07:51.940 --> 07:53.860 You can do it wherever you want to. 07:53.890 --> 07:57.760 This is called Google sheets, by the way, and then I'm just going to make two columns. 07:57.760 --> 08:03.640 I'm going to go into the top, I'm going to write keyword and then in the next one I'm going to write 08:03.880 --> 08:05.050 volume. 08:05.620 --> 08:07.750 Now I'm going to select this one again. 08:07.750 --> 08:13.510 I'm going to bold it and then I'm going to move here and center it just like this. 08:13.510 --> 08:18.520 I'm going to do the same with this one, going to bold it, then I'm going to center it and then I'm 08:18.520 --> 08:20.410 going to make these columns bigger. 08:20.920 --> 08:21.520 There we go. 08:21.520 --> 08:26.290 The volume goes there and the keyword should be a little bit bigger somewhere there. 08:26.320 --> 08:31.990 Okay, So now all I'm going to do is that I'm going to paste the keyword that we used in here, minimalist 08:31.990 --> 08:33.040 PowerPoint template. 08:33.040 --> 08:41.740 And remember that volume was 10 to 100 K So we're not getting specific data, but again, we don't need 08:41.740 --> 08:41.950 it. 08:41.950 --> 08:46.180 All we need to know is that it has a good volume and that we can rank for it. 08:46.180 --> 08:49.030 So make sure that you create your own Excel. 08:49.030 --> 08:53.740 It's just called keyword research and then one called keyword, one called volume. 08:53.740 --> 08:59.260 I write in what the keyword is, I write in what the volume is, and that's really all there is to it. 08:59.260 --> 09:05.590 Keep going through all of these results that you have gotten and save down all of the applicable keywords 09:05.590 --> 09:07.480 that you know that you'll be ranking for. 09:07.510 --> 09:12.850 Then later on, we're going to look at a minute for content generation so we can start ranking our content 09:12.850 --> 09:17.860 for the keywords and maybe even angling some product pages towards specific keywords. 09:17.860 --> 09:22.510 But we're going to start off by actually creating content for this keyword. 09:22.510 --> 09:28.570 But before we do that, make sure that you create your keyword research document in Excel simply on 09:28.570 --> 09:34.240 a Google drive, have the most bar installed, do proper keyword research, and in the next lecture 09:34.240 --> 09:37.570 I'll show you how to get even more keywords. 09:37.570 --> 09:38.410 Well done. 09:38.410 --> 09:42.850 Make sure you have at least one keyword before moving on to the next lecture. 09:42.850 --> 09:44.110 Super well done. 09:44.140 --> 09:45.070 See in the next lecture.