Welcome back.
So it's time to optimize the URL.
Now the URL is the specific name of your post, and it's one of the first things that Google's algorithm
will look at in order to understand what your post is about.
Finding it is super easy by going to the right and looking at where it says perma links, we can click
here and then we're going to get the URL slug.
So this is the URL that we're talking about.
Now the name of our website is Orange templates dot com.
And then when you see the forward slash, this is the URL and we want this URL to include our keywords.
Now there's a couple of important pointers we need to make here, but first and foremost, if your your
well doesn't look like this, if there are any dates or strange numbers or something similar, we need
to change that right away.
And the way to do that is by going up here and opening the link in new tabs so that we get to the back
end of our website and then we're going to go to the dashboard to the left, scroll down and then go
until we see settings and then go and click on permalink.
Now we need to make sure that under perma links and common settings we have hostname selected and that
is because we want the URL to say slash and then post name.
We don't want it to say slash archives or have slash the date and then the sample post.
So just a bunch of random numbers.
This is an important SEO factor, the cleaner your link can be and the more to the point regarding the
keyword it can be, the more Google will trust it and understand what your post is about.
So make sure that you select post name.
Scroll down and click on Save Changes.
Okay, so I'm going to close this and let's head back.
So in order to optimize this URL slog, there are two things we need to think about.
Number one, don't make it too long.
Google's algorithm doesn't trust long URLs like So for example, we have the words download and then
there is a dash free.
Now these are unnecessary words.
They are not a part of our keywords and they don't really add anything.
They're important in the title for the human eyes to once to click, but not for the search engine.
So what I'm going to do is I'm simply going to delete those.
And now it says Minimalist PowerPoint template customizable.
I'm going to delete that word as well.
So remember, if you want to add in something in the URLs like you need to do a dash like this because
if you do a space, it's just not going to work.
It breaks the URL, so you always need to use this dash marks.
So I'm only going to include the keywords in the URL, so make it as short as you can while still making
sure that you have your keywords included, trying to stuff it with as many keywords as possible.
That is a surefire way to get an SEO penalty because Google won't trust it.
Now the second thing is don't repeat keywords.
So our website is called Rdg templates, but if our website was called PowerPoint dotcom, for example,
then I wouldn't need to use the word PowerPoint here, even though it's a keyword, because that key
word would already be in our domain name.
So if you have a domain name that includes one of your keywords, then don't include that keyword in
the URL slug, because then you'll have a repeated keyword.
And Google doesn't like that.
It looks fishy to Google because we have written R&D templates as one word.
Google's algorithm isn't going to recognize this word as template, otherwise we would have removed
it, but now we're going to keep it.
So remember, make it short and make sure that it only includes your keywords and then make sure that
the keywords aren't repeated in any way and doesn't conflict with your domain name.
And that's all there is to optimizing the URL.
Quick, easy and fast.
But oh so important.
Let's move on to the next lecture and learn how to SEO our title tag.
See you in the next lecture.