Welcome back.
So let's continue our optimizations.
Moving on to internal links now, what are they?
Internal links are links inside your post or page that links to other posts or pages on your website.
For SEO reasons, this is super important because it increases something called relevancy.
Now, relevance is basically about convincing Google's algorithm that your post or page post in this
case is relevant to the keyword that they are using in their search.
Okay.
So first of all, let's understand what an internal link is.
Now, this is all of the content we have right here.
Let's say that I wanted to turn this word that says PowerPoints into an internal link.
All I would do is mark it just like this, and then I would click on this little link button right here.
It looks like a gem, so I'm going to click on it and then you can add in a URL.
So what I would do here, if I wanted this specific part to lead to the download of the PowerPoints,
I would type in that URL R&D templates dot com slash free PowerPoint templates.
Okay, if that was the URL and in order to make them downloadable, of course just go into your media
library and upload them there and then take that link.
So then I would just hit enter.
And now as you can see, this is an internal link.
So when visitors come here and click on this, it's going to take them to another part of our page.
Super important to have a relevant internal link, and if you want to remove an internal link, you
just click up here and it goes away.
Now what we want to do, since we're doing a blog post about minimalist PowerPoint templates, remember,
that's our keyword.
We need to convince Google's algorithm that that's what the Post is really about, that it's truly relevant.
So in order to do this, we need to have internal links that reflects this.
So scrolling down to here, for example, where it says Click here to learn more.
This is about trying to sell our product.
Now, I don't just want you to say click here to learn more, but rather I want to include some sort
of keywords.
So instead of click here to learn more, I might.
Let's start off by linking this and then write something like Click here to learn more about the 12
x PowerPoint templates.
Okay?
And then I'm going to mark all of this and then I'm going to link it to the product itself, which I
already know the URL for R&D templates, dot com slash product slash 12 x PowerPoint templates.
There we go.
So now it's properly linked.
So you want to include the keyword.
So even though this isn't our full keyword, which is the minimalist PowerPoint template, because this
isn't a minimalist PowerPoint template, we can still use the keywords or parts of the keywords.
PowerPoint templates is still going to tell Google it's relevant to PowerPoint templates and it's going
to help our SEO and scrolling down.
Finally, once again, we have internal link says Don't forget to download the free minimalist PowerPoint
template here.
I'm going to want to shorten this down, so I'm going to break the link and I'm just going to write
download free PowerPoint, minimalist templates like that, and then I'm going to mark it.
I'm going to link R&D templates, dotcom slash free PowerPoint template, and there we go.
So this is what you want to do with all of the posts and on all of the pages that you have, ADD internal
links and all of the internal links once again, links to some post or page inside your website.
This link, for example, that goes to open office dot org that's called an external link and that's
very different.
We're talking about internal links linking to your website.
So to summarize, you need to use the internal links and they should include your keyword and they shouldn't
be too long.
Try to get more to the point free PowerPoint minimalist template.
And once you've done this, that's all there is to it and you've done some fantastic on page SEO.
Now let's move on to the next section of the course and learn about speeding up your website, which
is so important to rank properly.
Google is all about great user experience.
So click on Save Draft and I'll see you in the next lecture and section of the course.