Welcome back.
So it's time to get our hands dirty and actually do the keyword research.
So I'm going to be using our website Orange templates dotcom, where we sell PowerPoint templates.
So what I want to do is do some keyword research that will allow me to use keywords for content on this
website that can bring in some high quality traffic that will eventually lead to purchases.
So I strongly recommend that you follow me step by step in this lecture.
Just pause where you need to and catch up and do the same with your website.
So starting off we're going to go to ads dot Google dot com, just type that into your browser and then
it's going to ask you to sign up.
Just go through the signup process and you will eventually land here.
It's completely free and very fast.
And if you look in the resources tab in this lecture, we have a complete tutorial for you how to quickly
and easily do this because this is what we're going to be doing our keyword research and once again
it's completely free.
So pass the video, check out the resources and go through the setup.
And when you're here, then just unpause and follow me.
So yours might look a little different.
It doesn't matter one bit.
What you're going to do is go to tools and settings and then move on to keyword planner and then click
on Discover New Keywords.
Now this is where the magic happens.
Okay?
So before we actually type in any sort of keyword in here to start looking for the stats, we're going
to do some changes down here.
It's a Swedish.
Now, I don't want to do the search in Swedish, even though that's handy for me as I am Swedish.
I'm going to put it into English since it's a global website and I don't want this search to be focused
on Swedish searches.
I want it to be global.
So I'm going to remove this and then I'm going to get searched for all over the world.
Now, if you're aiming for a US audience, you could use, right?
United States here.
But I'm not.
I'm going more global by removing it.
I get all locations.
Now remember, our website is about selling PowerPoint templates, so I'm going to start off very easily
by just searching for PowerPoint templates and then see what kind of keywords that I might get from
this.
Okay, so here we are and there's a lot of things going on.
No need to panic.
What we're going to do starting off is understand that there are only two columns we need.
That is the keyword column and the average monthly search is column.
If you get this popping up, you can also close this one down.
We don't need it.
So what I'm going to do is I'm going to hover over at average monthly searches and click there to get
the top searches on top.
Now, all of these other columns are about ads, and we're not creating any ads.
We're looking at what people are searching for and how many that are searching for that specific keyword
so that we can SEO optimize our website.
Now, going to the left here, we have a lot of different suggestions and you're going to notice that
some have two words as a keyword and some has three.
Generally, the more words a keyword has, the easier it is going to be to rank for it.
Now, this isn't always true, but most of the time it's true.
So what you want to do is go through well, at least most of these that feed in.
For example, we might not go through Google Slides templates, but here's something that fits perfectly
PowerPoint presentation templates.
So I want to know, is this a good keyword or not to try to rank for?
So what I'm going to do is that I'm going to select it right click and copy it.
Then I'm going to head over to Google and just paste it right in and search for it.
And this is where the magic happens.
Now we're going to get search results like we have before, but we're going to use a Chrome extension
called Mössbauer.
And this is going to provide a lot more data for us and give us something called page authority and
domain authority.
So let's quickly go through what this gives us, what this is, and then I'll show you how to get this
yourself.
Now, Page stands for page Authority, and it basically says how strong this specific pages in the ranking
for this specific keyword domain authority is different because it reveals how strong the entire website
is for ranking for this specific keyword.
So as you can tell now this the entire website slice goes with com is similar to the page itself, but
if you scroll down here you're going to notice that there some different stats.
Now the PR is the category slash free templates that they have here.
Now the domain authority is going to be slide's carnival dot com so slice carnival dot com is the domain
and the page authority is going to be the specific page.
This is very important because what we're looking for is to have either the page authority or the domain
authority below 25.
Then we know that even a weak page or a weak domain can rank for this keyword, which means that then
we will be able to rank for that keyword as well.
Okay.
So before I move on, I'm going to show you how.
You can get this as well.
Simply, all you need to do is go to the resources and I put in a link there to more spa.
Simply click on Add extension and then add it in and you'll have it activated up here.
Then just click on it and have it activated.
Now you can do this for Chrome.
You can do it for Brave.
I like to use Brave.
Really Doesn't matter.
Just go into Google's Chrome extension store and activate it.
It's super simple.
It's in the resources and once you've activated it, you're going to get something up here that says
Sign up.
Signing up is completely free.
It's super fast.
Trust me, it's really worth it.
So once you've installed it and signed up, you're going to get all these stats that I'm getting.
So what I want to do is once I have all this is scroll down through the entire first page and look at
either a P, a, or a D, A that's below 25.
Then I'm going to know that this is a good keyword.
And as you can see, we're not getting that yet.
PowerPoint.
If I has a domain authority of 28, this website is we still it's ranking you know okay on the first
page but still if you've got a completely new website, this just isn't going to cut it.
This is going to be hard to rank for.
So this isn't a keeper of a keyword.
So if we go back, this is how we're going to be treating all of the keywords that are applicable to
you.
Now, scrolling down, let's say if we actually find a keyword that you think is going to work really
well, now let's go for this one minimalist PowerPoint template.
We can see it has ten K to 100 K average monthly searches.
Now that's a lot of searches, right?
So I'm going to copy it just like that.
I'm going to go back and then use this keyword instead and search for it.
Now I'm going to go through the same procedure we can see p a that is the page authority, domain authority,
a little high, a little high PowerPoint to find not super strong, but still too high for us scrolling
that now this is where it gets super interesting.
Look at this PPT money.com has a page authority of 22 which is really weak and an even weaker website
and even weaker domain authority of 17.
So if this website and page both of them which are really weak result which is result number one, 234,
five, which is absolutely incredible, that means that we will be able to as well.
So this is a really good keyword to rank for.
Once again, going back, we can see that this has ten K to 100 K monthly searches.
We're not getting specific data, but that's not important because it has a minimum of 10,000 searches
per month.
And we know that we can rank on the first page and start getting some of that traffic.
So when you find a keyword that you know is applicable that you can rank for, again, it should be
below 25 on either P, A, or D, then simply create an Excel document.
I prefer to do it on the drive.
You can do it wherever you want to.
This is called Google sheets, by the way, and then I'm just going to make two columns.
I'm going to go into the top, I'm going to write keyword and then in the next one I'm going to write
volume.
Now I'm going to select this one again.
I'm going to bold it and then I'm going to move here and center it just like this.
I'm going to do the same with this one, going to bold it, then I'm going to center it and then I'm
going to make these columns bigger.
There we go.
The volume goes there and the keyword should be a little bit bigger somewhere there.
Okay, So now all I'm going to do is that I'm going to paste the keyword that we used in here, minimalist
PowerPoint template.
And remember that volume was 10 to 100 K So we're not getting specific data, but again, we don't need
it.
All we need to know is that it has a good volume and that we can rank for it.
So make sure that you create your own Excel.
It's just called keyword research and then one called keyword, one called volume.
I write in what the keyword is, I write in what the volume is, and that's really all there is to it.
Keep going through all of these results that you have gotten and save down all of the applicable keywords
that you know that you'll be ranking for.
Then later on, we're going to look at a minute for content generation so we can start ranking our content
for the keywords and maybe even angling some product pages towards specific keywords.
But we're going to start off by actually creating content for this keyword.
But before we do that, make sure that you create your keyword research document in Excel simply on
a Google drive, have the most bar installed, do proper keyword research, and in the next lecture
I'll show you how to get even more keywords.
Well done.
Make sure you have at least one keyword before moving on to the next lecture.
Super well done.
See in the next lecture.