Welcome back.
So let's learn about search intent by looking at what keywords people are using in their searches.
We can ask the question, why are they searching for this?
In order to understand the intent behind the search.
So if there's someone that searches for our home workouts really effective, for example, then notice
that all of the results we're getting here are going to be websites that lead to a content page that
tries to answer the question or homework that's really effective.
Now, the reason for this is because of all of these websites have understood the intent behind this
keyword.
There is a so called curiosity intent.
This search indicates that there is a question and they want that question answered and their curiosity
fulfilled.
And that is what all of these different search results aim to do.
So that is fulfilling an intention from understanding it properly.
So whenever there is a curiosity intent, you should always redirect them to a content page.
But if the intent is different, let's say, for example, that the keyword was by home workout equipment.
Now, once again, we can ask the same question Why are they searching for this?
What is the intent behind this keyword?
Well, we can tell that the intent behind this keyword is a purchase intent because it has the modifier
by in the beginning.
So when people are using a purchase intention in their keyword, we know that they're looking to buy
something and that's why we want to direct them to a product page.
So if you look at all the results we're getting, all of these results are going to aim you towards
either an article that is going to link you to different products or a product page directly like Amazon
is doing here, and that you're going to see plenty of results like Fitness Factory here, doing so
by understanding what the intent is behind the keyword, we can always make sure that we create content
and aim our pages towards the correct keywords to get the optimal results.
And if you look at the lecture name that you're currently at, there will be a tab that says resources.
Now, in these resources, you'll get a list with different modifiers that will show you when there
is a curiosity, intent or a by intent, by supplying you with different, so called modifiers, for
example.
So if it says Should I buy homework out equipment now, you should no longer direct this keyword towards
a product page because now this has a curiosity intent rather than a purchase intent.
And different modifiers could be when should I is it effective to etc..
And different purchase intents could be words like buy like we had in the beginning, which just says
buy home equipment.
It could say purchase cheapest, lowest price, etc. And we would know that all of those different modifiers
are people who are searching with the intent of buying something, which means that we should bring
them to a product page.
So now when you're armed with all of this knowledge, it's time to put it into practice.
In the next lecture, you will learn how to practically do keyword research so that you will know what
keywords to optimize your website for and what modifiers you should use to try to rank different parts
of your website.
So we will be looking at our website, such as our blog posts that we have and also our product page
to understand what sort of keywords should we be using, what sort of modifiers should we be using,
and then optimize our website from there.
Hope you're excited.
See you in the next lecture.
Let's do some keyword research.