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[MUSIC PLAYING]

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In this chapter, we're going
to talk about body language

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and speech patterns.

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We're going to take a little
bit different approach.

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We're going to talk about how
a lie detector actually works.

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And you're going
to learn how it's

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more important to get a accurate
assessment of what somebody

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looks like when they're
telling the truth as opposed

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to what they look
like when they lie.

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This is all going to be
governed by your ability

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to read the situation
and your ability

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to shift your focus
off of yourself

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and to actually pay attention
to the other side, how they're

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reacting to you in the
situation, how they're reacting

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to what you say.

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It's an information
gathering process.

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And your first objective
is to be a sponge

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and soak up as much
information as possible.

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[MUSIC PLAYING]

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What is the 7/38/55 rule?

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There's a lot of
discussion around this.

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So let me put it in context.

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7 plus 38 plus 55 equals 100.

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And it originally came up from
a study from a UCLA professor

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back in the 1970s I
believe, at least the 1970s,

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about how much people liked the
components of a communication.

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The three components
of a communication

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are the content, the tonality,
and the body language.

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The 7% represented how much
they liked the content, the 38%

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represented how much they
liked the tonality, and the 55%

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represented how much they
liked the body language.

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What really matters,
first of all,

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is the relative percentages.

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The tone of voice is
five times as important

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as the words that are spoken.

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And a simple
illustration is this.

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I could say, what you just said
was a really smart observation.

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Now, you believe
that I believe that.

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Or I could say,
what you just said

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was a really smart observation.

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And the second way I use
the exact same words,

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I changed the
meaning completely.

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So the first one is, I agree.

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And the second one is,
I think you're an idiot.

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One great way for getting
a sense of whether

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or not somebody is being genuine
ties back to the 7/38/55 rule.

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Does their delivery and
their body language line up

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with the content of the
words that's being spoken.

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If one of those is
out of line, which one

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am I going to expect to
be the most reliable?

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I'm going to look hard at body
language and tone of voice

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when it's out of
line with the words.

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And then I'm going to use a
label to identify that dynamic.

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And I could say something as
clear as, I heard you say yes,

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but I also heard something
in your tone of voice

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that made you hesitate.

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You simply just
point some things

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out with some labels that
are labeling dynamics

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that are in front of you.

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These are fair things to do.

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[MUSIC PLAYING]

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In many cases,
you're going to be

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negotiating in a group setting.

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They're going to have
people on the other side

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of the table that are
listening, that are dialed in,

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especially if
they're concealing.

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And they know
they're concealing.

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And maybe they're concealing
out of defensiveness.

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The people who are going to
be ridiculously unguarded

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are going to be the people that
you're not talking directly to.

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Everybody knows who
you're talking to.

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They feel the attention on
their primary point of contact.

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And the people that
are not being spoken to

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are going to be insanely honest
in their physical reactions.

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I've been in conference calls,
video conference calls, where

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after the fact my son
has pointed out to me--

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let's say there's somebody on
the other side of the table,

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of four people that
we're talking to.

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Eric is listening.

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We'll use the imaginary Eric.

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But Eric is not the
person we're talking to.

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And afterwards my son will
say, did you see Eric?

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He looked like he
was going to throw up

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when you asked their primary
point of contact, the question.

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The people that are
off the point of focus

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are going to be ridiculously
unguardable in their body

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language because
they're not used

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to being paid attention to.

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They're used to having all
eyes on the person that's

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being spoken to.

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So you're going to get
some really honest,

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some really accurate body
language off the people,

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off the primary
point of attention.

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[MUSIC PLAYING]

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Well, so for a negotiator
it's a lot more

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important to know when somebody
is telling the truth than when

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they're lying because
if you tell the truth,

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you have one way
you tell the truth.

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You may have a bunch of
different ways that you lie.

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You might have three ways.

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You might have 50 ways.

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But if you tell
the truth, you have

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one way you tell the truth.

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And I'm trying to gain a feel
for what your baseline is

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for telling the truth.

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It's the same way
a polygraph works.

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You go on a polygraph, a good
polygrapher is going to ask you

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the control questions, the
questions that are the truth.

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What day is it?

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Where are you?

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What's your name?

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What was your dog's first name.

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You know, any of the things
that you tell the truth on.

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They're going to get a line
on what you look like when

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you're telling the truth.

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And then when you lie, it
doesn't matter how you lie.

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It just matters that
you've come out of it.

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You could look up
and to the left.

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You could look down.

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You could grip your
hands, whatever you do.

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You didn't do it when you
were telling the truth.

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That's an indicator that you've
come out of your baseline.

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You're probably lying.

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You're at least
thinking about lying.

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Each person's gut instinct
is capable of picking

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up way more information than
we can actually cognitively

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assess.

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So if your gut is telling
you something is wrong,

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it's probably something that
you picked up on the other side.

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They've come out of
their truth telling.

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So as a negotiator, I
begin to engage with you

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in an emotionally intelligent
way using hostage negotiation,

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tactical empathy,
because I want you

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starting to feel comfortable.

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And I want you to
start showing me

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what you look like when
you're telling the truth.

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When I've got a clear picture
on that, all I need to know

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is that you've come out of it.

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Now, I've got a problem.

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Now, the next issue,
which negotiators know,

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is what do I do with
that information?

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[MUSIC PLAYING]

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The Pinocchio effect, what
is the Pinocchio effect?

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It's when someone
uses more words

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than is necessary to
give you an answer.

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If somebody is lying to you,
they know they're lying.

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And they're worried about it.

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And consequently,
they're going to need

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to work harder to convince you.

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So the more effort
they go to convince you

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that they're telling the
truth, the more likely

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it is that they're lying.

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They're adding more words.

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They're worried that
you don't believe them.

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They have to add
in more convincing.

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They might even say
why would I lie?

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Why would it be in my interest
to not tell you the truth?

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The more effort,
the more words they

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use to convince you that
they're telling the truth,

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the more likely it is
that they're lying.

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[MUSIC PLAYING]

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If you've come out
of truth telling,

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there's something you're
uncomfortable with.

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If I sense you've come
out of truth telling,

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I can say, well, I heard you
say you're OK with the deal

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but seems like
something's bothering you.

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Seems like there's
something here I missed.

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Seems like there's more
here than meets the eye.

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Each one of those
labels are designed

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to have the maximum chance of
success of bringing you out

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of the lie.

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They're not accusatory.

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The tone of voice is curious.

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The tone of voice
is collaborative.

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The tone of voice is interested.

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There's no guarantee of success.

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But what tactical
empathy guarantees

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you is the best
chance of success.

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And that's all I need to know.

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You've come out
of truth telling.

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There's a problem.

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You're defensive.

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You're concerned.

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You're scared.

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You're worried.

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You don't trust
me with the truth.

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Any of those are
all accurate labels

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to bring you out of lying
and back into truth telling.

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What does it tell
you about yourself

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if somebody is lying to you?

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Well, first, it tells
you that they are

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scared to tell you the truth.

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They perceive you as
potentially being a threat.

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Now, that doesn't mean
that you are a threat.

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And that doesn't mean
that they should be

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afraid to tell you the truth.

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It tells you that their
assessment of the situation

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is that they've
got their guard up.

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Now, how you want
to be guided by this

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and informed by this is, revert
to the late-night FM DJ voice.

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Use a voice that the other
side finds reassuring,

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be predictable,
be nonjudgmental.

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Be predictable in that you're
not going to attack them.

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You're not going to
try and corner them.

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You want to be steady.

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You want to be a accountable.

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You want to show
them that you're

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aware of their
perspective and that you

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don't have a problem with it.

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You might not agree with it.

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But you don't necessarily
have a problem with it.

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You continue to show
them that you're worthy

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of them being unguarded and
they'll drop their guard.

