Welcome back.
So let's optimise the alt text.
Now the all text is a description that you can add to every image on your website.
You can easily find it by going to through the content, clicking on the image, and then looking to
the right.
You will see a box which is image settings.
Down there you have the so-called alt text.
Now it's designed for those with poor vision who can't properly see what the image is.
So the alt text function is to describe what the image is and what it is about.
And also if for some reason the image doesn't load for your visitors, then this takes you right in
here will be displayed instead of the image.
Now, for all intents and purposes, the alt text is also used by Google's algorithm to understand your
images better, which helps the algorithm understand what your post is all about, which of course makes
it super important for on page SEO to help you rank.
So what we are going to do is optimize this all text on our images.
So what is this image?
Well, this is of course, of a minimalist PowerPoint template.
So we're going to try to describe what this image is.
And I'm going to write a minimalist PowerPoint template.
Now, I'm not just writing that it is a PowerPoint template because I'm, of course, looking to include
the keyword to further tell Google search engine that, hey, this post is really is about minimalist
PowerPoint templates.
So that's optimized very quick and easy.
Scrolling down to the next one.
This one has instructions, it has a tutorial attached, so I'm going to write a minimalist PowerPoint
template with instructions and then scrolling down, we have this one.
This is the product we're trying to sell, and this is a 12 pack with minimalist PowerPoint templates.
And there we go.
So now we have optimized all of our all takes super quick, super easy.
But it's just one of many ways to further tell Google's algorithm over and over and over what your post
is about, because it really needs to be assured that it's ranking you correctly and this is the way
to do it.
Well done.
Remember to click on Save Draft and then we'll move on to the next lecture and learn about internal
links.
Super important.
See you in the next lecture.