WEBVTT 00:00.090 --> 00:01.200 Welcome back. 00:01.230 --> 00:07.790 So let's learn about search intent by looking at what keywords people are using in their searches. 00:07.800 --> 00:11.680 We can ask the question, why are they searching for this? 00:11.700 --> 00:15.300 In order to understand the intent behind the search. 00:15.810 --> 00:23.490 So if there's someone that searches for our home workouts really effective, for example, then notice 00:23.490 --> 00:30.480 that all of the results we're getting here are going to be websites that lead to a content page that 00:30.480 --> 00:34.140 tries to answer the question or homework that's really effective. 00:34.170 --> 00:40.620 Now, the reason for this is because of all of these websites have understood the intent behind this 00:40.620 --> 00:41.280 keyword. 00:41.280 --> 00:44.160 There is a so called curiosity intent. 00:44.190 --> 00:50.220 This search indicates that there is a question and they want that question answered and their curiosity 00:50.220 --> 00:50.940 fulfilled. 00:50.940 --> 00:55.080 And that is what all of these different search results aim to do. 00:55.080 --> 01:00.210 So that is fulfilling an intention from understanding it properly. 01:00.210 --> 01:07.110 So whenever there is a curiosity intent, you should always redirect them to a content page. 01:07.620 --> 01:15.610 But if the intent is different, let's say, for example, that the keyword was by home workout equipment. 01:15.630 --> 01:20.630 Now, once again, we can ask the same question Why are they searching for this? 01:20.640 --> 01:23.660 What is the intent behind this keyword? 01:23.670 --> 01:29.910 Well, we can tell that the intent behind this keyword is a purchase intent because it has the modifier 01:29.910 --> 01:31.350 by in the beginning. 01:31.350 --> 01:36.990 So when people are using a purchase intention in their keyword, we know that they're looking to buy 01:36.990 --> 01:41.460 something and that's why we want to direct them to a product page. 01:41.970 --> 01:47.070 So if you look at all the results we're getting, all of these results are going to aim you towards 01:47.070 --> 01:53.580 either an article that is going to link you to different products or a product page directly like Amazon 01:53.580 --> 01:58.770 is doing here, and that you're going to see plenty of results like Fitness Factory here, doing so 01:58.770 --> 02:05.220 by understanding what the intent is behind the keyword, we can always make sure that we create content 02:05.220 --> 02:11.190 and aim our pages towards the correct keywords to get the optimal results. 02:11.190 --> 02:17.280 And if you look at the lecture name that you're currently at, there will be a tab that says resources. 02:17.280 --> 02:22.560 Now, in these resources, you'll get a list with different modifiers that will show you when there 02:22.560 --> 02:29.910 is a curiosity, intent or a by intent, by supplying you with different, so called modifiers, for 02:29.910 --> 02:30.450 example. 02:30.450 --> 02:37.180 So if it says Should I buy homework out equipment now, you should no longer direct this keyword towards 02:37.200 --> 02:42.300 a product page because now this has a curiosity intent rather than a purchase intent. 02:42.300 --> 02:46.950 And different modifiers could be when should I is it effective to etc.. 02:46.950 --> 02:52.440 And different purchase intents could be words like buy like we had in the beginning, which just says 02:52.440 --> 02:53.700 buy home equipment. 02:53.700 --> 03:01.170 It could say purchase cheapest, lowest price, etc. And we would know that all of those different modifiers 03:01.170 --> 03:06.900 are people who are searching with the intent of buying something, which means that we should bring 03:06.900 --> 03:08.850 them to a product page. 03:08.850 --> 03:13.680 So now when you're armed with all of this knowledge, it's time to put it into practice. 03:13.680 --> 03:19.740 In the next lecture, you will learn how to practically do keyword research so that you will know what 03:19.740 --> 03:26.490 keywords to optimize your website for and what modifiers you should use to try to rank different parts 03:26.490 --> 03:27.840 of your website. 03:27.840 --> 03:34.230 So we will be looking at our website, such as our blog posts that we have and also our product page 03:34.230 --> 03:39.600 to understand what sort of keywords should we be using, what sort of modifiers should we be using, 03:39.600 --> 03:42.510 and then optimize our website from there. 03:42.540 --> 03:43.740 Hope you're excited. 03:43.770 --> 03:45.660 See you in the next lecture. 03:45.660 --> 03:47.310 Let's do some keyword research.