WEBVTT

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Welcome back.

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Now let's have a quick look at the page title since we've already researched our keywords and then come

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up with a content idea to match the content that we have written down here with the searches intent.

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The page title should be all set in good, but it is super important that you do understand that the

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page title itself is one of the most important parts for Google to understand what this page or post

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post in this case is all about.

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So you want to make sure that you do include the keywords in your page title and that you do have a

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page title that properly reflects the content.

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Because if you have a title that's very different from the content, then you're going to have people

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who enter your website, they're going to say, Hey, this isn't what I was looking for, and then they're

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going to exit your website and that's called a bounce.

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And the higher your bounce rate is, the worse SEO you get.

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So the more people you get and the longer they stay, the better SEO you get and the higher you will

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rank.

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So make sure that you do have a post title that properly reflects what your content is about, that

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it does include the keyword and then honestly, you should be all good to go.

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Okay, let's move on to the next optimization, which is the alt text.

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See you in the next lecture.
