WEBVTT 00:00.090 --> 00:01.210 Welcome back. 00:01.230 --> 00:03.720 So it's time to optimize the URL. 00:03.750 --> 00:10.020 Now the URL is the specific name of your post, and it's one of the first things that Google's algorithm 00:10.020 --> 00:13.800 will look at in order to understand what your post is about. 00:13.800 --> 00:19.590 Finding it is super easy by going to the right and looking at where it says perma links, we can click 00:19.590 --> 00:22.290 here and then we're going to get the URL slug. 00:22.290 --> 00:24.900 So this is the URL that we're talking about. 00:24.900 --> 00:28.860 Now the name of our website is Orange templates dot com. 00:28.860 --> 00:36.800 And then when you see the forward slash, this is the URL and we want this URL to include our keywords. 00:36.810 --> 00:43.150 Now there's a couple of important pointers we need to make here, but first and foremost, if your your 00:43.230 --> 00:48.360 well doesn't look like this, if there are any dates or strange numbers or something similar, we need 00:48.360 --> 00:49.740 to change that right away. 00:49.740 --> 00:55.110 And the way to do that is by going up here and opening the link in new tabs so that we get to the back 00:55.110 --> 01:00.330 end of our website and then we're going to go to the dashboard to the left, scroll down and then go 01:00.330 --> 01:03.360 until we see settings and then go and click on permalink. 01:03.390 --> 01:10.350 Now we need to make sure that under perma links and common settings we have hostname selected and that 01:10.350 --> 01:14.460 is because we want the URL to say slash and then post name. 01:14.460 --> 01:19.640 We don't want it to say slash archives or have slash the date and then the sample post. 01:19.640 --> 01:21.510 So just a bunch of random numbers. 01:21.510 --> 01:27.900 This is an important SEO factor, the cleaner your link can be and the more to the point regarding the 01:27.900 --> 01:33.000 keyword it can be, the more Google will trust it and understand what your post is about. 01:33.000 --> 01:35.300 So make sure that you select post name. 01:35.340 --> 01:37.830 Scroll down and click on Save Changes. 01:37.830 --> 01:40.170 Okay, so I'm going to close this and let's head back. 01:40.170 --> 01:45.440 So in order to optimize this URL slog, there are two things we need to think about. 01:45.450 --> 01:48.300 Number one, don't make it too long. 01:48.300 --> 01:54.510 Google's algorithm doesn't trust long URLs like So for example, we have the words download and then 01:54.510 --> 01:56.100 there is a dash free. 01:56.100 --> 01:57.750 Now these are unnecessary words. 01:57.750 --> 02:00.960 They are not a part of our keywords and they don't really add anything. 02:00.960 --> 02:06.780 They're important in the title for the human eyes to once to click, but not for the search engine. 02:06.780 --> 02:09.990 So what I'm going to do is I'm simply going to delete those. 02:09.990 --> 02:13.590 And now it says Minimalist PowerPoint template customizable. 02:13.590 --> 02:15.840 I'm going to delete that word as well. 02:15.840 --> 02:21.600 So remember, if you want to add in something in the URLs like you need to do a dash like this because 02:21.600 --> 02:23.880 if you do a space, it's just not going to work. 02:23.880 --> 02:27.480 It breaks the URL, so you always need to use this dash marks. 02:27.960 --> 02:34.470 So I'm only going to include the keywords in the URL, so make it as short as you can while still making 02:34.470 --> 02:39.660 sure that you have your keywords included, trying to stuff it with as many keywords as possible. 02:39.660 --> 02:45.240 That is a surefire way to get an SEO penalty because Google won't trust it. 02:45.270 --> 02:48.540 Now the second thing is don't repeat keywords. 02:49.050 --> 02:55.890 So our website is called Rdg templates, but if our website was called PowerPoint dotcom, for example, 02:55.890 --> 03:00.600 then I wouldn't need to use the word PowerPoint here, even though it's a keyword, because that key 03:00.600 --> 03:03.300 word would already be in our domain name. 03:03.840 --> 03:10.050 So if you have a domain name that includes one of your keywords, then don't include that keyword in 03:10.050 --> 03:13.170 the URL slug, because then you'll have a repeated keyword. 03:13.170 --> 03:14.760 And Google doesn't like that. 03:14.760 --> 03:19.770 It looks fishy to Google because we have written R&D templates as one word. 03:19.770 --> 03:24.960 Google's algorithm isn't going to recognize this word as template, otherwise we would have removed 03:24.960 --> 03:26.520 it, but now we're going to keep it. 03:26.520 --> 03:32.760 So remember, make it short and make sure that it only includes your keywords and then make sure that 03:32.760 --> 03:37.740 the keywords aren't repeated in any way and doesn't conflict with your domain name. 03:37.740 --> 03:40.320 And that's all there is to optimizing the URL. 03:40.350 --> 03:41.910 Quick, easy and fast. 03:41.910 --> 03:43.920 But oh so important. 03:43.950 --> 03:48.660 Let's move on to the next lecture and learn how to SEO our title tag. 03:48.690 --> 03:49.560 See you in the next lecture.