WEBVTT 00:00.060 --> 00:01.140 Welcome back. 00:01.170 --> 00:03.470 So let's continue our optimizations. 00:03.480 --> 00:06.720 Moving on to internal links now, what are they? 00:06.750 --> 00:13.530 Internal links are links inside your post or page that links to other posts or pages on your website. 00:13.530 --> 00:19.250 For SEO reasons, this is super important because it increases something called relevancy. 00:19.260 --> 00:25.200 Now, relevance is basically about convincing Google's algorithm that your post or page post in this 00:25.200 --> 00:29.520 case is relevant to the keyword that they are using in their search. 00:29.550 --> 00:30.100 Okay. 00:30.120 --> 00:33.950 So first of all, let's understand what an internal link is. 00:33.960 --> 00:36.750 Now, this is all of the content we have right here. 00:36.780 --> 00:42.410 Let's say that I wanted to turn this word that says PowerPoints into an internal link. 00:42.420 --> 00:49.350 All I would do is mark it just like this, and then I would click on this little link button right here. 00:49.350 --> 00:53.520 It looks like a gem, so I'm going to click on it and then you can add in a URL. 00:53.520 --> 01:00.210 So what I would do here, if I wanted this specific part to lead to the download of the PowerPoints, 01:00.210 --> 01:06.630 I would type in that URL R&D templates dot com slash free PowerPoint templates. 01:06.660 --> 01:11.580 Okay, if that was the URL and in order to make them downloadable, of course just go into your media 01:11.580 --> 01:14.850 library and upload them there and then take that link. 01:15.000 --> 01:16.590 So then I would just hit enter. 01:16.590 --> 01:19.380 And now as you can see, this is an internal link. 01:19.380 --> 01:25.650 So when visitors come here and click on this, it's going to take them to another part of our page. 01:25.650 --> 01:30.750 Super important to have a relevant internal link, and if you want to remove an internal link, you 01:30.750 --> 01:32.790 just click up here and it goes away. 01:32.940 --> 01:38.790 Now what we want to do, since we're doing a blog post about minimalist PowerPoint templates, remember, 01:38.790 --> 01:40.230 that's our keyword. 01:40.230 --> 01:46.320 We need to convince Google's algorithm that that's what the Post is really about, that it's truly relevant. 01:46.320 --> 01:50.220 So in order to do this, we need to have internal links that reflects this. 01:50.220 --> 01:54.000 So scrolling down to here, for example, where it says Click here to learn more. 01:54.150 --> 01:56.760 This is about trying to sell our product. 01:56.760 --> 02:01.380 Now, I don't just want you to say click here to learn more, but rather I want to include some sort 02:01.380 --> 02:01.920 of keywords. 02:01.920 --> 02:04.800 So instead of click here to learn more, I might. 02:04.800 --> 02:12.630 Let's start off by linking this and then write something like Click here to learn more about the 12 02:12.630 --> 02:16.560 x PowerPoint templates. 02:16.560 --> 02:16.900 Okay? 02:17.040 --> 02:23.040 And then I'm going to mark all of this and then I'm going to link it to the product itself, which I 02:23.040 --> 02:30.570 already know the URL for R&D templates, dot com slash product slash 12 x PowerPoint templates. 02:30.810 --> 02:31.620 There we go. 02:31.620 --> 02:32.880 So now it's properly linked. 02:32.880 --> 02:35.130 So you want to include the keyword. 02:35.130 --> 02:41.400 So even though this isn't our full keyword, which is the minimalist PowerPoint template, because this 02:41.400 --> 02:45.930 isn't a minimalist PowerPoint template, we can still use the keywords or parts of the keywords. 02:45.930 --> 02:52.590 PowerPoint templates is still going to tell Google it's relevant to PowerPoint templates and it's going 02:52.590 --> 02:55.110 to help our SEO and scrolling down. 02:55.110 --> 03:00.660 Finally, once again, we have internal link says Don't forget to download the free minimalist PowerPoint 03:00.660 --> 03:01.710 template here. 03:01.710 --> 03:07.140 I'm going to want to shorten this down, so I'm going to break the link and I'm just going to write 03:07.560 --> 03:15.720 download free PowerPoint, minimalist templates like that, and then I'm going to mark it. 03:15.720 --> 03:22.710 I'm going to link R&D templates, dotcom slash free PowerPoint template, and there we go. 03:22.710 --> 03:28.020 So this is what you want to do with all of the posts and on all of the pages that you have, ADD internal 03:28.020 --> 03:33.900 links and all of the internal links once again, links to some post or page inside your website. 03:33.900 --> 03:39.240 This link, for example, that goes to open office dot org that's called an external link and that's 03:39.240 --> 03:39.870 very different. 03:39.870 --> 03:43.260 We're talking about internal links linking to your website. 03:43.260 --> 03:50.670 So to summarize, you need to use the internal links and they should include your keyword and they shouldn't 03:50.670 --> 03:51.720 be too long. 03:51.750 --> 03:55.440 Try to get more to the point free PowerPoint minimalist template. 03:55.440 --> 04:01.410 And once you've done this, that's all there is to it and you've done some fantastic on page SEO. 04:01.410 --> 04:06.360 Now let's move on to the next section of the course and learn about speeding up your website, which 04:06.360 --> 04:08.850 is so important to rank properly. 04:08.850 --> 04:11.340 Google is all about great user experience. 04:11.340 --> 04:15.120 So click on Save Draft and I'll see you in the next lecture and section of the course.