WEBVTT 00:00.060 --> 00:01.020 Welcome back. 00:01.080 --> 00:03.240 So let's optimise the alt text. 00:03.240 --> 00:08.810 Now the all text is a description that you can add to every image on your website. 00:08.820 --> 00:14.160 You can easily find it by going to through the content, clicking on the image, and then looking to 00:14.160 --> 00:14.700 the right. 00:14.700 --> 00:17.460 You will see a box which is image settings. 00:17.460 --> 00:20.160 Down there you have the so-called alt text. 00:20.370 --> 00:25.590 Now it's designed for those with poor vision who can't properly see what the image is. 00:25.590 --> 00:30.090 So the alt text function is to describe what the image is and what it is about. 00:30.090 --> 00:36.540 And also if for some reason the image doesn't load for your visitors, then this takes you right in 00:36.540 --> 00:39.600 here will be displayed instead of the image. 00:39.870 --> 00:46.080 Now, for all intents and purposes, the alt text is also used by Google's algorithm to understand your 00:46.080 --> 00:51.810 images better, which helps the algorithm understand what your post is all about, which of course makes 00:51.810 --> 00:55.890 it super important for on page SEO to help you rank. 00:55.890 --> 00:59.850 So what we are going to do is optimize this all text on our images. 00:59.850 --> 01:01.230 So what is this image? 01:01.230 --> 01:05.160 Well, this is of course, of a minimalist PowerPoint template. 01:05.160 --> 01:08.310 So we're going to try to describe what this image is. 01:08.310 --> 01:12.990 And I'm going to write a minimalist PowerPoint template. 01:12.990 --> 01:18.030 Now, I'm not just writing that it is a PowerPoint template because I'm, of course, looking to include 01:18.030 --> 01:24.540 the keyword to further tell Google search engine that, hey, this post is really is about minimalist 01:24.540 --> 01:25.890 PowerPoint templates. 01:26.610 --> 01:28.800 So that's optimized very quick and easy. 01:28.800 --> 01:30.300 Scrolling down to the next one. 01:30.300 --> 01:37.020 This one has instructions, it has a tutorial attached, so I'm going to write a minimalist PowerPoint 01:37.020 --> 01:43.800 template with instructions and then scrolling down, we have this one. 01:43.800 --> 01:53.550 This is the product we're trying to sell, and this is a 12 pack with minimalist PowerPoint templates. 01:53.550 --> 01:54.780 And there we go. 01:54.780 --> 01:59.010 So now we have optimized all of our all takes super quick, super easy. 01:59.010 --> 02:06.180 But it's just one of many ways to further tell Google's algorithm over and over and over what your post 02:06.180 --> 02:10.860 is about, because it really needs to be assured that it's ranking you correctly and this is the way 02:10.860 --> 02:11.520 to do it. 02:11.520 --> 02:12.240 Well done. 02:12.240 --> 02:17.100 Remember to click on Save Draft and then we'll move on to the next lecture and learn about internal 02:17.100 --> 02:17.640 links. 02:17.640 --> 02:18.660 Super important. 02:18.690 --> 02:19.650 See you in the next lecture.